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552:', the name of one of the city's triad crime syndicates. "Police claimed the shop had broken a section of an 1845 anti-triad law called the Societies Ordinance, which allows for the arrest of any person in possession of 'any books, accounts, writing, lists of members, seals, banners or insignia of or relating to any triad society.' Triad members still often carry such insignia – usually worn on the backs of shirts – that they show to shopkeepers in exchange for protection money."
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boasts a modernised way of life combined with traditional
Chinese practices. Young wanted to build a brand based on traditional images of Hong Kong and believes that "the most successful brands tend to incorporate national identity. Not many Hong Kong brands actually feel very Hong Kong. I want to do something different: to give ourselves some pride and some respect. Some of our signature items have a quirky Hong Kong feel – they are unmistakable."
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436:, a Hong Kong teahouse, style with the contemporary look of a coffeehouse. The coffee company states that, "This very unique Starbucks store has been built as a collaborative project with the quintessential Hong Kong brand G.O.D. (Goods of Desire). It is a celebration of Hong Kong's roots and spirit".
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passagers, designed by G.O.D. The kits were designed as collectible with each bag being able to hook onto each other to form a wall-hanging accessory. The first two available were 'Joy' and 'Fortune', with designs that depict
Chinese gods relaxing in-flight and of auspicious clouds respectively. They
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Taking inspiration from both the condensed urban centres and rural environments of Asia, G.O.D. is influenced by the concept of the eastern lifestyle as an alternative to the western way of living. The idea of such a cultural contradiction is especially prevalent in a city like Hong Kong, a city that
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that "I'm trying to push Hong Kong traditions, to make the ordinary and mundane into something extraordinary. When I hear people saying 'wow' about my products, it's great because it shows Hong Kong's flexibility." The intention is to provide 'something desirable' that the customers 'have not even
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G.O.D.'s core range of lifestyle products are designed in-house, and their product range consists mostly of fashion, home accessories and premium gifts. The designs and prints are inspired by old and new aspects of Hong Kong culture, including products themed with
Chinese
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An architect by training, founder
Douglas Young wanted to do a lifestyle and home accessories store, with the aim of designing and manufacturing the products instead of shipping Chinese goods made in the West. He launched G.O.D. with the first store in an
512:
In 2013, G.O.D. debuted the wildly popular
Mahjong Box Pineapple Cake Gift Box, which were all snapped up within days of its debut. The Majong Box Pineapple Cake Gift Box was jointly created by Goods of Desire and Mei-Xin Fine Goods in Hong Kong.
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to produce merchandising for the tournament. The products, carried the specially designed "Kukri x G.O.D." logo, which featured elements of the original Hong Kong flag, and ranged from polo shirts, traditional
Chinese jackets, boxers,
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304:(closed 2015) and in Stanley Plaza and Sai Kung in 2011. In July 2012, they expanded overseas and opened a 6,000 square foot flagship store (closed 2015) in Singapore's historical riverside
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After an extremely challenging 3 years of Covid restrictions, G.O.D. is once again banking on the resilience of Hong Kong by opening a brand new flagship store right in the heart of
384:" characters, newspaper classifieds, retro local product packaging, 1950s advertisements, old letter boxes. Such products includes "Bishop" and "Rook" bean bags, inspired by
529:, their first solo art exhibition in a shopping mall. The exhibition used multi-media installations housed in large red lampshades, the iconic representation of Hong Kong's
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331:(closed 2019). G.O.D. opened their second Hong Kong International Airport store in 2018 along with a store in the Hong Kong station (near Exit E / Tung Chung MTR line).
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In 2023, there are five store locations in Hong Kong. The company also sells products wholesale or brand-license to boutiques or department stores in cities such as
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done in collaboration with street artist, Alex Croft in 2012. In 2001, G.O.D. opened its 20,000 square foot flagship store at
Leighton Centre (closed 2013) in
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199:. Founded in 1996 by Douglas Young, the brand is known for its tongue-in-cheek interpretation of Hong Kong design and culture. The English name 'G.O.D.' is a
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300:, also the location of their design studio and office. The studio remains at this location even though the gallery is closed. In 2009, G.O.D. opened at
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312:(closed 2020), the historic heritage building turned creative hub in Soho and in the same year, it returned to Causeway Bay (closed end of 2019).
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457:-inspired ladies polo, messenger and tote bags. A percentage of sales went to the Foodlink Foundation, supported by both companies.
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776:"G.O.D – a new philosophy?: Goods of Desire (GOD), the chic Hong Kong lifestyle store aims to transcend the realm of desire"
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403:) "fuck your mother", but in English it is a call to action; and it is emblazoned on T-shirts and other products.
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559:' logo – with the numbers written in Chinese characters – from the store's five offices and warehouse located in
1056:"Cathay Pacific unveils new inflight amenity kits designed by G.O.D for premium and economy class passengers"
940:"Be inspired by the new Starbucks concept store, featuring a flashback of 1950s–70s nostalgic Hong Kong café"
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warehouse (closed 2014) in 1996. Within two years, other locations followed, including on
Hollywood Road in
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in eight different designs, but still filled with traditional white lotus seed paste and salted yolks.
