Knowledge (XXG)

Kedar Massenburg

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In 1995, he established Kedar Entertainment, originating out of his New York home, with a $ 1,700 outlay from his own pocket and consisted of a desk set, fax machine, copier, and portable phone. He became President and CEO. Involved in artist management, he directed the career of the pioneering rap
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By 1994, Massenburg was negotiating artist contracts to the tune of more than $ 1 million a year. His own salary was in six figures, and he had hired two assistants, one of them working out of a satellite office in Los Angeles. Massenburg later expanded his activities into production, music
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Massenburg wanted to start a genre that acknowledged the influence of hip-hop and of other electronics-influenced musical styles, but was a return to earlier forms.
962: 267:, "Was it worth it to spend the money to fly all those programmers in? Absolutely! We saw a substantial increase in radio airplay immediately after the show." 957: 253:. The singer's debut single "Brown Sugar" had done well at radio on Massenburg's East Coast home turf, but had failed to get crucial West Coast airplay. 967: 982: 458: 279:. Massenburg's work on behalf of Badu got him wide notice in the industry. His first move was to pass out 1,000 copies of Badu's debut single, " 952: 633: 512: 692: 547: 661: 287:. "And man, when I heard it banging out of somebody's car going down the street that same night, I knew I had something." 280: 363: 199:
After college, Massenburg spent several years in marketing positions, including two years as a district manager for
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worked with Massenburg and flew dozens of West Coast radio programmers and their dates, into New York for a
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to their first major recording contracts. He was also involved in the production of Chico Debarge's
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publishing, and publicity. Massenburg was also responsible for signing the young rapper
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He currently has 3 children: Kayla Massenburg, Eliana Massenburg and Elijah Massenburg
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performance, and for upscale dining and lodging accommodations. He later told the
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William "Kedar" Massenburg was born in 1963. Massenburg is a 1981 graduate of
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album which received high acclaim after Debarge's release from prison.
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Massenburg is the founder, president and CEO of Kedar Entertainment.
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In 1995, Kedar Entertainment signed one of its first artists:
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Star-Tribune (Minneapolis, Minnesota), January 8, 1996, p. D7
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Massenburg founded Kedar Beverages LLC in 2005, which makes
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from 1997 to 2004. Massenburg is best known for bringing
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embodied the new approach Massenburg was looking for.
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He trademarked the term " 25: 327:As an adult, he has lived on the 387:Smokey Fontaine (17 June 2009). 968:Erasmus Hall High School alumni 580:Black Enterprise, March 1, 2008 410:"Kedar Massenburg Exits Motown" 983:People from Flatbush, Brooklyn 662:The Island Def Jam Music Group 1: 590:Schram, Jamie (2009-06-18). 362:Schram, Jamie (2009-06-17). 433:Fusfed, Adam (2011-07-14). 140:(born 1963) is an American 1009: 953:African-American musicians 918:Motown singles discography 138:William "Kedar" Massenburg 926: 913:Motown albums discography 822:Natural Resources Records 657:Universal Motown Records 337:Saddle River, New Jersey 264:Minneapolis Star Tribune 185:Central State University 173:Erasmus Hall High School 167:Early life and education 42:William Henry Massenburg 784:London American Records 412:. Billboard. 2004-07-07 285:Soul Train Music Awards 183:and a 1986 graduate of 871:Three Brothers Records 693:Holland–Dozier–Holland 883:Workshop Jazz Records 808:Motown Latino Records 788:Mad Sounds Recordings 880:Wondirection Records 868:Tamla-Motown Records 703:Esther Gordy Edwards 244: 229:Freestyle Fellowship 860:Summer Camp Records 830:Ocean Front Records 741:Black Forum Records 463:Articles.philly.com 303:Kedar Beverages LLC 207:), and a year with 107:Kedar Entertainment 52:New York City, U.S. 18:Kedar Entertainment 842:Rare Earth Records 744:Check-Mate Records 550:2006-11-14 at the 317:cabernet sauvignon 177:Flatbush, Brooklyn 935: 934: 856:Stateside Records 826:Never Broke Again 816:Motown Yesteryear 792:Manticore Records 774:Hitsville Records 683:The Funk Brothers 391:. The Urban Daily 189:Wilberforce, Ohio 132: 131: 16:(Redirected from 1000: 898:Hitsville U.S.A. 891:Related articles 838:Prodigal Records 796:Mel-o-dy Records 755:Divinity Records 718:Kedar Massenburg 636: 629: 622: 613: 606: 605: 603: 602: 587: 581: 578: 572: 569: 563: 560: 554: 543: 537: 534: 528: 527: 525: 524: 515:. 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Retrieved 367: 341: 326: 306: 298: 274: 262: 248: 236: 221: 219:for a time. 213: 198: 170: 162: 146:record label 137: 136: 109:(1995–2012) 104:(1998–2004) 86:Years active 71:entrepreneur 978:1964 births 780:IPG Records 751:CTI Records 698:Berry Gordy 281:On & On 277:Erykah Badu 271:Erykah Badu 233:Erykah Badu 231:as well as 217:Stetsasonic 154:Erykah Badu 942:Categories 601:2017-02-22 596:Nypost.com 523:2014-01-24 498:2017-02-22 468:2017-02-22 459:"Archives" 444:2017-02-22 416:2017-02-22 395:2017-02-22 373:2017-02-22 368:Nypost.com 346:References 309:chardonnay 209:SmithKline 205:Pepsi Cola 203:(maker of 38:Birth name 333:Manhattan 127:Kedar.com 548:Archived 295:Neo Soul 259:D'Angelo 251:D'Angelo 245:D'Angelo 181:New York 158:neo soul 61:Neo soul 335:and in 201:PepsiCo 123:Website 79:manager 671:People 643:Motown 313:merlot 227:, and 215:group 195:Career 98:Labels 57:Genres 315:and 289:Badu 144:and 91:1995 47:Born 331:of 255:EMI 187:in 175:in 160:." 944:: 594:. 491:. 477:^ 461:. 437:. 425:^ 366:. 354:^ 339:. 319:. 311:, 225:A+ 191:. 179:, 77:, 73:, 635:e 628:t 621:v 604:. 526:. 501:. 471:. 447:. 419:. 398:. 376:. 20:)

Index

Kedar Entertainment
Neo soul
entrepreneur
music producer
manager
1995
Motown Records
Kedar Entertainment
Massenburg Media
Kedar.com
record producer
record label
Motown Records
Erykah Badu
neo soul
Erasmus Hall High School
Flatbush, Brooklyn
New York
Central State University
Wilberforce, Ohio
PepsiCo
Pepsi Cola
SmithKline
Stetsasonic
A+
Freestyle Fellowship
Erykah Badu
Long Time No See
D'Angelo
EMI

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