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dispenser: a dual chamber pump. This design is intended to keep two ingredients separated until they are dispensed. Upon brushing, the ingredients will react with each other in the user's mouth. Both the toothpaste (formula) and the design of the pump were invented and then patented by Hans
Schaeffer
109:
In 2016, Church & Dwight announced it would discontinue the
Mentadent brand effective Spring 2017. As it only involved the rights for US and Canadian sales, this did not affect Unilever which still markets and sells Mentadent branded products in other markets.
157:
Unilever first introduced the brand around 1982 with the launch of
Mentadent P, Mentadent later became the key brand for Unilever toothpaste and Gibbs SR, a brand that dated back to the 1950s, was renamed Mentadent SR.
113:
In 2018 Unilever quietly retired the
Mentadent SR brand from the UK market, leaving only Mentadent P on sale. Mentadent P has since been discontinued along with the rest of the Mentadent Range from the UK market.
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In 2003, Church & Dwight
Company acquired the United States and Canadian rights to the Mentadent brand from Unilever and then operated it as a subsidiary brand of
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Gibbs SR was the first product to be promoted on UK television. The introduction of commercial television advertising was due to the
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for its home and international markets excluding the United States and Canada where the company sold its rights to the brand to
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bubbles. It is claimed that these bubbles will clean, whiten, and freshen the mouth.
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450:"Unilever agrees to sell its US and Canada oral care brands to Church & Dwight"
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which created the commercial broadcaster ITV. The advertisement was first shown on
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In the majority of its toothpaste lines, the two separate ingredients are
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worldwide. The product was originally named after its active ingredient,
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285: in this list. Unsourced material may be challenged and removed.
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Unilever makes 3 varieties of toothpaste under the
Mentadent brand
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in London on 22 September 1955 at 8.12pm BST, with a voiceover by
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193:. The advertisement was written and produced by Brian Palmer.
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243:. Upon brushing, baking soda and peroxide combine to release
1520:
Unilever
Research & Development Port Sunlight Laboratory
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170:, is one of three toothpaste products still marketed by
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534:"Classic TV Adverts Still Bring Back Happy Memories"
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Post-2003 brand within the United States and Canada
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364:Mentadent Advanced Cleaning with Breath Freshening
224:until it discontinued sales of the brand in 2016.
480:. Church & Dwight Co., Inc. Archived from
98:for a line of dental products manufactured by
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8:
452:(Press release). Unilever. 10 September 2003
30:
42:Unilever's Mentadent P Toothpaste in the UK
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345:Learn how and when to remove this message
227:Mentadent is most notable for its unique
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419:
417:
402:Index of oral health and dental articles
542:. Cumbria. 15 July 2011. Archived from
413:
1545:William Lever, 1st Viscount Leverhulme
589:Palmer, Alasdair (11 September 2005).
211:Mentadent SR Toothpaste (Discontinued)
1435:(except the United States and Canada)
603:from the original on 23 February 2020
7:
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283:adding citations to reliable sources
570:from the original on 28 August 2020
25:
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381:
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125:
270:needs additional citations for
1424:VO5 (except the United States)
475:"Mentadent Discontinue Letter"
208:Mentadent Sensitive Toothpaste
1:
232:- who later sold the patent.
591:"How my dad invented the ad"
361:Mentadent Advanced Whitening
358:Mentadent Replenishing White
27:Toothpaste brand of Unilever
77:; 42 years ago
1805:
1784:Church & Dwight brands
1401:(except for North America)
1350:(except for North America)
1232:(except for North America)
1216:(except the United States)
162:First UK television advert
62:(excluding North America)
1581:
1540:Antonius Johannes Jurgens
1279:Degree/Rexona/Sure/Shield
762:Lipton Teas and Infusions
558:"The end of a golden age"
397:List of toothpaste brands
35:
1753:Orange Glo International
1464:W. H. Burford & Sons
1294:Campaign for Real Beauty
1574:Eugenio Minvielle Lagos
1565:Sidney J. van den Bergh
1495:Lipton Institute of Tea
367:Mentadent Advanced Care
166:Mentadent SR, formerly
1485:Lever Brothers Factory
752:Gorton's of Gloucester
425:"Our brands Mentadent"
370:Mentadent White System
205:Mentadent P Toothpaste
187:Associated-Rediffusion
183:Television Act of 1954
1676:Carter's Little Pills
885:Hellmann's/Best Foods
777:United Africa Company
729:Elizabeth Arden, Inc.
