461:
the effectiveness of the ad; it was one of KOOL's highest scoring ads and was used again in 1972. KOOL received over 18,000 orders for "Sea Sharks" in 1971. A POP test was conducted in 1971 comparing the "Sea Snark" floor display with a non-liquidator KOOL display. Stores using the ordinary display failed to increase sales enough to justify the $ 6.00 store payment. KOOL sales re "Sea Snark" display rose enough to more than cover the display payment and cost. KOOL's Sea Snark promotion was repeated in 1972, adding option payment through charge cards. 1975: The Sea Snark offer was repeated in a self-liquidator campaign for $ 139. The Snark/Kool campaign won a national POPI award (given by the Point of
Purchase Institute) as the most creative and inventive ad of 1971. The Kool Snark promotion was repeated in 1972, adding option payment through charge cards—and again in 1975 for $ 139.
2251:
1591:
1884:
2263:
1603:
231:
27:
460:
Also in 1971, KOOL initiated a self-liquidator campaign whereby consumers were given the opportunity to purchase an 11-foot sailboat with carried Kool logo and usually sold for $ 120. Consumers could purchase a "Sea Snark" for $ 88 and one KOOL canon and flap. The purpose of the offer was to increase
195:
Growing public concern about the health risks associated with smoking prompted Brown and
Williamson responded to release filtered varieties of Kool: an 85-millimeter "king-sized" version in the 1960s, followed by a 100-millimeter or "long" version in the 1970s. The 1980s saw the introduction of Kool
426:
In 2023, ITG Brands introduced four new non-menthols to prepare for a possible flavored tobacco ban by the FDA and to expand their sales to states that already have a ban in place. The green and blue boxes look identical to the menthol version to appeal to smokers who are used to the brand.
276:
with the Kool logo on the sail—for $ 88 (later $ 99) along with one Kool carton flap—including delivery. The sailboats retailed at the time for $ 120. As one of Kool's highest scoring ads, the company received over 18,000 orders for "Sea Snarks" in 1971.
238:
Kool cigarette advertising began with the character of "Willie" the penguin, who was portrayed as several different professions, among which were a doctor, a soldier and a chef. In the early 1950s, the company placed a number of
207:, making Kool a Reynolds brand. The iconic green and white pack, virtually unchanged for some seventy years, was overhauled, and the original unfiltered Kool cigarette was discontinued. These changes did little to boost sales.
250:
In the early 1960s, the image of the cartoon penguin was no longer used, and Kool instead began marketing their cigarettes by linking the taste of menthol to outdoor scenes portraying water or snow.
173:
70-millimeter "regular" menthol cigarette, with a package featuring "a
Penguin with its beak raised and its heavy wings raised in a sort of mid-flourish." In 1933, the brand was renamed
1087:
593:
1641:
836:
288:
or an actor, playing a saxophone. Also, Kool was notoriously targeted to
African-Americans, as were many menthol cigarettes. In 1975, Kool held a sweepstakes with a
258:
featured in Kool's advertisement at this time, as the female smoker whose day was improved by a passer-by who changed her car's flat tire. This was decades before
2225:
541:
770:
1150:
582:
583:"Advertising Created & Continues to Drive the Menthol Tobacco Market: Methods Used by the Industry to Target Youth, Women, & Black Americans"
1892:
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320:
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913:
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581:
Jackler, RK; Ramamurthi, D; Willet, J; Chau, C; Muoneke, M; Zeng, A; Chang, E; Bahk, JR; Ramakrishnan, A (3 October 2022).
860:
832:
689:
640:
204:
927:
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1312:
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510:
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219:
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61:
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1413:
736:
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2012:
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1992:
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693:
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1997:
1840:
1373:
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1327:
1307:
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289:
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114:
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559:
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197:
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2007:
1927:
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324:
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1947:
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1302:
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signs at entrance doors reading "Come in... it's Kool inside", indicating that the space was
211:
142:
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2027:
2017:
1982:
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exposed Brown and
Williamson's deliberate lacing of their tobacco with harmful substances.
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185:
47:
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1972:
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1292:
273:
262:
2283:
1820:
1681:
977:
873:
340:
281:
259:
73:
399:. The Estonian Patent Office denied permission for the Kool trademark to be used in
2231:
2022:
1569:
1484:
636:
251:
1932:
1715:
2244:
Integrated into other
British American Tobacco subsidiaries or business entities.
1065:
808:
784:
529:
1739:
384:
1767:
1731:
1573:
1489:
1454:
1337:
269:
146:
57:
818:
794:
1434:
1383:
1237:
396:
372:
308:
37:
1860:
1619:
537:
511:"The African Americanization of menthol cigarette use in the United States"
2067:
1937:
1494:
1459:
1227:
1212:
888:"Detroiters' loyalty to Kool cigarettes in '70s frustrated Philip Morris"
368:
348:
328:
285:
295:
At one time also Kool sponsored a hot-air balloon, which went on tours.
