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911:(now Kantar's Health Division) provides data, analytics, and research to the life sciences industry. As of December 2020, Cerner announced that it will acquire Kantar Health, acquisition is expected to close in the first half of 2021. On 1 April 2021 Cerner completed the acquisition of Kantar's Health Division and has re-branded to Cerner Enviza.
345:
861:
Brown
Analytics. Kantar Millward Brown, now part of Kantar's Insights Division, is a global research agency specialising in advertising, marketing communications, media and brand equity research. Kantar Millward Brown works across a range of industries and categories, and has a number of specialist practices.
747:
Media Group in a £70 Million deal. In the same year, Kantar Media acquired IBOPE Media, the main TV audience and ad investment measurement company in Brazil. Kantar Media has within it organizational subsidiaries, such as Kantar Media North
America, which are legal corporate entities in their own right.
835:
firm established in 1970 that offers a range of syndicated data and customized research services. With over 1200 employees, IMRB is one of the largest providers of market research in India in an industry estimated to be worth a minimum of $ 187 million. As the oldest extant market research company in
746:
Kantar Media (now Kantar's Media division) analyses of print, radio, TV, internet, cinema, mobile, social and outdoor media. Kantar Media was formed from WPP Group's acquisition of TNS Media and KMR Group in 2010. In 2014, Kantar Media acquired a majority stake in the issued share capital of
Precise
860:
Millward Brown was founded in
Leamington Spa, England in 1973 and acquired by WPP Group in 1990. In 2004, WPP backed Millward Brown acquired strategic marketing research and consulting firm, MaPS - Marketing and Planning Systems based at Boston In 2015, the experts from MaPS were moved to Millward
940:
British Market
Research Bureau Limited – BMRB, which was established in 1933, London, were acquired by the group in 2009 and merged into Kantar Public in 2016. The subsidiary TGI – Target Group Index of BMRB, which was established in 1969, was split and merged into the Kantar Media brand in 2009.
899:
In 2014, Millward Brown acquired
EffectiveBrands Holding B.V., a marketing strategy consulting firm headquartered in Amsterdam. Millward Brown merged EffectiveBrands with Millward Brown Optimor, its strategy consulting unit, to form Millward Brown Vermeer.
771:(formerly TNS Worldpanel) runs continuous consumer panels and specializes in shopper behavior. The Worldpanel division measures and advises on consumer and shopper behaviour, offering insight-based consulting on clients' marketing and business strategies.
881:
In
October 2004, three Kantar companies – Added Value, Icon Brand Navigation and Diagnostic Research – combined under the "Added Value" name. Kantar Added Value focused on brand marketing, consumer insight, innovation and communications optimisation.
927:
on the delivery of public policy, programmes, services and communications to the public. In May 2022, Kantar announced the sale of Kantar Public businesses to private equity firm
Trilantic Europe. From 9 November 2023, Kantar Public became known as
809:
In 2019, Kantar brought its global panels and sample offer together into a new respondent network, Kantar
Profiles Network. In 2023 as a part of its Health assets sale to M3 Global Research, Kantar also sold Kantar Profiles –Health division.
1004:
In Jan 2023, Kantar Group announced the creation of a new group company, Vivvix by unifying the advertising intelligence businesses of Kantar and
Numerator. The independent company was led by former Nielsen CRO Andrew Feigenson as CEO.
890:
Kantar Futures offered subscription services and consulting regarding future trends. Formerly known as The Futures Company, Kantar Futures was formed through the integration of The Henley Centre, HeadlightVision, Yankelovich and TRU.
952:'s Data Investment Management division. In February 2020, Colmar Brunton in Australia was fully integrated into Kantar, with the Colmar Brunton brand being retired in Australia. The following year, Kantar acquired Colmar Brunton's
653:
is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance,
1885:
738:
merged its media and advertising subsidiary GroupM with Kantar to form a global Insights division. Following similar exercises across the globe, Kantar reduced the sub brands from 18 to 9 by 2019.
