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in place by studs on the top. The bricks also later featured slits on their side that allowed panel-like doors, windows or cards to be inserted. Page patented the basic design, a 2 Ć 4 studded brick, in 1947. This was later followed by patents for the side slits (1949) and the baseplate (1952), designs featured in exhibits at the
181:, Surrey. Originally, Page imported wooden toys from Russia, but later began to introduce his own designs. Page had become increasingly unhappy using wood as a material for children's toys and was an early advocate of plastics as a safe and hygienic alternative. In 1936, he began manufacturing Kiddicraft āSensibleā toys using new
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British LEGO Ltd. was set up in late 1959 and the first sets were sold the following year, three years following Page's death. LEGO eventually acquired the residual rights to the
Kiddicraft brick designs from Page's descendants in 1981 ahead of legal suits it filed against other plastic building toys
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from 1918 to 1923, where he began to display his entrepreneurial skills. Interested in photography, he set up a business developing photos for the other students. After his formal education he worked in the timber trade, like his father, for several years and in 1929 married Norah Harris, a long-time
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Post WWII, Page designed and produced the
Kiddicraft Self-Locking Building Bricks, that have been described as the "original LEGO". Kiddicraft released a series of building sets that LEGO copied in both style and content. Kiddicraft's Self-Binding Bricks could be stacked on each other and were held
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became aware of the
Kiddicraft brick after examining a sample, and possibly drawings, given to them by the British supplier of the first injection moulding machine they had purchased. Realising their potential, Ole copied the Kiddicraft brick and in 1949 marketed his own version, The Automatic
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brick in 1953. LEGO acknowledges
Kiddicraft as the origin of the plastic bricks on their history website, and further claims that when contacted by LEGO in the late 1950s, Kiddicraft gave no objection to the Danish company manufacturing the bricks; Lego eventually purchased the rights to the
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After founding
Kiddicraft, Page spent several years studying early childhood play. He conducted research by spending time playing with children in various nursery schools to find out their interests. This research culminated in 1938 in the publication of his book titled
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Troubled by pressures on the business and fearing a collapse of his company, Page died by suicide on 24 June 1957. In 1987, his widow stated, "He died before Lego brought out the product in
Britain. He didn't know about it."
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technology and in 1937 these were sold under the Bri-Plax brand forming a new company, British
Plastic Toys Ltd. Among them was an Interlocking Building Cube, for which he received a British patent in 1940.
141:, England. He was the first child of Samuel Fisher and Lillian Maude Page. As a child he made his own wooden toys and invented games supported by his father who worked in the lumber trade.
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Michael M. Patte and John A. Sutterby (eds.) Celebrating 40 Years of Play
Research: Connecting Our Past, Present, and Future, Volume 13, Hamilton Books UK 2016
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Page was recognised as an innovator in child education and toy design in 2007 with a
Lifetime Achievement Award from the British Toy and Hobby Association.
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Kiddicraft bricks and trademark from the descendants of Hilary Fisher Page in 1981. The company later added tubular shapes under most bricks to aid grip.
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The
Kiddicraft Self-Locking Building Brick sets were first marketed in 1947. As a promotion Page and his family built large display models for the 1947
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Maaike Lauwaert, Playing outside the box ā on LEGO toys and the changing world of construction play, History and Technology, Volume 24, 221-237, 2008
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friend of the family. The couple's only daughter was born in 1932. Together with his second wife Oreline he adopted twin girls in 1946.
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125:(20 August 1904 ā 24 June 1957) was an English toy maker and inventor of Self-Locking Building Bricks, the predecessor of
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Walsh, Tim, Timeless Toys: Classic Toys and the Playmakers Who Created Them, Andrews McMeel Publishing, 2005
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Page, Hilary Fisher. Playtime in the First Five Years. Second edition. London: Allen & Unwin, 1953.
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Christiansen, Godtfred. "Improvements Relating to Toy Building Sets" UK patent GB 866557. 26 Apr 1961
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Rodney P. Carlisle (ed.) Encyclopedia of Play in Today's Society, Volume 1, SAGE Publications 2009
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business in 1932. The partners opened a small toy shop called Kiddicraft on Godstone Road in
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469:"Self-Locking Building Bricks, Set No.1 (Kiddicraft) - The Brighton Toy and Model Index"
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Page, Hilary. āImprovements in Toy Building Blocksā UK patent 529,580. 17 Apr 1940.
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Pageās twin daughters play with a set of Kiddicraft K 263 Building Blocks
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in London lists the bricks among the "must-have toys" of the 1940s.
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658:"Absolute rip-off: The billion-dollar empires built on lies"
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Page, along with several partners, decided to go into the
340:(2008). In: hilarypagetoys.com, access date 14 July 2020.
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Hilary "Harry" Fisher Page was born on 20 August 1904 in
521:"Must Have Toys 1940s - V&A Museum of Childhood"
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129:bricks. He founded the Kiddicraft toy company.
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607:"Week 33: Playtime in the First Five Years"
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565:"Lego History - Automatic Binding Bricks"
684:"Hilary Page Lifetime Achievement Award"
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208:Victoria and Albert Museum of Childhood
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108:Inventing Self-Locking Building Bricks
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527:. Victoria and Albert Museum, London
161:Bri-Plax Interlocking Building Cubes
337:Hilary Fisher Page & Kiddicraft
283:"Hilary Fisher Page and Kiddicraft"
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427:Mimoso, JoĆ£o (12 February 2010).
473:The Brighton Toy and Model Index
246:Playtime in the First Five Years
682:Lee Davies (21 February 2015).
475:. Brighton Toy and Model Museum
355:The Plastics Historical Society
226:Binding Brick, that became the
190:The Self-Locking Building Brick
741:Suicides in the United Kingdom
429:"Kiddicraft, LEGO before LEGO"
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656:Chung, Frank (12 July 2018).
197:Brighton Toy and Model Museum
632:"History - Hilary Page Toys"
351:"Hilary Page and Kiddicraft"
525:V&A Museum of Childhood
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582:"Automatic Binding Bricks"
334:Jim Hughes, Chas Saunter:
416:10.1080/07341510801900300
235:made by Tyco and others.
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611:Robert Menzies Institute
731:People from Sanderstead
496:"Twins and Skyscrapers"
169:Kiddicraft plastic toys
636:www.hilarypagetoys.com
261:Posthumous recognition
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219:Ole Kirk Christiansen
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144:Page was educated at
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183:injection moulding
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55:Hilary Fisher Page
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82:(1957-06-24)
80:24 June 1957
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721:1957 deaths
716:1904 births
467:BTMM Eric.
214:LEGO's copy
139:Sanderstead
123:Fisher Page
69:Sanderstead
36:Hilary Page
710:Categories
641:28 January
531:11 October
505:11 October
479:11 October
438:11 October
360:11 October
317:11 October
269:References
153:Kiddicraft
133:Early life
97:Occupation
61:1904-08-20
18:Kiddicraft
667:6 October
662:NZ Herald
616:7 October
287:OrnaVerum
100:Toy maker
71:, England
223:Godtfred
591:7 April
292:22 May
179:Purley
115:Hilary
252:Death
119:Harry
92:Harry
669:2022
643:2019
618:2022
593:2021
533:2018
507:2018
481:2018
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362:2018
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294:2020
228:Lego
127:Lego
77:Died
51:Born
412:doi
175:toy
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