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Two-dimensional tags can be used to transform traditional marketing media (for example, print advertising, billboards, packaging and merchandising in stores or on LCDs) into gateways for accessing information online. Tags can be applied as gateways from any type of media to an internet site or online
109:
is a discontinued but still available implementation of High
Capacity Color Barcode (HCCB) using 4 colors in a 5 x 10 grid. Additionally, the code works in monochrome. The print size can be varied to allow reasonable reading by a mobile camera phone; for example, a Tag on a real estate sign might
210:
On August 19, 2013 Microsoft sent out an email notice that the
Microsoft Tag service will be terminated in two years on August 19, 2015. Scanbuy, company founded in 2000 by Olivier Attia, has been selected to support Microsoft Tag technology on the ScanLife platform beginning September 18, 2013.
89:
HCCB uses a grid of colored triangles to encode data. Depending on the target use, the grid size (total number of symbols), symbol density (the printed size of the triangles), and symbol count (number of colors used) can be varied. HCCB can use an eight-, four-, or two-color (black-and-white)
132:
When the platform was released, creation of tags for both commercial and noncommercial use was free as were the associated analytics. In 2013, the process for creating new accounts was transferred to
Scanbuy, which said that "A free plan will also be offered from ScanLife with the same basic
141:
Users can download the free
Microsoft Tag reader application to their Internet-capable mobile device with camera, launch the reader and read a tag using their phone’s camera. Depending on the scenario, this triggers the intended content to be displayed. Some
146:-equipped phones can, at the user's option, send coordinate data along with the HCCB data, allowing location-specific information to be returned (e.g. for a restaurant advertisement, a navigational map to the nearest location could be shown).
54:. Data density is increased by using a palette of 4 or 8 colors for the triangles, although HCCB also permits the use of black and white when necessary. It has been licensed by the ISAN International Agency for use in its
321:
169:
The
Microsoft Tag reader application is a free download for an Internet-capable mobile device with a camera. The Microsoft Tag reader is compatible with Internet-capable mobile devices, including many based on the
234:
is one of the few other barcode symbologies designed to take advantage of multiple colors. But, instead of encoding a single tag, it is designed to store files including multimedia, possibly along with a
90:
palette. Microsoft claims that laboratory tests using standard off-the-shelf printers and scanners have yielded readable eight-color HCCBs equivalent to approximately 3,500 characters per square inch.
154:
The
Microsoft Tag application gives people the ability to use a mobile phone's on-board camera to take a picture of a tag, and be directed to information in any form, such as text,
325:
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121:
link: when read, the Tag application sends the HCCB data to a
Microsoft server, which then returns the publisher's intended URL. The Tag reader then directs the user's
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be printed large enough to be read from a car driving by, whereas a Tag in a magazine could be smaller because the reader would likely be nearer.
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barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space.'"
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An example of a High
Capacity Color Barcode: a Microsoft Tag referring to the HCCB article on the English Knowledge (XXG)
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322:"International Organization Licenses Microsoft's New Multicolor Bar Code Technology for Identifying Audiovisual Works"
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to the appropriate website. Because of this redirection, Microsoft is also able to track users and provide Tag
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50:
using clusters of colored triangles instead of the square pixels conventionally associated with 2D barcodes or
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like technology to encode data—however it is possible to use color images as the source material.
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73:. Quoted by BBC News in 2007, he said that HCCB was not intended to replace conventional
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features", although additional features may be available at extra cost.
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162:, Online Photos, Online Video or contact details for the publisher.
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A detailed list of all supported phones is available at
58:
standard, and serves as the basis for the
Microsoft Tag
370:
Hacking
Microsoft Tag’s HCCB: works in monochrome too!
466:
77:. "'It's more of a 'partner' barcode', he said. 'The
1981:
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1233:Global LGBTQIA+ Employee & Allies at Microsoft
388:"Microsoft Tag vs. QR Codes: The Debate Continues"
113:A Microsoft Tag is essentially a machine readable
261:, an earlier technology similar to Microsoft Tag
287:
285:
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8:
866:High Capacity Color Barcode (Microsoft Tag)
102:Microsoft Tag logo indicating compatibility
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56:International Standard Audiovisual Number
504:, third-party implementation of HCCB in
297:"High Capacity Color Barcode Technology"
281:
224:are a related technology as they use a
376:. 9 January 2009. Retrieved 2010-28-10
7:
972:
350:"Colour barcode system to hit DVDs"
25:
2443:Windows Mobile Standard software
2407:
2406:
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962:
961:
669:
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2137:High Heat Major League Baseball
42:) is a technology developed by
1792:Where do you want to go today?