984:
In May 2022, Kantar announced it had acquired Qmee. In August 2022, Kantar announced the acquisition of StepUp RGM to strengthen its existing XTEL division, revenue management solutions provider.
754:
acquired Kantar Reputation Intelligence, a media monitoring and analysis subsidiary of Kantar. The deal was finalized on Dec 31, 2021 and the merged company will operate under the name Onclusive.
1633:
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services, specializing in using the Internet as a data collection platform to provide research through building and maintaining panels subject to quality and representative sampling standards.
711:
In October 2020, Kantar announced the appointment of Alexis Nasard as chief executive officer, effective 30 December 2020. Nasard subsequently stepped down as CEO of Kantar on 27 April 2021.
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1976:
2006:
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806:, family and more. Kantar Profiles also provides custom panels to address specific client needs. In 2007, it conducted over 20 million online surveys for clients.
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Kantar has offices in 90 markets, including the UK & Ireland, North America, India, Spain, France, Italy, China and Brazil. Their global headquarters is in
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In October 2022, Kantar reorganized to create a combined Creative & Media Solutions and appointed Steven Silvers to lead the newly created division.
1410:
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system and the first radio panel in the country. IMRB International's specialized areas are consumer markets, industrial marketing, business-to-
424:
of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be
1972:
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1998:
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In Dec 2019, Eric Salama stepped down as the CEO of Kantar Group. Eric Salama had been with Kantar since it was bought by WPP in 1988.
1537:
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726:. In April 2019, Kantar unified all its legacy brands, such as Kantar TNS, Kantar Millward Brown, Kantar Media and Kantar Worldpanel.
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Please help improve this article by looking for better, more reliable sources. Unreliable citations may be challenged and removed.
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In 2008, Kantar TNS (Taylor Nelson Sofres) was acquired by WPP and included in Kantar. In February 2009, Kantar merged TNS and
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In July 2021, Kantar completed the acquisition of its U.S. based rival Numerator (valued at $ 1.5 Billion) from
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and Advertising Intelligence divisions with US and Canada in focus. The terms of deal were not disclosed.
924:
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109:
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429:
2272:"MediaRadar Acquires Kantar Group's Vivvix to Offer a Comprehensive View of the Advertising Industry"
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1950:
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In Nov 2023, Vivvix was acquired by ad sales intelligence firm MediaRadar led by CEO Todd Krizelman.
841:
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In July 2021, Chris Jansen was appointed to replace Alexis Nasard as CEO, effective 1 November 2021.
425:
2423:
1130:
1100:"WPP will sell stake in market research unit to Bain Capital in deal valuing Kantar at $ 4 billion"
823:
Kantar IMRB (formerly "IMRB International" and "Indian Market Research Bureau") is a multi-country
734:
By 2019, Kantar merged the operations of IMRB, Millward Brown and TNS, and Kantar's parent company
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2030:"EXCLUSIVE Britain's Kantar nears $ 1.5 billion deal to buy Vista-backed Numerator, sources say"
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Kantar Public conducts research and evaluations and advises governments, the public sector,
849:
701:
1513:"Symphony Technology Group acquires Kantar's Reputation Intelligence, PRgloo and Onclusive"
2408:
2055:"Kantar acquisition of Numerator completes, creating a global leader in shopper behaviour"
1600:
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134:
1738:"Daily Research News Online no. 20454 - US Launch for New Millward Brown Analytics Unit"
297:
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In June 2023, Kantar sold its Media Healthcare Research (KMHR) to M3 Global Research.
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sold a 60% stake of the company for $ 3.1 billion, at a valuation of $ 4.0 billion.
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2413:
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1882:"Kantar announces agreement for sale of Kantar Public business to Trilantic Europe"
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Kantar Profiles (formerly Lightspeed) was founded in 2000 and is headquartered in
666:
effectiveness, consumer and shopper behaviour,design strategy and public opinion.
