412:. Work began on the statue in the spring of 1978, with a target for completion to coincide with the opening of Blue Earth's section of Interstate 90 on September 23, 1978. The statue was not delivered fully assembled – the pose Wyman approved had the Giant standing with hands on his hips, but he was then too wide to fit on a flatbed truck so his two arms were transported separately to be attached upon arrival in Blue Earth. As Hedberg remembers in his autobiography, "I made arrangements with a local crane owner to display the statue temporarily at the site of the I-90 dedication: suspended from this crane, with straps under his armpits, the Giant offered his approving smile for what we’d accomplished with the Highway Administration! It was a spectacular piece of publicity for Blue Earth."
160:, the Prince of Wales; they were "oblong, wrinkled, and, as peas go, huge. Despite their size, they were tender, and had a special flavor and sweetness that couldn't be matched. The company went to the brands for which it canned and found that none of them wanted to sell the new peas. So Minnesota Valley decided to sell them under its own label. Rather than apologize for the size of the peas, they decided to emphasize it. They named the peas 'Green Giant.'" The original mascot had very little in common with the familiar green figure of today: he was a scowling caveman wearing a bearskin rather than foliage designed by John Olson from northwestern Minnesota (this original concept actually owed much to a dark Brothers Grimm fairy tale,
401:, was nearing completion; the final stretch of road to be opened was that portion surrounding Blue Earth. Hedberg was one of many civic leaders instrumental in rerouting the freeway closer to Blue Earth, and saw this as an opportunity to attract new visitors to the town. Keeping in mind how the prospect of seeing the Green Giant fired the imaginations of the children who passed through Blue Earth with their parents each summer, in 1977 Hedberg contacted Thomas H. Wyman, President of Green Giant, to see if the company would allow a statue of their corporate symbol to be erected in Blue Earth to draw the attention of the steady stream of travelers who would be utilizing the new interstate. In his autobiography,
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405:, Hedberg recounts how Wyman was receptive to the idea – on the condition that funds for the project were raised locally, and that the company had to give approval to the final design. After this meeting Hedberg approached several local businesses and asked each to contribute $ 5,000; within a week the full $ 50,000 had been secured.
381:. At the end of each interview, Hedberg presented guests with a sample of the peas and corn which had been produced by the town's Green Giant canning plant, along with a sample of what passed for the blue riverbed clay that gave the town its name. A common theme arising in these interviews was a desire to "see the Green Giant."
218:
and the Green Valley
Singers was released. Side one was a medley of popular folk songs, while side two told the story of how Ford and the Jolly Green Giant collaborated on writing his signature TV song ("How The Green Giant Found His Song (And Almost Lost His Ho! Ho! Ho!)"). The jacket for the record
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Blue Earth's major summer festival is Giant Days, held annually on the weekend following the Fourth of July. In 2014, in honor of the 35th anniversary of the Green Giant statue's installation on its base, Paul
Hedberg was asked to serve as Grand Marshal of the parade that culminates the festivities.
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The ten donors were Blue Earth
Industrial Service Corporation, Blue Earth Lumber, Blue Earth Medical Center, Blue Earth State Bank, First National Bank, KBEW-AM/FM, L&M Motors, TAFCO, Telex, and the White House Cafe & Dining Room. The local construction company that built the statue’s base,
386:
My idea for this statue had its beginnings with my “Welcome
Travelers” program on KBEW. After I’d give my interviewees their gifts of “blue earth” and cans of peas and corn they’d often ask, “Where’s the Green Giant?” Children traveling with their parents expected to see the Giant in the flesh, and
417:
Today the Giant stands there, looking north toward I-90, as the tenth tallest free-standing statue in the United States (he was actually the fifth tallest when we put him up in 1979; the Statue of
Liberty – about three times the height of our Giant – is tallest of them all). Every Christmas season
387:
would ask me where he was. I liked to have fun with these kids, so I’d treat the Giant like you would Santa Claus on
Christmas Eve: “You just missed him,” I’d tell them, their eyes getting wider and wider, “but keep a look out when you get back on the road – he stepped on a car last week!”
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The statue is mounted on a pedestal and has steps so visitors may take a picture standing directly under it. The imposing Green Giant is typically included in lists of
America's unusual or notable roadside attractions, and has been featured in numerous magazines, including
34:
177:, revised the face of the brand: "he traded the bearskin for a leafy suit, gave the Giant a smile...and put the word 'Jolly' in front of the Giant's name." The Giant made his first television appearances in 1954, and was later voiced by
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Santa still visits the Giant, in the bucket of a Blue Earth fire truck, to put a long red scarf around his neck to keep him warm for the winter. The Blue Earth Fire
Department also gives the Giant a bath at least once a year.
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The brand "Green Giant Great Big Tender Peas" was first used in 1925, and the figure of a giant was introduced three years later by Carly Stanek (Bingum). The brand was created in response to the discovery of a new variety of
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330:, stands a 55-foot (17 m) fiberglass statue of the Jolly Green Giant. The statue was first unveiled in 1978 and was set on its permanent base on July 6, 1979, at
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The booming "Ho, ho, ho" became the Giant's signature tagline in 1961. Since 1972 he has had a young apprentice, the Little Green Sprout, who represents the consumer.
