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cigarette packets are especially popular emblems, particularly the
Marlboro brand. Teenager girls who smoke have been correlated with higher-than-average self-harm rates, which may explain the notable popularity of this symbol (Laye-Gindhu and Schonert-Reichl 2005, p. 452). Implements of self-harm also seem to have a fairly special place in the hearts of many who use them. Analysing the results of studies into self-harm in residential treatment facilities, Raine noted that razor blades and sharp pieces of glass were the usual tools. These items were "often stolen and hidden and cherished," demarcating them as secret and special equipment. Interestingly, Raine also notes that wards which allowed the free use of razor blades did not report any increased cutting activity as a result (1982, p. 4). Razor blades seem to be more important and symbolically powerful when they are scarce and hidden as opposed to when they are abundant and permissible. In the world of Tumblr, images of razor blades and other self-harm items are prone to censorship and deletion or can cause posters to be labelled as sick or damaged people. This creates a context in which self-harm imagery is secretive, risky, and titillating.
1921:
concept that lingers in the reception and diagnosis of self-harm today. Based on his observation of patients in the
Chestnut Lodge facility in Maryland, US, he divided cutters into 'coarse' and 'delicate'. The former made single, deep cuts near to vital points such as arteries. This was usually limited to a single episode of distress. The latter repeatedly created "superficial, delicate, carefully designed incisions". Pao noted that the majority of coarse cutters were male and that the majority of delicate cutters were female (1969, p. 195). Pao also claimed that some of the female delicate cutters were aggressive, competitive, and envious of men's achievements. They preferred the company of male friends, and some were 'tomboys'. Nevertheless, he specifies that they looked feminine when they were dressed up. As for the male patients, Pao describes them as "pretty boys' and quite effeminate" (1969, p. 197). In this way, he shows that the typical cutter is aggressive and maladjusted to his or her gender role. But he is also able to establish that cutting is a feminine tendency.
334:
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glitter, rainbows, and flowers are often used to decorate skin. There is a fetish for textures: bumps, dimples, delicate hairs, and crevices are captured in detail. Yet there is still control over whose 'imperfections' are shown. The hair that features most prominently is the peach fuzz that grows on the forearms of blonde people, and the wrinkles are only ever in the supple joints of young hands, necks, and legs.
31:
174:
2007:
348:
of the 2010s: high-waisted, tight-fitting trousers or pleated mini skirts with crop tops or t-shirts; while also making use of items common in the 1990s. One of the key aspects of the style is its merger of edgy and distressed "grunge" items with traditionally beautiful "soft" motifs like the colour
406:
P5 filter. Photos were often of BLK brand water, cigarettes, tennis skirts, black boots, fishnets, and marshmallows, while also evoking melancholic moods and narratives of illness, pain, depression, unrequited love and wanting to move to somewhere else. One popular trope was photography of a forest
1734:
Skin is a very common theme of Tumblr, Flickr, and WeHeartIt collections in the Soft Grunge milieu. Skin collections often house a variety of injured flesh images and a variety of harmful behaviours, commonly including smoking, drowning, or emaciated bodies. Ophelia-esque women float in bathtubs;
1920:
Other Soft Grunge blogs are rigidly curated in keeping with a #pale aesthetic. They bring to mind Ping-Nie Pao's idea of delicate self-mutilation', including a massive over-representation of female bodies and feminised pain. In 1969, Pao came up with the notion of 'delicate' cutting - a powerful
658:, Academic Zoe Alderton stated that the specific depictions of self-harm on soft grunge blogs conformed to what Ping-Nie Pao described as "delicate self-mutilation". Pao observed in his 1969 study of self-harmers that many made effeminate "superficial, delicate, carefully designed incisions".