2246:"Kantar rebrands media intelligence unit, which now includes Numerator elements"
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663:
76:
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In January 2022, Kantar announced it had acquired MindIT, a spin-out from the
832:
803:
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17:
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1571:"M3 Acquires Kantar Profiles – Health and Kantar Media Healthcare Research"
1512:
981:-based marketing measurement and optimization company, Blackwood Seven.
944:
In December 2019, the Kantar Group acquired the market research company
2443:
2312:
1217:
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691:
674:
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1973:"Kantar announces strategic steps to scale client impact in Australia"
1810:"Two leading research consultancies merge to form The Futures Company"
987:
In Jan 2023, Kantar announced the acquisition of Kauza to augment its
2428:
1928:
1763:"TNS and Research International combine strengths in custom research"
929:
836:
India, IMRB has been responsible for establishing the first and only
723:
576:
1041:"WSJ News Exclusive | Kantar Hires Chris Jansen as Its New CEO"
1538:"Steve Silvers joins Kantar to lead Creative & Media Solutions"
1333:
2190:"Kantar acquires Kauza to expand shopper expertise in the Nordics"
564:
1992 (as the Market Research, Insight and Consultancy division of
416:
Please help to demonstrate the notability of the topic by citing
2328:
1626:"Kantar appoints Guillaume Bacuvier to lead Worldpanel Business"
2285:
1276:"WSJ News Exclusive | Kantar Hires Chris Jansen as Its New CEO"
1485:
Fry, Erika (1 February 2018). "Super Bowl Ads Can't Save TV".
1058:
393:
338:
291:
225:
172:
70:
29:
1499:...explains Manish Bhatia, CEO of Kantar Media North America.
2558:
2105:"Kantar grows AI capabilities with new acquisition | News"
1187:"Kantar appoints Ian Griffiths as chief financial officer"
1126:"WPP board approves plan to sell its Kantar data division"
1308:
637:
1358:
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that specializes in machine-learning algorithms and AI.
1460:"Kantar, do grupo WPP, adquire controle do Ibope Media"
1213:"Kantar appoints ex-ITV chief Adam Crozier as chairman"
790:
Specialty panels range across industry sectors such as
315:
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In January 2020, Ian Griffiths (former CFO and COO at
704:) was named Chief Financial Officer of Kantar, while
411:
notability guidelines for companies and organizations
1712:"Millward Brown acquires US marketing research firm"
1438:"WPP's Kantar buys Precise Media Group in £70m deal"
1162:"Kantar chief to step down after surviving stabbing"
977:
In April 2022, Kantar announced it had acquired the
260:, and by adding encyclopedic content written from a
2505:
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101:. Unsourced material may be challenged and removed.
2080:"Kantar acquires Italian AI company MindIT | News"
1908:"Kantar Public rebrands globally to become Verian"
2594:Research and analysis firms of the United Kingdom
2028:Barbaglia, Pamela; Holton, Kate (19 April 2021).
1073:"Simon Bailey joins Kantar UK as Senior Partner"
694:board approved the plans to sell Kantar Group.
2589:Market research companies of the United Kingdom
2130:"Kantar follows Public sale with Qmee purchase"
1466:(in Brazilian Portuguese). G1. 17 December 2014
358:for grammar, style, cohesion, tone, or spelling
2297:
690:On 24 October 2018 it was announced that the
8:
2164:"Kantar completes acquisition of StepUp RGM"
1385:"Kantar merges all brands under single name"
528:
1656:"Kantar launches 'Kantar Profiles Network'"
64:Learn how and when to remove these messages
2304:
2290:
2282:
1026:"Chris Jansen to join Kantar as Group CEO"
534:
527:
514:Learn how and when to remove this message
496:Learn how and when to remove this message
382:Learn how and when to remove this message
280:Learn how and when to remove this message
214:Learn how and when to remove this message
161:Learn how and when to remove this message
1785:"Angus Porter to head Added Value – WPP"
2584:Marketing companies established in 1992
1489:(print mail distribution): ppg. 10–11.