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441:. Blue Earth is at the end of the Minnesota River Valley and still has a canning plant formerly owned by Green Giant that continues to can peas and corn each summer.
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an enormous wooden sign of the Jolly Green Giant, along with the Little Green Sprout, is visible with the caption "Welcome to the Valley."
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Every year during Giant Days, green footsteps are painted on sidewalks throughout downtown Blue Earth, leading to local businesses.
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152:. It used the brand name "Le Sueur Z" for canned vegetables starting in 1903; "Le Sueur" by itself was first used in 1933.
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Burnett also created
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1103:"Corn Palace to the Jolly Green Giant: 10 Midwest roadside attractions you must see - Gadling"
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1045:"Distractify - These 50 Crazy Roadside Attractions Show The Odd Charm Of Small-Town America"
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Sloan, Martin (September 12, 1999). "Ho, ho, ho, it's the return of the Jolly Green Giant".
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In 1963, a seven-inch (18 cm) 33 rpm EP, "When Pea-Pickers Get
Together", featuring
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Midwest Marvels: Roadside Attractions Across Iowa, Minnesota, the Dakotas and Wisconsin
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This despite the fact that the Minnesota town of Le Sueur is named for the Frenchman
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196:. In 2015, General Mills sold the brand to B&G Foods for $ 765 million in cash.
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Minnesota Curiosities: Quirky Characters, Roadside Oddities and Other Offbeat Stuff
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The statue was the idea of Paul Hedberg, the founding owner of local radio station
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Record in Trademark Electronic Search System, U.S. Patent and Trademark Office
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Collection of mid-twentieth century advertising featuring Green Giant products
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1181:"Jolly Green Giant, Blue Earth, Minn. - Top 50 American Roadside Attractions"
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319:. Today, just before dropping down into the valley heading south on
1150:"The Five Best Oversized Roadside Attractions in the United States"
575:"B&G Foods Completes Acquisition of Iconic Green Giant® Brand"
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Ankeny & Wiederholt, also donated their labor to the project.
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Sixty miles (97 km) further south on US 169, in the city of
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814:"General Mills sells Green Giant, Minnesota's vegetable grower"
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In the late 1970s the nation's first transcontinental freeway,
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in Canada) are brands of frozen and canned vegetables owned by
897:"Mastercard Priceless | Experiences make life more meaningful"
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925:. Spirit Lake, IA: University of Okoboji Press. p. 77.
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Minnesota Marvels: Roadside Attractions in the Land of Lakes
577:(Press release). November 2, 2015 – via Business Wire.
291:, which depicts advertising mascots having dinner together.
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Green Giant Company in MNopedia, the Minnesota Encyclopedia
796:"1972 Green Giant Corn Commercial with Little Green Sprout"
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from the original on December 13, 2021 – via YouTube.
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from the original on December 13, 2021 – via YouTube.
708:. Minneapolis: University of Minnesota Press. p. 103.
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207:– presumably to avoid the implications of the French word
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The four-ton statue was crafted by Creative Display from
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gives the official "biography" of the Jolly Green Giant.
16:"Jolly Green Giant" redirects here. For other uses, see
240:
In 1999, the marketing industry's leading publication,
1067:"Jolly Green Giant – Blue Earth, MN & LeSueur, MN"
679:. Minneapolis: University of Minnesota Press. p.
1014:"15 of the Weirdest Roadside Attractions in America"
311:"The Valley of the Jolly Green Giant" refers to the
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370:. The statue attracts over 10,000 visitors a year.
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1255:(3rd ed.). Guilford, CT: Globe Pequot Press.
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465:List of the tallest statues in the United States
361:Jolly Green Giant statue (Blue Earth, Minnesota)
1199:"59 Jaw-Dropping Roadside Attractions: Midwest"
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384:
237:", a novelty tune about the Giant's love life.
1085:"Minnesota's Top 10 Best Roadside Attractions"
549:. A Trails Books guide. Trails Books. p.
203:has been used since at least 1964, instead of
23:American brand of canned and frozen vegetables
1371:Kenneth C. "Casey" Keller (president and CEO)
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8:
1604:Food and drink companies established in 1903
1323:from The TJS Labs Gallery of Graphic Design.
283:In 2005, the Jolly Green Giant was shown in
26:
1349:
1335:
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1251:Rinsak, Russ & Remick, Denise (2013).
879:"Ad Age Advertising Century: Top 10 Icons"
624:"Character of the Week: Jolly Green Giant"
32:
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1599:Food manufacturers of the United States
1310:History of the Jolly Green Giant Mascot
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1121:"Roadside Attractions of the Midwest"
802:on April 6, 2019 – via YouTube.
192:; in 2001, the group was acquired by
7:
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1278:. Guilford, CT: Globe Pequot Press.
