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as did his wife Annene Kaye, a former bartender. He particularly wanted to know how to make the elaborate, exotic drinks associated with the theme. Owners and bartenders of the tiki era held their drink recipes as closely guarded secrets; Beach kept the actual recipes secret even from his bartenders, telling them to use one ounce from Bottle A and a quarter ounce from Bottle B. As a result, low-quality imitations of classic drinks like the
57:
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159:, in 1998. The book has been called "pivotal" for popularizing the tiki theme as well as giving bartenders the recipes they needed to attract a new generation of customers. The Tonga Hut, Los Angeles's oldest tiki bar, offered customers a Grog Log Challenge: to drink, within a year, all 78 cocktails whose recipes are printed in the
170:. Tiki-themed bars and restaurants began to come back into style. Soon researching, writing, and giving talks about tropical drinks was his main activity. In 2015 he commented, "All these neo-tiki bars were opening up all over the world... and between 75 and 90 percent of their menus were all recipes I had found."
173:
The recipes in Berry's books are mostly for classic drinks, some of which had never been published before and required years of sleuthing to discover. They also include historical information about the originators of tiki such as Beach and
Bergeron, as well as important early contributors to the tiki
103:
in the 1930s, was fading; formerly popular with celebrities and trend-setters, tiki-themed restaurants forty years later were regarded as "tacky". As Berry explained in a 2010 interview, "the fad entered middle-age, and became something your parents did." But as an adult Berry still loved the style,
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hosted by Otto Von
Stroheim; the parties proved a strong influence in keeping tiki culture alive and helping to inspire the "tiki renaissance" of the early 21st century. Berry began to compile the recipes he found through his research into scrapbooks for friends. He published his first book,
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area. He loved its faux-Polynesian decor and was fascinated by the elaborate cocktails that were served. He later explained, "It was this weird, mysterious adult thing that was a part of the whole exotic fantasy world.... drinks would come with all kinds of elaborate garnishes. It had a huge
608:
136:. He bought out-of-print drink recipe books and collected memorabilia like placemats, menus, and coasters. He searched out old-school bartenders and persuaded them to share their secret recipes with him.
178:(2007), includes what he believes to be Beach's original recipe for the Zombie, which had never been written down except in code. He spent a year and a half researching how to make the perfect
48:, particularly the drinks associated with the tiki theme. In addition to researching and reconstructing lost recipes, he has invented and published his own cocktail recipes.
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436:, Berry has also invented and published some of his own cocktail recipes. Examples that have appeared in other bartender guides, drink apps, or tiki websites include the
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Although Berry's books have primarily chronicled the sometimes "lost" recipes from historical bartenders of the past such as Beach, Bergeron, Tony Ramos, and
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had become common. Berry and Kaye set out to rediscover or reverse-engineer the original drinks that were served at now largely defunct icons like
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described Berry's work in researching and reconstructing lost recipes as that of a "cocktail archeologist." Wayne Curtis, historian and author of
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80:. But he came to realize that he "liked making drinks more than making movies" and decided to focus on his real passion: tropical drinks.
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Two years later Berry wrote the chapter on tropical drinks, called "Mixologists and
Concoctions", in Sven Kirsten's influential
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noted, "It's hard to overstate this guy’s importance for tiki bars: Jeff Berry literally wrote the books on tiki."
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dubbed him "the
Indiana Jones of tiki drinks." Berry calls himself a "tropical drink evangelist." Steven Kurutz of
83:
Berry fell in love with tiki culture as a child in 1968, when his parents took him to a
Chinese restaurant in the
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said, "Mr. Berry’s lasting contribution may be in salvaging tropical drinks from decades of bad bartending." The
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In 2021, Jeff Berry partnered with rum importer Ed
Hamilton to release "Beachbum Berry's Zombie Blend" rum.
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At first Berry's research was just a hobby. He and fellow enthusiasts would gather at backyard
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700:"The Best Tiki Drink Recipe Books: A Review of the Works of Jeff Beachbum Berry (So Far)"
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197:. He said operating the restaurant is "the first time I've worked set hours since 1985."