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In 2007, Young and seventeen employees were taken in by police for selling T-shirts bearing the logo '
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In 2015, G.O.D. expanded in Asia once again by opening three stores in Taiwan (closed 2017) and two
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From 2010 to 2014, Young and G.O.D. designed the Club Lounge at Art HK followed by its successor,
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Fashion, lifestyle and home accessories inspired by past and present Hong Kong and Asian culture
575:." Young states that " was all a misunderstanding and the shirts were actually referring to 14
327:(closed 2020) in Admiralty . In the beginning of 2016, G.O.D. opened a store in the MH Mall in
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From 2009 to 2014, G.O.D. collaborated with powerhouse Hong Kong bakery, Maxim's, to design
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In 2003, the company introduced its trademark slogan, "Delay No More". The phrase is a
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1234:"G.O.D.: Tongue in cheek – Tongue-in-cheek designs inspired by Hong Kong culture"
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gold". The 18 employees, including Young, were released the next day, and "their
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and cellulose. Since then, G.O.D. has designed two bags every six months for the
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Authorities "confiscated 88 shirts and more than 500 postcards printed with a '
277:(closed 2012). The Hollywood Road store still exists today and is home to the
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In 2008, the company introduced a 'Hong Kong Street
Culture Gallery' at the
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1116:"Mahjong Box Pineapple Cake & CNY Goodies at the Goods of Desire 2014"
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505:. They came up with presenting the traditional treats in the shape of
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1146:[Super large wet market red lamps appear in shopping mall].
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and pencil case in the design of old-school
Chinese ballet flats.
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In September 2012, the brand in co-operation with Sino Art, held
888:"Hong Kong lifestyle label Goods of Desire to open in Singapore"
1086:"Hong Kong Lifestyle Brand G.O.D. Puts The "Moon" In Mooncakes"
583:
T-shirts, are now collector's items", according to CNN Travel.
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to create a store with a "Bing Sutt Corner" at their outlet on
970:"G.O.D. and Kukri Design Collaborate for the Rugby Sevens"
627:"Hong Kong's Goods of Desire (G.O.D.) Goes International"
415:"Bing Sutt Corner" at Starbucks on Duddell Street in 2009
155:
915:"Hong Kong's best bing sutt: Guide to old-school diners"
1031:"Cathay Pacific's Amenity Kits are Down with G.O.D."
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Hong Kong, with the "Delay No More" slogan, in 2008
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195:, is a lifestyle design and retail brand based in
128:Hong Kong and internationally through online store
722:"Interview with Douglas Young: 'I like to shock'"
602:"9 Hong Kong tourist traps – for better or worse"
432:in Central. It is a concept that fuses the retro
211:, which roughly translates as "to live better".
685:
683:
308:. In 2014, G.O.D. became an anchor tenant in
1000:"Kukri and G.O.D. collaborate on HK7s Range!"
246:The brand new flagship store in the heart of
8:
465:Starting in October 2012, Hong Kong airline
21:
469:introduced a new range of amenity kits for
16:Hong Kong lifestyle design and retail brand
867:. Trade Development Council. 18 March 2009
747:"Burning desire leads to top design award"
691:"Interview with HK Designer Douglas Young"
27:
20:
1060:Incentive Travel & Corporate Meetings
448:, G.O.D. teamed up with sportswear brand
865:Hong Kong Trader (International Edition)
323:in the Departures Hall and the other in
774:Parreno, Christian (8 September 2009).
600:DeWolf, Christopher (27 October 2010).
592:
424:In June 2009, G.O.D. collaborated with
1118:. Darren's Blogosphere. Archived from
1169:Quinlan, Adriane (28 November 2007).
1029:Drescher, Cynthia (24 October 2012).
913:DeWolf, Christopher (21 April 2010).
523:The Street Market Symphony Exhibition
354:Young also said in an interview with
7:
656:Chong, Adeline (20 September 2004).
861:"Douglas Young: The Man Behind GOD"
835:"9 quirky finds at Goods of Desire"
807:"Store Review: G.O.D. in Hong Kong"
752:Hong Kong Trade Development Council
356:Hong Kong Trade Development Council
886:Ganeshrays, Jenny (11 June 2012).
695:Lifestyle Asia Design & Living
14:
342:at 6 D'Aguilar Street, Central.
319:stores in Hong Kong - one at the
1293:1996 establishments in Hong Kong
1261:
1202:Chung, Carol (2 November 2007).
1092:. 29 August 2012. Archived from
720:Lam, Bourree (7 December 2009).
478:and toothbrush made mainly from
290:Jockey Club Creative Arts Centre
1150:(in Chinese). 14 September 2012
976:. 16 March 2012. Archived from
805:Chibber, Kabir (1 April 2009).
321:Hong Kong International Airport
254:at 6 D'Aguilar Street, Central.
187:
833:Hong, Xinying (10 July 2012).