1246:"KANTAR CEO TO LEAVE AFTER FOUR MONTHS"
1017:
1413:. WPP. 25 January 2010. Archived from
241:contains content that is written like
2579:British companies established in 1992
1999:"Kantar and Colmar Brunton Integrate"
1687:"TAM, IMRB to jointly launch TeleWeb"
1565:
1563:
7:
2009:from the original on 26 January 2023
1636:from the original on 30 January 2022
783:, United States. It provides online
99:adding citations to reliable sources
1979:from the original on 2 October 2022
1511:Sanchez, Sabrina (5 January 2022).
1436:Armstrong, Ashley (10 June 2014).
1411:"Kantar is launching Kantar Media"
1221:. 11 February 2020. Archived from
25:
1666:from the original on 21 July 2023
1581:from the original on 21 July 2023
1548:from the original on 21 July 2023
1274:Bruell, Alexandra (1 July 2021).
1160:Barker, Alex (10 December 2019).
309:to comply with Knowledge (XXG)'s
45:This article has multiple issues.
2536:
2535:
2419:Quinn Gillespie & Associates
2144:from the original on 7 July 2022
1888:from the original on 2 June 2022
398:
343:
296:
230:
177:
75:
34:
1039:Bruell, Alexandra (July 2021).
409:may not meet Knowledge (XXG)'s
86:needs additional citations for
53:or discuss these issues on the
27:British market research company
2216:"Vivvix | You Don't Need Data"
1884:. Kantar Public. 10 May 2022.
1124:Crisp, Wil (24 October 2018).
1098:Graham, Megan (12 July 2019).
948:as part of its acquisition of
669:Kantar's majority is owned by
1:
1975:. Kantar. 4 February 2020.
1244:Kay, Liam (27 April 2021).
963:, aiming to strengthen its
671:Bain Capital Private Equity
2615:
2349:Design Bridge and Partners
1951:"TGI (Target Group Index)"
954:New Zealand parent company
418:reliable secondary sources
407:The topic of this article
2531:
1309:"Kantar UK & Ireland"
752:Symphony Technology Group
708:was appointed chairman.
533:
2478:Former/defunct divisions
2384:Hill+Knowlton Strategies
2334:Bates CHI & Partners
1685:Dasgupta, Pritha Mitra.
946:Colmar Brunton Australia
322:may contain suggestions.
307:may need to be rewritten
2344:Burson Cohn & Wolfe
1832:"Clinical Publications"
1254:Market Research Society
840:, the first television
546:Private Limited Company
186:Some of this article's
2599:Bain Capital companies
2434:Sudler & Hennessey
871:Research International
673:since July 2019, when
602:Management consultancy
1632:. 14 September 2021.
1630:The Financial Express
1365:(in European Spanish)
972:University of Bologna
961:Vista Equity Partners
856:Kantar Millward Brown
852:and rural marketing.
262:neutral point of view
2559:Kantar Group Website
2424:Scholz & Friends
2220:info.kantarmedia.com
1059:"Vivvix | Home"
842:audience measurement
833:business consultancy
800:business-to-business
95:improve this article
1280:Wall Street Journal
1225:on 12 February 2020
1045:Wall Street Journal
530:
254:promotional content
2487:J. Walter Thompson
2459:Wunderman Thompson
2354:Dewey Square Group
2339:Blue State Digital
2274:. 2 November 2023.
2003:Kantar New Zealand
1691:The Economic Times
1575:M3 Global Research
1544:. 6 October 2022.
877:Kantar Added Value
846:business marketing
781:Warren, New Jersey
589:Chris Jansen (CEO)
413:
362:You can assist by
256:and inappropriate
2549:
2548:
2399:Landor Associates
2389:Hogarth Worldwide
2374:Grey Global Group
2369:Glover Park Group
2252:. 18 January 2023
2196:. 31 January 2023
1857:"Health Division"
1605:Kantar Worldpanel
1601:"Consumer Panels"
1464:Midia e Marketing
1417:on 19 August 2014
769:Kantar Worldpanel
764:Kantar Worldpanel
750:In January 2022,
651:Kantar Group Ltd.