1757:
Many Soft Grunge images also celebrate the aesthetics of the implements used to self-harm. Razor blades and other sharp household objects are very popular, as are other substances that can cause internal damage such as pills and alcohol. Cigarettes and tobacco paraphernalia such as decorated
666:
writer Nico Amarco brought into question the style's links to grunge stating that "While the idolatry of original grunge and alt rock is commonplace in the soft grunge community, knowledge and genuine interest in any of these bands is thin on the ground", with Tumblr users instead generally
190:
as having "largely popularized" the style beginning in 2009. Ferreira's style was a direct outgrowth of indie sleaze, making use of chunky boots, babydoll dresses, leopard print, leather, tennis skirts, smudged makeup and grown out dark roots on bleached blonde hair. In a 2014 article for
1393:
Grunge refers to this kind of grime and misplaced, disruptive items - an exploration of the 'fly in the ointment'. Soft denotes the more traditional beauty also celebrated by the movement such as a love for the colour pink, hearts, delicate atmospheres, and childhood
418:
and items used to do so like razor blades or shards of glass. Similarly, imagery of drug use like cigarettes, pills, lighters, alcohol and decorated cigarette packets were common. Depictions such as these were often deleted by Tumblr admins.
260:
in a soft grunge that included tartan mini skirt, fishnets, crop top and smudged makeup. By 2015, "grunge" was Tumblr's most reblogged fashion term, with soft grunge and pale grunge both appearing in the top 20.
398:
Soft grunge photography often made use of desaturated colors or were black and white. A particularly defining part of soft grunge photography was the use of
279:
fashion styles, which originated in the late 2010s. The style was also influential on 2020s rockstar girlfriend, ballerina sleaze and coquette trends.
1631:
2057:
1951:
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media writer Frank
Gargione called the style a take on grunge fashion but "commoditized by chain stores and available in softer, sweeter colors".
370:, flannel shirts, leather jackets, enamel pins, high waisted shorts, red lipstick, flower crowns, galaxy print, matte lipstick, winged eyeliner,
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Outside of the soft grunge genre, those who participate in online soft grunge communities often listened to Sky
Ferreira, Charli XCX,
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which was dominant in popular culture at the time. It is characterized by its merger of cute and aggressive fashion hallmarks like
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1988:
282:
Around 2022, the style began to experience a resurgence in popularity due to videos uploaded on the video sharing application
84:. Soft grunge reached its peak popularity around 2014, by which time it had been embraced by high fashion designers including
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in soft grunge inspired outfits taken on polaroid cameras. During this time, the style was embraced by celebrities including
414:, sometimes taken while in a bath and decorated with glitter, flowers and rainbows. In extreme circumstances these depicted
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users began to merge it with darker fashion elements like fishnets, chokers and combat boots. A 2022 article published by
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fashion had become popular, which including traits of 1970s and 1980s fashion in addition to grunge and the contemporary
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2014Tumblr accumulated 232 million uses, GrungeAesthetic with 611 million uses and TumblrAesthetic with 46.6 million.
100:. In the early 2020s, the style experienced a minor resurgence due to videos posted on the video sharing application
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which become commonplace by the 2020s. In addition to this, the website cited the style as influential on both the
204:
1357:"Olivia Rodrigo Does Girly Grunge in White Corset Dress and Black Chunky Boots at Billboard Women in Music Awards"
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both also becoming popular once the style began gaining traction. Hair is also often dyed. It often makes use of
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as romanticizing and glorifying self-harm, eating disorders, suicidal ideation and mental illness. In her book
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96:. Its internet-based merger of subculture, fashion and music made it one of the earliest examples of an
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championing the alternative pop music of 2010s artists like Sky
Ferreira, Lana Del Rey and Charli XCX.
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with song lyrics superimposed on top or bedrooms decorated with fairy lights, band posters or banners.
378:, tote bags, denim jackets and cuffed, ripped jeans. Many of these items were specifically bought from
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875:"Get the Grunge Aesthetic Like Kylie Jenner, Willow Smith and More With These Tips and Outfit Ideas"
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as a notable component. Early on its development, the style was deliberately confrontational to the
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1440:"'Modern Vampires Of The City' at 10: How the peak Tumblr-era album proved fangirls are experts"
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which had been prominent on the same platform since 2020. The same year, luxury fashion house
940:
2062:
1279:"From Spiky Buns to Velvet Nails, Here Are 16 Beauty Trends That Will be Everywhere in 2023"
1026:
819:"Indie Sleaze, Tumblr Girl & Twee: The Resurrection Of 2014 Internet Aesthetics Is Here"
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1257:"Balletcore is the inclusive leg warmer, finger-gloved fantasy we all deserve this winter"
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1229:"Side boob, shag bands and celibacy: Fashion and lifestyle trends that will dominate 2023"
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A common compositional theme was skin, particularly bruises, wrinkles, scars and blonde
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207:" (2012) as the "utmost style inspiration" on Tumblr. In the following years, musician
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197:, stylist Ian Bradley called Ferreira's look "A mix of sexy, innocent and tough".
