Knowledge (XXG)

Google Ads

Source πŸ“

561:, saying the Australian Sex Party breached its rules which prevent solicitation of donations by a website that did not display tax exempt status. Although the Australian Sex Party amended its website to display tax deductibility information, Google continued to ban the ads. The ads were reinstated on election eve after it was reported in the media that the Australian Sex Party was considering suing Google. On September 13, 2012, the Australian Sex Party lodged formal complaints against Google with the 644:
Director of Global Product Policy, David Graff stated that the policy was intended to "address abuse" and "fraudulent activity" from third-party technical support providers, and that a verification program for legitimate providers would be rolled out "in the coming months". This is yet to manifest, resulting in an effective ban on all IT support and repair related services on the Google Ads platform. Commentators have expressed concerns that this is an attempt by Google to stifle consumers'
419: 305:, which is then used by advertiser to send conversions to Google Ads, allowing Google Ads to trace conversion back to the original click for reporting. Google also allows advertisers to install a pixel on their website that sends conversions to the Adwords account. This allows advertisers to target their ads to drive conversions more effectively. For most traffic, Google sends a unique identifier for each click (in a 2535: 47: 716: 160: 236:. With this format, retailers can choose to have a series of product images that appear in search results related to various search queries and keywords. In May 2016, Google announced Expanded Text Ads, allowing 23% more text. Image ads in the display network can be one of the several different standardized sizes as designated by the 550:
worker rights and is not advertising or selling adult sexual services. After TOBL members held a protest outside Google's European headquarters in Dublin and sent in written complaints, Google reviewed the group's website. Google found the website content to be advocating a political position and restored the AdWords advertisement.
681:
and InfluenceMap found that Shell's ads appeared on 86% of searches for "net zero". Over half of users in a 2020 survey could not tell the difference between a normal Google result and a Google Ad. One of the study's authors, InfluenceMap stated "Google is letting groups with a vested interest in the
594:
Google has come under fire for allowing AdWords advertisers to bid on trademarked keywords. In 2004, Google started allowing advertisers to bid on a wide variety of search terms in the US and Canada, including trademarks of their competitors and in May 2008 expanded this policy to the UK and Ireland.
178:
for $ 3.1 billion. The acquisition was strategically important for Google, providing access to DoubleClick's advanced ad-serving technology and established industry relationships. This deal, while "transforming Google into a powerhouse", later attracted antitrust scrutiny, raising questions about its
699:
A report conducted by the Tech Transparency Project found that women from low-income areas in US cities are more likely to be targeted by anti-abortion crisis pregnancy centers than women in wealthier areas of the city. Many of these crisis centers have portrayed themselves as abortion clinics while
372:
Moreover, the introduction of advanced features in Consent Mode V2 in late 2023, which includes more granular controls over data usage and conversion modeling based on artificial intelligence, raises further questions. These enhancements aim to mitigate data loss from users who opt out of tracking,
368:
while minimizing disruption to targeted advertising, its effectiveness and genuineness in protecting user privacy have been subjects of debate. Critics argue that while the tool ostensibly supports compliance, it also allows Google to maintain its dominant position in the digital advertising market
703:
The research was conducted in Atlanta, Miami, and Phoenix with women from three different income brackets, using the phrases "abortion clinic near me" and "I want an abortion." According to the results, Phoenix showed a 16% increase in crisis center recommendations from low to middle income, while
549:
In May 2011, Google cancelled the AdWords advertisement purchased by a Dublin sex worker rights group named "Turn Off the Blue Light" (TOBL), claiming that it represented an "egregious violation" of company ad policy by "selling adult sexual services". However, TOBL is a nonprofit campaign for sex
255:
As of December 2010, Google AdWords decreased restrictions on sales of hard alcohol. It now allows ads that promote the sale of hard alcohol and liquor. This is an extension of a policy change that was made in December 2008, which permitted ads that promote the branding of hard alcohol and liquor.
606:
trademarks. The lawsuit concerned if Google was responsible for advertisers purchasing keywords that violate trademark infringement. Ultimately, the Court of Justice of the European Union ruled that Google AdWords were "not a breach of EU trademark law, but that the content of some advertisements
349:
The introduction of Google Consent Mode in 2020 represents an effort by Google to navigate the complex intersection of aggressive digital advertising strategies and the stringent global data privacy standards that regulate them. This feature, which allows advertisers on the Google Ads platform to
643:
In 2018, Google implemented a policy change that restricts the advertising of consumer technical support, including services related to troubleshooting, security, virus removal, internet connectivity, online accounts (such as password resets or login support), or software installation", Google's
259:
From June 2007, Google banned AdWords adverts for student essay-writing services, a move which received positive feedback from universities. Google has a variety of specific keywords and categories that it prohibits that vary by type and country. For example, use of keywords for alcohol related
376:
In this context, Google Consent Mode can be seen both as a strategic adaptation to regulatory pressures and as part of a broader industry trend towards more nuanced data handling practices. Nonetheless, the extent to which these changes genuinely benefit users, as opposed to primarily aiding
630:
filed an administrative complaint against 1-800 Contacts alleging that its search advertising trademark enforcement practices have unreasonably restrained competition in violation of the FTC Act. 1-800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC
580:
In early 2022, Google suspended all ad sales in Russia in response to the ongoing invasion of Ukraine. Over 1,000 Russian businesses that had purchased pre-paid ads, which were neither delivered nor refunded, joined the bankruptcy proceedings of the Russian Google subsidiary.
300:
In addition to tracking clicks, Google Ads provides advertisers an ability to track and report other conversions that happen after the click such as purchases, sign ups or calls. Conversion tracking is implemented by sending an identifier to the advertiser's website as a
607:
that are linked by Google keywords may well be in breach depending upon the particular facts of the case." Additionally, in some American jurisdictions, the use of a person's name as a keyword for advertising or trade purposes without the person's consent has raised
576:
In December 2019, France fined Google €150 million for advertiser suspensions on Google Ads, arguing it had "abused its dominant position by adopting opaque and difficult to understand rules" which it was then free to "interpret and modify" at its own discretion.
