207:(THR). In May 1972, in announcing the new awards, Wilkerson Miles outlined the awards' mission statement: "The Hollywood Reporter proposes to honor an unsung group of artists, the talented men and women responsible for the conception and creation of the two-dimensional graphics which sell motion pictures and television programs." The first ceremony was held in the backyard of Wilkerson Miles' home, with less than 100 people.
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400:, and an award was introduced for "best campaign," given to the studio or distributor that implements the most successful marketing strategy. In 2010, the ceremony moved downtown to a former Roman Catholic cathedral, and a new overall award for
267:(renamed "Asian" in 1987 and "Far Eastern" in 1988) poster groups; in 1980, a Latin American category was added in 1980; and in 1992, the geographic divisions were finally dropped. In 1975, the first poster advertising a television program—
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By 1993, the process was updated so that judging would be done by a panel drawn exclusively from within the marketing industry. That year's panel included 35 preliminary and 12 final judges, a total that would grow to over 300 by 2006.
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During the first decade of the Key Art Awards, judging was done by a small panel of participants, mostly art academics and museum representatives (such as James Soudon, dean of the
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and retrospective campaigns. In 1980, an "Electronic
Exhibition" category was added to recognize film ads on radio and television. In 1986, the program began formal recognition of
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sweeping
Hollywood, along with an award for video packaging the following year. In 1990, the program's 19th edition, the ceremony was moved to the headquarters of the
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A Visionary Award was introduced in 2007, recognizing filmmakers whose work inspires film marketers. That year, the ceremony was held at the
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was another notable jury member, having served from 1986 to 1989, and became the first Key Art lifetime achievement honoree in 1991.
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The establishment of the Key Art Awards was preceded by significant changes in the world of film promotion. During the late 1960s,
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218:". The first six Award finalists were revealed on the front page of the July 17, 1972, edition of THR. Four posters by
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to establish the Key Art Awards
Collection, in which the permanent records associated with the Awards would be held.
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The program's "Lifetime
Achievement Award" was introduced in 1991, with its first recipient being designer
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staff members and designers also participated. From 1977 to 1990, a key player in the judging process was
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In 2011, a new award trophy was created in the form of a moveable golden searchlight by the New York firm
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print and audiovisual categories were added in 2004, as well as special-recognition sections for trailer
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from 1972 as the "Key Art Awards", which recognized creative achievements in the industry of
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In 1989, the program added a "Video Point of Sale" category in response to the advent of
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632:"Clio Entertainment Awards Ensure Marketing's "Unsung Heroes" Their Moment in the Sun"
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The awards were later maintained and advanced by THR editor-in-chief and publisher
445:, the Clio Entertainment Awards ceremony returned in 2021, where voiceover artist
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in Los
Angeles, where it would remain for 9 years. The ceremony then moved to the
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soon began to emerge to service the studios, eventually making their way to
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that recognizes "excellence in marketing and communications" across the
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157:). They were incorporated into the Clio Awards in 2014 and renamed the
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In 1973, the program added an international poster category, with "
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In its first year, the awards program honored only North
American
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In 1978, a "Special
Programming" category was added to recognize
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194:, where an industry of dozens of companies became established.
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By 1977, and for a decade after, the ceremony was held at the
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259:" as its first winner; in 1976, the section was split into
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The program would go on to be renamed in 2017 to the
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The Key Art Awards were founded in 1971 by publisher
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345:In 1999, an Internet category was introduced, with
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419:In 2014, the Key Art Awards were acquired by the
313:became the first to win in the trailer category.
590:"Clio Key Art Awards Renamed Clio Entertainment"
151:and other promotional materials (hence the name
449:received an honorary Clio Entertainment Award.
182:, with trailers distributed to theaters by the
41:excellence in marketing and communications in
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8:
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303:. Among nine nominated trailers that year,
178:operations were based at studio offices in
45:, TV, music, gaming, and live entertainment
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706:"'Sin City' place to be at Key Art Awards"
389:trailer as the best of the past 35 years.
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278:California Museum of Science and Industry
250:", with the latter taking the top prize.
137:The awards were originally presented by
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161:, prior to reaching its current title.
377:In 2005, industry professionals voted
396:. In 2008, the event was held at the
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441:Being postponed in 2020 due to the
704:Siegel, Tatiana (9 October 2006).
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588:Washington, Arlene (2017-04-03).
479:executive Robert Selig. Designer
27:American marketing awards program
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469:art department faculty member).
372:UCLA Film and Television Archive
630:Chagollan, Steve (2021-12-13).
355:(1998) being the first winner.