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scene who began making music inspired by 1990s emo and post-hardcore groups like
1912:
The
Aesthetics of Self-Harm: The Visual Rhetoric of Online Self-Harm Communities
1776:
1772:"Friday Five: Ashnikko samples Kelis, Flo Milli's Fiddler on the Roof, and more"
1749:
The
Aesthetics of Self-Harm: The Visual Rhetoric of Online Self-Harm Communities
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The
Aesthetics of Self-Harm: The Visual Rhetoric of Online Self-Harm Communities
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The
Aesthetics of Self-Harm: The Visual Rhetoric of Online Self-Harm Communities
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80:, tennis skirts, leather jackets and boots, flower crowns, distressed denim and
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551:. In the early 2010s, the first wave of bands in the genre emerged, including
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around the late 2000s and early 2010s. Beginning as an outgrowth of the 2000s
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242:'s muse when he took over as the creative director for luxury fashion house
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1468:"Teens Are Nostalgic For 2015 And They're Making Instagram Memes About It"
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using its influence for his fall 2012 collection for luxury fashion house
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stood at the forefront of the genre with the success of their 2012 album
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fashion trend but with a greater influence from the 1990s, particularly
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77:
1145:"Arctic Monkeys' AM sold us an aspirational dark fantasy of adulthood"
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s writer Ella
Sangster credited the revival as a reaction against the
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162:'s Train Like an Angel campaign and online fitness influencers like
1884:"The Indie Sleaze 'Revival' Isn't Real – It's Just An Echo Chamber"
708:"THESE 9 WOMEN ARTISTS DEFINED THE TUMBLR-ERA OF ALTERNATIVE MUSIC"
227:, all became points of inspiration for the emerging fashion style.
2006:
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Soft grunge outfits often include: the usage of studs and spikes,
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launched their fall/winter 2022 campagne which featured models
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45:
797:"Nostalgia in trends: The 2014 Tumblr aesthetic has returned"
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and mesh as influential upon the development of soft grunge.
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The style was soon embraced by the fashion mainstream, with
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fashion. Soft grunge evolved directly from this trend, once
1335:"DOJA CAT IS A DARK FEMME FATALE WITH SMOKEY GRUNGE MAKEUP"
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Soft grunge has been criticized by publications including
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which was dominant in popular culture at the time, namely
1929:
1825:"12 albums where a band did something totally unexpected"
1307:"THE MOST TUMBLRCORE SONGS & ALBUMS OF 2022, RANKED"
941:"On 2014 Tumblr grunge and the rise of messy minimalism"
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as well as early 1990s alternative rock groups like the
256:
emerged as an influence on the style, appearing at the
1632:"7 Things I Wish I'd Known Before Dyeing My Hair Pink"
899:
897:
597:. By the early 2020s, a second wave emerged including
1604:"CYBER TRENDS: 5 SUBCULTURES CREATED ON THE INTERNET"
340:
wore soft grunge fashion during its peak popularity.
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2014:
1969:
1698:"How Emo Went From A Punchline to Critical Acclaim"
1670:"Lana Del Rey and the Allure of Aestheticized Pain"
489:
481:
434:
429:
72:, the style began as a reaction against the glamor
1173:"a guide to vsco girls – the tumblr girls of 2019"
1050:"Tumblr Style: How URL Chic Spreads to the Runway"
1022:"WHY SKY FERREIRA STANS HAVE ALWAYS HELD OUT HOPE"
997:"TikTok is reviving the 2014 Tumblr-era aesthetic"
1514:
1512:
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990:
988:
906:"Soft Grunge's Return Is A New Kind Of Nostalgia"
203:specifically cited the music video for her song "
1849:
1847:
1803:"A Glaring Lack of Grunge in the Grunge Revival"
1411:"Frank Asks: Why Is It the '90s All Over Again?"
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246:. Following the release of her 2013 debut album
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1496:"Playlist of the week: 2016 Tumblr grunge era"
267:magazine called the style one of the earliest
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1404:
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579:. The majority of these bands were signed to
8:
1106:"Why is grunge 2015's most reblogged trend?"
