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packets door to door. At a price of Rs. 3 per kg, (one-third the price of leading detergents), it was an instant success. Karsanbhai branded his detergent soap, Nirma, after the name of his daughter. After three years, Karsanbhai felt confident enough to quit his job. Later he said, "The lack of any such precedent in my family made the venture fraught with failure. But farmers from North
Gujarat are known for their spirit of enterprise." Karsanbhai set up shop at a small workshop in an
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In 1990, the
Federation of Association of Small Scale Industries of India (FASII), New Delhi, awarded him the 'Udyog Ratna' award. The Gujarat Chamber of Commerce felicitated him as an 'Outstanding Industrialist of the Eighties'. He has served twice as Chairman of the Development Council for Oils,
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Karsanbhai's two sons, daughter and son-in-law are now at leading positions in the Nirma organization: Rakesh K Patel (MBA) looks after procurement and logistics, Hiren K Patel, chemical engineer and MBA, heads marketing and finance, while
Kalpesh Patel is in human resources and Healthcare Industry
211:
and then at the
Geology and Mining Department of the state Government. In 1969, Karsanbhai started selling detergent powder, manufactured and packaged in his backyard. This was an after-office business – a one-man company. Karsanbhai would cycle through the neighbourhoods selling handmade detergent
243:
After establishing its leadership in economy-priced detergents, Nirma entered the premium segment, launching toilet soaps Nirma bath and Nirma beauty soap, and premium detergent Super Nirma detergent. Ventures into shampoo and toothpaste were not as successful, but the edible salt Shudh is doing
227:
The high quality and low price of the detergent made for great value. Fuelled by housewife-friendly advertisement jingles, Nirma revolutionized the detergent market, creating an entirely new segment in the market for detergent powder. At the time, detergent and soap manufacture was dominated by
240:, priced around Rs. 13 per kg. Within a decade, Nirma was the largest selling detergent in India. Since production was labour-intensive, Nirma also became a leading employer (employing 14,000 people 2004). Made without some phosphates, Nirma was also somewhat more environment friendly.
194:
group a company with major business interests in cement, detergents, soaps and cosmetics. As of 2021, Forbes has listed his net worth at US$ 4.9 billion. He has interests in education and founded leading pharmacy college (Nirma
Institute of Pharmacy)and a leading engineering college/
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well. Nirma beauty soap is one of the leading soaps, behind
Lifebuoy and Lux. Overall Nirma has a 20% market share in soap cakes and about 35% in detergents. Nirma also has successful operations in neighbouring countries.
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Born in 1945 into a farmer family from north
Gujarat, Karsanbhai finished his BSc in Chemistry at age 21 and worked as a lab technician, first in the New Cotton Mills,
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In 2017, Karsanbhai was ranked No. 38 by Forbes magazine, for the list of India's
Richest persons ($ 3.6 billion).
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In 2019, Karsanbhai was ranked No. 30 by Forbes magazine for the list of India's richest persons ($ 3.9 billion).
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His Nirma, derived with love from the name of his daughter
Nirupama, was going to be "Sabki Pasand Nirma".
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In 2019, Karsanbhai was ranked No. 30 by Forbes magazine, for the list of India's
Richest persons.
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It was also announced on 7 June 2013 that he bought 400 million six-seater chopper. After
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education project, aimed at training and incubating entrepreneurs, was launched in 2004.
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Award for the year 2010. The award was formally conferred by the President of India Mrs
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in Ahmedabad, which grew into a leading engineering college in Gujarat. An
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in 2003, overseen by the Nirma Education and Research Foundation. The
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followed, with the entire structure being consolidated under the
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from the article and its talk page, especially if potentially
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suburb. The Nirma brand group quickly established itself in
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In 2001, Karsanbhai was awarded an honorary doctorate by
471:"Forbes India Rich List 2019 – Forbes India Magazine"
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257:Nirma University of Science and Technology
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58:about living persons that is unsourced or
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320:-based industrialist to buy a chopper.
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431:"This Year's Padma Awards announced"
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598:Udaybhansinhji Natwarsinhji Jethwa
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368:Swati Daftuar (2 November 2014).
391:"Nirma group home page: Genesis"
247:In 1995, Karsanbhai started the
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370:"...and then NIRMA stormed in"
289:Patel has been conferred with
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249:Nirma Institute of Technology
1136:People from Mehsana district
36:biography of a living person
1141:Businesspeople from Gujarat
634:Waman Dattatreya Patwardhan
280:Florida Atlantic University
154:1945 (age 78–79)
63:must be removed immediately
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316:, Karsanbhai is the third
230:multinational corporations
977:T. V. Mohandas Pai (2015)
184:Karsanbhai Khodidas Patel
888:Kailasam Raghavendra Rao
435:Ministry of Home Affairs
924:Hemendra Prasad Barooah
757:Nalli Kuppuswami Chetti
745:Kandathil Mammen Philip
515:in Trade & Industry
253:Institute of Management
960:Pratap Govindrao Pawar
710:K. M. Mammen Mappillai
592:Khailshanker Durlabhji
286:Soaps and Detergents.
271:Awards and recognition
267:(Nirlife healthcare).
50:Please help by adding
739:N. R. Narayana Murthy
551:Vithalrao Vikhe Patil
413:"Indian Billionaires"
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1076:Prahlad Rai Agarwala
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987:Keki Hormusji Gharda
876:Mecca Rafeeque Ahmed
722:Harshavardhan Neotia
610:Yelavarthy Nayudamma
186:(born 1945, Ruppur,
56:Contentious material
1156:Indian billionaires
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981:Ajaypal Singh Banga
805:R. K. Krishna Kumar
663:Kiran Mazumdar-Shaw
628:Mohanmullji Chordia
569:A. Nagappa Chettiar
232:with products like
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1005:Saurabh Srivastava
972:Mallika Srinivasan
704:Lalchand Hirachand
692:Vasantrao S. Dempo
344:"Karsanbhai Patel"
78:"Karsanbhai Patel"
16:Indian businessman
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604:Devi Sahai Jindal
437:. 25 January 2010
433:(Press release).
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834:Kapil Mohan
397:24 November
222:Maharashtra
177:Businessman
166:Nationality
1125:Categories
1094:Ryuko Hira
1064:Prem Watsa
900:Priya Paul
799:Amit Mitra
513:Padma Shri
441:25 January
330:References
291:Padma Shri
174:Occupation
119:March 2020
89:newspapers
686:B. V. Rao
374:The Hindu
318:Ahmedabad
261:Nirmalabs
214:Ahmedabad
207:, of the
205:Ahmedabad
160:, Gujarat
41:citations
858:AVS Raju
528:Atma Ram
67:libelous
218:Gujarat
103:scholar
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393:. 2004
353:11 May
348:Forbes
169:Indian
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310:Zydus
302:Adani
192:Nirma
188:Patan
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110:JSTOR
96:books
34:This
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355:2021
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