430:
27:
501:
148:(launched in 2010) are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. However, the addition of Google Marketing Platform to
232:
To access the tools of the Google
Marketing Platform, specialists need to pass appropriate certifications, and companies need to have certified specialists on staff or as contractors.
392:
457:
340:
249:
450:
311:
134:'s own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on the
572:
443:
192:
567:
168:
577:
188:
500:
208:
198:
172:
366:
178:
74:
26:
546:
220:
204:
182:
115:
83:
480:
145:
79:
541:
367:"U.S. probe of Google's online ad dominance would appease long suffering rivals, publishers"
214:
429:
485:
282:
257:
561:
119:
87:
536:
127:
67:
152:'s previous offers causes a lot of confusion for people looking to buy ads via
466:
423:
141:
34:
312:"Google Killing Off DoubleClick, AdWords Names in Rebranding of Ad Products"
135:
98:
520:
153:
149:
131:
123:
39:
515:
283:"Google rebrands its ad lineup, with AdWords becoming Google Ads"
439:
435:
341:"These are the new names for Google's advertising software"
164:
Google
Marketing Platform includes the following services:
130:'s advertising services (acquired in March 2008) and
529:
508:
473:
93:
73:
63:
45:
33:
393:"Google retires DoubleClick, AdWords brand names"
335:
333:
306:
304:
16:An advertising and analytics platform from Google
451:
223:, formerly Google Data Studio (web analytics)
8:
277:
275:
19:
458:
444:
436:
428:
126:and launched on July 24, 2018. It unifies
25:
18:
250:"Introducing Google Marketing Platform"
241:
7:
14:
499:
256:. July 24, 2018. Archived from
1:
193:ad management and measurement
594:
497:
491:Google Marketing Platform
112:Google Marketing Platform
24:
20:Google Marketing Platform
169:Display & Video 360
144:(launched in 2000) and
122:platform developed by
51:; 6 years ago
199:Google Analytics 360
189:Campaign Manager 360
173:demand-side platform
21:
547:Google Contributor
254:support.google.com
205:Google Tag Manager
183:search advertising
116:online advertising
84:Online advertising
49:July 24, 2018
573:Digital marketing
555:
554:
481:Google Ad Manager
260:on April 27, 2021
146:Google Ad Manager
109:
108:
99:marketingplatform
80:Digital marketing
585:
542:Google Analytics
503:
460:
453:
446:
437:
432:
427:
426:
424:Official website
409:
408:
406:
404:
389:
383:
382:
380:
378:
363:
357:
356:
354:
352:
337:
328:
327:
325:
323:
308:
299:
298:
296:
294:
279:
270:
269:
267:
265:
246:
105:
102:
100:
59:
57:
52:
29:
22:
593:
592:
588:
587:
586:
584:
583:
582:
568:Google services
558:
557:
556:
551:
525:
504:
495:
469:
464:
422:
421:
418:
413:
412:
402:
400:
399:. June 26, 2018
391:
390:
386:
376:
374:
365:
364:
360:
350:
348:
347:. June 27, 2018
339:
338:
331:
321:
319:
318:. June 27, 2018
310:
309:
302:
292:
290:
289:. June 26, 2018
281:
280:
273:
263:
261:
248:
247:
243:
238:
230:
217:(web analytics)
215:Google Optimize
201:(web analytics)
162:
97:
55:
53:
50:
46:Initial release
17:
12:
11:
5:
591:
589:
581:
580:
575:
570:
560:
559:
553:
552:
550:
549:
544:
539:
533:
531:
527:
526:
524:
523:
518:
512:
510:
506:
505:
498:
496:
494:
493:
488:
486:Google AdSense
483:
477:
475:
471:
470:
465:
463:
462:
455:
448:
440:
434:
433:
417:
416:External links
414:
411:
410:
384:
373:. June 3, 2019
358:
329:
300:
287:techcrunch.com
271:
240:
239:
237:
234:
229:
226:
225:
224:
218:
212:
209:tag management
202:
196:
186:
179:Search Ads 360
176:
161:
158:
107:
106:
95:
91:
90:
77:
71:
70:
65:
61:
60:
47:
43:
42:
37:
31:
30:
15:
13:
10:
9:
6:
4:
3:
2:
590:
579:
578:Web analytics
576:
574:
571:
569:
566:
565:
563:
548:
545:
543:
540:
538:
535:
534:
532:
528:
522:
519:
517:
514:
513:
511:
507:
502:
492:
489:
487:
484:
482:
479:
478:
476:
472:
468:
461:
456:
454:
449:
447:
442:
441:
438:
431:
425:
420:
419:
415:
398:
394:
388:
385:
372:
368:
362:
359:
346:
342:
336:
334:
330:
317:
313:
307:
305:
301:
288:
284:
278:
276:
272:
259:
255:
251:
245:
242:
235:
233:
228:Accessibility
227:
222:
221:Looker Studio
219:
216:
213:
210:
206:
203:
200:
197:
194:
190:
187:
184:
180:
177:
174:
170:
167:
166:
165:
159:
157:
155:
151:
147:
143:
139:
137:
133:
129:
125:
121:
117:
113:
104:
96:
92:
89:
88:Web analytics
85:
81:
78:
76:
72:
69:
66:
62:
48:
44:
41:
38:
36:
32:
28:
23:
490:
401:. Retrieved
396:
387:
375:. Retrieved
370:
361:
349:. Retrieved
344:
320:. Retrieved
315:
291:. Retrieved
286:
262:. Retrieved
258:the original
253:
244:
231:
163:
140:
111:
110:
35:Developer(s)
537:DoubleClick
397:reuters.com
371:reuters.com
316:variety.com
128:DoubleClick
68:DoubleClick
64:Predecessor
562:Categories
467:Google Ads
236:References
142:Google Ads
56:2018-07-24
403:April 28,
377:April 28,
351:April 28,
322:April 28,
293:April 28,
264:April 28,
120:analytics
345:cnbc.com
160:Services
136:Internet
521:Adscape
101:.google
94:Website
54: (
509:Mobile
154:Google
150:Google
132:Google
124:Google
114:is an
40:Google
530:Other
516:AdMob
405:2021
379:2021
353:2021
324:2021
295:2021
266:2021
118:and
103:.com
75:Type
474:Web
564::
395:.
369:.
343:.
332:^
314:.
303:^
285:.
274:^
252:.
156:.
138:.
86:,
82:,
459:e
452:t
445:v
407:.
381:.
355:.
326:.
297:.
268:.
211:)
207:(
195:)
191:(
185:)
181:(
175:)
171:(
58:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