37:has been credited by publications including
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527:. The genre originated with bands from the
1952:
1938:
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847:"7 of Hope Sandoval's most iconic outfits"
426:
177:Soft grunge resurfaced in the early 2020s.
1078:"A guide to Charli XCX's style evolution"
741:"7 of Sky Ferreira's most iconic outfits"
60:) was a fashion trend that originated on
1541:DIRVANAUSKAS, GABRIELE (26 March 2020).
344:Soft grunge was based upon the dominant
172:
29:
1521:"The Weird World Of Soft Grunge Tumblr"
1201:"avril lavigne was the original e-girl"
693:
92:and been worn by celebrities including
1571:"The Feminine Urge To Listen To Lorde"
1569:Mignucci, Melanie (17 November 2021).
223:'s portrayal of the fiction character
2058:Don't talk to me or my son ever again
969:"Stuck in 2020, pretending it's 2014"
503:Soft grunge music merges elements of
7:
1333:Grimes, Collette (3 February 2023).
1104:Stansfield, Ted (21 December 2015).
701:
699:
697:
286:, where by August of that year, the
150:writer Sadhbh O'Sullivan also cited
49:as popularising soft grunge fashion.
1854:Premack, Rachel (24 October 2016).
1696:Davino, Bianca (20 February 2020).
1466:Reinstein, Julia (4 October 2018).
1409:Gargione, Frank (8 February 2013).
939:Sangster, Ella (6 September 2022).
1882:Richards, Arielle (8 March 2022).
706:Phillips, Marian (21 April 2021).
25:
1770:Jones, Marcus (16 January 2021).
1494:Korwan, Ann (18 September 2023).
873:Nesvig, Kara K. (13 April 2023).
795:Kearney, Michael (19 June 2023).
2005:
1856:"Tumblr's Depression Connection"
1543:"The denim trends driving sales"
1305:Fox, Claire (21 December 2022).
967:Jennings, Rebecca (2020-05-07).
390:, particularly pinks and blues.
366:shoes and boots, tennis skirts,
238:, and in 2013 Ferreira becoming
1438:Campbell, Erica (16 May 2023).
134:'s incorporation of baby tees,
1668:Madden, Emma (31 March 2022).
1602:Amarca, Nico (11 March 2015).
1277:Jin, Jenny (9 December 2022).
1227:Muir, Ellie (2 January 2023).
995:Navlakha, Meera (2021-10-26).
768:"The 2014 Tumblr Girl Is Back"
1:
1801:Enis, Eli (12 October 2022).
1355:Larson, Tara (3 March 2022).
1048:Shepherd, Julianne Escobedo.
382:, with clothes from Unif and
186:writer Marian Phillips cited
27:Fashion trend and music genre
1020:Bell, Sadie (29 June 2023).
349:pink, hearts and nostalgia.
1823:Enis, Eli (16 April 2021).
656:The Aesthetics of Self-Harm
2196:
1910:Alderton, Zoe (May 2018).
1747:Alderton, Zoe (May 2018).
1724:Alderton, Zoe (May 2018).
1383:Alderton, Zoe (May 2018).
362:skate shoes, band shirts,
205:Everything Is Embarrassing
144:writer Kara K. Nesvig and
2068:None Pizza with Left Beef
2003:
494:
2119:The Hawkeye Initiative
1983:Verizon Communications
376:Chuck Taylor All-Stars
341:
178:
168:Freelee the Bananagirl
50:
1255:O'Regan-Reidy, Emma.
581:Run for Cover Records
557:Balance and Composure
336:
176:
33:
1519:Chelosky, Danielle.
904:O'Sullivan, Sadhbh.
299:clean girl aesthetic
2165:Internet aesthetics
2129:Yo, Is This Racist?
1630:Cacciatore, Bella.
624:, Lana Del Rey and
269:internet aesthetics
130:specifically cited
2150:Fashion aesthetics
2078:Shipping discourse
1391:. pp. 76–77.
346:fashion silhouette
342:
244:Yves Saint Laurent
179:
98:internet aesthetic
51:
2137:
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2114:David Olshanetsky
1171:Lanigan, Roisin.