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865:"You like tiki drinks? Well, this guy — Jeff Berry — is the reason you get good recipes"
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819:"A new spirit from Jeff "Beachbum" Berry is here to reanimate your tiki cocktails"
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751:"L.A.'s Oldest Tiki Bar Is Turning 60 This Year and That's Cause for Celebration"
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for many years. He did several Disney rewrites and directed a TV movie starring
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545:"Tiki titan Jeff Beachbum Berry dips toe into New Orleans - from the archive"
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182:. Some of his rediscovered classic drink mixes are marketed by Trader Tiki.
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Berry describes himself as a "professional bum". He is a graduate of the
44:(born c. 1958) is an American restaurant owner, author, and historian of
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609:"Heres a beach bum who is serious about one thing: Tiki cocktails"
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637:(10th Anniversary Expanded ed.). New York: Cocktail Kingdom.
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And a Bottle of Rum: A History of the New World in Ten
Cocktails,
726:"The Ultimate Guide to Completing the Grog Log at the Tonga Hut"
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renaissance such as Von
Stroheim and Kirsten. His fourth book,
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film school, and he worked as a journalist and screenwriter in
674:"Tales of the Grog Log: My Year-Long, 78-Drink Tiki Marathon"
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impression on me, and that became my favorite place to go."
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404:(Expanded 10th Anniversary ed.). Cocktail Kingdom.
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By the 1970s the tiki craze, which had been launched by
576:"Bum Rap: A Conversation with Jeff "Beachbum" Berry"
793:"Mastering the Daiquiri With Jeff "Beachbum" Berry"
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265:—— (2003). Pape, Craig (ed.).
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375:Beachbum Berry's Potions of the Caribbean
894:. Hoboken, New Jersey: Wiley & Sons.
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189:, Beachbum Berry’s Latitude 29, in the
120:as well as surviving tiki palaces like
16:For other people named Jeff Berry, see
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29:Berry speaks about the Mai Tai in 2011
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890:Anthony Giglio, Jim Meehan (2009).
607:Allan, M. Carrie (April 11, 2015).
519:"Characters: Jeff "Beachbum" Berry"
958:21st-century American male writers
838:Senft, Paul (September 13, 2021).
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973:American male non-fiction writers
791:Collins, Amy C. (June 12, 2017).
574:Frodelius, Blair (May 19, 2010).
486:"Cracking the Code of the Zombie"
350:. San Jose, CA: Club Tiki Press.
953:21st-century American historians
780:. Club Tiki Press. p. 160.
402:Beachbum Berry's Sippin' Safari
321:Beachbum Berry's Sippin' Safari
176:Beachbum Berry's Sippin' Safari
817:Newman, Kara (June 25, 2021).
187:tiki-themed restaurant and bar
1:
649:"Otto Von Stroheim interview"
294:Beach Bum Berry's Taboo Table
185:In 2014 he and Kaye opened a
517:Clarke, Paul (May 3, 2007).
18:Jeff Berry (disambiguation)
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549:New Orleans Times-Picayune
267:Beachbum Berry's Intoxica!
240:Beach Bum Berry's Grog Log
157:Beach Bum Berry's Grog Log
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907:Beachbum Berry's Grog Log
60:Typical tiki bar decor:
983:UCLA Film School alumni
400:—— (2017).
373:—— (2014).
348:Beach Bum Berry Remixed
346:—— (2010).
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292:—— (2005).
238:—— (1998).
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678:talesofthecocktail.com
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905:Berry, Jeff (1998).
869:Australian Bartender
776:Berry, Jeff (2010).
755:Los Angeles Magazine
730:moderntikilounge.com
633:Berry, Jeff (2017).
377:. Cocktail Kingdom.
226:Australian Bartender
968:American bartenders
706:. September 2, 2015
613:The Washington Post
211:The Washington Post
208:M. Carrie Allan of
118:Don the Beachcomber
85:San Fernando Valley
871:. November 8, 2017
490:The New York Times
450:List of bartenders
323:. SLG Publishing.
296:. SLG Publishing.
269:. SLG Publishing.
242:. SLG Publishing.
221:The New York Times
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844:Got Rum? Magazine
680:. August 14, 2015
411:978-1-941199-16-9
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161:Grog Log
146:cocktail
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126:Tiki Ti
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