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132:. Some research has been done on consumption practices of Muslims as well as implications of Islamic ethics on marketing practices, but as of 2011 scholarly literature on the subject had not been published. On 29 and 30 November 2010, the first International Conference on Islamic Marketing and Branding was held in
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lifestyles which involve material pursuit or excessive consumption, as those might cause long-term harm. Islamic macromarketing allows
Muslims to consider how marketing practices can improve living standards, community well-being, healthcare outcomes, educational institutions, and societal justice.
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Islamic marketing can be defined as a process of value creation; that is, a process of making a product or service attractive to potential consumers. This is achieved by socially interacting with stakeholders to increase a product’s value, adding symbolic meanings, and improving access to types of
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deals with banking, business, economics, politics, and contracts. Since the early days of
Islamic history, Muslim business producers had to follow the rules and requirements of Islamic Sharia when conducting production and marketing activities. The focus on ethics in Islamic marketing resulted in
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focuses on reformed marketing systems whose mechanisms are based on
Islamic values and principles, and which aim to minimise long-term harm and maximise welfare for both Muslim and non-Muslim populations. It must enable lifestyles which are beneficial to an individual, rather than promoting
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aims at maximizing equity and justice by inhibiting customer exploitation and avoiding dishonesty, fraud and deceit in business. Any unethical actions will do injustice and go against brotherhood and equality of humanity, which form the core of
Islamic vision.
277:. Another potential issue is that Islam may be oversimplified and reduced to purely a marketing tool. Thirdly, sacralisation of Islam can occur which will reduce tolerance and hamper the acceptance and growth of critique.
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is a process of attempting to sell a product or service to customers and other stakeholders while keeping this process in accord with the principles of
Islamic transaction. This includes maintaining
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The global
Islamic economy, defined as “sectors comprising core products/services that are structurally affected by Islamic ethics and law" was valued in 2019 at $ 2.02 trillion of
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Value creation happens at three levels: transactions, multi-level exchanges, marketing-systems. Such value creation must be in accord with the principles of
Islamic transaction.
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Hassan, A., Chachi, A. and Latiff, S.A., .2008. Islamic
Marketing Ethics and Its Impact on Customer Satisfaction in the Islamic Banking Industry. J.KAU: Islamic Economics.
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Md. Mahabub Alom and Md. Shariful Haque, 2001. Marketing: An
Islamic Perspective, World Journal of Social Sciences, Vol. 1. No. 3. July 2011. Pp. 71-81
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with something concealed in the sale and purchase is forbidden. This means it is forbidden to omit and fabricate the quality and quantity of products.
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Samir
Abuznaid, 2012. Islamic Marketing: Addressing the Muslim Market, An - Najah Univ. J. Res. (Humanities). Vol. 26(6) Pp 1473-1503
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Studies suggest that Muslim customers consider five factors that must be emphasized by businesses when conducting Islamic marketing:
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Eid, Riyad., El-Gohary, Hatem.,2015. Emerging Research on Islamic Marketing and Tourism in the Global Economy. Hershey: IGI Global.
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can strengthen relationships with customers and communities, which may improve a firm's public image and lead to further profit.
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Sandikci,Özlem, 2011. Researching Islamic marketing: past and future perspectives. Bingley: Emerald Group Publishing, Limited.
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Characteristic: distinct and unique elements of product design and promotion in line with Islamic values and characteristics.
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by 1.9 billion Muslims across six real-economy sectors, according to the 2020-21 State of the Global Islamic Economy Report.
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Jafari, Aliakbar.,2010. Islamic marketing: insights from a critical perspective. Bingley: Emerald Group Publishing, Limited
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Rice, Gillian., Sandikci, Özlem., 2011. Handbook of Islamic Marketing. Cheltenham: Edward Elgar Publishing Limited.
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Sales and marketing of weapons to the enemies of Islamic faith, or to anyone using them for war against Muslims.
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These sources emphasize the importance of human well-being and good life, religious brotherhood and sisterhood,
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Since 2000, the importance of the Muslim market has begun to appear in consultancy reports for Western
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Sales and marketing of instruments meant for prohibited acts (entertainment, gambling) are forbidden.
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Conformity: compliance in creating and delivering the product and services with Islamic laws
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of human beings or animals in stone, wood, metal, or any other concrete form is forbidden.
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Islamic marketing may face challenges in countries with free markets, which may focus on
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Conscience: ethical dimensions of Islamic marketing, that are in line with Islamic value.
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Alserhan, Baker A. The Principles of Islamic Marketing. Al Ain: Gower publishing. pp.6-7
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Alserhan, Bakr A. The Principles of Islamic Marketing. Al Ain: Gower publishing. p. 9
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Customer-centric: customer-focused to provide the best experience to the customer.
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Azizan, Muhammad H., Wahid, Nabisah A. Business in Islam: a Reviewed Essay. p.1.
364:"Introducing ḥalāl to construction supply chains in the UK's construction sector"
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Commitment: assurance in business dealings via trustworthy marketing activities.
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Islamic marketing does not allow for the sale of certain goods and services:
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86:. Value creation can also target the general public or specific communities.
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Marketing activity must minimize the likelihood of post-transaction dispute.
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Islamic marketing: Theories, Practices, and Perspectives
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is forbidden. This include marketing of things like
287:Oxford Global Islamic Branding and Marketing Forum
144:There are five principles of Islamic transaction:
514:"Calls for papers - Journal of Islamic Marketing"
481:"Marketing to Muslims: Islamic Marketing basics"
157:Value is to be created through tangible effort.
160:Mutual consent is the main condition of trade.
125:early Arabian merchants converting to Islam.
578:International Journal of Business and Society
571:"Success strategies in Islamic marketing mix"
78:for the products or services being marketed.
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479:Shahfizal, Founder of Halalop (2021-04-01).
104:The history of business in Islam began with
314:. New Zealand: Conscientia Capital Press.
195:Production and sales that are considered
59:Learn how and when to remove this message
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416:"Islamic marketing as macromarketing"
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584:: 480–499 – via IJBS Unimas.
414:Kadirov, Djavlonbek (2014-01-01).
148:Minimize harm and maximize benefit
31:tone or style may not reflect the
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362:El Daouk, Mohamad (2022-01-01).
41:guide to writing better articles
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518:www.emeraldgrouppublishing.com
116:derived particularly from the
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569:Bin Abdullah, Johari (2015).
420:Journal of Islamic Marketing
368:Journal of Islamic Marketing
310:Kadirov, Djavlonbek (2019).
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130:multinational corporations
112:, who were merchants. The
432:10.1108/JIMA-09-2012-0054
380:10.1108/JIMA-01-2022-0016
35:used on Knowledge (XXG)
39:See Knowledge (XXG)'s
169:socioeconomic justice
154:is a non-transaction.
229:Performance of magic
275:profit maximization
179:The application of
524:on 4 February 2019
610:Islamic economics
374:(10): 2385–2403.
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426:(1): 2–19.
187:Application
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293:References
269:Challenges
140:Principles
114:Sharia law
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604:Category
281:See also
260:Islamic
205:gambling
110:Khadijah
106:Muhammad
485:Halalop
201:alcohol
197:unclean
100:History
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122:Hadith
574:(PDF)
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181:ihsan
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76:halal
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