153:. Kool cigarettes sold outside of the United States are manufactured by
2032:
1855:
1479:
1242:
400:
376:
360:
356:
352:
230:
268:
In 1971, Kool initiated an advertising campaign where consumers could
26:
1277:
380:
344:
481:
323:
passed, Kool cigarettes could not be displayed on the cars for the
280:
During the 1970s and 1980s, Kool sponsored jazz festivals and many
196:
lights and a loss of market share to other menthol brands, such as
2107:
1449:
1282:
1128:
1002:
392:
388:
364:
240:
229:
685:
611:"Why Big Tobacco Targeted Blacks With Ads for Menthol Cigarettes"
592:. Stanford Research in the Impact of Tobacco Advertising: 32–43.
415:
Kool is available in the following styles in the United States:
1623:
1132:
180:
Kool enjoyed continued success through the 1950s, with a 1953
953:"CHAMPCAR/CART: Dario Franchitti renews with Team Kool Green"
422:
Blue - Filter Kings & Super Longs (100s) (formerly Milds)
419:
Green - Filter Kings & Super Longs (formerly Full Flavor)
1124:
Gallery of classic graphic design featuring Kool cigarettes
662:"It's official: $ 27.4B Reynolds-Lorillard merger complete"
789:. Nielsen Business Media, Inc. 1 August 1953. p. 82.
1116:
431:
Green Non-Menthol - Filter Kings & Super Longs (100s)
125:
835:. Brandhot.de / Hot Brands, Cool Ads. 14 February 2009.
434:
Blue Non-Menthol - Filter Kings & Super Longs (100s)
177:, though it retained the as-yet unnamed penguin mascot.
444:
Previously, Kool XL, a wider cigarette, was available.
1572:, a 50:50 joint venture between Imperial Tobacco and
833:"Kool Asks: Is Your Menthol Cigarette Tasting Flat?"
327:'s Indianapolis 500, and the logo was replaced with
2217:
2171:
2131:
1900:
1891:
1811:
1758:
1751:
1664:
1657:
1539:
1503:
1472:
1427:
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1166:
813:. New York Media, LLC. June 26, 1995. p. 118.
120:
110:
97:
79:
69:
53:
43:
33:
1058:"A Review of Cigarette Marketing in Canada - kool"
440:Luxe Non-Menthol Smooth - Filter Kings & 100s
928:"CHAMPCAR/CART: Team Kool Green gets new colors"
437:Luxe Non-Menthol Bold - Filter Kings & 100s
2226:British Columbia v Imperial Tobacco Canada Ltd
504:
502:
1635:
1144:
8:
737:"Kool Collectible Tobacco Cigarettes - eBay"
203:In 2003, Brown and Williamson purchased the
19:
1897:
1755:
1661:
1642:
1628:
1620:
1172:
1151:
1137:
1129:
18:
856:
854:
473:
453:
403:because the name means "school" in the
339:Kool cigarettes are mainly sold in the
547:from the original on 14 November 2020.
509:Gardiner, Phillip S. (February 2004).
145:, currently owned and manufactured by
839:from the original on October 15, 2014
599:from the original on 11 October 2022.
343:, but also were or still are sold in
7:
2262:
1602:
696:from the original on April 15, 2015.
16:American brand of menthol cigarettes
769:. Diamond Comics Distributors Inc.
763:"From the Scoop: Millie and Willie"
321:Tobacco Master Settlement Agreement
184:survey showing that two percent of
773:from the original on 20 June 2023.
570:from the original on 20 June 2023.
14:
2261:
2250:
2249:
1882:
1601:
1590:
1589:
218:brought the Kool brand into the
25:
1583:formerly, "Commonwealth Brands"
518:Nicotine & Tobacco Research
978:"BrandKool - Cigarettes Pedia"
558:Staff writer (21 April 2006).
234:An old pack of Kool cigarettes
1:
641:R.J. Reynolds Tobacco Company
303:Kool was the main sponsor of
205:R.J. Reynolds Tobacco Company
2204:Sir Joseph Hood, 1st Baronet
874:"History of Snark Sailboats"
530:10.1080/14622200310001649478
103:
2295:Products introduced in 1933
767:Diamond Comics Distributors
85:; 91 years ago
2316:
1521:Stephen Mitchell & Son
690:Don Markstein's Toonopedia
192:preferred the Kool brand.
141:) is an American brand of
2240:
1880:
1560:
222:portfolio of properties.
