350:. She reacted to the stress of the situation by overeating and by her mid-40s weighed 300 pounds. She began to think about her own mortality—and how her weight problem had created a life-threatening situation. She realized that diets had never helped her, and that if she reclaimed her health she could reclaim her life. In order to do so, she devised a method of "exchanges" to enable herself to eat all the food she loved while exchanging the fats and sugars with healthier choices. As friends asked for more and more of her recipes, she created her first cookbook,
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authored several books and the founder of
Healthy Exchanges, Inc., a company that publishes a monthly newsletter with a subscriber base of 15,000, motivational booklets and inspirational audio and video tapes. According to People Magazine, the company is a $ 1 million enterprise that employs 30
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on May 20, 2006, aged 61. She had asked that
Healthy Exchanges continue after her death through books and the newsletter. When she died, QVC even had a memorial flash screen remembering her the following weekend all day on the hour during the network broadcast.
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in 1993, it has since sold hundreds of thousands of copies. The cookbook proved to be only the beginning of Lund's career. The former self-proclaimed "diet queen" from
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Entrepreneur of the Year from Iowa for 1993–95. She worked as a commercial insurance underwriter for 18 years before starting
Healthy Exchanges.
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After starting her business, Lund became a nationally known spokeswoman for healthier eating. She was elected to represent
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appointed her to serve on the Iowa Rural Health & Primary Care
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Lund sold the most books on QVC, up to the time of her death in May 2006.
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