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addition, she served as the
Associate Editor for two marketing journals, the Journal of Consumer Research (2007–11) and the Journal of Marketing Research (2009–11), besides serving on the editorial boards of journals such as the Journal of Consumer Psychology and the Journal of Public Policy and Marketing. Currently, she is serving her second term on the Journal of Consumer Research Policy Board. As a researcher, Menon is known for her study of consumer memory, information processing and emotions in the contexts of survey methodology, advertising of health information and risk perception. Her work has been funded by the
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Menon has held several professional leadership roles as an active member of the marketing research community. She was the
President of the Association for Consumer Research (ACR) in 2010, served on the ACR Board of Directors as Treasurer in 2006, and was co-chair of the 2004 annual ACR conference. In
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She teaches marketing courses at the graduate and undergraduate levels and is the recipient of the
Citibank Award for excellence in teaching at NYU Stern. Her research interests include consumer memory and information processing, emotions and their influence on consumer judgements, survey methodology
105:, and is the current chair of the Marketing Department. Most recently, she was the 11th Dean of the NYU Stern Undergraduate College (2011-2019). She has been a member of NYU Stern's Marketing Faculty since 1990, where she also previously served a term as department chair (2004-2008). In January 2015,
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During her eight-year tenure as dean of the NYU Stern
Undergraduate college, applications went up by 80%, the admit rate went down to single digits for the first time, and yield increased to an all-time high. She founded the now popular Stern Program for Undergraduate Research (SPUR) that over 100
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Menon has held appointments at leading business institutions, including the Laura and John J. Pomerantz
Professor of Marketing at the
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and questionnaire design, advertising of health information, and perceptions of risk.
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faculty members and 600 students have participated since its inception in 2012.
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348:"Geeta Menon is Dean of Leonard N. Stern School of Business"
224:"NYU Stern Geeta Menon - Dean of the Undergraduate College"
274:", New York, 26 May 2011. Retrieved on 20 September 2012.
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is the
Abraham Krasnoff Professor of Global Business at
268:"Geeta Menon named dean of Stern Undergraduate College"
135:), and a Ph.D. in Business Administration from the
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230:", New York, 2012. Retrieved on 20 September 2012.
323:"Geeta Menon to helm Stern Undergraduate College"
336:", 27 May 2011. Retrieved on 20 September 2012.
430:University of Illinois Urbana-Champaign alumni
350:. Archived from the original on 30 August 2011
312:", 4 May 2011. Retrieved on 20 September 2012.
202:Indians in the New York City metropolitan area
37:Former Dean of NYU Stern Undergraduate College
390:American university and college faculty deans
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151:(2008–2010), Visiting Professor at the
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127:in 1981 and a M.A. in Economics from
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415:Stella Maris College, Chennai alumni
400:American academics of Indian descent
171:Research and professional activity
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425:Gies College of Business alumni
420:Madras Christian College alumni
346:Prasad, Ayyappa (31 May 2011).
295:", Retrieved 20 September 2012.
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185:American Diabetes Association
179:National Institutes of Health
16:American university professor
66:NYU Stern School of Business
410:University of Madras alumni
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368:: CS1 maint: unfit URL (
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153:Indian School of Business
119:Menon received a B.A. in
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395:American women academics
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81:Madras Christian College
328:16 January 2017 at the
405:Women deans (academic)
321:Guha Mozumder, Suman.
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76:University of Illinois
159:(Fall 2000) and the
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78:(Ph.D. 1991)
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253:30 November
99:Geeta Menon
88:(B.A. 1981)
83:(M.A. 1983)
62:Institution
25:Geeta Menon
384:Categories
208:References
228:NYU Stern
139:in 1991.
121:Economics
115:Education
56:Marketing
364:cite web
326:Archived
196:See also
182:and the
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52:Field
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