251:
The "Family status" of an ad ("family safe," "non-family safe," or "adult") is set by a Google reviewer and indicates what "audiences the ad and website are appropriate for." This will change at what time, on which page, and in which country an ad can appear.
373:
thus preserving the efficacy of Google Ads. However, they also underscore the ongoing tension between user privacy and the business imperatives of digital advertising, highlighting the challenges in achieving a true balance between the two.
280:
to determine which search ads are displayed on the search results page as well as the ad's position. The cost of a Google Ads campaign therefore depends on a variety of factors, including the maximum amount an advertiser is willing to
686:
pay to influence the resources people receive when they are trying to educate themselves. The oil and gas sector has moved away from contesting the science of climate change and now instead seeks to influence public discussions about
167:
Google launched AdWords in the year 2000. Initially, Google itself would set up and manage advertisers' campaigns. Google then introduced a self-service AdWords portal for small businesses that wanted to manage their own campaigns.
267:
In March 2020, at the beginning of the Coronavirus crisis, Google blocked all face masks keywords from being eligible for ad targeting as part of a policy to prevent companies from attempting to capitalize on the pandemic.
676:
are among the largest customers of Google Ads. One in five Google Ads for climate-related terms (e.g. net zero, carbon storage, carbon capture and energy transition) were paid by fossil fuel companies. A study by
309:
parameter), allowing to determine source of conversion precisely. To comply with tracking restrictions on Apple devices, anonymized identifiers that aren't associated with specific person are used (called
318:). Google Ads provides ability to report many of such anonymous conversions by using "modeled conversions" that combine additional customer details to deduce, which user to attribute the conversion to. 2611: 509: 243:
Besides the Google search engine, advertisers also have the option of enabling their ads to show on Google's partner network, members of which receive a portion of the generated income.
1901: 595:
Until 2023, advertisers were restricted from using other companies' trademarks in their advertisement text if the trademark has been registered with Advertising Legal Support team.
325:, which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices. 132:, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like 2342: 2626: 2621: 1848: 2079: 2139: 2140:"Robert L. Habush and Daniel A. Rottier, Plaintiffs-Appellants, v. William M. Cannon, Patrick O. Dunphy and Cannon & Dunphy, S.C., Defendants-Respondents" 1202: 221:
determined by advertisers. Google uses these characteristics to place advertising copy on pages that they think might be relevant. In 2023, Google introduced
189:
and AdWords brands in 2018 to simplify entry points for advertisers and ad sellers. The core product was renamed Google Ads, providing access to inventory on
2491: 911: 229:. Advertisers pay when users divert their browsing to click on the advertising copy. Adverts can be implemented locally, nationally, or internationally. 2115: 861: 2290: 1663: 2426: 2093: 1524: 1398: 2054: 1643: 1683: 369:
by providing a mechanism that superficially addresses privacy concerns without significantly altering the underlying data collection practices.
2400: 1132: 2606: 543:
acquired Overture; Google agreed to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent.
264:
services are prohibited in Russia and Ukraine; and keywords for adult related services or products are prohibited worldwide as of June 2014.
1758: 2616: 1423: 888: 562: 1884: 477: 1228: 358: 449: 393:
instead but was eventually reverted to MySQL after the system became much slower. Eventually, Google developed a custom distributed
232:
Google's text advertisements mimic what the average search result looks like on Google. Offering text-only search ads initially,
1871: 456: 2484: 558: 1922: 515: 237: 1732: 2261: 749: 721: 570: 463: 222: 944: 565:
and the Australian competition watchdog, accusing Google of "unlawful interference in the conduct of a state election in
260:
products are prohibited in Thailand and Turkey; keywords for gambling and casinos are prohibited in Poland; keywords for
2150: 1856: 1797: 1206: 903: 354:
are utilized based on user consent, is a response to heightened privacy expectations and legal frameworks such as the
445: 182:
In 2008, Google launched the Google Online Marketing Challenge, an in-class academic exercise for tertiary students.
1617: 1373: 1348: 1323: 1298: 1273: 341:
for its users' credit card data for offline conversion tracking purposes. The deal had not been publicly announced.
2477: 2368: 1249: 401:
specifically for the needs of the ad business. The interface offers Spreadsheet Editing, Search Query Reports, and
2524: 2213: 1831: 285:
of the keyword, and the quality score of the ad (based on its relevance and click frequency and ad extensions).
2601: 632: 627: 30:
This article is about the Google service aimed at advertisers. For the Google service aimed at publishers, see
1982:
Rosso, Mark; Jansen, Bernard (Jim) (August 2010), "Brand Names as Keywords in Sponsored Search Advertising",
1949:[Izhevsk Radio Plant and other creditors are to join the bankruptcy proceedings of Russian Google]. 1154: 865: 739: 734: 599: 521: 1516: 619: 2534: 1887: 1947:"ИТСвский Ρ€Π°Π΄ΠΈΠΎΠ·Π°Π²ΠΎΠ΄ ΠΈ Π΄Ρ€ΡƒΠ³ΠΈΠ΅ ΠΊΡ€Π΅Π΄ΠΈΡ‚ΠΎΡ€Ρ‹ Π±ΡƒΠ΄ΡƒΡ‚ Ρ…ΠΎΠ΄Π°Ρ‚Π°ΠΉΡΡ‚Π²ΠΎΠ²Π°Ρ‚ΡŒ ΠΎ ΠΏΡ€ΠΈΠ·Π½Π°Π½ΠΈΠΈ российского Google Π±Π°Π½ΠΊΡ€ΠΎΡ‚ΠΎΠΌ" 976: 669: 1448: 1043: 470: 2314: 554: 402: 1083: 880: 744: 536: 394: 218: 92: 1783:
Shute, Jeff; Vingralek, Radek; Samwel, Bart (2013). "F1: A Distributed SQL Database That Scales".
