72:
and sales started on 25 May 2000. The managing director, Willi Kuehne (then Head of
Merchandising) and Michael Meier (former manager of the first team) hoped to generate revenue outside gaming operations to become more independent from the sporting success of the first team. A subsequent IPO of the
85:
Insurance Group on 20 September 2000. Parts of the
Borussia trademarks were deposited as collateral as part of the deal. The rights for the brand was then leased back to the Borussia Dortmund for an annual license fee of 1.47 million euros.
161:
The company was never able to meet the original expectations of gaining permanent and notable market share in the German sportswear industry. The attempt to establish itself in the low-budget market, did not yield any significant results.
98:
Borussia
Dortmund, the owner of the company, was equipped by Goool.de from 1 July 2000 to 30 June 2004. However, as of the 2004/2005 season, Borussia Dortmund was again (as in 1990 to June 2000) equipped by Nike, and subsequently Kappa.
94:
In the 2001/2002 season, according to a report from the sports magazine Kicker, Goool.de recorded sales of 4.9 million euros and a profit of 110,600 euros. However, the financial year 2005/2006 ended with a loss of 1.3 million euros.
229:
168:
The business operations of Goool.de
Sportswear GmbH, namely the production and sale of sports and leisure clothing, ceased on 30 June 2008. On 13 June 2008 the company name was changed into
366:
226:
438:
325:
142:
65:, mainly manufactured and sold clothing for sports (especially football team jerseys and workout kits), gloves, balls and other sporting goods.
371:
207:
115:
356:
81:
During the refurbishment of the financially ailing
Borussia Dortmund, the "Goool.de" brand was sold for 20 million euros to the Cologne
458:
448:
361:
376:
351:
251:
20:
318:
386:
188:
289:
49:
From 2000 to 2008, Borussia
Dortmund established its own brand of sportswear to compete against industry giants like
489:
484:
453:
311:
33:, selling sports and leisure clothing, sporting goods and most notably, team kits. The company was a subsidiary of
102:
Goool.de had also equipped other football clubs with its sportswear. But these were lower-league sides, including
150:
381:
123:
103:
61:. This is the first and so far only attempt of this type by teams in the Bundesliga. The company,
270:
107:
407:
346:
165:
In 2006, Goool.de
Sportswear GmbH bought back the stadium rights that were deposited by them.
127:
111:
38:
402:
233:
462:
412:
478:
433:
119:
146:
428:
134:
58:
34:
145:
wore off-field clothing from goool.de between
October 2003 and May 2005 and
172:
at the commercial registration. The domain www.goool.de is now deserted.
69:
138:
82:
54:
19:
50:
303:
18:
307:
153:
was equipped by goool.de from 1 April 2004 to 30 July 2005.
133:
For a short time, Goool.de also supplied equipment for
149:
were also equipped by the company in 2006/2007. The
421:
395:
339:
130:/ 2. Bundesliga from 1 July 2002 to 30 June 2005.
68:Goool.de Sportswear GmbH was founded and based in
319:
8:
290:"Information on of BVB Stadion Holding GmbH"
326:
312:
304:
189:"Borussia Dortmund wird Textilhersteller"
106:(formerly SCB Prussia Cologne) from the
180:
122:from 1 July 2004 to 30 June 2008 and
7:
459:BVB International Academy Waterloo
227:"Bericht von der Hauptversammlung"
14:
143:German national ice hockey team
387:Borussia Dortmund Youth Sector
1:
208:"20 Millionen Euro von Nike?"
45:Establishment and ownership
506:
271:"BVB wieder in Bedrängnis"
151:German Curling federation
439:Superleague Formula team
170:BVB Stadion Holding GmbH
73:subsidiary was planned.