216:Lorillard Tobacco Company
210:In 2015 a merger between
169:launched "Penguin" as an
24:
1792:Murray, Sons and Company
1651:British American Tobacco
1531:William Clarke & Son
284:from the era featured a
220:Imperial Tobacco Company
155:British American Tobacco
151:Imperial Tobacco Company
62:British American Tobacco
1846:Farmers Insurance Group
1826:British American Racing
1706:Imperial Tobacco Canada
863:(archived, 14 Jul 2014)
686:Willie the Kool Penguin
2290:Imperial Brands brands
1851:Frederick & Nelson
1836:Cunliffe-Owen Aircraft
1800:Rothmans International
1784:Ente Tabacchi Italiani
1776:Brown & Williamson
892:Motorcitymuckraker.com
637:"A Look into our Past"
235:
861:Tobacco Documents.org
711:Advertisement Gallery
319:. In 2002, after the
233:
65:(outside of the U.S.)
1841:Eagle Star Insurance
1516:Lambert & Butler
1263:Lambert & Butler
876:. Sailboatstogo.com.
590:SRITA Research Paper
290:Rolls-Royce Corniche
188:and five percent of
167:Brown and Williamson
115:Brown and Williamson
2184:James Buchanan Duke
1918:Benson & Hedges
1547:George Alfred Wills
982:Cigarettespedia.com
560:"Willie and Millie"
256:John Clarke (actor)
21:
2194:Hugo Cunliffe-Owen
1068:on 14 January 2018
1038:on 18 January 2018
717:on 18 January 2018
566:. Previews World.
236:
149:, a subsidiary of
2277:
2276:
2167:
2166:
2093:State Express 555
1878:
1877:
1874:
1873:
1724:Reynolds American
1617:
1616:
1526:WD & HO Wills
1468:
1467:
810:New York Magazine
707:"Kool Cigarettes"
411:Current varieties
405:Estonian language
299:Sport sponsorship
212:Reynolds American
190:African Americans
143:menthol cigarette
132:
131:
2307:
2300:Cigarette brands
2265:
2264:
2253:
2252:
2199:Nicandro Durante
2058:Peter Stuyvesant
1898:
1886:
1885:
1866:Marshall Field's
1814:
1804:
1796:
1788:
1780:
1772:
1761:
1756:
1744:
1736:
1728:
1720:
1711:Pakistan Tobacco
1702:
1694:
1686:
1662:
1644:
1637:
1630:
1621:
1605:
1604:
1593:
1592:
1585:
1313:Romeo y Julietta
1173:
1153:
1146:
1139:
1130:
1120:
1119:
1117:Official website
1103:
1102:
1100:
1098:
1084:
1078:
1077:
1075:
1073:
1064:. Archived from
1054:
1048:
1047:
1045:
1043:
1034:. Archived from
1024:
1018:
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999:
993:
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990:
988:
974:
968:
967:
965:
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918:
917:
916:. 22 March 1981.
914:"March 23, 1981"
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781:
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713:. Archived from
703:
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677:
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672:
658:
652:
651:
649:
647:
633:
627:
626:
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617:. 6 January 2011
607:
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555:
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497:
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311:series from the
128:
93:
91:
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54:Produced by
48:Imperial Tobacco
29:
22:
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2310:
2309:
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2189:Richard Burrows
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1887:
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1794:
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1770:
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1698:House of Prince
1692:
1684:
1653:
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1618:
1613:
1586:
1562:
1556:
1535:
1499:
1464:
1445:Golden Virginia
1423:
1414:Romeo y Julieta
1357:
1162:
1160:Imperial Brands
1157:
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666:Bizjournals.com
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305:Team KOOL Green
301:
245:air-conditioned
228:
186:white Americans
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124:
111:Previous owners
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87:
84:
64:
60:
17:
12:
11:
5:
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2209:Jan du Plessis
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2015:
2010:
2005:
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1995:
1990:
1985:
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1965:
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1943:Cutters Choice
1940:
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1690:Ceylon Tobacco
1687:
1679:
1674:
1672:BAT Bangladesh
1668:
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1649:
1647:
1646:
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1599:
1564:Australia only
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1109:External links
1107:
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957:Motorsport.com
944:
932:Motorsport.com
919:
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824:
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776:
761:Staff writer.
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336:
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300:
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292:as the prize.
282:advertisements
274:Snark sailboat
263:Jeffrey Wigand
227:
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162:
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147:ITG Brands LLC
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2224:
2023:Lucky Strike
2002:
1831:The Crescent
1716:P.J. Carroll
1658:Subsidiaries
1606:
1594:
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1578:
1567:
1563:
1504:Predecessors
1473:Subsidiaries
1257:
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1091:
1082:
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1066:the original
1061:
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1036:the original
1031:
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1006:
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981:
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715:the original
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665:
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644:. Retrieved
631:
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614:
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489:. Retrieved
485:
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252:Elaine Devry
249:
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133:
102:
34:Product type
2179:Jack Bowles
2098:Sweet Afton
1908:Alain Delon
1740:Ten Motives
1693:(Sri Lanka)
1685:(Indonesia)
1511:Churchman's
1394:Montecristo
1318:Roth-Händle
1032:Cigarety.by
646:November 8,
615:Cbsnews.com
524:: S55–S65.