1762: 364:
While Google presents Consent Mode as a tool that enables advertisers to maintain compliance with
2580: 1593: 1569: 1017: 688: 398: 125: 97: 1492: 1155:"Google expanded text ads are live, and device bidding & responsive ads for native roll out" 2514: 2434: 2427:"Google targets low-income US women with ads for anti-abortion pregnancy centers, study shows" 2376: 2094:"European Union: Google Adwords And Online Advertising: Trade Mark Infringement? ECJ Decision" 2073: 2053:
le, Par La rΓ©daction de ZDNet fr | PubliΓ© le mercredi 30 nov-1 Γ  00:00- ModifiΓ© (2006-06-29).
1708: 1062: 754: 277: 2029: 1178: 2575: 1991: 776: 608: 566: 322: 2116:"Bad Precedent: Lawyer Censured for Buying Google Keywords for Other Lawyers and Law Firms" 1220: 1835: 645: 483: 390: 289: 233: 2214:"Update to Other restricted businesses policy (October 2018) - Advertising Policies Help" 2200:
Trademark Enforcement and Internet Search Advertising: A Regulatory Risk for Brand Owners
328:
Google Ads introduced enhanced conversions to make conversion measurement more accurate.
1709:"Updates to consent mode for traffic in European Economic Area (EEA) - Tag Manager Help" 1545: 2519: 1107: 943:
Rosso, Mark; McClelland, Marilyn; Jansen, Bernard (Jim); Fleming, Sundar (April 2009),
840: 819: 729: 623: 355: 333: 2343:"Fossil fuel firms among biggest spenders on Google ads that look like search results" 2237: 418: 288:
Although an advanced bidding strategy can be used to automatically reach a predefined
2595: 2315:"Google Ads No Longer Supporting Promotion of Computer Repair Ads Etc. (What to do)?" 1668: 673: 603: 539:
in April 2002 in relation to the AdWords service. The suit was settled in 2004 after
532: 282: 226: 190: 148: 141: 133: 1923:"Google pauses all ad sales in Russia 'in light of the extraordinary circumstances'" 1644:"Google reportedly bought Mastercard data to link online ads with offline purchases" 1472: 997: 557:'s ads for AdWords and sponsored search results for the July 12 by-election for the 2369:"Anti-abortion pregnancy centers are deceiving patients – and getting away with it" 2174: 665: 302: 1902:"L'AutoritΓ© de la concurrence inflige Γ  Google une amende de 150 millions d'euros" 626:' federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the 2570: 801: 683: 526: 365: 351: 214: 198: 186: 175: 389:
database engine. After the system had been launched, management decided to use
2011: 959: 711: 657: 338: 137: 62: 46: 2438: 2380: 2175:"1-800 CONTACTS, INC. v. L | 722 F.3d 1229 (2013) | 20130716080 | Leagle.com" 2149:. Court of Appeals of Wisconsin Published Opinion. 2013-02-21. Archived from 377:
advertisers and platforms like Google, remains a critical area for scrutiny.
225:, which allows targeting ads based on browsing history stored in browser, to 17: 1648: 1594:"Google Analytics 4 benefits and features to drive App campaign performance" 1084:"Display Ads, Video Ads, Search Ads & App Ads - Google AdWords – Google" 661: 504: 171:
In 2005, Google started a campaign management service known as "Jumpstart".
622:
when it purchased AdWords and other search advertisements using competitor
1810: 925: 715: 159: 2030:"Update to the Trademarks policy (June 2023) - Advertising Policies Help" 1996: 1967:[More than 885 of Russian businesses joined the Google lawsuit]. 1906: 1814: 1018:"Introducing simpler brands and solutions for advertisers and publishers" 977:"Introducing simpler brands and solutions for advertisers and publishers" 261: 1964: 1946: 904:"This Deal Helped Turn Google Into an Ad Powerhouse. Is That a Problem?" 2554: 656:
Fossil fuel companies, funders and public relations agencies including
202: 194: 31: 1424:"Google bans all ads for medical face masks amid coronavirus outbreak" 2055:"Confirmation en appel de la condamnation de Google pour contrefaçon" 1827: 1133:"Google Launches Smarter, More Visual Ads Timed for Holiday Shopping" 540: 431: 129: 67: 2198: 1733:"Updates on our work to improve user privacy in digital advertising" 2291:"Google Declares War on Consumer Electronic Repair Service Centers" 292:(CPA), this should not be confused with a fixed CPA pricing model. 140:, videos, and on non-search websites. Services are offered under a 2549: 1664:"Google and Mastercard Cut a Secret Ad Deal to Track Retail Sales" 546:
In 2006, Google settled a click fraud lawsuit for US$ 90 million.
386: 2015: 179:
impact on market competition and digital advertising dominance.
2473: 704:
there was a 49% difference when compared to high-income areas.
2401:"Google Helps 'Fake Abortion Clinics' Target Low-Income Women" 412: 2469: 1965:"К иску ΠΏΡ€ΠΎΡ‚ΠΈΠ² Google ΠΏΡ€ΠΈΡΠΎΠ΅Π΄ΠΈΠ½ΠΈΠ»ΠΈΡΡŒ 885 российских ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ" 1063:"Results from Google Ads' interest-based advertising testing" 510:
Google, Inc. v. American Blind & Wallpaper Factory, Inc.
1684:"Measure conversions while respecting user consent choices" 1399:"Google Announces Impending Anti-Porn Advertising Policies" 385:
The AdWords system was initially implemented on top of the
276:
Every time a user conducts a search on Google, Google Ads
108: 2462: 2238:"Other restricted businesses - Advertising Policies Help" 1984:
Communications of the Association for Information Systems
1250:"Upcoming and recent changes - Advertising Policies Help" 1044:"Google Chrome pushes browser history-based ad targeting" 503:
Google Ads have been the subject of lawsuits relating to
618:
that online contact lens seller Lens.com did not commit
435: 2262:"Restricting ads in third-party tech support services" 1570:"Integrating Google Ads with Google Analytics 4 (GA4)" 771: 769: 700:
advocating anti-abortion measures for pregnant women.
