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As it was a discount supermarket, Jewel usually only advertised specials in-store, rather than advertise the specials everywhere. However, in 1995, Jewel did have an advertising campaign, emphasising on its low-price positioning. This was in the same year that the
Fleming family sold the 130 Jewel
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in June 1960. They continued operating that chain through
Woolworths for the next 10 years before acquiring the 42-store Warmans grocery chain and relaunching it as a discount supermarket under the "Jewel Food Stores" name. The generic product range was called "No Name".
81:. In 1998 Davids sold 130 Jewel supermarkets to Independent Retailers for about $ 100 million. A number of stores closed. The Jewel name disappeared almost entirely when the Independent Retailers rationalised their 29 different grocery banners to form one,
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While Jewel found limited success in New South Wales against long-time incumbent
Franklins, new stores in Victoria opened before Franklins and found success there. In the early 1990s, Jewel launched
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Jewel was pitched as a low-price supermarket chain similar to
Flemings. It was credited with bringing the food barn concept to Australia through the
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in response to
Franklins and BI-LO launching market-style full-line discount supermarkets. Jewel also acquired the Rainbow supermarket in
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85:(IGA). A handful of stores retained the branding beyond the rationalisation. These included a Jewel branded store in
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format, which sold dry groceries and frozen foods only. The stores had a downmarket look similar to its major rival
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was an
Australian discount supermarket. It operated from 1960 to 1998 with the final stores being absorbed into the
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branding. The chain was originally owned and operated by the
Fleming family. It was not related to the
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In 1995, Jewel Food Stores Pty Ltd was acquired by Davids
Holdings that later became
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102:supermarkets to what is now Metcash (then Davids).
159:Food and drink companies disestablished in 2008
93:which retained the Jewel branding until 2008.
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39:The Fleming family sold their Sydney-based
31:supermarket chain in the United States.
164:Retail companies disestablished in 2008
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169:2008 disestablishments in Australia
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154:Defunct supermarkets of Australia
83:Independent Grocers of Australia
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139:From groceries to the gallops
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134:Marketing News McGraw Hill
89:until 2000, and one in
63:from South Australia.
43:supermarkets chain to
129:Metcash Trading Ltd
79:Metcash Trading Ltd
68:Jewel Country Fresh
174:Australian grocers
87:Sunshine, Victoria
45:Woolworths Limited
17:Jewel Food Stores
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53:Jewel Food Barn
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97:Advertising
148:Categories
123:References
91:Lalor Park
57:Franklins
112:Flemings
106:See also
72:Doonside
41:Flemings
35:History
21:Metcash
23:owned
61:BI-LO
29:Jewel
117:IGA
25:IGA
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