65:The technology was created by
1:
1839:Bundling of Microsoft Windows
69:, an engineering director at
556:Automatic Car Identification
463:http://www.microsoft.com/tag
412:"Frequently Asked Questions"
324:. 2007-04-16. Archived from
1905:Alcatel-Lucent v. Microsoft
36:High Capacity Color Barcode
2459:
2203:Nokia Devices and Services
2096:Fast Search & Transfer
2036:The Blue Ribbon SoundWorks
1962:Microsoft v. United States
1954:United States v. Microsoft
1469:C/AL a.k.a Navision Attain
705:Facing Identification Mark
414:. ScanLife. Archived from
386:Nicole Hall (2011-08-10).
2402:
1940:Microsoft v. MikeRoweSoft
1025:
957:
647:
465:or the mobile phone site
1965:(2018 data privacy case)
725:Intelligent Mail barcode
2081:Double Fine Productions
1919:Microsoft v. Commission
929:Supply chain management
586:European Article Number
46:for encoding data in a
2218:Obsidian Entertainment
2111:GIANT Company Software
1134:Senior leadership team
490:Microsoft Tag homepage
392:The 60 Second Marketer
374:istartedsomething blog
352:. BBC News. 2007-04-19
103:
32:
2213:Nuance Communications
1957:(2001 antitrust case)
1718:Outercurve Foundation
1155:Carolina Dybeck Happe
1019:Microsoft Corporation
739:2D barcodes (stacked)
101:
30:
2333:Vermeer Technologies
2268:Revolution Analytics
2178:Massive Incorporated
2148:inXile Entertainment
1933:Microsoft v. Lindows
1379:Open source software
1238:Microsoft and unions
1146:Takeshi Numoto (CMO)
875:Technological issues
502:canadaduane/elm-hccb
232:Color Construct Code
215:Related technologies
2323:Twisted Pixel Games
2308:Winternals Software
2004:Activision Blizzard
1738:Activision Blizzard
1688:Digital Crimes Unit
1110:Carlos A. Rodriguez
934:Object hyperlinking
437:"Microsoft Tag FAQ"
2438:Pocket PC software
2071:Consumers Software
1912:Apple v. Microsoft
1671:Engineering groups
1409:Visual Studio Code
1081:(Chairman and CEO)
1072:Board of directors
700:CPC Binary Barcode
601:Interleaved 2 of 5
495:2015-12-23 at the
472:2010-01-14 at the
467:http://gettag.mobi
293:Microsoft Research
104:
71:Microsoft Research
33:
2420:
2419:
2398:
2397:
2338:Visio Corporation
2016:Altamira Software
1947:Microsoft v. Shah
1854:Internet Explorer
1806:Mojave Experiment
1779:
1778:
1728:Xbox Game Studios
1611:
1610:
1581:LinkedIn Learning
1559:Developer Network
1246:
1245:
1125:Padmasree Warrior
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596:Industrial 2 of 5
117:, analogous to a
16:(Redirected from
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2238:Playground Games
2233:Perceptive Pixel
2188:Mobile Data Labs
2168:Lionhead Studios
2061:Compulsion Games
1979:
1926:FTC v. Microsoft
1756:Microsoft campus
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1085:John W. Thompson
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836:Polar coordinate
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299:. Archived from
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2126:Groove Networks
1994:Access Software
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1766:Microsoft India