151:, contributing US$ 224.47 billion in revenue in 2022. 1203:"Change to the AdWords advertising policy on alcohol" 337:
reported that Google had paid millions of dollars to
1449:"How costs are calculated in AdWords - AdWords Help" 614:
In 2013, the Tenth Circuit Court of Appeals held in
2563: 2542: 2507: 1618:"Google Ads Has A New Way To Measure Offline Leads" 103: 91: 73: 61: 53: 2612:Online advertising services and affiliate networks 1811:"Google settles advertising suit for $ 90 million" 777:"Google Launches Self-Service Advertising Program" 430: with: 2023 US Department of Justice and the 1800:, Stefanie Olsen, CNET News.com, August 9, 2004 820:"About targeting for Display Network campaigns" 234:Google unveiled "Showcase Shopping" ads in 2016 2485: 1785:Google, Inc. *University of Wisconsin-Madison 1179:"Family status: Definition - Google Ads Help" 652:Use by fossil fuel companies for greenwashing 147:Google Ads is the main source of revenue for 8: 1872:"Google u-turn on sex worker group's advert" 1517:"Google Ads Conversion Tracking Post IOS 14" 998:"Google AdWords Will Soon Become Google Ads" 945:"Using Google AdWords in the MBA MIS Course" 39: 2078:: CS1 maint: numeric names: authors list ( 881:"Google Buys DoubleClick for $ 3.1 Billion" 27:Online advertising platform owned by Google 2492: 2478: 2470: 602:involving three French companies that own 598:In March 2010, Google was involved with a 38: 1995: 1473:"About Target CPA bidding - AdWords Help" 569:with corrupt intent" in violation of the 359:General Data Protection Regulation (GDPR) 2627:2000 establishments in the United States 2197:David O. Klein & Joshua R. Wueller, 952:Journal of Information Systems Education 482:Relevant discussion may be found on the 158: 2622:Marketing companies established in 2000 765: 2071: 616:1-800 Contacts, Inc. v. Lens.com, Inc. 213:Google Ads' system is based partly on 2337: 2335: 2284: 2282: 1849:"Google tramples sex workers' rights" 1761:. Eldapo.blogspot.com. Archived from 1078: 1076: 7: 1798:Google, Yahoo bury the legal hatchet 1759:"eldapo: Let's get a real database" 1221:"Google bans essay writing adverts" 926:"Google Online Marketing Challenge" 434:lawsuits' details. You can help by 1546:"About modeled online conversions" 1108:"About text ads - Google Ads Help" 553:In June 2012, Google rejected the 321:Google Ads can be integrated with 25: 2289:Penniment, Bradley (2019-05-23). 1885:No Sex Party please, we're Google 841:"About the Google Search Network" 2533: 914:from the original on 2021-01-29. 891:from the original on 2023-04-22. 714: 417: 45: 2203:, IP Litigator, Nov./Dec. 2016. 2012:"Google plans trademark gambit" 1817:. Associated Press. 2006-03-08. 1527:from the original on 2021-12-31 1349:"Abortion - Russia and Ukraine" 1324:"Casinos and gambling - Poland" 1231:from the original on 2008-06-24 2367:Morel, Laura C. (2022-12-15). 1900:Chaffin, Zeliha (2019-12-20). 879:Story, Louise; Helft, Miguel. 516:Rescuecom Corp. v. Google Inc. 238:Interactive Advertising Bureau 1: 2010:Stefanie Olsen (2004-04-13). 1921:Vincent, James (2022-03-04). 1847:Paterson, Jody (2011-06-24). 750:Performance-based advertising 722:Business and economics portal 571:Foreign Corrupt Practices Act 136:(the Google Search Network), 2607:Pay-per-click search engines 1642:Liao, Shannon (2018-08-30). 1153:Marvin, Ginny (2016-07-26). 278:runs an auction in real time 205:website publisher partners. 1493:"About conversion tracking" 600:trademark infringement case 2643: 2617:Online advertising methods 2425:Noor, Poppy (2023-02-07). 1870:Cusack, Jim (2011-08-07). 1757:Lembo, Phil (2007-05-30). 1131:Marty Swant (2016-07-12). 1061:Taylor, Dan (2023-04-18). 958:(1): 41–49, archived from 902:Lohr, Steve (2020-09-21). 802:"How Google AdWords Works" 446:"Google antitrust lawsuit" 247:Restrictions on ad content 163:Former logo of the service 29: 2531: 2525:Google Marketing Platform 2405:Tech Transparency Project 1971:(in Russian). 2023-03-22. 1953:(in Russian). 2023-08-28. 