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The cofounders serve as HAY's creative directors, with Rolf in charge of the furniture division and Mette in charge of accessories. They are closely involved in the development of HAY products, which is collaboratively done among in-house designers and product developers as well as a roster of
286:
The
Creative Directors Mette and Rolf Hay (in charge of accessories and furniture, respectively) are involved in product design and development. Not only do they collaborate closely with the company's in-house designers and product-development teams, it has also been praised for working with
274:. Revenue for its fiscal year ending July 2019 totaled $ 160 million. In the context of this strong performance and growth potential, in October 2019, Herman Miller purchased an additional 34% in equity for about $ 78 million, making it the majority owner. Herman Miller's CEO
291:), whereas others rose to prominence in part due to their collaboration with HAY (e.g., Scholten & Baijings). HAY's commitment to accessibility had led it to work with "designers who have an understanding of industrial production as to how things can actually be made".
389:
In addition to product or industrial designers, HAY also collaborates other companies as well as with individuals in adjacent careers, such as the Danish chef
Frederik Bille Brahe, with whom they released pots, pans, sponges, cups, and other kitchenware in 2017.
221:
in 2014. Mette spearheaded the HAY Mini Market, a "small-object bazaar that sells attractive versions of mundane items like dishcloths, nail clippers, and tape". Mini
Markets soon popped up around the world, including at department stores
144:, Denmark, in 2002 by Mette and Rolf Hay. Its goal was to create and sell well-designed furniture that was accessible in terms of price as well as "design concepts". As of 2019, the brand is majority-owned by U.S. furniture company
185:
HAY was founded in 2002 by the husband-and-wife duo, Mette and Rolf Hay, who had themselves met when they worked at Gubi, another Danish furniture company. The idea for a furniture company came about when Rolf Hay met
255:
By 2018, HAY's catalogue included 180 items of furniture and 350 accessories, with $ 155 million in projected revenue for the year. In June 2018, the U.S. furniture company
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397:(HAY launched colorful limited-edition Sonos One speakers, which are usually just black and white), and Japanese shoe brand Suicoke. It also worked with
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acquired a 33% equity stake in HAY for $ 66 million, as well as the rights to the HAY brand in North
America for approximately $ 5 million.
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429:. Although Campbell did not win the competition, HAY picked it up for manufacture, it won several awards, and belongs to the
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to release the YPPERLIG Collection in 2017 with over 60 products including sofas, tables, mirrors, trays, and tote bags.
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Herman Miller and HAY worked together to localize production as well as open three stores in the United States—first in
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As of 2015, HAY was operating in more than 50 countries with an annual turnover of US$ 140 million according to the
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Hee
Welling's "About A" series, which is viewed as one of the company's "most widely popular" and "most versatile"
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observed that its partnership with HAY had helped it reach "a younger, more urban demographic".
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In 2014, HAY debuted a pop-up store for accessories and some furniture, HAY Mini Market, at the
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contemporary designers from all around the world; some of them were already established (e.g.,
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The
Palissade collection, an outdoor steel furniture series sold by the MoMA design store, by
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1142:"Hay, Sonos and WeWork display living and work environments at Milanese palazzo"
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825:"Zeeland's Herman Miller Acquires Majority Interest in Copenhagen's HAY A/S"
962:"Hay collaborates with Danish chef to create range of kitchen accessories"
800:"This Cult-Favorite Danish Design Brand Is Finally Launching in the U.S."
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that came about while designing for a competition to create a chair for
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906:"Democratic design: How Mette and Rolf fell in love and founded Hay"
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The company introduced its first collection in
January 2003, at
1116:"Bouroullec brothers design low-cost Élémentaire chair for Hay"
1014:"Ikea, Hay launch long-awaited collaboration—and it's gorgeous"
851:"Herman Miller acquires majority ownership of Danish brand Hay"
748:"Herman Miller acquires stake in Danish furniture brand Hay"
234:
in Tokyo. In 2015, HAY arrived in the United States via the
988:"Hay and Sonos join forces on range of colourful speakers"
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Some of the corporate brands HAY has worked with include
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774:"Herman Miller acquires big stake in this Scandi brand"
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Some designers that HAY has collaborated with include:
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667:"Hay pops up in Milan with miniature marketplace"
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1168:"HAY's democracy: good design is for everyone"
8:
190:, who had founded the Danish clothing giant
19:
540:"A Day in the Life of Mette & Rolf Hay"
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1064:"Prince chair by Louise Campbell for Hay"
205:. In 2004, HAY opened its first store on
140:is a Danish furniture company founded in
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772:Burns Olson, Katherine (18 June 2018).