1761:Microsoft Egypt
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1713:.NET Foundation
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1549:Microsoft Learn
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1090:John W. Stanton
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901:Other data tags
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887:Barcode printer
882:Barcode library
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172:Windows Phone 7
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484:External links
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176:Windows Mobile
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123:mobile browser
119:URL shortening
95:
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60:mobile tagging
24:
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2153:Jellyfish.com
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2127:
2124:
2122:
2119:
2117:
2114:
2112:
2109:
2107:
2104:
2102:
2099:
2097:
2094:
2092:
2089:
2087:
2084:
2082:
2079:
2077:
2074:
2072:
2069:
2067:
2064:
2062:
2059:
2057:
2054:
2052:
2049:
2047:
2044:
2042:
2039:
2037:
2034:
2032:
2029:
2027:
2024:
2022:
2019:
2017:
2014:
2010:
2007:
2006:
2005:
2002:
2000:
1997:
1995:
1992:
1990:
1989:6Wunderkinder
1987:
1986:
1984:
1980:
1977:
1975:
1971:
1964:
1963:
1959:
1956:
1955:
1951:
1949:
1948:
1944:
1942:
1941:
1937:
1935:
1934:
1930:
1928:
1927:
1923:
1921:
1920:
1916:
1914:
1913:
1909:
1907:
1906:
1902:
1901:
1899:
1897:
1893:
1885:
1882:
1880:
1877:
1875:
1872:
1871:
1870:
1867:
1865:
1862:
1860:
1859:Microsoft Bob
1857:
1855:
1852:
1850:
1847:
1845:
1842:
1840:
1837:
1836:
1834:
1832:
1828:
1821:
1817:
1814:
1810:
1807:
1803:
1800:
1796:
1793:
1789:
1788:
1786:
1782:
1772:
1769:
1767:
1764:
1762:
1759:
1757:
1754:
1753:
1751:
1747:
1739:
1736:
1734:
1733:ZeniMax Media
1731:
1729:
1726:
1725:
1724:
1721:
1719:
1716:
1714:
1711:
1709:
1708:Retail stores
1706:
1704:
1701:
1699:
1696:
1694:
1691:
1689:
1686:
1682:
1679:
1677:
1674:
1673:
1672:
1669:
1668:
1666:
1662:
1656:
1653:
1651:
1648:
1646:
1643:
1641:
1638:
1636:
1633:
1631:
1628:
1627:
1625:
1621:
1618:
1614:
1604:
1601:
1599:
1596:
1594:
1591:
1589:
1586:
1582:
1579:
1578:
1577:
1574:
1572:
1569:
1565:
1562:
1560:
1557:
1555:
1552:
1551:
1550:
1547:
1545:
1542:
1540:
1537:
1535:
1532:
1531:
1529:
1525:
1519:
1518:
1514:
1512:
1511:
1507:
1505:
1502:
1500:
1497:
1495:
1492:
1490:
1487:
1485:
1482:
1480:
1477:
1475:
1472:
1470:
1467:
1465:
1462:
1458:
1455:
1453:
1450:
1448:
1445:
1443:
1440:
1439:
1438:
1435:
1434:
1432:
1426:
1420:
1417:
1415:
1412:
1410:
1407:
1405:
1404:Visual Studio
1402:
1400:
1397:
1395:
1392:
1390:
1387:
1385:
1382:
1380:
1377:
1373:
1370:
1368:
1365:
1364:
1363:
1362:Microsoft 365
1360:
1358:
1355:
1353:
1350:
1348:
1345:
1344:
1342:
1340:
1336:
1330:
1327:
1323:
1320:
1318:
1315:
1313:
1310:
1308:
1305:
1303:
1300:
1298:
1295:
1293:
1290:
1288:
1285:
1284:
1283:
1280:
1278:
1275:
1273:
1270:
1268:
1265:
1264:
1262:
1260:
1256:
1253:
1249:
1239:
1236:
1234:
1231:
1230:
1228:
1224:
1218:
1217:César Cernuda
1215:
1212:
1209:
1207:
1204:
1203:
1201:
1199:Corporate VPs
1197:
1190:
1187:
1185:
1182:
1180:
1177:
1174:
1171:
1168:
1165:
1162:
1159:
1156:
1153:
1151:
1150:Scott Guthrie
1148:
1145:
1142:
1141:Satya Nadella
1139:
1138:
1136:
1132:
1126:
1123:
1121:
1120:Emma Walmsley
1118:
1116:
1113:
1111:
1108:
1106:
1103:
1101:
1098:
1096:
1093:
1091:
1088:
1086:
1083:
1080:
1079:Satya Nadella
1077:
1076:
1074:
1070:
1064:
1061:
1059:
1056:
1055:
1053:
1049:
1046:
1042:
1036:
1033:
1031:
1028:
1027:
1024:
1020:
1013:
1008:
1006:
1001:
999:
994:
993:
990:
978:
970:
968:
960:
959:
956:
950:
947:
945:
942:
940:
937:
935:
932:
930:
927:
926:
924:
920:
914:
911:
909:
906:
905:
903:
899:
893:
890:
888:
885:
883:
880:
879:
877:
873:
867:
864:
863:
861:
857:
851:
848:
846:
843:
842:
840:
837:
833:
827:
824:
822:
819:
817:
814:
812:
809:
807:
804:
802:
799:
797:
794:
791:
787:
784:
782:
779:
778:
776:
773:
770:2D barcodes (
768:
762:
759:
757:
754:
752:
749:
747:
744:
743:
741:
737:
731:
728:
726:
723:
721:
718:
716:
713:
711:
708:
706:
703:
701:
698:
697:
695:
692:
688:
680:
677:
676:
672:
668:
667:
664:
661:
660:
656:
652:
651:
642:
639:
637:
634:
632:
629:
627:
624:
622:
619:
617:
614:
612:
611:Matrix 2 of 5
609:
607:
604:
602:
599:
597:
594:
592:
589:
587:
584:
582:
579:
577:
574:
572:
569:
567:
564:
562:
559:
557:
554:
553:
551:
547:
543:
536:
531:
529:
524:
522:
517:
516:
513:
507:
503:
500:
498:
494:
491:
488:
487:
483:
475:
471:
468:
464:
458:
455:
444:
443:
438:
432:
429:
418:on 2015-02-22
417:
413:
407:
404:
393:
389:
382:
379:
375:
371:
366:
363:
351:
345:
343:
339:
328:on 2007-09-28
327:
323:
317:
314:
303:on 2016-05-01
302:
298:
294:
288:
286:
282:
275:
271:
268:
266:
263:
260:
257:
255:
252:
250:
247:
246:
242:
238:
233:
230:
227:
223:
219:
218:
214:
212:
205:
203:
201:
197:
193:
189:
185:
181:
177:
173:
167:
163:
161:
157:
149:
147:
145:
136:
134:
130:
128:
124:
120:
116:
111:
108:
107:Microsoft Tag
100:
94:Microsoft Tag
93:
91:
84:
82:
80:
76:
72:
68:
63:
62:application.
61:
57:
53:
49:
45:
41:
37:
29:
19:
2198:Ninja Theory
2163:LinkExchange
2135:
1974:Acquisitions
1960:
1952:
1945:
1938:
1931:
1924:
1917:
1910:
1903:
1515:
1508:
1494:Transact-SQL
1457:Visual Basic
1428:Programming
1267:Azure Kinect
1206:Joe Belfiore
1184:Phil Spencer
1095:Reid Hoffman
865:
801:Han Xin code
457:
446:. Retrieved
440:
431:
420:. Retrieved
416:the original
406:
395:. Retrieved
391:
381:
373:
372:Long Zheng.
365:
354:. Retrieved
330:. Retrieved
326:the original
316:
305:. Retrieved
301:the original
209:
168:
164:
153:
140:
131:
112:
106:
105:
88:
67:Gavin Jancke
64:
48:2D "barcode"
39:
35:
34:
2328:Undead Labs
2278:ScreenTonic
2131:Havok Group
2121:GreenButton
2106:Forethought
2091:FASA Studio
2009:acquisition
1623:Conferences
1593:Outlook.com
1167:Kevin Scott
786:Data Matrix
756:MicroPDF417
751:GS1 DataBar
691:Post office
616:MSI Barcode
591:GS1 DataBar
265:Data Matrix
220:Xerox Parc
202:platforms.