174:In 2007, Google acquired 44: 633:administrative law judge 628:Federal Trade Commission 563:US Department of Justice 323:Google Analytics 4 (GA4) 2120:The National Law Review 1853:Victoria Times-Colonist 1828:Turn Off the Blue Light 740:Search engine marketing 735:List of Google products 559:state seat of Melbourne 533:Overture Services, Inc. 522:Goddard v. Google, Inc. 620:trademark infringement 164: 128:platform developed by 79:; 23 years ago 1888:Sydney Morning Herald 1874:. Sunday Independent. 1834:June 2, 2013, at the 1622:Search Engine Journal 695:Anti-abortion clinics 162: 144:(PPC) pricing model. 77:October 23, 2000 2147:Case No.: 2011AP1769 1997:10.17705/1CAIS.02706 1274:"Alcohol - Thailand" 862:"What is Jumpstart?" 648:electronic devices. 590:Trademarked keywords 555:Australian Sex Party 1048:www.theregister.com 745:Advertising network 537:patent infringement 395:Relational database 345:Google Consent Mode 296:Conversion tracking 197:video service, the 185:Google retired the 41: 2581:Google Contributor 2319:support.google.com 2242:support.google.com 2218:support.google.com 2034:support.google.com 1890:September 13, 2012 1713:support.google.com 1453:support.google.com 1405:. Adult Video News 1299:"Alcohol - Turkey" 1183:support.google.com 1159:Search Engine Land 1112:support.google.com 1088:adwords.google.com 908:The New York Times 885:The New York Times 165: 126:online advertising 98:Online advertising 2589: 2588: 2515:Google Ad Manager 1523:. November 2021. 1042:Claburn, Thomas. 755:Digital marketing 682:continued use of 501: 500: 119: 118: 16:(Redirected from 2634: 2576:Google Analytics 2537: 2494: 2487: 2480: 2471: 2466: 2465: 2463:Official website 2449: 2448: 2446: 2445: 2422: 2416: 2415: 2413: 2412: 2397: 2391: 2390: 2388: 2387: 2364: 2358: 2357: 2355: 2354: 2339: 2330: 2329: 2327: 2326: 2311: 2305: 2304: 2302: 2301: 2286: 2277: 2276: 2274: 2273: 2258: 2252: 2251: 2249: 2248: 2234: 2228: 2227: 2225: 2224: 2210: 2204: 2195: 2189: 2188: 2186: 2185: 2171: 2165: 2164: 2162: 2161: 2155: 2144: 2136: 2130: 2129: 2127: 2126: 2111: 2105: 2104: 2102: 2101: 2096:. www.mondaq.com 2090: 2084: 2083: 2077: 2069: 2067: 2066: 2050: 2044: 2043: 2041: 2040: 2026: 2020: 2019: 2007: 2001: 2000: 1999: 1979: 1973: 1972: 1961: 1955: 1954: 1943: 1937: 1936: 1934: 1933: 1918: 1912: 1911: 1897: 1891: 1882: 1876: 1875: 1867: 1861: 1860: 1855:. Archived from 1844: 1838: 1825: 1819: 1818: 1807: 1801: 1795: 1789: 1788: 1780: 1774: 1773: 1771: 1770: 1754: 1748: 1747: 1745: 1744: 1729: 1723: 1722: 1720: 1719: 1705: 1699: 1698: 1696: 1695: 1680: 1674: 1673: 1660: 1654: 1653: 1639: 1633: 1632: 1630: 1629: 1614: 1608: 1607: 1605: 1604: 1590: 1584: 1583: 1581: 1580: 1566: 1560: 1559: 1557: 1556: 1542: 1536: 1535: 1533: 1532: 1513: 1507: 1506: 1504: 1503: 1489: 1483: 1482: 1480: 1479: 1469: 1463: 1462: 1460: 1459: 1445: 1439: 1438: 1436: 1435: 1420: 1414: 1413: 1411: 1410: 1395: 1389: 1388: 1386: 1385: 1370: 1364: 1363: 1361: 1360: 1345: 1339: 1338: 1336: 1335: 1320: 1314: 1313: 1311: 1310: 1295: 1289: 1288: 1286: 1285: 1270: 1264: 1263: 1261: 1260: 1246: 1240: 1239: 1237: 1236: 1217: 1211: 1210: 1205:. Archived from 1199: 1193: 1192: 1190: 1189: 1175: 1169: 1168: 1166: 1165: 1150: 1144: 1143: 1141: 1140: 1128: 1122: 1121: 1119: 1118: 1104: 1098: 1097: 1095: 1094: 1080: 1071: 1070: 1058: 1052: 1051: 1039: 1033: 1032: 1030: 1029: 1014: 1008: 1007: 1005: 1004: 994: 988: 987: 985: 984: 973: 967: 966: 964: 949: 940: 934: 933: 922: 916: 915: 899: 893: 892: 876: 870: 869: 864:. Archived from 858: 852: 851: 849: 848: 837: 831: 830: 828: 827: 816: 810: 809: 798: 792: 791: 789: 788: 773: 724: 719: 718: 609:Right to Privacy 535:sued Google for 496: 493: 487: 480: 421: 413: 356:European Union's 115: 112: 110: 87: 85: 80: 49: 42: 21: 2642: 2641: 2637: 2636: 2635: 2633: 2632: 2631: 2602:Google services 2592: 2591: 2590: 2585: 2559: 2538: 2529: 2503: 2498: 2461: 2460: 2457: 2452: 2443: 2441: 2424: 2423: 2419: 2410: 2408: 2399: 2398: 2394: 2385: 2383: 2366: 2365: 2361: 2352: 2350: 2341: 2340: 2333: 2324: 2322: 2313: 2312: 2308: 2299: 2297: 2288: 2287: 2280: 2271: 2269: 2260: 2259: 2255: 2246: 2244: 2236: 2235: 2231: 2222: 2220: 2212: 2211: 2207: 2196: 2192: 2183: 2181: 2173: 2172: 2168: 2159: 2157: 2153: 2142: 2138: 2137: 2133: 2124: 2122: 2114:Fishman, Ross. 2113: 2112: 2108: 2099: 2097: 2092: 2091: 2087: 2070: 2064: 2062: 2052: 2051: 2047: 2038: 2036: 2028: 2027: 2023: 2009: 2008: 2004: 