92:(1890â1968) was a pioneering Australian advertising executive who established an agency group that dominated the Australian advertising industry throughout much of the 20th century. His eponymous agency was the largest in the country from the 1930s until the 1980s. Patterson was chairman of the agency from 1934 until 1954.
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He retired due to ill-health in 1952 and was succeeded as CEO by his stepdaughter's husband Bill
Farnsworth. Farnsworth maintained the George Patterson Agency's leadership position and was at its helm until 1971. Like his father-in-law he was a dominant force and a respected leader of the advertising
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In 1917 he moved to Sydney and set up his own agency. In 1920 he met Norman Catts who was a big name in the fledgling advertising industry in Sydney, being elected president of the Second
Advertising Convention of Australia in 1920. The two merged their interests into the Catts-Patterson agency which
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Society, directing their publicity functions from 1940 onwards. He was a member of the Red Cross's New South Wales divisional council (1940â68), and on the national council (1941â68). He chaired the Red Cross's rehabilitation (social service) and was made an honorary life member of the national
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Patterson's first wife, whom he married after his service in World War I, was Maud Rigby, nÊe
Raybould. Born in 1881, Rigby was eight years older than her husband. A widow, she came to the marriage with a daughter. They had another who died in infancy and then a son.
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In 1938 the agency established an innovative radio production outfit â the
Colgate-Palmolive Radio Unit â which produced branded content. During World War II it created campaigns for government bonds and troop entertainment programs featuring stars of the day such as
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Catts and
Patterson split in 1934. Patterson bought a small business named Griffin, Shave & Russell and formed the George Patterson agency. Patterson was known for an ability to get close to his clients' businesses being a director of clients
104:. His mother died when he was fifteen and George went out to work help support his sisters. He took a position at Thomas McPherson & Son as an office boy, but within three years had become advertising manager.
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He married a second time in 1961, wedding 62-year-old widow
Florence Mary Stonelake, nÊe Mason. Stonelake had been Patterson's nurse. They remained married until Patterson's death on 19 December 1968.
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In 1912 he travelled to London to see how ad agencies operated there, but he was unimpressed with what he saw of
English practices and headed for New York where he worked for a time
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and
Hartford Fire Insurance. During the 1930s Patterson researched the latest international trends in radio advertising during his extensive travels.
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One of four children born to John Alfred
Patterson (d.1899) and Frances Julia Rogers, he was educated at Carlton College,
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In 2009 Patterson was included in the inaugural 12 inductees to Ad News
Magazine's, Australian Advertising Hall of Fame
127:(1916â17). He had the rank of sergeant when was discharged from the army on 3 January 1918 and returned to Melbourne.
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his home suburb in Sydney. He maintained a savings plan for agency staff who were away on active duty.
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was published by Ure Smith Sydney in 1956. He followed this with two books on trout fishing,
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was Australia's largest agency throughout the 1920s. Clients included Palmolive,
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serving in Egypt (1915â16) and later with the Australian Army Pay Corps on the
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at the start of World War I was unsuccessful on medical grounds. He joined the
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council in 1961. During World War II Patterson was an air-raid warden at
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But Wait, There's More: A History of Australian Advertising
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http://www.yaffa.com.au/adnewsAOTY/hof/hof_patterson.html
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http://www.aif.adfa.edu.au:8080/showPerson?pid=235502
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http://www.dictionaryofsydney.org/entry/advertising
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392:Crawford on Advertising in Dictionary of Sydney
267:http://adbonline.anu.edu.au/biogs/A150671b.htm
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19:For other people with the same name, see
420:Adland: A Global History of Advertising
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115:His initial attempt to enlist in the
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190:Patterson worked tirelessly for the
397:George Patterson at the AIF Project
297:George Patterson at the AIF Project
382:George Patterson at the ADB online
347:"AdNews Agency of the Year Awards"
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442:Australian advertising executives
21:George Patterson (disambiguation)
16:Australian advertising executive
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437:Businesspeople from Melbourne
377:History of Sydney Advertising
336:Crawford Dictionary of Sydney
150:the Gillette Safety Razor Co.
121:Australian Army Medical Corps
457:People from South Melbourne
211:Patterson's autobiography,
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53:19 December 1968 (aged 78)
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409:Crawford, Robert (2008).
387:Ad News Hall of Fame 2009
321:Ad News Hall of Fame 2009
117:Australian Imperial Force
422:. Kogan Page Publishers.
413:. Melb Univ. Publishing.
317:22 February 2011 at the
90:George Herbert Patterson
73:Advertising entrepreneur
213:Life Has Been Wonderful
208:industry in Australia.
108:Travels and war service
418:Tungate, Mark (2007).
83:George Patterson Bates
363:Ad News Hall of Fame
293:29 June 2011 at the
221:Angling in the Andes
192:Australian Red Cross
161:the Gillette Company
154:Pepsodent Australia.
353:on 13 February 2011
102:Parkville, Victoria
131:Advertising career
165:Colgate-Palmolive
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452:1968 deaths
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219:(1959) and
62:Nationality
431:Categories
357:30 January
269:ADB online
247:References
203:Retirement
181:Jack Davey
169:Peek Frean
167:and later
96:Early life
70:Occupation
65:Australian
239:Accolades
315:Archived
291:Archived
223:(1961).
185:Bob Dyer
177:Roy Rene
146:Berlei
359:2011
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38:Born
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