192:Symbian S60
150:Application
2427:Categories
2348:VoloMetrix
2258:ProClarity
2253:Press Play
2183:Metaswitch
2021:AltspaceVR
1896:Litigation
1681:Skype unit
1603:Translator
1517:Visual J++
1499:TypeScript
1489:PowerShell
1179:Harry Shum
1173:Brad Smith
1063:Paul Allen
1058:Bill Gates
781:Aztec Code
626:Pharmacode
621:Patch Code
448:2009-01-27
422:2014-12-02
397:2014-12-02
356:2009-12-12
332:2007-04-20
307:2023-04-29
276:References
222:DataGlyphs
180:BlackBerry
85:Technology
2288:Simplygon
2243:PlaceWare
2066:Connectix
2056:Colloquis
2051:Clipchamp
2026:aQuantive
1982:Completed
1831:Criticism
1820:Scroogled
1799:Champagne
1784:Campaigns
1664:Divisions
1554:Channel 9
1510:Visual J#
1430:languages
1347:Clipchamp
1302:Laptop Go
821:rMQR Code
746:Codablock
442:Microsoft
127:analytics
44:Microsoft
2433:Barcodes
2412:Category
2373:AppNexus
2303:SwiftKey
2248:Powerset
2158:LinkedIn
2086:Farecast
1822:" (2012)
1815:" (2008)
1813:I'm a PC
1808:" (2006)
1801:" (2002)
1794:" (1994)
1703:Research
1576:LinkedIn
1484:Power Fx
1452:VBScript
1352:Dynamics
1339:Software
1272:HoloLens
1259:Hardware
1251:Products
1161:Amy Hood
1051:Founders
967:Category
850:ShotCode
845:MaxiCode
838:barcodes
811:MaxiCode
806:JAB Code
790:Semacode
693:barcodes
679:MaxiCode
576:Code 128
542:Barcodes
493:Archived
470:Archived
270:JAB Code
243:See also
137:Consumer
115:web link
75:barcodes
52:QR codes
2363:Xamarin
2353:VXtreme
2223:Onfolio
2173:Maluuba
2143:Hotmail
2101:Firefly
1999:Acompli
1869:Windows
1864:_NSAKEY
1749:Estates
1640:Inspire
1616:Company
1564:TechNet
1544:Copilot
1419:Xbox OS
1414:Windows
1389:Servers
1282:Surface
1277:LifeCam
1035:Outline
1030:History
977:Commons
816:QR code
796:DotCode
715:POSTNET
710:PostBar
636:Telepen
631:Plessey
581:Codabar
571:Code 93
566:Code 39
561:Code 11
254:QR code
249:Barcode
226:barcode
200:Java ME
188:Android
166:media.
2380:Yammer
2343:Vivaty
2273:RiskIQ
2116:GitHub
2076:Danger
2046:Bungie
2031:Azyxxi
1844:Clippy
1723:Gaming
1693:Garage
1676:Mobile
1655:WinHEC
1635:Ignite
1571:GitHub
1442:VB.NET
1367:Office
1312:Studio
1297:Laptop
1044:People
949:CueCat
939:Matrix
913:Bokode
826:Boxing
772:matrix
761:PDF417
730:PLANET
720:RM4SCC
606:ITF-14
259:CueCat
196:iPhone
2368:Xandr
2313:Teleo
2293:Skype
1879:Vista
1698:Press
1630:Build
1598:Store
1534:Azure
1437:BASIC
1394:Start
1372:Teams
1357:Havok
1213:(SVP)
1191:(CPO)
1175:(CLO)
1169:(CTO)
1163:(CFO)
1157:(COO)
1143:(CEO)
859:Other
663:UPC-A
156:vCard
2385:Yupi
2263:Rare
2041:Beam
1849:iLoo
1539:Bing
1479:MVPL
1329:Xbox
908:RFID
198:and
184:Java
40:HCCB
18:HCCB
2208:npm
1650:PDC
1645:MIX
1588:MSN
1447:VBA
1399:Tay
1322:Neo
1317:Duo
1307:Pro
1287:Hub
641:UPC
506:Elm
237:URI
160:URL
144:GPS
79:UPC
2429::
1884:10
1874:XP
1504:Q#
1474:F#
1464:C#
1292:Go
439:.
390:.
341:^
295:.
284:^
194:,
190:,
186:,
182:,
178:,
174:,
158:,
1818:"
1811:"
1804:"
1797:"
1790:"
1011:e
1004:t
997:v
792:)
788:(
774:)
534:e
527:t
520:v
476:.
451:.
425:.
400:.
359:.
335:.
310:.
38:(
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