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529:Kantar Group Ltd.
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16:(Redirected from
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2222:. Archived from
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2005:. 30 June 2021.
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1193:. 7 January 2020
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991:in the Nordics.
850:social marketing
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2226:on 21 July 2023
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2170:. 3 August 2022
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2140:. 17 May 2022.
2138:Consultancy.org
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1997:
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1931:. Kantar Public
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1662:. 17 May 2019.
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1577:. 9 June 2023.
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1440:. The Telegraph
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1391:. 18 March 2019
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624:Subsidiaries
611:Bain Capital
573:Headquarters
543:Company type
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356:copy editing
354:may require
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316:You can help
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270:January 2017
267:
252:by removing
248:Please help
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93:Please help
88:verification
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47:Please help
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18:Kantar Media
819:Kantar IMRB
796:health care
664:advertising
422:independent
372:August 2024
328:August 2024
191:may not be
2568:Categories
2497:Superunion
2469:24/7 Media
2464:VMLY&R
2364:FGS Global
2148:31 January
2089:17 January
2064:29 January
2039:29 January
2013:28 January
1983:1 December
1929:"About us"
1892:31 January
1866:29 January
1747:29 January
1722:29 January
1696:30 January
1640:30 January
1522:29 January
1338:kantar.com
1259:31 January
1171:29 January
1145:29 October
1109:29 January
1012:References
989:Worldpanel
979:Copenhagen
965:Worldpanel
865:Kantar TNS
804:automotive
794:services,
718:Operations
686:Leadership
585:Key people
456:newspapers
430:redirected
364:editing it
250:improve it
121:newspapers
50:improve it
2492:Wunderman
2449:Wavemaker
2404:MindShare
2059:Numerator
1841:26 August
1816:19 August
1769:15 August
1495:0015-8259
1421:15 August
1288:0099-9660
1140:0307-1235
792:financial
616:WPP Group
486:June 2024
420:that are
320:talk page
204:July 2017
151:July 2017
56:talk page
2541:Category
2142:Archived
2114:26 April
2007:Archived
1977:Archived
1886:Archived
1664:Archived
1634:Archived
1579:Archived
1546:Archived
1444:23 March
595:Products
551:Industry
193:reliable
2574:WPP plc
2256:21 July
2230:21 July
2200:21 July
2174:21 July
2034:Reuters
1957:16 June
1935:16 June
1794:7 April
1670:21 July
1610:5 April
1585:21 July
1552:21 July
1517:PR Week
1487:Fortune
1470:7 April
1218:Reuters
950:WPPAUNZ
681:History
640:.kantar
633:Website
561:Founded
470:scholar
434:deleted
135:scholar
2506:People
2429:Spafax
2409:Ogilvy
2250:Ad Age
2194:Kantar
2168:Kantar
1913:26 May
1861:Kantar
1836:Kantar
1542:Kantar
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1363:Kantar
1359:"Home"
1334:"Home"
1313:Kantar
1293:1 July
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1083:14 May
1000:Vivvix
930:Verian
829:survey
724:London
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613:(60%)
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318:. The
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1812:. WPP
1765:. WPP
1742:MRWeb
618:(40%)
607:Owner
477:JSTOR
463:books
432:, or
142:JSTOR
128:books
2439:TAXI
2329:AKQA
2258:2023
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1491:ISSN
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1284:ISSN
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1147:2018
1136:ISSN
1111:2022
1104:CNBC
1085:2023
925:NFPs
923:and
921:NGOs
831:and
642:.com
449:news
114:news
2444:UWG
2414:PSB
2379:GTB
2313:WPP
1789:WPP
736:WPP
702:ITV
692:WPP
675:WPP
638:www
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