222:were among the six finalists: "
1:
780:"Clio Entertainment Winners"
370:In 2002, THR partnered with
730:"Key Art Awards Collection"
672:McKim, S. V. (2008-05-05).
238:". The remaining two were "
96:; 53 years ago
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329:Directors Guild of America
126:) is an awards program by
436:Clio Entertainment Awards
120:Clio Entertainment Awards
33:Clio Entertainment Awards
380:The Silence of the Lambs
256:La Bataille d’Angleterre
1122:Promotional merchandise
1102:Out-of-home advertising
930:Account-based marketing
427:, now returning to the
236:There Was a Crooked Man
184:National Screen Service
1178:The Hollywood Reporter
710:The Hollywood Reporter
678:The Hollywood Reporter
636:The Hollywood Reporter
594:The Hollywood Reporter
473:The Hollywood Reporter
255:
204:The Hollywood Reporter
140:The Hollywood Reporter
132:entertainment industry
67:The Hollywood Reporter
1117:Product demonstration
971:Corporate anniversary
755:"Theatrical: Key Art"
335:(now Dolby Theatre).
310:The Jewel of the Nile
199:Tichi Wilkerson Miles
1168:American film awards
1132:Visual merchandising
1052:Behavioral targeting
954:Promotional contents
562:"Clio Entertainment"
402:integrated marketing
282:downtown Los Angeles
1077:In-game advertising
1067:Display advertising
527:Key Art Awards 2006
425:Clio Key Art Awards
159:Clio Key Art Awards
1173:Advertising awards
1097:Online advertising
1087:Native advertising
1082:Mobile advertising
1031:Sex in advertising
885:Corporate identity
519:Visual arts portal
459:Otis Art Institute
415:Clio Entertainment
248:Johnny Got His Gun
224:A Clockwork Orange
188:marketing agencies
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1149:
1045:Promotional media
1036:Underwriting spot
1011:Product placement
991:On-hold messaging
981:Loyalty marketing
940:Product marketing
935:Digital marketing
443:COVID-19 pandemic
352:The Mask of Zorro
318:Robert J. Dowling
295:work, as well as
232:The Night Visitor
116:
115:
16:(Redirected from
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1057:Brand ambassador
996:Personal selling
986:Mobile marketing
976:Direct marketing
945:Social marketing
875:Brand management
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674:"Lasting images"
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361:motion graphics
349:'s website for
305:Michael Shapiro
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409:Society Awards
394:Beverly Hilton
186:. Independent
176:film-marketing
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170:Key Art Awards
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145:film promotion
124:Key Art Awards
122:(formerly the
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109:First awarded
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1062:Broadcasting
920:Segmentation
845:Distribution
838:Key concepts
787:. Retrieved
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763:. Retrieved
761:. 2019-04-05
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737:. Retrieved
734:UCLA Library
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713:. Retrieved
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597:. Retrieved
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569:. Retrieved
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423:and renamed
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212:film posters
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60:Presented by
1163:Clio Awards
1127:Publication
961:Advertising
880:Co-creation
739:23 December
532:Clio Awards
505:Film portal
421:Clio Awards
386:The Shining
383:poster and
365:copywriting
228:Dorian Gray
192:Los Angeles
91:Established
73:Clio Awards
69:(1972-2014)
54:Los Angeles
38:Awarded for
1157:Categories
1137:Web banner
1016:Propaganda
905:Management
865:Activation
789:2021-10-25
765:2021-10-25
715:2021-10-25
683:2022-03-27
641:2022-03-27
599:2022-03-27
571:2022-03-27
543:References
463:Jan Stussy
357:Co-branded
325:home video
301:billboards
242:" and the
147:, such as
1092:New media
1021:Publicity
910:Promotion
890:Dominance
831:Marketing
481:Saul Bass
340:Saul Bass
244:one-sheet
220:Bill Gold
1112:Printing
1001:Premiums
966:Branding
925:Strategy
915:Research
491:See also
447:Tom Kane
297:standees
265:Oriental
261:European
234:", and "
180:New York
50:Location
860:Service
850:Pricing
293:trailer
270:M*A*S*H
216:key art
165:History
154:key art
149:posters
99: (
1006:Prizes
900:Ethics
855:Retail
461:, and
784:Clios
759:Clios
566:Clios
246:for "
240:Kotch
741:2020
467:UCLA
453:Jury
363:and
347:Sony
299:and
263:and
230:", "
226:", "
128:Clio
118:The
112:1972
101:1971
94:1971
43:film
280:in
201:of
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103:)
20:)
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