1981: 1980: 1976: 1963: 1962: 1958: 1945: 1944: 1940: 1931: 1929: 1920: 1919: 1915: 1899: 1898: 1894: 1883: 1879: 1869: 1868: 1864: 1846: 1845: 1841: 1836:Wayback Machine 1826: 1822: 1809: 1808: 1804: 1796: 1792: 1782: 1781: 1777: 1768: 1766: 1756: 1755: 1751: 1742: 1740: 1731: 1730: 1726: 1717: 1715: 1707: 1706: 1702: 1693: 1691: 1682: 1681: 1677: 1662: 1661: 1657: 1641: 1640: 1636: 1627: 1625: 1616: 1615: 1611: 1602: 1600: 1598:Google Ads Help 1592: 1591: 1587: 1578: 1576: 1574:Google Ads Help 1568: 1567: 1563: 1554: 1552: 1550:Google Ads Help 1544: 1543: 1539: 1530: 1528: 1515: 1514: 1510: 1501: 1499: 1497:Google Ads Help 1491: 1490: 1486: 1477: 1475: 1471: 1470: 1466: 1457: 1455: 1447: 1446: 1442: 1433: 1431: 1422: 1421: 1417: 1408: 1406: 1397: 1396: 1392: 1383: 1381: 1374:"Adult content" 1372: 1371: 1367: 1358: 1356: 1347: 1346: 1342: 1333: 1331: 1322: 1321: 1317: 1308: 1306: 1297: 1296: 1292: 1283: 1281: 1272: 1271: 1267: 1258: 1256: 1248: 1247: 1243: 1234: 1232: 1219: 1218: 1214: 1201: 1200: 1196: 1187: 1185: 1177: 1176: 1172: 1163: 1161: 1152: 1151: 1147: 1138: 1136: 1130: 1129: 1125: 1116: 1114: 1106: 1105: 1101: 1092: 1090: 1082: 1081: 1074: 1060: 1059: 1055: 1041: 1040: 1036: 1027: 1025: 1016: 1015: 1011: 1002: 1000: 996: 995: 991: 982: 980: 975: 974: 970: 962: 947: 942: 941: 937: 924: 923: 919: 901: 900: 896: 878: 877: 873: 860: 859: 855: 846: 844: 839: 838: 834: 825: 823: 818: 817: 813: 800: 799: 795: 786: 784: 775: 774: 767: 763: 720: 713: 710: 697: 691:in its favor." 689:decarbonization 654: 646:right to repair 641: 635:in April 2017. 592: 587: 497: 491: 488: 481: 440: 439: 428:needs expansion 422: 411: 383: 347: 298: 290:Cost per action 274: 249: 211: 201:app store, and 157: 107: 83: 81: 78: 74:Initial release 35: 28: 23: 22: 15: 12: 11: 5: 2640: 2638: 2630: 2629: 2624: 2619: 2614: 2609: 2604: 2594: 2593: 2587: 2586: 2584: 2583: 2578: 2573: 2567: 2565: 2561: 2560: 2558: 2557: 2552: 2546: 2544: 2540: 2539: 2532: 2530: 2528: 2527: 2522: 2520:Google AdSense 2517: 2511: 2509: 2505: 2504: 2499: 2497: 2496: 2489: 2482: 2474: 2468: 2467: 2456: 2455:External links 2453: 2451: 2450: 2417: 2392: 2359: 2331: 2306: 2278: 2253: 2229: 2205: 2190: 2166: 2131: 2106: 2085: 2045: 2021: 2002: 1974: 1956: 1938: 1913: 1892: 1877: 1862: 1859:on 2011-10-20. 1839: 1820: 1802: 1790: 1775: 1749: 1724: 1700: 1675: 1655: 1634: 1609: 1585: 1561: 1537: 1508: 1484: 1464: 1440: 1415: 1390: 1365: 1340: 1315: 1290: 1265: 1241: 1227:. 2007-05-22. 1212: 1209:on 2012-03-12. 1194: 1170: 1145: 1123: 1099: 1072: 1053: 1034: 1009: 989: 968: 935: 930:www.google.com 917: 894: 871: 868:on 2006-04-29. 853: 832: 811: 806:Google AdWords 793: 764: 762: 759: 758: 757: 752: 747: 742: 737: 732: 730:Google AdSense 726: 725: 709: 706: 696: 693: 653: 650: 640: 639:IT support ban 637: 624:1-800 Contacts 591: 588: 586: 583: 499: 498: 432:2020 antitrust 425: 423: 416: 410: 407: 399:Google Spanner 397:(RD) known as 382: 379: 346: 343: 334:Bloomberg News 297: 294: 273: 270: 248: 245: 217:and partly on 210: 207: 156: 153: 117: 116: 105: 101: 100: 95: 89: 88: 75: 71: 70: 65: 59: 58: 57:Google AdWords 55: 51: 50: 26: 24: 14: 13: 10: 9: 6: 4: 3: 2: 2639: 2628: 2625: 2623: 2620: 2618: 2615: 2613: 2610: 2608: 2605: 2603: 2600: 2599: 2597: 2582: 2579: 2577: 2574: 2572: 2569: 2568: 2566: 2562: 2556: 2553: 2551: 2548: 2547: 2545: 2541: 2536: 2526: 2523: 2521: 2518: 2516: 2513: 2512: 2510: 2506: 2502: 2495: 2490: 2488: 2483: 2481: 2476: 2475: 2472: 2464: 2459: 2458: 2454: 2440: 2436: 2432: 2428: 2421: 2418: 2406: 2402: 2396: 2393: 2382: 2378: 2374: 2370: 2363: 2360: 2348: 2344: 2338: 2336: 2332: 2320: 2316: 2310: 2307: 2296: 2292: 2285: 2283: 2279: 2267: 2263: 2257: 2254: 2243: 2239: 2233: 2230: 2219: 2215: 2209: 2206: 2202: 2201: 2194: 2191: 2180: 2176: 2170: 2167: 2156:on 2013-05-14 2152: 2148: 2141: 2135: 2132: 2121: 2117: 2110: 2107: 2095: 2089: 2086: 2081: 2075: 2060: 2056: 2049: 2046: 2035: 2031: 2025: 2022: 2017: 2013: 2006: 2003: 1998: 1993: 1989: 1985: 1978: 1975: 1970: 1966: 1960: 1957: 1952: 1948: 1942: 1939: 1928: 1924: 1917: 1914: 1909: 1908: 1903: 1896: 1893: 1889: 1886: 1881: 1878: 1873: 1866: 1863: 1858: 1854: 1850: 1843: 1840: 1837: 1833: 1829: 1824: 1821: 1816: 1812: 1806: 1803: 1799: 1794: 1791: 1786: 1779: 1776: 1765:on 2012-03-05 1764: 1760: 1753: 1750: 1738: 1734: 1728: 1725: 1714: 1710: 1704: 1701: 1689: 1685: 1679: 1676: 1672:. 