33:
919:
130:
241:
164:'s mass media campaigns for the edge in the beverage market. Several groups decided to protest by making and in some cases publicly distributing their homemade brew.
960:
50:
234:
544:
97:
116:
69:
571:
454:
227:
76:
199:
54:
953:
898:
705:
581:
83:
65:
43:
984:
534:
342:
946:
586:
379:
369:
827:
524:
800:
735:
712:
700:
820:
576:
519:
284:
979:
662:
561:
315:
175:
90:
840:
832:
493:
391:
730:
441:
264:
856:
667:
556:
431:
386:
364:
320:
269:
930:
672:
529:
403:
301:
883:
606:
449:
332:
866:
621:
616:
611:
601:
170:
is one of the more commonly known "independent" companies, founded in 1987, as well as
973:
657:
647:
861:
815:
779:
488:
408:
396:
150:
810:
893:
774:
740:
722:
687:
677:
483:
421:
416:
337:
325:
32:
17:
926:
695:
549:
167:
161:
146:
134:
870:
795:
652:
539:
503:
309:
296:
157:
805:
717:
635:
498:
374:
279:
219:
171:
200:"How Coke and Pepsi's rivalry shaped marketing — and where it goes next"
918:
596:
566:
426:
291:
274:
256:
129:
877:
179:
153:
who use alternative marketing strategies to promote their product.
468:
352:
128:
156:
The label was arguably started in the early 1970s in response to
223:
149:
generally made by smaller privately run businesses or smaller
26:
174:, a popular "independent" soft drink company based from
934:
849:
788:
753:
686:
634:
512:
476:
467:
440:
351:
255:
57:. Unsourced material may be challenged and removed.
954:
235:
8:
961:
947:
640:
473:
357:
242:
228:
220:
117:Learn how and when to remove this message
191:
7:
915:
913:
55:adding citations to reliable sources
933:. You can help Knowledge (XXG) by
545:List of American independent films
25:
917:
31:
455:Experimental musical instrument
42:needs additional citations for
1:
899:Social peer-to-peer processes
137:, an independent soft drink
1001:
912:
643:
535:American eccentric cinema
360:
343:Amateur press association
66:"Independent soft drink"
525:Cinema of Transgression
929:–related article is a
841:Independent TV station
770:Independent soft drink
736:Open-source video game
250:Independent production
143:independent soft drink
138:
821:Visionary environment
520:Independent animation
132:
833:Independent circuit
663:Open-source software
562:Guerrilla filmmaking
176:Guadalajara, Jalisco
51:improve this article
801:Amateur photography
494:Amateur pornography
442:Musical instruments
422:Tracker (MOD) music
265:Alternative comics
139:
942:
941:
907:
906:
857:Independent media
749:
748:
668:Software cracking
630:
629:
557:Exploitation film
463:
462:
432:Underground music
380:Open-source label
365:Independent music
270:Alternative manga
127:
126:
119:
101:
16:(Redirected from
992:
985:Soft drink stubs
963:
956:
949:
921:
914:
889:
836:
673:Unofficial patch
641:
590:
530:Independent film
474:
404:Cassette culture
358:
244:
237:
230:
221:
214:
213:
211:
210:
196:
122:
115:
111:
108:
102:
100:
59:
35:
27:
21:
18:Independent soda
1000:
999:
995:
994:
993:
991:
990:
989:
970:
969:
968:
967:
910:
908:
903:
887:
845:
834:
784:
763:
745:
682:
626:
607:Low-budget film
588:
582:'60s–'70s
508:
459:
450:Circuit bending
436:
347:
333:Self-publishing
251:
248:
218:
217:
208:
206:
198:
197:
193:
188:
123:
112:
106:
103:
60:
58:
48:
36:
23:
22:
15:
12:
11:
5:
998:
996:
988:
987:
982:
972:
971:
966:
965:
958:
951:
943:
940:
939:
922:
905:
904:
902:
901:
896:
891:
881:
874:
867:Do it yourself
864:
859:
853:
851:
847:
846:
844:
843:
838:
830:
825:
824:
823:
818:
813:
808:
803:
792:
790:
786:
785:
783:
782:
777:
772:
766:
764:
762:
761:
758:
754:
751:
750:
747:
746:
744:
743:
738:
733:
728:
720:
715:
710:
709:
708:
703:
692:
690:
684:
683:
681:
680:
675:
670:
665:
660:
655:
650:
644:
638:
632:
631:
628:
627:
625:
624:
622:Double feature
619:
617:No wave cinema
614:
612:No-budget film
609:
604:
