167:
261:. The brand is often the subject of media attention for its popularity among video game enthusiasts, as several flavors of Mountain Dew have been produced in partnership with video games. In December 2008, Mountain Dew produced a 30-minute television special which documented independent gamers in Japan and the U.S., which aired on the
112:
store owners who partnered with local artists to design and submit future can artwork designs. Approximately one million votes were submitted by the contest's conclusion in
October of the same year, with Street Science Skate Shop – a store in
84:, producing sponsored content covering action sports, music, art and style. The site replaces several websites and a YouTube channel overseen by PepsiCo since 2007. The initiative originated in 2013. It became defunct in 2018.
654:
394:
814:
484:
824:
819:
658:
515:
201:", which is an action sports tour made up of events held in five U.S. cities over several months. The first Dew Tour was held in the summer of 2005 with events in
628:
844:
763:
454:
402:
492:
545:
849:
316:
706:
601:
523:
241:
in July 2010 for the primary purpose of broadcasting interviews with action sports athletes from each of the stops on the Dew Tour.
575:
117: – named the winner of a cash prize. This winning can design was scheduled to appear on Mountain Dew cans in 2011.
367:
829:
270:
266:
194:
462:
134:
424:
839:
771:
342:
230:
185:
athletes has been a part of
Mountain Dew marketing since the late 1990s, with present sponsorship including
166:
150:
108:. In June 2010, a contest entitled "Green Label Art: Shop Series" was announced, involving 35 independent
105:
834:
553:
254:
210:
190:
714:
736:
233:
magazine. In coordination with its Dew Tour sponsorship, a sponsored television show entitled
114:
681:
655:"World Television Premiere of "Mountain Dew's Green Label Experience: Las Vegas" on FUEL TV"
214:
138:
93:
145:. The advertisement concludes with the tagline, "Hip Hop is different on the mountain".
92:
Mountain Dew's Green Label promotion originated in 2007, when a line of limited edition
171:
579:
277:
went under controversy over a sponsored Game Jam-themed reality show by Matti Leshem.
808:
202:
182:
155:
97:
81:
52:
253: – coined in 2007 – Mountain Dew broadened its sponsorship of independent
546:"Fuel TV and Mountain Dew Announce 'Mountain Dew's Green Label Experience' TV Show"
218:
77:
126:
109:
629:"Dew Tour review: Utah has emerged as a pretty great place for action sports"
265:
network. In 2009, Mountain Dew sponsored two prominent gaming events: the
262:
198:
186:
20:
100:
and other artists. This initial series marked the first use of the term
238:
485:"Jay Electronica remakes 'The Announcement' for Mountain Dew Code Red"
222:
432:
293:
258:
197:(snowboarder). Mountain Dew also sponsors its namesake festival, "
165:
227:"the most watched and attended action sports event in the world,"
175:
206:
63:
96:
was put into production, featuring artwork from a range of
797:
148:
The label released its first full-length album release,
425:"Green Label Art, Volume 3, Presented by Mountain Dew"
104:
to describe the use of artistic works on
Mountain Dew
682:"Mountain Dew Sets Its Sights on Video-Game Market"
59:
47:
39:
31:
737:"Competition Reminder: Imagine The Games Of 2020"
815:Fashion magazines published in the United States
516:"Jay Electronica Lands Mountain Dew Endorsement"
317:"Mountain Dew to Introduce a Sponsored Web Site"
825:Sports magazines published in the United States
820:Online magazines published in the United States
602:"Winter Dew Tour Athletes For 2010-2011 Season"
368:"Mountain Dew Limited Edition: Green Label Art"
137:was produced, incorporating the hip-hop artist
76:was an online magazine, a partnership between
8:
133:. In December 2010, a Mountain Dew Code Red
26:
25:
285:
707:"Green Label Gaming Signs Up For IGF"
455:"Green Label Art Shop Series Winners"
343:"Green Label Art — Mountain Dew"
235:Mountain Dew's Green Label Experience
7:
627:Donaldson, Amy (22 September 2010).
762:Carless, Simon (27 February 2009).
578:. Alli Sports. 2010. Archived from
395:"Dew Tour: Green Label Shop Series"
845:Youth culture in the United States
680:Hampp, Andrew (11 December 2008).
