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133:, other luggage, hats and other accessories. The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of American nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name, which refers to
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and accessories. The company was founded in 2009 by Lyndon and Jamie
Cormack and is based in
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in 2018. Herschel operates 44 retail locations worldwide, from Hong Kong to Dubai to Paris.
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described the brand as "a global phenomenon, glimpsed wherever hipsters dare to tread."
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Herschel manufactures its products in China and
Southeast Asia. They make backpacks,
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137:, a very small Canadian hamlet where the founders great grandparents settled.
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262:"Herschel Supply Co. confirms opening of brick-and-mortar store in Vancouver"
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248:"Herschel Vancouver store finally set to open in Gastown | Venture"
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167:"Why Herschel Supply is the king of the hipster-retro backpack"
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Georgia
Straight Vancouver's News & Entertainment Weekly
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This article about a
Canadian corporation or company is a
192:"The Manufactured Nostalgia Behind the Herschel Backpack"
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Herschel's first store in Canada opened in
Vancouver's
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190:Urstadt, Bryant (14 May 2015).
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165:McMahon, Mark (2019-08-05).
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93:A Herschel backpack (2013)
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220:"How Herschel Happened"
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317:expanding it
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100:(or simply
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201:2020-08-24
176:2019-10-28
152:References
196:Bloomberg
116:Vancouver
112:backpacks
79:.herschel
62:Vancouver
102:Herschel
34:Industry
142:Gastown
106:hipster
72:Website
50:Founder
42:Founded
37:Fashion
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109:retro
313:stub
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