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In
November 2013, Tata Global Beverages rebranded Good Earth to diversify it in the competitive tea market. The new "Untamed Tea" brand message and marketing strategy redesigned the brand's website, launched extensive social media outreach, and a celebrity chef partnership. It also included new
267:. During 2011 and 2012, Good Earth Tea launched the "Tag, You're It Contest", a nationwide contest offering fans a chance to submit an original, thought-provoking quote to be used on the tea tags of the brand's flavorful blends.
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The company has since evolved to include a wide range of teas made with natural ingredients that span all sorts of varietals, herbs, botanicals and flavors.
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Good Earth produced over 40 different blends of tea, now concentrating on 14 unique teas. Good Earth teas are available in natural and organic varieties.
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228:, it was one of the first American herbal tea companies during the early 1970s. In the late 1970s, it began to develop
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288:. Falkner's adventurous palate led to the creation of recipes infused with Good Earth Tea.
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In
January 2014, Good Earth Tea collaborated with celebrity chef
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US Holdings
Limited in October 2005, which is a subsidiary of
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327:: "Tea Company Moving to New Jersey"; February 23, 2011.
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49:. Unsourced material may be challenged and removed.
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259:. In January 2011, Tata relocated Good Earth from
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240:form to the California grocery market in 1988.
339:"Good Earth Tea In 'Untamed' Brand Makeover";
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1792:Food and drink companies established in 1972
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109:Learn how and when to remove this message
220:company. Founded in 1972 under the name
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830:TP Western Odisha Distribution Limited
825:TP Central Odisha Distribution Limited
820:Tata Power Delhi Distribution Limited
7:
47:adding citations to reliable sources
1070:Tata Hitachi Construction Machinery
572:Tata Hitachi Construction Machinery
1354:Sir Dorabji Tata and Allied Trusts
1281:The Energy and Resources Institute
275:, and discontinued older flavors.
236:, and launched Good Earth teas in
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34:needs additional citations for
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1004:Tata Business Support Services
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1276:Indian Institute of Science
1200:Tata Steel Chess Tournament
251:Good Earth was acquired by
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1716:Round Oak Steel Terminal
1447:Natarajan Chandrasekaran
1419:Natarajan Chandrasekaran
1364:Lady Tata Memorial Trust
1127:Tata Interactive Systems
550:Lanchester Motor Company
1180:JRD Tata Sports Complex
916:Aerospace & defence
555:Chery Jaguar Land Rover
1802:Tata Consumer Products
1736:TCS Amsterdam Marathon
1142:Tata Oil Mills Company
514:Tata Steel Netherlands
425:Information technology
356:Good Earth Tea website
234:Good Earth Restaurants
226:Santa Cruz, California
192:Tata Consumer Products
1497:Subramaniam Ramadorai
1185:Tata Football Academy
923:Tata Advanced Systems
651:Tata Chemicals Magadi
639:Tata Chemicals Europe
257:Tata Global Beverages
1359:Sir Ratan Tata Trust
1333:Tata Memorial Centre
1035:Tata Investment Corp
937:Tourism & travel
601:Eight O'Clock Coffee
166:Montvale, New Jersey
43:improve this article
16:American tea company
1539:R. K. Krishna Kumar
1338:Tata Medical Center
1111:New India Assurance
992:Tata Communications
985:Telecom & media
343:; 26 November 2013.
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1652:Sumant Moolgaokar
1642:Jamshed Jiji Irani
1632:Nowroji Saklatwala
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361:Tetley Tea website
222:Fmali Herb Company
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449:Tata Technologies
427:& engineering
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309:Los Angeles Times
280:Elizabeth Falkner
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307:"Earth Chain" -
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227:
224:and based in
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74:
70:
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63:
60: –
59:
55:
54:Find sources:
48:
44:
38:
37:
32:This article
30:
26:
21:
20:
1758:
1711:Bombay House
1622:Cyrus Mistry
1549:Ajay Piramal
1504:(Tata Steel)
1458:Ajay Piramal
1414:Cyrus Mistry
1394:Dorabji Tata
1303:Tata Theatre
1225:TIFR, Mumbai
1209:Institutions
902:Tata Capital
813:Distribution
717:Tata Digital
644:British Salt
605:
583:& retail
567:Tata Hispano
417:subsidiaries
340:
332:
324:
317:
308:
302:
290:
283:
277:
269:
250:
242:
221:
209:
208:
162:Headquarters
136:Company type
105:
96:
86:
79:
72:
65:
53:
41:Please help
36:verification
33:
1726:Tata family
1721:Tata Centre
1677:F. C. Kohli
1601:Simone Tata
1589:Tata family
1554:Vijay Singh
1422:(incumbent)
1132:Tata Docomo
1122:Tata Coffee
1106:Favre-Leuba
799:Mundra UMPP
763:Voltas Beko
611:Kanan Devan
562:Tata Daewoo
530:Tata Motors
482:AIX Connect
322:Wool, Danny
180:herbal teas
99:August 2020
1776:Categories
1667:Russi Mody
1596:Naval Tata
1535:(Chairman)
1533:Ratan Tata
1491:Surya Kant
1463:Ralf Speth
1449:(Chairman)
1409:Ratan Tata
1164:Tayo Rolls
969:The Pierre
954:Taj Hotels
792:Generation
784:Tata Power
656:Tata Swach
523:Automotive
504:Tata Steel
439:Tata Elxsi
407:Tata Group
295:References
265:New Jersey
261:California
218:herbal tea
140:Subsidiary
69:newspapers
1731:Tata Sons
1657:Karl Slym
1486:Noel Tata
1479:companies
1440:Tata Sons
1438:Board of
1321:Hospitals
1014:Tata Play
740:Tata CLiQ
730:BigBasket
707:CaratLane
616:Tata Salt
581:Consumer
470:Air India
341:MediaPost
232:teas for
230:trademark
1760:Category
1382:chairmen
1094:holdings
1064:TATA AIG
907:TATA AIG
745:Tata Neu
735:Tata 1mg
702:Fastrack
679:Westside
674:Landmark
593:Products
458:Airlines
285:Top Chef
172:Products
146:Industry
1431:Current
1118:(33.3%)
1092:Former
1082:Vistara
964:Vivanta
697:Tanishq
487:Vistara
247:Company
238:tea bag
198:Website
154:Founded
83:scholar
1582:Former
1526:trusts
1477:Group
1380:Group
1373:People
1347:Trusts
1173:Sports
959:TajAir
755:Voltas
621:Tetley
273:stevia
253:Tetley
187:Parent
178:&
85:
78:
71:
64:
56:
1704:Other
1615:Other
1524:Tata
1516:(JLR)
1493:(TCS)
1259:Other
1084:(51%)
1078:(50%)
1072:(40%)
1066:(74%)
870:Other
845:Other
837:(51%)
725:Cromā
666:Trent
497:Steel
489:(51%)
212:is a
90:JSTOR
76:books
1217:TIFR
216:and
176:Teas
157:1972
62:news
1101:CMC
263:to
214:tea
45:by
1778::
394:e
387:t
380:v
112:)
106:(
101:)
97:(
87:·
80:·
73:·
66:·
39:.
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