1274:You Know You're in Minnesota When...
188:in 1950. In 1979 it merged with the
1639:Fictional characters from Minnesota
1229:"The Quick 10: 10 Photo-Op Statues"
545:Great Little Museums of the Midwest
857:"The Kingsmen "Jolly green giant""
18:Jolly Green Giant (disambiguation)
14:
778:"1960s Green Giant TV commercial"
1654:1903 establishments in Minnesota
1562:
1465:McCann's Steel Cut Irish Oatmeal
501:, and the French for 'sweat' is
146:Minnesota Valley Canning Company
921:Hedberg, Paul Clifford (2014).
798:. June 24, 2013. Archived from
184:The company was renamed to the
1634:Male characters in advertising
1609:Fruit and vegetable characters
1374:Stephen C. Sherrill (chairman)
119:. The company's mascot is the
1:
1659:2015 mergers and acquisitions
1179:Jones, Nate (July 28, 2010).
1012:Bromann, Val (May 24, 2011).
287:'s "Icons" commercial during
173:In 1935, a young copywriter,
1589:Companies based in Minnesota
303:Jolly Green Giant statue in
64:; 121 years ago
44:Frozen and canned vegetables
1624:Food advertising characters
1312:at Advertising Age magazine
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1270:Thorkelson, Berit (2006).
999:February 10, 2012, at the
839:"Canadian trade-mark data"
226:scored a hit at #4 on the
15:
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1018:BootsnAll Travel Articles
127:Company and brand history
31:
1614:General Mills characters
541:Garennes, C.D. (2002).
499:Pierre-Charles Le Sueur
460:List of tallest statues
148:was founded in 1903 in
420:
389:
308:
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135:1948 advertisement in
1644:Advertising campaigns
1501:Einstein Bros. Bagels
1491:Cinnamon Toast Crunch
1125:sayhellotoamerica.com
1089:highwayhighlights.com
1071:highwayhighlights.com
780:. December 22, 2008.
704:Dregni, Eric (2006).
671:Dregni, Eric (2001).
654:"Grimm 101: Bearskin"
610:The Victoria Advocate
350:43.65056°N 94.09611°W
328:Blue Earth, Minnesota
305:Blue Earth, Minnesota
302:
235:The Jolly Green Giant
199:In Canada, the brand
134:
1594:General Mills brands
1235:. December 15, 2009.
1209:on September 4, 2014
1024:on September 5, 2014
758:on November 19, 2012
730:"Scary Green Giant!"
216:Tennessee Ernie Ford
138:Ladies' Home Journal
1400:Trappey's Hot Sauce
1127:. October 24, 2013.
1055:on August 14, 2014.
923:The Time of My Life
732:. August 16, 2011.
634:on October 23, 2014
403:The Time of My Life
355:43.65056; -94.09611
345: /
186:Green Giant Company
179:Elmer Dresslar, Jr.
150:Le Sueur, Minnesota
28:
1649:Frozen food brands
1481:Emeril's Originals
1378:Debra Martin Chase
1091:. January 4, 2013.
379:Welcome Travellers
309:
262:Pillsbury Doughboy
142:
1619:Corporate mascots
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1160:on April 26, 2014
948:, pp. 71–77.
932:978-0-9857697-5-8
885:. March 29, 1999.
863:. April 1, 2010.
560:978-1-931599-08-5
410:Sparta, Wisconsin
211:(i.e., "sweat").
190:Pillsbury Company
121:Jolly Green Giant
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1445:SnackWell's
1430:Green Giant
1154:Hopper Blog
1049:Distractify
906:January 20,
752:tvacres.com
353: /
266:Aunt Jemima
175:Leo Burnett
105:Green Giant
94:.greengiant
27:Green Giant
1583:Categories
1506:Skinnygirl
1425:Old London
528:References
359: (
337:43°39′02″N
295:The Valley
285:MasterCard
59:Introduced
1496:Crock-Pot
1405:Underwood
1028:August 1,
901:Priceless
883:adage.com
823:March 20,
470:Green Man
455:Birds Eye
340:94°5′46″W
229:Billboard
222:In 1964,
111:(spelled
1138:wmur.com
997:Archived
865:Archived
843:Ic.gc.ca
782:Archived
734:Archived
658:pitt.edu
449:See also
317:Le Sueur
205:Le Sueur
201:Le Sieur
167:Bearskin
113:Le Sieur
109:Le Sueur
1568:Commons
1543:Related
1395:Polaner
1107:Gadling
861:YouTube
231:Hot 100
87:Website
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1440:Durkee
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1455:Royal
508:sueur
476:Notes
278:Elsie
209:sueur
49:Owner
1511:Twix
1415:Dash
1280:ISBN
1257:ISBN
1215:2014
1185:Time
1166:2014
1030:2021
927:ISBN
908:2023
825:2017
764:2014
710:ISBN
685:ISBN
640:2014
555:ISBN
431:Time
375:KBEW
248:and
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144:The
107:and
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