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1039:"Louise Campbell, Prince Chair (2002)"
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456:in a collaborative exhibition by HAY,
798:Riley-Adams, Ella (1 November 2018).
665:Fitzherbert, Teresa (10 April 2014).
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1229:Danish companies established in 2002
849:Wear, Anne Flynn (14 October 2019).
421:The Prince Chair, a 2002 design by
487:List of Danish furniture designers
452:, which was showcased at the 2018
14:
1114:Hitti, Natashah (24 April 2018).
720:Kurutz, Steven (12 August 2015).
694:Treggiden, Katie (2 April 2015).
538:Rachlin, Natalia (15 June 2016).
427:Frederik, Crown Prince of Denmark
823:Turner, Grace (9 October 2019).
152:international designers such as
1166:Fuso, Laura (21 January 2021).
960:Morby, Alice (23 August 2017).
722:"HAY Mini Market Hits New York"
638:Vaija, Mikko (13 August 2018).
238:design store in New York City.
1254:Furniture companies of Denmark
1140:Howarth, Dan (20 April 2018).
1090:"Ronan & Erwan Bouroullec"
986:Morby, Alice (17 April 2018).
904:Bourton, Lucy (26 July 2021).
876:"The humble beginnings of HAY"
201:, an annual furniture fair in
1:
1193:"About A Chair AAC 22 by HAY"
1012:Xie, Jenny (2 October 2017).
936:"HAY & MoMA Design Store"
79:25 in 9 countries (2022)
569:. HAY Denmark. February 2020
450:Ronan & Erwan Bouroullec
438:Ronan & Erwan Bouroullec
299:Ronan & Erwan Bouroullec
289:Ronan & Erwan Bouroullec
251:Acquisition by Herman Miller
154:Ronan & Erwan Bouroullec
1264:Retail companies of Denmark
1249:Design companies of Denmark
213:Global expansion and growth
40:; 22 years ago
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1244:Danish furniture designers
746:Ro, Lauren (7 June 2018).
230:in Paris, as well as the
433:'s permanent collection.
16:Danish furniture company
1259:Danish furniture makers
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268:Costa Mesa, California
87:Furniture, accessories
646:. Finnish Design Shop
448:Élémentaire chair by
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431:Museum of Modern Art
371:Clara von Zweigbergk
317:Nathalie Du Pasquier
219:Milan Furniture Fair
188:Troels Holch Povlsen
158:Nathalie Du Pasquier
566:HAY Brand Book 2020
544:Wall Street Journal
244:Wall Street Journal
93:Number of employees
75:Number of locations
69:Copenhagen, Denmark
21:
1068:Retail Design Blog
829:DBusiness Magazine
726:The New York Times
588:Koellner, Amanda.
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365:Muller Van Severen
61:Mette and Rolf Hay
454:Milan Design Week
337:(The Netherlands)
232:Tsutaya bookstore
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510:
507:"HAY Stores"
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405:Select works
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331:(Serbia, US)
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66:Headquarters
25:Company type
700:Design Milk
443:Stefan Diez
377:Laila Gohar
311:Stefan Diez
199:imm Cologne
181:Early years
162:Stefan Diez
127:millerknoll
108:MillerKnoll
1218:Categories
624:2022-11-04
493:References
341:Inga Sempé
224:Selfridges
207:Pilestræde
192:Bestseller
142:Copenhagen
51:Copenhagen
29:Subsidiary
385:(Denmark)
367:(Belgium)
313:(Germany)
307:(Denmark)
276:Andi Owen
53:, Denmark
471:See also
373:(Sweden)
343:(France)
335:Lex Pott
329:Ana Kraš
301:(France)
84:Products
58:Founders
325:(Japan)
272:Chicago
176:History
114:Website
43: (
35:Founded
1146:Dezeen
1120:Dezeen
1018:Curbed
992:Dezeen
966:Dezeen
752:Curbed
671:Dezeen
619:hay.dk
462:WeWork
460:, and
270:, and
168:, and
103:Parent
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1177:1 May
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808:1 May
803:Vogue
783:1 May
757:1 May
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705:1 May
676:1 May
650:1 May
599:1 May
573:1 May
549:1 May
516:1 May
458:Sonos
395:Sonos
1204:2022
1179:2022
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1043:MoMA
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551:2022
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399:IKEA
379:(US)
361:(UK)
355:(UK)
236:MoMA
129:.com
45:2002
38:2002
1094:HAY
511:HAY
138:HAY
121:.dk
119:hay
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20:HAY
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