260:
73:. The interstitial web page sits between a referenced page and the page which references it—hence it is in between two pages. This is distinct from a page which simply links directly to another, in that the interstitial page serves only to provide extra information to a user during the act of navigating from one page to the next.
96:, an interstitial (also known as a between-the-page ad) can either be displayed on a separate webpage or appear briefly as an overlay on the destination page. Moreover, mobile advertising guidelines created by the Mobile Marketing Association (MMA) include in-app interstitial ads, which are integrated into
92:. In some cases, this may lead to confusion because interstitial ads are not always served on interstitial web pages. According to a standard advanced by the
325:
301:
39:
or for regulatory reasons, such as to confirm the user's age (prior to showing age-restricted material) or obtain consent to store
176:
93:
330:
245:
294:
259:
320:
146:
51:
36:
287:
77:
271:
267:
225:
20:
314:
151:
180:
142:
113:
40:
125:
97:
156:
130:
44:
109:
32:
204:
136:
54:
before allowing users to see the content they were trying to access.
35:
displayed before or after an expected content page, often to display
50:
Some people take issue with the use of such pages to present
16:
Webpage displayed before or after an expected content page
133:, the technology that delivers most online advertisements
199:
197:
139:, a tool to prevent the display of online advertisements
275:
43:. Most interstitial advertisements are delivered by an
226:"Mobile aDvertising Guidelines : Version 5.0"
145:, a technology similar in its application for
295:
8:
108:Many interstitial pages are circumvented by
302:
288:
179:. Modern Life. 2009-03-26. Archived from
168:
231:. Mmaglobal.com\accessdate=2015-07-27.
7:
256:
254:
205:"IAB Display Advertising Guidelines"
274:. You can help Knowledge (XXG) by
14:
258:
246:Google interstitial references
84:is often used in the sense of
1:
347:
326:Online advertising methods
253:
86:interstitial advertising
69:is used in the sense of
270:–related article is a
177:"Ethical Blogging 101"
331:World Wide Web stubs
90:interstitial webpage
25:interstitial webpage
147:online advertising
52:online advertising
283:
282:
78:digital marketing
65:In this context,
338:
304:
297:
290:
262:
255:
233:
232:
230:
222:
216:
215:
213:
212:
201:
192:
191:
189:
188:
173:
346:
345:
341:
340:
339:
337:
336:
335:
311:
310:
309:
308:
251:
242:
237:
236:
228:
224:
223:
219:
210:
208:
203:
202:
195:
186:
184:
175:
174:
170:
165:
122:
106:
63:
17:
12:
11:
5:
344:
342:
334:
333:
328:
323:
313:
312:
307:
306:
299:
292:
284:
281:
280:
268:World Wide Web
263:
249:
248:
241:
240:External links
238:
235:
234:
217:
193:
167:
166:
164:
161:
160:
159:
154:
149:
140:
134:
128:
121:
118:
105:
102:
88:, rather than
62:
56:
15:
13:
10:
9:
6:
4:
3:
2:
343:
332:
329:
327:
324:
322:
319:
318:
316:
305:
300:
298:
293:
291:
286:
285:
279:
277:
273:
269:
264:
261:
257:
252:
247:
244:
243:
239:
227:
221:
218:
206:
200:
198:
194:
183:on 2009-03-26
182:
178:
172:
169:
162:
158:
155:
153:
150:
148:
144:
141:
138:
135:
132:
129:
127:
124:
123:
119:
117:
115:
111:
104:Circumvention
103:
101:
99:
95:
91:
87:
83:
79:
74:
72:
68:
61:
57:
55:
53:
48:
46:
42:
38:
34:
30:
26:
22:
276:expanding it
265:
250:
220:
209:. Retrieved
185:. Retrieved
181:the original
171:
152:Modal window
107:
98:applications
89:
85:
82:interstitial
81:
75:
70:
67:interstitial
66:
64:
60:interstitial
59:
49:
29:interstitial
28:
24:
18:
143:Adobe Flash
114:ad blockers
58:Meaning of
37:advertising
321:Web design
315:Categories
211:2015-07-27
187:2021-03-20
163:References
126:Ad blocker
71:in-between
207:. Iab.net
157:Pop-up ad
131:Ad server
45:ad server
120:See also
110:NoScript
33:web page
137:AdBlock
41:cookies
31:) is a
19:On the
266:This
229:(PDF)
23:, an
272:stub
112:and
27:(or
94:IAB
76:In
21:web
317::
196:^
116:.
100:.
80:,
47:.
303:e
296:t
289:v
278:.
214:.
190:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.