385:Switzerland
317:2002 season
313:1997 season
2284:Categories
2053:Parisienne
1953:du Maurier
1768:Batus Inc.
1760:Integrated
1732:Souza Cruz
1574:Cubatabaco
1568:Brands of
1490:ITG Brands
1455:Skruf Snus
1389:Henry Clay
1338:Superkings
1176:Cigarettes
1072:18 January
1042:18 January
1012:18 January
987:18 January
962:18 January
937:18 January
898:18 January
848:In German.
843:2010-09-08
746:18 January
721:18 January
671:18 January
621:18 January
491:18 January
469:References
315:until the
270:mail order
171:unfiltered
80:Introduced
58:ITG Brands
2048:Pall Mall
2013:Lexington
1978:Hollywood
1933:Carroll's
1923:Caballero
1719:(Ireland)
1677:BAT Ghana
1579:50% share
1384:H. Upmann
1369:Backwoods
1238:Gauloises
1007:Zigsam.at
819:0028-7369
795:0006-2510
786:Billboard
397:Australia
373:Argentina
226:Marketing
165:In 1931,
38:Cigarette
2256:Category
2123:Winfield
2083:Rothmans
2068:Jin Ling
2063:Player's
1998:Kingsway
1938:Craven A
1735:(Brazil)
1596:Category
1495:Reemtsma
1460:White Ox
1419:Trinidad
1409:Quintero
1399:Phillies
1353:Woodbine
1328:Senoussi
1308:Richmond
1268:Maverick
1228:Ernte 23
1213:Davidoff
1097:18 April
1028:"Brands"
837:Archived
771:Archived
694:Archived
594:Archived
568:Archived
542:Archived
538:14982709
482:"Brands"
369:Colombia
349:Honduras
329:7-Eleven
286:musician
214:and the
126:kool.com
2268:Commons
2144:Barclay
2113:Viceroy
2043:Newmore
2033:Mantano
1968:Gunston
1963:Everest
1958:Dunhill
1913:Belinda
1901:Current
1856:Gimbels
1665:Current
1608:Commons
1570:Habanos
1485:Habanos
1480:Altadis
1348:Winston
1273:Melbour
1243:Gitanes
1233:Fortuna
1223:Embassy
1218:Ducados
1198:Capstan
1193:Cabinet
1092:npr.org
401:Estonia
377:Germany
361:Jamaica
357:Bahamas
353:Antigua
335:Markets
307:in the
198:Newport
161:History
121:Website
104:Markets
98:Markets
88: (
70:Country
2172:People
2132:Former
2073:Prince
2008:Jadran
1993:King's
1928:Caines
1893:Brands
1861:Kohl's
1752:Former
1540:People
1374:Cohiba
1362:Cigars
1333:Strand
1278:Mevius
1203:Cohiba
1188:Bastos
1168:Brands
1088:"KOOL"
1003:"Kool"
817:
793:
536:
381:France
345:Canada
2218:Other
2154:Elita
2149:Belga
2118:Vogue
2108:Tekel
2103:Teddy
1948:Derby
1803:(USA)
1787:Italy
1779:(USA)
1771:(USA)
1727:(USA)
1450:Rizla
1428:Other
1323:Salem
1303:Reval
1298:Regal
1283:Mocne
1183:Atika
597:(PDF)
586:(PDF)
564:Scoop
545:(PDF)
514:(PDF)
448:Notes
393:Japan
389:Spain
365:Chile
241:decal
182:Roper
44:Owner
2159:Free
2139:Alfa
2078:Ritz
2028:Main
2018:Look
2003:Kool
1983:Kent
1813:Sold
1795:(UK)
1743:(UK)
1440:Drum
1343:West
1288:More
1258:Kool
1253:Juno
1208:Colt
1099:2024
1074:2018
1044:2018
1014:2018
989:2018
964:2018
939:2018
900:2018
815:ISSN
791:ISSN
748:2018
741:eBay
723:2018
673:2018
648:2016
623:2018
534:PMID
493:2018
395:and
309:CART
254:and
175:Kool
139:KOOL
135:Kool
101:See
90:1933
83:1933
20:Kool
2088:Sax
1988:Kim
1581:;
1435:Blu
1248:JPS
688:at
526:doi
325:IRL
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