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J Resort

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coinciding with the property's rebranding as J Resort. The $ 300 million first phase included 500 remodeled rooms and a half-renovated casino, as well as new restaurants and additional parking. The first phase is scheduled to conclude in June 2023, with a $ 100 million second phase expected to begin soon thereafter. The second phase will include expansion of the casino, a rooftop swimming pool and spa, a sports-themed lounge, and an Asian food and gaming venue and is expected to finish in late 2024.
408:(later Affinity Gaming), famous for its "Terrible's" trademark, began looking into the Reno market in 2005. The company wanted to get into the market quickly and saw opportunity with Sands Regent. Herbst Gaming bid for and won the company assets, finalizing its deal in October 2006. Sands Regent CEO Ferenc Szony remained on board. The Sands Regency became Sands Regency, "A Terrible's Property". A major renovation had begun in 2005, and Herbst Gaming finished it in 2007. 378: 25: 893: 822: 439:
A digital video display, measuring 65 by 65 ft (20 by 20 m), was added to the hotel tower's north side during the first phase and will display content by artists. The renovated resort will also include a collection of paintings and sculptures worth $ 100 million. Jacobs compared J Resort to
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Tony Roma's closed in 2006, and was replaced with Fuzio Pasta and Steaks in 2007, as part of a renovation at the Sands. In 2011, Fuzio's was closed due to lack of popularity and was quickly replaced with a casual-upscale bistro called The Copa. The resort also includes a coffee shop and a buffet, and
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Many Reno locals and tourists know the Sands for its vibrant exterior color schemes; for over 10 years the Sands was always red with white accents, then suddenly overnight in 2003 Sands Regent painted it a bright yellow with blue accents that received mixed reviews. After the Herbst buyout, they
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The Sands was not in the most prospective area of Reno at that time and even in some regards to this day, but nevertheless it grew. In 1979, the 15-story Regency Tower was added, with 300 hotel rooms and more casino space. In 1985, the property's name was changed to the Sands Regent to settle a
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Hotel renovation work was underway in 2019, and company CEO Jeff Jacobs suggested that the property would be renamed following the completion of improvements. The renovation work would become part of a $ 400 million, multi-phase project. A portion of the first phase opened on March 7, 2023,
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The property that is now the J Resort was first opened in February 1965 as the Sands Motor Inn. It was an 80-room motel, developed by Pete Cladianos and his family. An addition was completed in 1970, adding a five-story hotel building with 24 rooms, and a casino with 40 slot machines.
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chain. By 1988, a third and final tower had been constructed, giving the hotel a total of 800 rooms and a parking garage. The new tower was detached from the main two towers but at the same time connected with a link between it and the original towers.
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opened a new restaurant location at the Sands Regency, and a comedy club opened in 2000, along with an original Mel's Diner, all gaining to the resort's credibility.
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painted it a softer gold with red accents to depict a skyline on the hotel towers' facade that received media attention for creativity.
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The Sands Regency is popular among Reno locals, bowlers and cribbage players, whom they cater to in great numbers. In 1995,
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in Las Vegas. The name was soon changed to the Sands Regency after another complaint was received from the
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On February 1, 2013, Affinity sold the Sands Regency, along with the Gold Ranch and another casino in
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By 2006, Sands Regent owned and operated three properties, all in the
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added Tacos Tijuana in 2017. Mel's Diner closed at the end of 2022.
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purchased the property from Truckee Gaming for $ 30 million.
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area; they included the flagship Sands Regency, the small
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Nevada Gaming Control Board 16:Casino hotel in Nevada, United States 7: 777:Hemmersmeier, Sean (March 8, 2023). 47:adding citations to reliable sources 691:Hidalgo, Jason (October 21, 2019). 574:Stutz, Howard (September 7, 2012). 557:"Reno's Sands becomes Sands Regent" 14: 1497:Hotel buildings completed in 1983 1492:Hotel buildings completed in 1979 1487:Hotel buildings completed in 1970 352:Former logo, as the Sands Regency 891: 820: 748:Hidalgo, Jason (March 7, 2023). 130: 23: 722:Stutz, Howard (March 8, 2023). 651:Northern Nevada Business Weekly 620:Higdon, Mike (April 26, 2017). 201: 190: 172: 34:needs additional citations for 1008:Hotel Nevada and Gambling Hall 645:Annie Conway (June 26, 2017). 337:. It is owned and operated by 192: 1: 1467:1970 establishments in Nevada 459:Cladianos, Pete Jr. (2002). 1281:Comstock Hotel & Casino 179:; 54 years ago 1523: 889: 866:area casinos (outside the 425:Jacobs Entertainment, Inc. 339:Jacobs Entertainment, Inc. 327:Sands Regency Casino Hotel 228:Jacobs Entertainment, Inc. 169:345 North Arlington Avenue 1477:Casinos completed in 1970 1446:List of casinos in Nevada 671:Location Details - Public 381:A Sands hotel tower, 2007 138: 129: 783:Las Vegas Review-Journal 580:Las Vegas Review-Journal 512:"Sands: Partial opening" 291:39.528267°N 119.818928°W 1482:Casinos in Reno, Nevada 1502:Hotels in Reno, Nevada 1410:Stateline Country Club 728:The Nevada Independent 382: 367:Sands Hotel and Casino 353: 296:39.528267; -119.818928 380: 351: 933:Downtown Carson City 829:at Wikimedia Commons 754:Reno Gazette Journal 697:Reno Gazette Journal 626:Reno Gazette-Journal 561:Reno Gazette-Journal 516:Reno Gazette-Journal 43:improve this article 1123:Grand Sierra Resort 501:, pp. 110–114. 489:, pp. 108–110. 365:complaint from the 287: /  258:1983: Empress Tower 256:1979: Dynasty Tower 211:Notable restaurants 1222:Montego Bay Resort 1159:Outlets at Legends 531:, p. 142-144. 404:. 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Reno, Nevada
U.S.
Jacobs Entertainment, Inc.
Martin Stern, Jr.
Coordinates
39°31′42″N 119°49′08″W / 39.528267°N 119.818928°W / 39.528267; -119.818928
jresortreno.com
casino hotel
Reno, Nevada
Jacobs Entertainment, Inc.

trademark
Sands Hotel and Casino
Regent Hotels

Tony Roma's
Reno-Sparks

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