Knowledge

Unstereotype Alliance

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Unstereotype Alliance provides guidelines and tools to avoid gender stereotypes in advertisements. It released its first report "Beyond Gender 2: The Impact of Intersectionality in Advertising" in October 2021.
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Gutmann, Bernadette; Jha, Shreyasi; O’Doherty, Emer; Banerji, Ranjavati (2022-03-02).
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Unstereotype Alliance was founded in June 2017, led by UN Women and
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with other multinational companies. Its initial sponsors included
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in advertisement staff. It has national chapters in
266:"All you need to know to unstereotype advertising" 8: 81:Unstereotype" campaign started by Unilever. 241:"Unilever Aims to Eradicate Stereotypes" 99: 77:and Unilever. It was preceded by the " 7: 22:is a coalition of companies in the 14: 289:Business and Human Rights Journal 108:"About the Unstereotype Alliance" 30:in advertisements and enhancing 1: 164:O’Reilly, Lara (2019-01-28). 360:www.unstereotypealliance.org 270:www.unstereotypealliance.org 215:Cristina Aced (2022-03-08). 151:www.unstereotypealliance.org 417: 401:Gender-related stereotypes 396:Advertising organizations 26:that focuses on reducing 112:unstereotypealliance.org 202:UN Women – Headquarters 16:Coalition of companies 75:Johnson & Johnson 20:Unstereotype Alliance 52:United Arab Emirates 24:advertising industry 301:10.1017/bhj.2021.48 170:Wall Street Journal 147:"National Chapters" 408: 382: 381: 379:Official website 364: 363: 352: 346: 345: 343: 342: 327: 321: 320: 280: 274: 273: 262: 256: 255: 253: 252: 237: 231: 230: 228: 227: 212: 206: 205: 194: 188: 187: 185: 184: 161: 155: 154: 143: 137: 136: 130: 122: 116: 115: 104: 416: 415: 411: 410: 409: 407: 406: 405: 386: 385: 377: 376: 373: 368: 367: 354: 353: 349: 340: 338: 329: 328: 324: 282: 281: 277: 264: 263: 259: 250: 248: 239: 238: 234: 225: 223: 214: 213: 209: 196: 195: 191: 182: 180: 163: 162: 158: 145: 144: 140: 128: 124: 123: 119: 106: 105: 101: 96: 87: 32:gender equality 17: 12: 11: 5: 414: 412: 404: 403: 398: 388: 387: 384: 383: 372: 371:External links 369: 366: 365: 347: 322: 295:(1): 157–162. 275: 257: 232: 207: 189: 156: 138: 117: 98: 97: 95: 92: 86: 83: 56:United Kingdom 15: 13: 10: 9: 6: 4: 3: 2: 413: 402: 399: 397: 394: 393: 391: 380: 375: 374: 370: 361: 357: 351: 348: 336: 332: 326: 323: 318: 314: 310: 306: 302: 298: 294: 290: 286: 279: 276: 271: 267: 261: 258: 246: 242: 236: 233: 222: 218: 211: 208: 203: 199: 193: 190: 179: 175: 171: 167: 160: 157: 152: 148: 142: 139: 134: 127: 121: 118: 113: 109: 103: 100: 93: 91: 84: 82: 80: 76: 72: 68: 64: 59: 57: 53: 49: 45: 41: 37: 33: 29: 25: 21: 359: 350: 339:. Retrieved 337:. 2021-10-12 334: 325: 292: 288: 278: 269: 260: 249:. Retrieved 247:. 2017-10-03 244: 235: 224:. Retrieved 220: 210: 201: 192: 181:. Retrieved 169: 159: 150: 141: 132: 120: 111: 102: 88: 60: 44:South Africa 19: 18: 133:unwomen.org 28:stereotypes 390:Categories 341:2022-04-16 251:2022-04-16 226:2022-04-16 183:2022-04-16 94:References 85:Activities 335:ipsos.com 317:247195738 309:2057-0198 245:CMO TODAY 178:0099-9660 71:AT&T 63:Unilever 54:and the 221:UPF-BSM 67:P&G 315:  307:  176:  50:, the 48:Turkey 36:Brazil 313:S2CID 129:(PDF) 40:Japan 305:ISSN 174:ISSN 297:doi 392:: 358:. 333:. 311:. 303:. 291:. 287:. 268:. 243:. 219:. 200:. 172:. 168:. 149:. 131:. 110:. 73:, 69:, 58:. 46:, 42:, 38:, 362:. 344:. 319:. 299:: 293:7 272:. 254:. 229:. 204:. 186:. 153:. 135:. 114:. 79:#

Index

advertising industry
stereotypes
gender equality
Brazil
Japan
South Africa
Turkey
United Arab Emirates
United Kingdom
Unilever
P&G
AT&T
Johnson & Johnson
#
"About the Unstereotype Alliance"
"Are you ready for change? Gender equality attitudes study 2019, page 62"
"National Chapters"
"Some Marketers Moving Away From Dated Gender Targeting, Study Shows"
ISSN
0099-9660
"Press Release: In Cannes, UN Women Executive Director calls on members of global industry to eliminate gender stereotypes in advertising"
"Bye-bye stereotypes: why brands shouldn't communicate to women"
"Unilever Aims to Eradicate Stereotypes"
"All you need to know to unstereotype advertising"
"Selling Stereotypes: Reviewing the Impact of Business Advertisements on Gender Norms and Socialization"
doi
10.1017/bhj.2021.48
ISSN
2057-0198
S2CID

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