1779:Brands of toothpaste
1560:Samuel van den Bergh
279:improve this article
67:(North America only)
1647:Church & Dwight
1570:Simon van den Bergh
1505:Unilever Gloucester
824:(outside of the UK)
818:Buavita (Indonesia)
596:The Daily Telegraph
104:Church & Dwight
65:Church & Dwight
32:
1220:Seventh Generation
1203:) (brand owned by
1094:Good Humor-Breyers
678:Hindustan Unilever
566:. 6 January 2005.
176:sodium ricinoleate
137:. You can help by
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106:Company in 2003.
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16:(Redirected from
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1447:Predecessors
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1197:Persil Power
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739:Calvin Klein
659:Subsidiaries
605:. Retrieved
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572:. Retrieved
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544:the original
537:
528:
516:. Retrieved
489:. Retrieved
482:the original
454:. Retrieved
429:. Retrieved
341:
335:October 2014
332:
322:
315:
308:
301:
289:
277:Please help
272:verification
269:
234:
226:
219:
200:
180:
167:
165:
156:
143:
139:adding to it
134:
112:
108:
91:
90:
48:Product type
1730:Past brands
1550:Paul Polman
1490:Lever House
1284:Dermalogica
869:Continental
815:Bru (India)
708:Philippines
688:Australasia
512:"Mentadent"
491:14 December
294:"Mentadent"
237:baking soda
1773:Categories
1737:Brillo Pad
1359:Pears soap
1183:Lever 2000
1126:Dickie Dee
1114:Choco Taco
1099:Good Humor
1072:Paddle Pop
984:Heartbrand
944:Pot Noodle
874:Cup-a-Soup
693:Bangladesh
514:. Unilever
456:6 November
427:. Unilever
408:References
305:newspapers
268:This list
229:toothpaste
197:Toothpaste
96:brand name
72:Introduced
1721:Water Pik
1706:Pepsodent
1686:Mentadent
1364:Pepsodent
1348:Mentadent
1300:Evolution
1259:Brylcreem
1089:HB Wall's
1079:Viennetta
987:Ice cream
828:Sariwangi
806:Beverages
772:Palm Line
703:Indonesia
251:Varieties
146:July 2017
92:Mentadent
31:Mentadent
1711:RUB A535
1701:OxiClean
1681:Close-Up
1592:Category
1420:Vaseline
1415:TRESemmé
1333:Lifebuoy
1274:Close-Up
1254:Bed Head
1249:Axe/Lynx
1240:Personal
1225:Sunlight
1176:Domestos
1148:products
1121:Popsicle
1109:Klondike
1034:Langnese
1009:GB Glace
999:Cornetto
949:Pot Rice
931:Monumite
859:Colman's
822:Horlicks
713:Pakistan
651:Unilever
601:Archived
568:Archived
375:See also
241:peroxide
172:Unilever
168:Gibbs SR
100:Unilever
60:Unilever
18:Gibbs SR
1604:Commons
1428:Zendium
1410:Timotei
1405:Sunsilk
1354:Noxzema
1323:Impulse
1186:Neutral
1180:Finitex
1168:Comfort
1154:Bio-Tex
1104:Breyers
1062:Streets
1052:Selecta
994:Calippo
964:Talenti
925:Marmite
864:Conimex
782:Upfield
747:Fabergé
666:Current
607:15 July
574:15 July
518:13 July
431:13 July
319:scholar
118:History
80: (
1696:Orajel
1654:Brands
1531:People
1473:Places
1394:Simple
1389:Signal
1374:Q-Tips
1369:Pond's
1210:Probat
1205:Henkel
1193:Persil
1172:Closan
1158:Breeze
1084:Wall's
1057:Solero
1044:Nogger
1039:Magnum
954:Rafhan
939:Pfanni
920:Maille
915:Lizano
890:Hertog
854:Bovril
797:Brands
722:Former
683:Maille
321:
314:
307:
300:
292:
245:oxygen
1671:Arrid
1399:Suave
1379:Radox
1338:Liril
1328:Lakmé
1313:Hamam
1269:Clear
1264:Camay
1214:Rinso
1146:Home
1024:Kibon
1004:Frigo
905:Knorr
895:Kibon
844:Amora
698:Ghana
485:(PDF)
478:(PDF)
326:JSTOR
312:books
94:is a
56:Owner
1691:Nair
1433:Zest
1289:Dove
1242:care
1230:Surf
1199:and
974:Unox
900:Klik
880:Grom
837:Food
734:BiFi
609:2017
576:2017
520:2017
493:2016
458:2017
433:2017
298:news
239:and
82:1982
75:1982
1343:Lux
1189:Omo
1163:Cif
1048:Olá
281:by
141:.
1775::
1019:HB
599:.
593:.
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501:^
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