713:Alternative Press
610:the Neighbourhood
541:Smashing Pumpkins
501:
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435:Stylistic origins
402:, as well as the
183:Alternative Press
160:Victoria's Secret
40:Alternative Press
16:(Redirected from
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2063:Goncharov (meme)
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626:Marina Diamandis
537:the Promise Ring
525:alternative rock
482:Cultural origins
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442:Alternative rock
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384:Urban Outfitters
380:American Apparel
315:Emma Chamberlain
307:Vittoria Ceretti
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1644:on 11 July 2022
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1234:The Independent
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1985:(2017–2019)
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1609:Highsnobiety
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663:Highsnobiety
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592:
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490:Other topics
412:vellus hairs
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264:
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249:True Romance
247:
240:Hedi Slimane
232:Jeremy Scott
229:
219:and actress
217:Kylie Jenner
209:Lana Del Rey
198:
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188:Sky Ferreira
181:
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136:slip dresses
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114:indie sleaze
111:
90:Jeremy Scott
86:Hedi Slimane
66:indie sleaze
57:
53:
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38:
35:Sky Ferreira
2083:Soft grunge
1979:(2013–2017)
1777:Yahoo! News
1637:Yahoo! News
1312:Elite Daily
682:Post-grunge
677:Kinderwhore
603:Narrow Head
589:Title Fight
573:Superheaven
545:Soundgarden
496:Post-grunge
485:Early 2010s
430:Soft grunge
394:Photography
364:Dr. Martens
311:Bella Hadid
225:Effy Stonem
152:emo fashion
54:Soft grunge
2144:Categories
2032:David Karp
1996:Automattic
1895:22 October
1889:Vice Media
1867:22 October
1861:The Ringer
1808:22 October
1709:24 October
1681:22 October
1615:22 October
1582:21 October
1526:21 October
1501:22 October
1479:22 October
1451:22 October
1415:racked.com
1394:nostalgia.
1368:22 October
1340:22 October
1318:22 October
1290:22 October
1262:22 October
1240:22 October
1156:22 October
1117:21 October
1089:21 October
1061:22 October
1033:21 October
1006:2023-02-05
978:2023-02-05
952:22 October
917:22 October
911:Refinery29
886:21 October
880:Teen Vogue
858:21 October
830:21 October
824:Refinery29
802:21 October
778:2023-08-09
752:21 October
688:References
651:Vice Media
645:the Ringer
599:Fleshwater
553:Adventures
338:Charli XCX
303:Ports 1961
258:NME Awards
254:Charli XCX
164:Blogilates
147:Refinery29
141:Teen Vogue
94:Charli XCX
18:Grunge-pop
1989:Oath Inc.
1916:Routledge
1753:Routledge
1730:Routledge
1389:Routledge
632:Criticism
585:8 mm film
513:dream pop
453:dream pop
416:self-harm
277:VSCO girl
213:Kate Moss
211:, models
1836:28 April
1830:Kerrang!
1783:28 April
1648:22 April
1554:22 April
1473:Buzzfeed
1420:15 March
1212:22 April
1184:22 April
1001:Mashable
719:22 April
671:See also
614:the 1975
577:Turnover
569:Pity Sex
561:Basement
517:pop punk
509:shoegaze
472:pop punk
447:shoegaze
372:fishnets
319:Doja Cat
288:hashtags
236:Moschino
2073:Seapunk
2053:DashCon
2046:Culture
1675:Jezebel
1548:Drapers
1284:PureWow
639:Jezebel
565:Citizen
368:chokers
329:Fashion
118:hipster
108:History
78:chokers
2170:Tumblr
2160:Grunge
2015:People
1977:Yahoo!
1970:Owners
1962:Tumblr
1703:Junkee
1576:Bustle
352:Racked
284:TikTok
273:e-girl
122:Tumblr
102:TikTok
62:Tumblr
2102:Blogs
1111:Dazed
1027:Nylon
772:Vogue
423:Music
200:Nylon
194:Vogue
1897:2023
1869:2023
1838:2021
1810:2023
1785:2021
1711:2023
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1650:2021
1617:2023
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1422:2014
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1055:Spin
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860:2023
832:2023
804:2023
754:2023
721:2021
648:and
601:and
575:and
547:and
535:and
523:and
404:VSCO
360:Vans
321:and
309:and
275:and
215:and
166:and
88:and
56:(or
43:and
1445:NME
1206:i-D
1178:i-D
1150:i-D
1083:i-D
973:Vox
852:i-D
746:i-D
505:emo
459:emo
265:i-D
127:i-D
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