633:. 23 July 2012. Archived from
178:
1:
1283:Retail companies of Hong Kong
1171:"Hong Kong's T-Shirt Contest"
33:GOD Logo from 1996 to present
80:; 27 years ago
1309:
894:. Singapore Press Holdings
841:. Singapore Press Holdings
26:
1142:
22:Goods of Desire (G.O.D.)
416:
393:homophonic translation
376:
279:famous Instagram mural
256:
201:homophonic translation
1270:at Wikimedia Commons
474:include 90% recycled
446:2012 Hong Kong Sevens
414:
370:
244:
668:on 30 September 2012
399:díu néih lóuh móuh (
191:) commonly known as
1122:on 28 February 2014
1096:on 20 November 2012
950:on 21 November 2012
538:Art Basel Hong Kong
503:Mid-autumn festival
397:Cantonese profanity
138:Douglas Young (CEO)
114:Number of locations
23:
1214:on 15 October 2012
1183:on 8 December 2007
1010:on 2 February 2014
812:The New York Times
417:
407:Crossover projects
377:
359:imagined before'.
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1266:Media related to
980:on 15 August 2012
637:on 9 January 2020
302:The Peak Galleria
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78:October 1996
62:Design and retail
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1288:Hong Kong brands
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1210:. Archived from
1204:"G.O.D. forbid!"
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1179:. Archived from
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755:. 1 January 2005
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664:. Archived from
658:"G.O.D.: Divine"
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501:for the Chinese
382:Double Happiness
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1268:Goods Of Desire
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1066:on 25 July 2013
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476:plastic bottles
471:Premium economy
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371:G.O.D. shop on
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329:Shenzhen, China
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226:, Los Angeles,
171:Goods of Desire
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1257:External links
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701:on 21 May 2010
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487:Cathay Pacific
467:Cathay Pacific
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1242:. Retrieved
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1216:. Retrieved
1212:the original
1208:The Standard
1207:
1197:
1185:. Retrieved
1181:the original
1174:
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1152:. Retrieved
1147:
1136:
1124:. Retrieved
1120:the original
1110:
1098:. Retrieved
1094:the original
1089:
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1068:. Retrieved
1064:the original
1059:
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1038:. Retrieved
1036:. Condé Nast
1033:
1024:
1012:. Retrieved
1008:the original
1004:Kukri Sports
1003:
994:
982:. Retrieved
978:the original
973:
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952:. Retrieved
948:the original
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922:. Retrieved
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869:. Retrieved
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788:. Retrieved
784:the original
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757:. Retrieved
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729:. Retrieved
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703:. Retrieved
699:the original
694:
670:. Retrieved
666:the original
662:brandchannel
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639:. Retrieved
635:the original
630:
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609:. Retrieved
605:
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565:Causeway Bay
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450:Kukri Sports
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440:Rugby Sevens
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294:Shek Kip Mei
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283:Causeway Bay
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101:Headquarters
49:Company type
18:
1244:19 November
1218:19 November
1154:19 November
1148:Sharp Daily
1126:23 February
1100:19 November
1070:19 November
1040:19 November
1014:19 November
984:19 November
954:19 November
898:19 November
871:19 November
845:19 November
818:19 November
790:19 November
759:19 November
731:19 November
705:11 February
672:19 November
641:19 November
544:Controversy
531:wet markets
483:corn starch
325:Lab Concept
306:Clarke Quay
267:Ap Lei Chau
209:jyu hou di)
124:Area served
67:Predecessor
40:Native name
1277:Categories
1238:CNN Travel
1090:Jing Daily
919:CNN Travel
726:CNN Travel
631:Jing Daily
606:CNN Travel
587:References
517:Exhibition
188:jyu hou di
134:Key people
70:G.O.D. Ltd
1143:超巨街市燈現身商場
944:Starbucks
573:Yuen Long
499:mooncakes
455:Cheongsam
434:Bing Sutt
426:Starbucks
420:Starbucks
236:Singapore
220:Amsterdam
205:Cantonese
197:Hong Kong
106:Hong Kong
444:For the
363:Products
232:Shanghai
224:New York
143:Products
59:Industry
1034:Jaunted
924:4 March
611:3 March
561:Central
507:bottoms
493:Maxim's
395:of the
346:Concept
336:Central
298:Kowloon
271:Central
260:History
248:Central
207:"住好啲" (
203:of the
175:Chinese
151:Website
93:Founder
85:1996-10
83: (
75:Founded
53:Private
317:pop-up
228:Sydney
216:London
193:G.O.D.
185::
177::
1187:3 May
577:karat
338:near
250:near
1246:2012
1220:2012
1189:2010
1176:Time
1156:2012
1128:2014
1102:2012
1072:2012
1042:2012
1016:2012
986:2012
956:2012
926:2012
900:2012
873:2012
847:2012
820:2012
792:2012
761:2012
733:2012
707:2010
674:2012
643:2012
613:2012
571:and
401:屌你老母
160:.com
158:.god
581:14K
557:14K
550:14K
525:at
310:PMQ
292:in
179:住好啲
162:.hk
156:www
44:住好啲
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972:.
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563:,
533:.
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296:,
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238:.
230:,
222:,
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181:;
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