602:Midnight movie
599:
594:
593:
592:
584:
579:
574:
564:
559:
554:
553:
552:
547:
542:
537:
527:
522:
516:
514:
510:
509:
507:
506:
501:
496:
491:
486:
480:
478:
471:
465:
464:
461:
460:
458:
457:
452:
446:
444:
438:
437:
435:
434:
429:
424:
419:
414:
406:
401:
400:
399:
394:
384:
383:
382:
377:
367:
361:
355:
349:
348:
346:
345:
340:
335:
330:
329:
328:
323:
318:
306:
305:
304:
294:
289:
288:
287:
277:
272:
267:
261:
259:
253:
252:
249:
247:
246:
239:
232:
224:
216:
215:
204:Marketing Dive
190:
189:
187:
184:
125:
124:
107:September 2023
39:
37:
30:
24:
14:
13:
10:
9:
6:
4:
3:
2:
997:
986:
983:
981:
978:
977:
975:
964:
959:
957:
952:
950:
945:
944:
938:
936:
932:
928:
923:
920:
916:
911:
900:
897:
895:
892:
890:
886:
882:
880:
879:
875:
872:
868:
865:
863:
860:
858:
855:
854:
852:
848:
842:
839:
837:
831:
829:
826:
822:
819:
817:
814:
812:
809:
807:
804:
802:
799:
798:
797:
794:
793:
791:
787:
781:
778:
776:
773:
771:
768:
767:
765:
759:
756:
755:
752:
742:
739:
737:
734:
732:
729:
727:
725:
721:
719:
716:
714:
711:
707:
704:
702:
699:
698:
697:
694:
693:
691:
689:
685:
679:
676:
674:
671:
669:
666:
664:
661:
659:
658:Free software
656:
654:
651:
649:
648:Cowboy coding
646:
645:
642:
639:
637:
633:
623:
620:
618:
615:
613:
610:
608:
605:
603:
600:
598:
595:
591:
585:
583:
580:
578:
575:
573:
570:
569:
568:
565:
563:
560:
558:
555:
551:
548:
546:
543:
541:
538:
536:
533:
532:
531:
528:
526:
523:
521:
518:
517:
515:
511:
505:
502:
500:
497:
495:
492:
490:
487:
485:
482:
481:
479:
475:
472:
470:
466:
456:
453:
451:
448:
447:
445:
443:
439:
433:
430:
428:
425:
423:
420:
418:
415:
413:
411:
407:
405:
402:
398:
395:
393:
390:
389:
388:
385:
381:
378:
376:
373:
372:
371:
368:
366:
363:
362:
359:
356:
354:
350:
344:
341:
339:
336:
334:
331:
327:
324:
322:
319:
317:
314:
313:
312:
311:
307:
303:
300:
299:
298:
295:
293:
290:
286:
283:
282:
281:
278:
276:
273:
271:
268:
266:
263:
262:
260:
258:
254:
245:
240:
238:
233:
231:
226:
225:
222:
205:
201:
195:
192:
185:
183:
181:
177:
173:
169:
165:
163:
159:
154:
152:
148:
144:
136:
131:
121:
118:
110:
99:
96:
92:
89:
85:
82:
78:
75:
71:
68: –
67:
63:
62:Find sources:
56:
52:
46:
45:
40:This article
38:
34:
29:
28:
19:
935:expanding it
924:
909:
884:
876:
862:Indie design
816:Outsider art
780:Microbrewery
769:
723:
513:Professional
489:Amateur film
409:
397:Pirate radio
370:Record label
308:
207:. Retrieved
203:
194:
166:
155:
151:corporations
142:
140:
113:
104:
94:
87:
80:
73:
61:
49:Please help
44:verification
41:
980:Soft drinks
894:Maker Faire
835:(wrestling)
775:Homebrewing
701:development
696:Indie games
688:Video games
678:Warez scene
587:'80s–
484:Home movies
417:Lo-fi music
338:Small press
316:conventions
133:Bottles of
974:Categories
927:soft drink
888:(magazine)
706:developers
572:Golden Age
550:Mumblecore
209:2023-08-31
186:References
168:Jones Soda
162:Pepsi Cola
147:soft drink
135:Jones Soda
77:newspapers
871:DIY ethic
828:Indie RPG
811:Naïve art
796:Indie art
653:Demoscene
540:Indiewood
504:Machinima
310:Doujinshi
297:Minicomic
158:Coca-Cola
806:Mail art
741:ROM hack
718:Fan game
713:Homebrew
636:Software
499:Fan film
375:Netlabel
321:printers
285:business
280:Webcomic
172:Jarritos
850:General
597:Z movie
589:present
567:B movie
477:Amateur
427:Podsafe
392:Station
292:Webtoon
275:Fanzine
257:Reading
91:scholar
878:Doujin
760:Drinks
724:Doujin
410:Doujin
302:Co-ops
180:Mexico
93:
86:
79:
72:
64:
925:This
789:Other
469:Video
412:music
387:Radio
353:Audio
326:shops
145:is a
98:JSTOR
84:books
931:stub
885:Make
757:Food
726:soft
577:'50s
160:and
70:news
731:Mod
141:An
53:by
976::
202:.
182:.
178:,
962:e
955:t
948:v
937:.
873:)
869:(
243:e
236:t
229:v
212:.
120:)
114:(
109:)
105:(
95:·
88:·
81:·
74:·
47:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