514:Burgess, Omar (23 December 2010).
491:. 23 December 2010. Archived from
125:In 2008, a Mountain Dew-sponsored
14:
461:. 19 October 2010. Archived from
315:Elliott, Stuart (25 April 2013).
213:. In 2008, it expanded to add a "
764:"Green Label Gaming Competition"
431:. 21 August 2009. Archived from
393:Hammecker, Mike (24 June 2010).
713:. February 2009. Archived from
162:Dew Tour/Green Label experience
552:. 16 June 2010. Archived from
19:For the labelling system, see
1:
850:Magazines established in 2013
341:Miller, Yael (3 June 2007).
129:was launched under the name
866:
711:Independent Games Festival
576:"Tour Info, Dew Tour 2010"
271:Game Developers Conference
267:Independent Games Festival
18:
294:"Green Label | About Us"
135:television advertisement
606:Transworld Snowboarding
231:Transworld Snowboarding
151:When Fish Ride Bicycles
178:
459:Skateboarder Magazine
170:2007 Dew Tour BMX in
169:
154:by the hip-hop group
296:. Complex Media, Inc
255:video game designers
225:competitions. It is
193:(skateboarder), and
158:, on June 12, 2011.
141:performing his song
495:on 28 December 2010
405:on 21 November 2010
211:Freestyle Motocross
28:
717:on 2 December 2010
661:on 23 January 2015
582:on 14 January 2011
526:on 26 January 2011
465:on 2 February 2013
275:Green Label Gaming
251:Green Label Gaming
245:Green Label Gaming
179:
830:Hip hop magazines
608:. 28 October 2010
399:The Boston Herald
372:Caffeine Informer
131:Green Label Sound
121:Green Label Sound
115:Tracy, California
69:
68:
32:Available in
857:
801:
800:
798:Official website
784:
783:
781:
779:
770:. Archived from
759:
753:
752:
750:
748:
733:
727:
726:
724:
722:
703:
697:
696:
694:
692:
677:
671:
670:
668:
666:
657:. Archived from
651:
645:
644:
642:
640:
635:. Salt Lake City
624:
618:
617:
615:
613:
598:
592:
591:
589:
587:
572:
566:
565:
563:
561:
542:
536:
535:
533:
531:
522:. Archived from
511:
505:
504:
502:
500:
481:
475:
474:
472:
470:
451:
445:
444:
442:
440:
421:
415:
414:
412:
410:
401:. Archived from
390:
384:
383:
381:
379:
364:
358:
357:
355:
353:
338:
332:
331:
329:
327:
312:
306:
305:
303:
301:
290:
189:(skateboarder),
143:The Announcement
94:aluminum bottles
29:
865:
864:
860:
859:
858:
856:
855:
854:
805:
804:
796:
795:
792:
787:
777:
775:
774:on 2 March 2009
761:
760:
756:
746:
744:
735:
734:
730:
720:
718:
705:
704:
700:
690:
688:
686:Advertising Age
679:
678:
674:
664:
662:
653:
652:
648:
638:
636:
626:
625:
621:
611:
609:
600:
599:
595:
585:
583:
574:
573:
569:
559:
557:
556:on 14 July 2011
544:
543:
539:
529:
527:
513:
512:
508:
498:
496:
483:
482:
478:
468:
466:
453:
452:
448:
438:
436:
435:on 12 July 2010
423:
422:
418:
408:
406:
392:
391:
387:
377:
375:
366:
365:
361:
351:
349:
340:
339:
335:
325:
323:
314:
313:
309:
299:
297:
292:
291:
287:
283:
249:Under the term
247:
215:Winter Dew Tour
181:Sponsorship of
164:
139:Jay Electronica
123:
102:Green Label Art
90:
88:Green Label Art
55:
24:
17:
16:Online magazine
12:
11:
5:
863:
861:
853:
852:
847:
842:
840:Street culture
837:
832:
827:
822:
817:
807:
806:
803:
802:
791:
790:External links
788:
786:
785:
754:
743:. 4 March 2009
728:
698:
672:
646:
619:
593:
567:
537:
506:
476:
446:
416:
385:
359:
333:
321:New York Times
307:
284:
282:
279:
246:
243:
217:", comprising
191:Paul Rodriguez
172:Salt Lake City
163:
160:
122:
119:
98:tattoo artists
89:
86:
67:
66:
61:
57:
56:
51:
49:
45:
44:
41:
37:
36:
33:
15:
13:
10:
9:
6:
4:
3:
2:
862:
851:
848:
846:
843:
841:
838:
836:
833:
831:
828:
826:
823:
821:
818:
816:
813:
812:
810:
799:
794:
793:
789:
773:
769:
765:
758:
755:
742:
738:
732:
729:
716:
712:
708:
702:
699:
687:
683:
676:
673:
660:
656:
650:
647:
634:
630:
623:
620:
607:
603:
597:
594:
581:
577:
571:
568:
555:
551:
547:
541:
538:
525:
521:
517:
510:
507:
494:
490:
486:
480:
477:
464:
460:
456:
450:
447:
434:
430:
426:
420:
417:
404:
400:
396:
389:
386:
374:. 18 May 2007
373:
369:
363:
360:
348:
344:
337:
334:
322:
318:
311:
308:
295:
289:
286:
280:
278:
276:
272:
268:
264:
260:
256:
252:
244:
242:
240:
237:premiered on
236:
232:
229:according to
228:
224:
220:
216:
212:
208:
204:
203:skateboarding
200:
196:
192:
188:
184:
183:action sports
177:
173:
168:
161:
159:
157:
156:The Cool Kids
153:
152:
146:
144:
140:
136:
132:
128:
120:
118:
116:
111:
107:
103:
99:
95:
87:
85:
83:
82:Complex Media
79:
75:
74:
65:
62:
58:
54:
53:United States
50:
46:
42:
38:
34:
30:
22:
835:Mountain Dew
776:. Retrieved
772:the original
767:
757:
745:. Retrieved
740:
731:
719:. Retrieved
715:the original
710:
701:
689:. Retrieved
685:
675:
663:. Retrieved
659:the original
649:
637:. Retrieved
633:Deseret News
632:
622:
610:. Retrieved
605:
596:
584:. Retrieved
580:the original
570:
558:. Retrieved
554:the original
550:Malakye News
549:
540:
528:. Retrieved
524:the original
519:
509:
497:. Retrieved
493:the original
488:
479:
467:. Retrieved
463:the original
458:
449:
437:. Retrieved
433:the original
428:
419:
407:. Retrieved
403:the original
398:
388:
376:. Retrieved
371:
362:
350:. Retrieved
346:
336:
324:. Retrieved
320:
310:
298:. Retrieved
288:
274:
250:
248:
234:
226:
219:snowboarding
199:The Dew Tour
180:
149:
147:
142:
130:
124:
101:
91:
78:Mountain Dew
72:
71:
70:
48:Headquarters
768:Indie Games
347:The Dieline
223:snow skiing
195:Danny Davis
127:music label
73:Green Label
64:Green Label
27:Green Label
809:Categories
778:26 January
747:26 January
721:26 January
691:26 January
665:23 January
639:24 January
612:24 January
586:24 January
560:23 January
530:27 January
520:Hip Hop DX
499:27 January
469:27 January
439:27 January
409:27 January
378:19 January
352:27 January
281:References
110:skateboard
741:Gamasutra
489:Miss Info
429:DUB Daily
106:packaging
326:25 April
300:27 April
269:and the
263:Spike TV
187:Eli Reed
21:Ecolabel
259:players
239:Fuel TV
40:Founded
35:English
780:2011
749:2011
723:2011
693:2011
667:2015
641:2011
614:2011
588:2011
562:2011
532:2011
501:2011
471:2011
441:2011
411:2011
380:2011
354:2011
328:2013
302:2013
257:and
221:and
209:and
176:Utah
80:and
43:2013
207:BMX
60:URL
811::
766:.
739:.
709:.
684:.
631:.
604:.
548:.
518:.
487:.
457:.
427:.
397:.
370:.
345:.
319:.
273:.
205:,
174:,
782:.
751:.
725:.
695:.
669:.
643:.
616:.
590:.
564:.
534:.
503:.
473:.
443:.
413:.
382:.
356:.
330:.
304:.
23:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
