143:
Weed worked as an engineer after graduating university before joining
Unilever in 1983 as a marketer. During his career at Unilever, he has been chairman of Lever Fabergé and chairman of Unilever Export. He has worked for Unilever in the UK, France, the United States, both in global and regional
166:
and technologies within
Unilever. He championed the 3Vs of Viewability, Verification and Value across the industry. He is committed to tackling stereotypes – gender and beyond – in advertising through Unilever's #Unstereotype initiative. As a part of this initiative, he architected the
144:
roles across general management and marketing. In 2012 he was global head of Home Care & Hygiene. As
Unilever's Chief Marketing and Communications Officer, Weed sat on Unilever's executive board with the Marketing, Communications and Sustainable Business teams reporting to him.
151:
plan". This plan sought to grow
Unilever, reduce its environmental footprint, and increase its social impact. He also dissolved Unilever's corporate social responsibility department and integrated
193:
Outside
Unilever, Weed worked as the president of the Advertising Association, a fellow of The Marketing Society, of which he was president from 2003 to 2006. He was a non-executive director of
186:
readers. He was also voted Global
Marketer of the Year 2017 by the World Federation of Advertisers. Additionally, Weed was named the World's Most Influential CMO in 2017 and 2018 by
985:
716:
278:
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960:
190:. In 2018, Weed also received The Drum's Lifetime Achievement Award and featured in the Top 50 Financial Times HERoes list as a Champion of Women in Business.
224:
103:
27:
860:
665:
885:
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513:"Unstereotype Alliance celebrates its first anniversary and launches new report 'Unstereotype: Beyond Gender. The Invisible Stereotypes'"
257:
403:
512:
975:
970:
487:
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640:
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324:
563:
182:'s second most influential writer on the platform in the UK. In 2017, he was voted as the Marketers' Marketer of the Year by
132:
461:
175:, and united 24 companies in an effort to remove the portrayal of unhelpful stereotypes from their advertising by 2020.
213:
116:
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about the global issue of climate change and argued that sustainability and economic growth can go hand-in-hand.
965:
666:"Unilever's chief marketing & comms officer, Keith Weed to receive The Drum's Lifetime Achievement Award"
128:
112:
71:
61:
717:"Advertising Association names Unilever chief marketing and communications officer Keith Weed as President"
248:
He is also currently chairman of
Business in the Community International, a board of trustees director for
980:
352:
751:
242:
228:
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889:
147:
As CMCO, Weed pioneered new ways of integrating sustainability in business and led the creation of a "
990:
163:
690:
820:
152:
148:
815:
730:
776:
115:, a role he held from 2010 to 2019. In 2020, Weed was appointed President and Chairman of the
790:
119:. In addition to this, he currently holds various trustee and non-executive director roles.
861:"Keith Weed urges marketers to stick by diverse ads but 65% fear they're getting it 'wrong'"
385:
235:
297:"Market Leader Interview – Keith Weed, Chief Marketing and Communication Officer, Unilever"
310:
279:"Unilever Promotes Veteran Marketer Conny Braams To Chief Digital And Marketing Officer"
735:
217:
40:
954:
194:
588:
564:"Liveryman Keith Weed honoured as Marketers' Marketer in Campaign's Power 100"
404:"A new type of CSR: Why I disbanded Unilever's CSR department, in a nutshell"
338:
911:
835:
179:
172:
156:
108:
75:
253:
936:
206:
51:
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Weed obtained a
Bachelor of Engineering with First Class Honours from
187:
368:"Harvard Business Review - Reinventing the Chief Marketing Officer"
353:"CMO Profile: Keith Weed Managing Marketing Strategy for Unilever"
539:"LinkedIn Top Voices 2016: The 15 must-know writers in the U.K."
437:"Unilever's Keith Weed to put price on trust for tech giants"
231:
list for services to the advertising and marketing industry.
131:
in 1983. In 2012 he was awarded an
Honorary Doctorate from
256:., a trustee of Grange Park Opera and is a fellow of the
241:
In 2022 he was appointed Chair of the UK Chapter of the
488:"Unilever vows to drop sexist stereotypes from its ads"
462:"Influencer marketing fraud – how big a problem is it?"