2018-08-30. 1671: 1670: 1669:Bloomberg.com 1665: 1659: 1656: 1651: 1650: 1645: 1638: 1635: 1623: 1619: 1613: 1610: 1599: 1595: 1589: 1586: 1575: 1571: 1565: 1562: 1551: 1547: 1541: 1538: 1526: 1522: 1518: 1512: 1509: 1498: 1494: 1488: 1485: 1474: 1468: 1465: 1454: 1450: 1444: 1441: 1429: 1425: 1419: 1416: 1404: 1400: 1394: 1391: 1379: 1375: 1369: 1366: 1354: 1350: 1344: 1341: 1329: 1325: 1319: 1316: 1304: 1300: 1294: 1291: 1279: 1275: 1269: 1266: 1255: 1251: 1245: 1242: 1230: 1226: 1222: 1216: 1213: 1208: 1204: 1198: 1195: 1184: 1180: 1174: 1171: 1160: 1156: 1149: 1146: 1134: 1127: 1124: 1113: 1109: 1103: 1100: 1089: 1085: 1079: 1077: 1073: 1068: 1064: 1057: 1054: 1049: 1045: 1038: 1035: 1023: 1019: 1013: 1010: 999: 993: 990: 978: 972: 969: 965:on 2010-03-05 961: 957: 953: 946: 939: 936: 931: 927: 921: 918: 913: 909: 905: 898: 895: 890: 886: 882: 875: 872: 867: 863: 857: 854: 842: 836: 833: 821: 815: 812: 807: 803: 797: 794: 782: 778: 772: 770: 766: 760: 756: 753: 751: 748: 746: 743: 741: 738: 736: 733: 731: 728: 727: 723: 717: 712: 707: 705: 701: 694: 692: 690: 685: 680: 675: 674:Goldman Sachs 671: 667: 663: 659: 651: 649: 647: 638: 636: 634: 629: 625: 621: 617: 612: 610: 605: 604:Louis Vuitton 601: 596: 589: 585:Controversies 584: 582: 578: 574: 572: 568: 564: 560: 556: 551: 547: 544: 542: 538: 534: 530: 528: 524: 523: 518: 517: 512: 511: 506: 505:Trademark Law 495: 485: 479: 476: 472: 469: 465: 462: 458: 455: 451: 448: β€“  447: 443: 442:Find sources: 437: 433: 429: 426:This section 424: 420: 415: 414: 408: 406: 404: 400: 396: 392: 388: 380: 378: 374: 370: 367: 362: 360: 357: 353: 344: 342: 340: 336: 335: 329: 326: 324: 319: 317: 313: 308: 304: 303:URL parameter 295: 293: 291: 286: 284: 283:pay-per-click 279: 271: 269: 265: 263: 257: 253: 246: 244: 241: 239: 235: 230: 228: 227:Google Chrome 224: 220: 216: 209:Functionality 208: 206: 204: 200: 196: 192: 191:Google Search 188: 183: 180: 177: 172: 169: 161: 154: 152: 150: 149:Alphabet Inc. 145: 143: 142:pay-per-click 139: 135: 134:Google Search 131: 127: 123: 114: 106: 102: 99: 96: 94: 90: 76: 72: 69: 66: 64: 60: 56: 52: 48: 43: 37: 33: 19: 18:Google Grants 2500: 2442:. Retrieved 2431:The Guardian 2430: 2420: 2409:. Retrieved 2407:. 2023-02-06 2404: 2395: 2384:. Retrieved 2373:The Guardian 2372: 2362: 2351:. Retrieved 2349:. 2022-01-05 2347:the Guardian 2346: 2323:. Retrieved 2321:. 2018-11-30 2318: 2309: 2298:. Retrieved 2294: 2270:. Retrieved 2268:. 2018-08-31 2265: 2256: 2245:. Retrieved 2241: 2232: 2221:. Retrieved 2217: 2208: 2199: 2193: 2182:. Retrieved 2178: 2169: 2158:. Retrieved 2151:the original 2146: 2134: 2123:. Retrieved 2119: 2109: 2098:. Retrieved 2088: 2063:. Retrieved 2059:ZDNet France 2058: 2048: 2037:. Retrieved 2033: 2024: 2005: 1990:(1): 81–98, 1987: 1983: 1977: 1968: 1959: 1950: 1941: 1930:. Retrieved 1926: 1916: 1910:(in French). 1905: 1895: 1880: 1865: 1857:the original 1852: 1842: 1823: 1805: 1793: 1784: 1778: 1767:. Retrieved 1763:the original 1752: 1741:. Retrieved 1739:. 2020-07-31 1736: 1727: 1716:. Retrieved 1712: 1703: 1692:. Retrieved 1690:. 2020-09-03 1687: 1678: 1667: 1658: 1647: 1637: 1626:. Retrieved 1624:. 2022-03-04 1621: 1612: 1601:. Retrieved 1597: 1588: 1577:. Retrieved 1573: 1564: 1553:. Retrieved 1549: 1540: 1529:. Retrieved 1520: 1511: 1500:. Retrieved 1496: 1487: 1476:. Retrieved 1467: 1456:. Retrieved 1452: 1443: 1432:. Retrieved 1430:. 2020-03-11 1428:www.cnbc.com 1427: 1418: 1407:. Retrieved 1402: 1393: 1382:. Retrieved 1377: 1368: 1357:. Retrieved 1352: 1343: 1332:. Retrieved 1327: 1318: 1307:. Retrieved 1302: 1293: 1282:. Retrieved 1277: 1268: 1257:. Retrieved 1253: 1244: 1233:. Retrieved 1224: 1215: 1207:the original 1197: 1186:. Retrieved 1182: 1173: 1162:. Retrieved 1158: 1148: 1137:. Retrieved 1126: 1115:. Retrieved 1111: 1102: 1091:. Retrieved 1087: 1066: 1056: 1047: 1037: 1026:. Retrieved 1024:. 2018-06-27 1021: 1012: 1001:. Retrieved 992: 981:. Retrieved 979:. 2018-06-27 971: 960:the original 955: 951: 938: 929: 920: 907: 897: 884: 874: 866:the original 856: 845:. Retrieved 843:. Google Inc 835: 824:. Retrieved 822:. Google Inc 814: 805: 796: 785:. Retrieved 783:. 