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lined up to "silence" the character of Gio
Compario. Marketing officer Kevin Hughes said, "It was risky, but a brand has to listen to its customers." The character returned in July 2015 after an 18-month break, singing as part of what Evans called a "much calmer performance". The character appeared
421:
In
September 2007 the company admitted that, on one occasion, an unlawful breach of privacy had taken place with regard to the passing on of data provided by customers. It said that this was the result of a breach of contract by a sub-contractor, Performance Direct, and stated that it would take
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It was the first comparison site to focus on features of insurance products rather than just listing prices, which led to the company being invited to become a member of the
British Insurance Brokers Association (BIBA).
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due to "irregular inbound links". This resulted in its share of search traffic for the term "car insurance" reducing from 17.49% to 2.31%. Gocompare.com was blacklisted again in April 2009.
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In August 2019 the company received criticism from road safety organisations after debuting an advert depicting the Gio
Compario character crashing into a tree and flipping over. The
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250:, Wales. Its website provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2021 it has been owned by
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365:. On 14 August 2012, the company launched "Covered mag", an online magazine that claims to be "unlike any other financial publication you've ever read".
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In response to this reaction, Go
Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as
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On 8 December 2014, esure acquired Go
Compare in a deal worth £95 million. In November 2016 the company was the subject of a demerger from esure.
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385:" in various locations. In 2015, the campaign was voted the UK's "most irritating advertisement".
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254:. The company's advertising campaign in 2015 was voted as the "most irritating advertisement."
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361:, mortgages and other financial products through preferred providers such as Energylinx and
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In June 2009 the company launched an advertising campaign featuring a fictional
Italian
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278:. Parsons was replaced as CEO by Jon Morrell following a takeover by insurance company
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again in 2020 after coronavirus lockdown measures were eased in the UK in July 2020.
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381:. The advertisements feature 'Gio' singing about the company to the tune of "
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570:"Best business brains receive their awards at celebration of local talent"
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980:"Go Compare advert draws complaints over 'insensitive' car crash scene"
310:, one of the UK's largest online voucher code sites, in a £36.5m deal.
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772:"GoCompare creates opera singer to take on Comparethemarket's meerkat"
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from the original on 20 December 2021 – via www.youtube.com.
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In
November 2020, GoCompare agreed to a £594m takeover offer from
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The company, which at the time was 49% owned by insurance company
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908:
Personal
Reputation Management - Making The Internet Work For You
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932:"GoCompare Car Insurance - www.gocompare.com - Go Compare Ban?"
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for 14 years, and was formerly head of business development at
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in conjunction with its partners
Neilson Financial Services,
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Go Compare was established in November 2006 and is based in
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695:"Country Life publisher Future to buy GoCompare for £594m"
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Online financial services companies of the United Kingdom
627:"Gocompare.com Shares Begin Trading After esure Demerger"
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received over 70 complaints regarding the advertisement.
306:
In December 2017, GoCompare announced the acquisition of
728:"Neilson FS partners with GoCompare to offer protection"
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offer to buy the company for £460 million was rejected.
816:"Marketing and advertising: Small screen, big rewards?"
514:"Go Compare founder Hayley Parsons nets £3.2m dividend"
425:
In January 2008 the site was blacklisted for a time by
835:"Go Compare: The most annoying man on telly is back"
602:"Newport-based Gocompare.com in £95m takeover deal"
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791:"The most annoying adverts from the past 15 years"
879:"Personal details at risk on comparison websites"
650:"ZPG confirms failed £460m bid for GoCompare.com"
1034:Financial services companies established in 2006
668:"GoCompare to buy MyVoucherCodes in £36.5m deal"
648:Aime Williams, Oliver Ralph (14 November 2017).
422:immediate action to prevent it happening again.
938:. ASAP Ventures. 23 April 2009. Archived from
910:. Halpern Cowan Publishing. pp. 162–163.
541:"Start-up compares well for ex-Admiral worker"
27:British financial services comparison website
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325:GoCompare provides a comparison service for
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345:. It also provides comparison services for
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1049:2006 establishments in the United Kingdom
754:"Covered mag, presented by Gocompare.com"
317:, Britain’s biggest magazines publisher.
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629:. TD Direct Investing. 3 November 2016
859:from the original on 20 December 2021
7:
490:"Future plc acquires GoCo Group plc"
906:Halpern, Louis; Roy Murphy (2009).
25:
1024:Companies based in Newport, Wales
789:Burn, Rebecca (22 January 2015).
693:Sweney, Mark (25 November 2020).
568:Sion Barry (11 September 2009).
434:Advertising Standards Authority
377:called Gio Compario, played by
512:Dunkley, Jamie (1 July 2012).
1:
853:"Home Comforts Advertisement"
244:financial services comparison
1039:Comparison shopping websites
833:Karen Price (26 July 2015).
463:. Go Compare. Archived from
266:. The company's founder was
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234:from 2017 until 2022, and
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776:marketingmagazine.co.uk
732:www.covermagazine.co.uk
349:, gas and electricity,
238:until 2017, styled as
224:GoCompare.com Limited
820:www.postonline.co.uk
458:"Annual Report 2016"
154:142.1 million (2016)
936:Money News Shopping
887:. 22 September 2007
734:. 21 September 2020
519:The Daily Telegraph
184:15.8 million (2016)
169:21.9 million (2016)
34:
674:. 19 December 2017
549:. 21 February 2007
299:In November 2017,
142:Financial services
33:GoCompare.com Ltd.
1029:Vehicle insurance
942:on 7 January 2010
917:978-0-9562892-0-9
272:Admiral Insurance
270:, who worked for
246:company based in
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16:(Redirected from
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18:GoCompare.com
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944:. Retrieved
940:the original
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736:. Retrieved
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699:The Guardian
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676:. Retrieved
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631:. Retrieved
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609:. Retrieved
605:
596:
588:"Go Compare"
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551:. Retrieved
546:Western Mail
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523:. Retrieved
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472:. Retrieved
465:the original
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417:Public image
406:Louie Spence
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359:credit cards
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276:Confused.com
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95:Headquarters
59:Company type
29:
839:walesonline
712:26 November
678:19 December
574:walesonline
379:Wynne Evans
369:Advertising
107:Area served
1018:Categories
946:2 February
891:2 February
800:4 November
633:4 November
553:2 February
525:11 January
494:Future PLC
474:25 January
440:References
394:Jimmy Carr
390:Sue Barker
383:Over There
315:Future plc
252:Future plc
240:GO.COMPARE
230:(formerly
228:Go.Compare
208:.gocompare
195:Future plc
176:Net income
127:(Chairman)
119:Key people
54:Go.Compare
49:Trade name
884:The Times
795:Telegraph
707:0261-3077
672:Telegraph
402:Ray Mears
351:broadband
232:GoCompare
984:ITV News
966:Archived
857:Archived
606:BBC News
363:Experian
321:Services
138:Services
69:Industry
863:11 July
738:4 March
611:14 June
590:. BIBA.
327:vehicle
258:History
248:Cardiff
201:Website
148:Revenue
87:Founder
79:Founded
914:
705:
427:Google
341:, and
190:Parent
468:(PDF)
461:(PDF)
375:tenor
355:loans
301:ZPG's
291:esure
280:esure
132:(CEO)
948:2010
912:ISBN
893:2010
865:2020
802:2016
740:2022
714:2020
703:ISSN
680:2017
635:2016
613:2015
555:2010
527:2013
476:2018
408:and
337:and
335:home
210:.com
101:, UK
206:www
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