205:
In 2019, Weed took up a non-executive director role at
155:
throughout
Unilever's business. In 2014, Weed gave a
325:"Unilever creates Lever Faberge in UK consolidation"
212:
In 2020, he was named President and Chairman of the
89:
81:
67:
57:
47:
35:
21:
731:"Keith Weed, Unilever NV: Profile & Biography"
171:. Weed co-created this alliance with the help of
986:Commanders of the Order of the British Empire
8:
752:"WWP - WWP appoints Keith Weed to the board"
225:Commander of the Order of the British Empire
824:(Supplement). 31 December 2020. p. N9.
423:"The power of transformative collaboration"
162:Weed also directed advances in digital and
85:Chief Marketing and Communications Officer
18:
562:Garland Worthington, Sue (9 March 2007).
836:"The Trust Board | The Leverhulme Trust"
691:"HERoes: champions of women in business"
641:"The World's Most Influential CMOs 2018"
615:"The World's Most Influential CMOs 2017"
269:
961:Alumni of the University of Liverpool
386:"Our strategy for sustainable growth"
7:
339:"Keith Weed - World Economic Forum"
234:In 2021 he became a trustee of the
135:for his contributions to business.
750:Capes, Marie (18 September 2019).
589:"Global Marketer of the Year 2018"
14:
258:Institute of Mechanical Engineers
501:– via www.theguardian.com.
366:Morse, Gardiner (21 July 2014).
886:"BITC Our Board and Governance"
390:Unilever global company website
1:
486:Sweney, Mark (22 June 2016).
220:as a non-executive director.
133:Southampton Solent University
421:Weed, Keith (30 July 2018).
100:Keith Charles Frederick Weed
214:Royal Horticultural Society
117:Royal Horticultural Society
16:British marketing executive
1007:
795:www.about.sainsburys.co.uk
252:, a board director of the
250:Business in the Community
976:Chief marketing officers
971:British marketing people
425:– via www.ted.com.
216:and joined the board of
195:Sun Products Corporation
178:In 2016, Weed was named
372:Harvard Business Review
441:www.campaignlive.co.uk
243:Unstereotype Alliance
229:2021 New Year Honours
169:Unstereotype Alliance
840:www.leverhulme.ac.uk
311:"Honorary graduates"
164:influencer marketing
129:Liverpool University
62:Liverpool University
756:WPP company website
697:. 20 September 2018
299:. 28 February 2022.
223:Weed was appointed
197:from 2008 to 2016.
821:The London Gazette
613:Rooney, Jennifer.
153:sustainable growth
149:sustainable living
941:Grange Park Opera
568:www.Marketors.org
201:Current positions
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888:. Archived from
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791:"Our management"
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355:. 24 March 2012.
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236:Leverhulme Trust
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966:Unilever people
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639:Rooney, Jenny.
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107:(born 1961) is
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58:Alma mater
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892:on 22 May 2017
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736:Bloomberg News
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519:. 20 June 2018
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777:"RHS Council"
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227:(CBE) in the
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894:. Retrieved
890:the original
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492:The Guardian
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991:1961 births
816:"No. 63218"
218:Sainsbury's
48:Nationality
955:Categories
870:7 December
845:4 February
800:7 November
761:7 November
264:References
111:'s former
68:Occupation
23:Keith Weed
123:Education
93:2010–2019
865:The Drum
670:The Drum
517:UN Women
466:The Drum
184:Campaign
180:LinkedIn
173:UN Women
157:TED Talk
109:Unilever
76:Unilever
937:"Staff"
921:13 July
912:"Effie"
624:13 July
573:13 July
207:WPP plc
52:English
896:18 May
779:. RHS.
645:Forbes
619:Forbes
283:Forbes
254:Effies
188:Forbes
139:Career
701:9 May
675:9 May
650:9 May
598:9 May
547:9 May
523:9 May
497:9 May
471:9 May
446:9 May
82:Title
923:2017
898:2017
872:2023
847:2024
802:2023
763:2023
703:2019
677:2019
652:2019
626:2017
600:2019
575:2017
549:2019
525:2019
499:2019
473:2019
448:2019
113:CMCO
90:Term
72:CMCO
36:Born
593:WFA
104:CBE
74:of
28:CBE
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