2000-10-23 780: 702: 698: 684:fossil fuels 679:The Guardian 678: 655: 642: 615: 613: 597: 593: 579: 575: 552: 548: 545: 531: 520: 514: 508: 502: 492:January 2023 489: 474: 467: 460: 453: 441: 436:adding to it 427: 384: 375: 371: 366:privacy laws 363: 348: 332: 330: 327: 320: 315: 311: 306: 299: 287: 275: 266: 258: 254: 250: 242: 231: 212: 184: 181: 173: 170: 166: 146: 121: 120: 63:Developer(s) 36: 2571:DoubleClick 2061:(in French) 1022:The Keyword 527:click fraud 350:adjust how 199:Google Play 187:DoubleClick 176:DoubleClick 138:mobile apps 54:Other names 2596:Categories 2501:Google Ads 2444:2023-02-07 2411:2023-02-07 2386:2023-02-07 2353:2022-01-05 2325:2019-05-24 2300:2019-05-24 2272:2019-05-24 2247:2019-05-24 2223:2019-05-24 2184:2021-07-28 2160:2014-03-05 2125:2014-03-05 2100:2013-05-02 2065:2023-09-15 2039:2023-10-24 1969:Kommersant 1951:Kommersant 1932:2022-03-18 1830:, website 1769:2013-06-14 1743:2024-05-07 1718:2024-05-07 1694:2024-05-07 1628:2022-03-18 1603:2023-12-10 1579:2023-12-09 1555:2022-06-26 1531:2022-06-26 1502:2022-06-26 1478:2018-06-15 1458:2017-05-31 1434:2020-03-11 1409:2014-06-09 1384:2014-07-12 1359:2014-07-12 1334:2014-07-12 1309:2014-07-12 1284:2014-07-12 1259:2014-06-09 1235:2008-05-23 1188:2019-10-09 1164:2022-12-12 1139:2016-07-22 1117:2019-04-04 1093:2017-01-06 1028:2018-07-25 1003:2018-07-02 983:2018-07-02 847:2020-04-11 826:2020-04-11 787:2018-07-25 761:References 658:ExxonMobil 611:concerns. 519:), fraud ( 457:newspapers 403:conversion 381:Technology 339:Mastercard 223:Topics API 122:Google Ads 84:2000-10-23 40:Google Ads 2439:0261-3077 2381:0261-3077 1927:The Verge 1649:The Verge 484:talk page 405:metrics. 331:In 2018, 2074:cite web 1907:Le Monde 1832:Archived 1815:NBC News 1525:Archived 1521:Able CDP 1229:Archived 1225:BBC News 1135:. Adweek 912:Archived 889:Archived 708:See also 670:McKinsey 567:Victoria 409:Lawsuits 262:abortion 219:keywords 2555:Adscape 1403:AVN.com 525:), and 471:scholar 352:cookies 240:(IAB). 215:cookies 203:AdSense 195:YouTube 155:History 111:.google 104:Website 82: ( 32:AdSense 2543:Mobile 2437:  2379:  2295:Medium 2266:Google 2179:Leagle 1737:Google 1688:Google 1380:. 2014 1378:Google 1355:. 2014 1353:Google 1330:. 2014 1328:Google 1305:. 2014 1303:Google 1280:. 2014 1278:Google 1254:Google 1067:Google 781:Google 672:, and 666:Aramco 541:Yahoo! 473:  466:  459:  452:  444:  391:Oracle 316:gbraid 312:wbraid 193:, its 130:Google 124:is an 68:Google 2564:Other 2550:AdMob 2154:(PDF) 2143:(PDF) 963:(PDF) 948:(PDF) 662:Shell 478:JSTOR 464:books 387:MySQL 307:gclid 2435:ISSN 2377:ISSN 2080:link 2016:CNET 513:and 450:news 314:and 272:Cost 113:.com 93:Type 2508:Web 1992:doi 109:ads 2598:: 2433:. 2429:. 2403:. 2375:. 2371:. 2345:. 2334:^ 2317:. 2293:. 2281:^ 2264:. 2240:. 2216:. 2177:. 2145:. 2118:. 2076:}} 2072:{{ 2057:. 2032:. 2014:. 1988:27 1986:, 1925:. 1904:. 1851:. 1813:. 1735:. 1711:. 1686:. 1666:. 1646:. 1620:. 1596:. 1572:. 1548:. 1519:. 1495:. 1451:. 1426:. 1401:. 1376:. 1351:. 1326:. 1301:. 1276:. 1252:. 1223:. 1181:. 1157:. 1110:. 1086:. 1075:^ 1065:. 1046:. 1020:. 956:20 954:, 950:, 928:. 910:. 906:. 887:. 883:. 804:. 779:. 768:^ 668:, 664:, 660:, 573:. 529:. 361:. 2493:e 2486:t 2479:v 2447:. 2414:. 2389:. 2356:. 2328:. 2303:. 2275:. 2250:. 2226:. 2187:. 2163:. 2128:. 2103:. 2082:) 2068:. 2042:. 2018:. 1994:: 1935:. 1787:. 1772:. 1746:. 1721:. 1697:. 1652:. 1631:. 1606:. 1582:. 1558:. 1534:. 1505:. 1481:. 1461:. 1437:. 1412:. 1387:. 1362:. 1337:. 1312:. 1287:. 1262:. 1238:. 1191:. 1167:. 1142:. 1120:. 1096:. 1069:. 1050:. 1031:. 1006:. 986:. 932:. 850:. 829:. 808:. 790:. 507:( 494:) 490:( 486:. 475:Β· 468:Β· 461:Β· 454:Β· 438:. 86:) 34:. 20:)

Index

Google Grants
AdSense

Developer(s)
Google
Type
Online advertising
ads.google.com
online advertising
Google
Google Search
mobile apps
pay-per-click
Alphabet Inc.

DoubleClick
DoubleClick
Google Search
YouTube
Google Play
AdSense
cookies
keywords
Topics API
Google Chrome
Google unveiled "Showcase Shopping" ads in 2016
Interactive Advertising Bureau
abortion
runs an auction in real time
pay-per-click

Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.

↑