31:Goool.de Sportswear GmbH
29:was a German brand of
23:
252:"BVB wieder bei Nike"
157:Cessation of business
22:
449:2017 team bus attack
382:Borussia Dortmund II
236:, 28 November 2006,
124:1. FC Dynamo Dresden
16:German sports brand
232:2015-01-07 at the
108:Oberliga Nordrhein
24:
490:Sportswear brands
485:Borussia Dortmund
472:
471:
408:Stadion Rote Erde
334:Borussia Dortmund
294:borussia-aktie.de
128:Regionalliga Nord
112:Kickers Offenbach
104:SCB Viktoria Köln
77:Sale of the brand
39:Borussia Dortmund
497:
403:Westfalenstadion
328:
321:
314:
305:
299:
298:
287:
281:
280:
275:Wirtschaftswoche
268:
262:
261:
258:, 1 August 2003
249:
243:
242:
224:
218:
217:
214:, 18 March 2003
205:
199:
198:
185:
116:Regionalliga Süd
505:
504:
500:
499:
498:
496:
495:
494:
475:
474:
473:
468:
417:
391:
335:
332:
302:
296:
288:
284:
278:
269:
265:
259:
250:
246:
240:
234:Wayback Machine
225:
221:
215:
206:
202:
196:
186:
182:
178:
159:
92:
79:
47:
17:
12:
11:
5:
503:
501:
493:
492:
487:
477:
476:
470:
469:
467:
466:
463:League1 Canada
456:
451:
446:
441:
436:
431:
425:
423:
419:
418:
416:
415:
410:
405:
399:
397:
393:
392:
390:
389:
384:
379:
374:
369:
364:
359:
354:
349:
343:
341:
337:
336:
333:
331:
330:
323:
316:
308:
301:
300:
282:
277:, 12 May 2006
263:
244:
238:schwatzgelb.de
219:
200:
195:, 15 May 2000
179:
177:
174:
158:
155:
91:
88:
78:
75:
46:
43:
15:
13:
10:
9:
6:
4:
3:
2:
502:
491:
488:
486:
483:
482:
480:
464:
460:
457:
455:
452:
450:
447:
445:
442:
440:
437:
435:
434:Der Klassiker
432:
430:
427:
426:
424:
420:
414:
411:
409:
406:
404:
401:
400:
398:
394:
388:
385:
383:
380:
378:
375:
373:
370:
368:
365:
363:
360:
358:
355:
353:
350:
348:
345:
344:
342:
338:
329:
324:
322:
317:
315:
310:
309:
306:
295:
291:
286:
283:
276:
272:
267:
264:
257:
253:
248:
245:
239:
235:
231:
228:
223:
220:
213:
209:
204:
201:
194:
190:
184:
181:
175:
173:
171:
166:
163:
156:
154:
152:
148:
144:
140:
136:
131:
129:
125:
121:
120:2. Bundesliga
117:
113:
109:
105:
100:
96:
90:Profitability
89:
87:
84:
76:
74:
71:
66:
64:
60:
56:
52:
44:
42:
40:
36:
32:
28:
21:
443:
293:
285:
274:
266:
255:
247:
237:
222:
211:
203:
192:
183:
169:
167:
164:
160:
147:EHC Dortmund
132:
110:in 2002 and
101:
97:
93:
80:
67:
62:
48:
30:
26:
25:
429:Revierderby
413:Weiße Wiese
340:Information
297:(in German)
279:(in German)
260:(in German)
241:(in German)
216:(in German)
197:(in German)
187:Martin Ax,
479:Categories
176:References
135:ice hockey
35:Bundesliga
256:kicker.de
212:kicker.de
126:from the
114:from the
454:Handball
444:Goool.de
396:Stadiums
357:Managers
230:Archived
193:Die Welt
70:Dortmund
63:Goool.de
27:Goool.de
377:Seasons
367:Records
362:Matches
352:Players
139:curling
83:Gerling
372:Europe
141:. The
51:Adidas
422:Other
37:club
347:Club
137:and
59:Nike
57:and
55:Puma
292:on
481::
273:,
254:,
210:,
191:,
118:/
53:,
41:.
465:)
461:(
327:e
320:t
313:v
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
