Knowledge (XXG)

Lürzer's Archive

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100:) is a bi-monthly magazine for the advertising industry which features advertising campaigns for print and TV from around the world. The magazine was founded in 1984 and has a global circulation of 38,000, and has been described as "one of the foremost advertising magazines in the world." The headquarters of the magazine is in 117:
said, "Whether you enter the offices of a big advertising agency or a small creative boutique, invariably you will see somewhere on the white shelves a collection of Lürzer's Archive. You don’t find these magazines in press kiosks, but those who work in advertising know them by heart. They are their
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In 2005 the first annual Lürzer´s Archive students contest was staged for the first time and from February 2011 it began to feature digital campaigns.
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and other creative fields. In 2011 they began to publish the 200 Best series, along with apps for iPhone and iPad.
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In 1997 a Chinese version began to be published and in 2004 African distribution commenced in
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Since 1998 the magazine has also published Lürzer's Archive Specials; volumes on
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The magazine was founded by Walter Lürzer, a cofounder of advertising agencies
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tools for inspiration and small 'innocent thefts'".
79: 71: 63: 55: 47: 39: 31: 23: 180:, in 2002 the magazine’s head office relocated to 203:. In 2005 expansion into Eastern Europe began in 337:"Michael Weinzettl: "Advertising is a trick"" 199:and was later extended to cover the whole of 8: 16: 15: 219: 229:"This ad belongs in an art exhibition" 279:Raheem, Akingbolu (14 October 2012). 111:Michael Weinzettl, Romanian magazine 7: 14: 443:Professional and trade magazines 335:Christian Neagoe (August 2013). 418:1984 establishments in Austria 281:"As 'DDB Lagos' Makes History" 148:Frankfurt and Lürzer, Conrad, 1: 438:Magazines published in Vienna 433:Magazines established in 1984 227:Sven, Schirmer (9 May 2013). 428:Magazines about advertising 343:. Bucharest. Archived from 459: 168:which in 1980 merged with 287:. Nigeria. Archived from 258:San Francisco Chronicle 166:Saatchi & Saatchi 107:In an interview with 423:Bi-monthly magazines 172:. At first based in 18:Lürzer's Archive 142:Ogilvy & Mather 20: 348:(Printed magazine) 291:on 16 October 2012 350:on 15 August 2013 97:Luerzer’s Archive 87: 86: 48:Total circulation 27:Michael Weinzettl 450: 404: 403: 401:Official website 386: 385: 383: 381: 366: 360: 359: 357: 355: 349: 332: 326: 325: 323: 321: 315:Lürzer's Archive 307: 301: 300: 298: 296: 276: 270: 269: 267: 265: 250: 244: 243: 241: 239: 224: 133:, product/music 91:Lürzer's Archive 21: 458: 457: 453: 452: 451: 449: 448: 447: 408: 407: 399: 398: 395: 390: 389: 379: 377: 368: 367: 363: 353: 351: 347: 334: 333: 329: 319: 317: 309: 308: 304: 294: 292: 278: 277: 273: 263: 261: 260:. 9 August 2013 252: 251: 247: 237: 235: 226: 225: 221: 216: 109:editor-in-chief 94:(also known as 12: 11: 5: 456: 454: 446: 445: 440: 435: 430: 425: 420: 410: 409: 406: 405: 394: 393:External links 391: 388: 387: 376:. 5 March 1996 374:New York Times 361: 327: 302: 271: 245: 218: 217: 215: 212: 85: 84: 81: 77: 76: 73: 69: 68: 65: 61: 60: 57: 53: 52: 49: 45: 44: 41: 37: 36: 33: 29: 28: 25: 13: 10: 9: 6: 4: 3: 2: 455: 444: 441: 439: 436: 434: 431: 429: 426: 424: 421: 419: 416: 415: 413: 402: 397: 396: 392: 375: 371: 365: 362: 346: 342: 338: 331: 328: 316: 312: 306: 303: 290: 286: 282: 275: 272: 259: 255: 249: 246: 234: 230: 223: 220: 213: 211: 208: 206: 202: 198: 193: 191: 187: 183: 179: 175: 171: 167: 163: 159: 155: 151: 147: 143: 138: 136: 132: 128: 124: 119: 116: 115: 110: 105: 103: 99: 98: 93: 92: 82: 78: 74: 70: 66: 62: 59:Walter Lürzer 58: 54: 50: 46: 42: 38: 34: 30: 26: 22: 19: 378:. Retrieved 373: 364: 352:. Retrieved 345:the original 340: 330: 318:. Retrieved 314: 311:"Contact us" 305: 293:. Retrieved 289:the original 284: 274: 262:. Retrieved 257: 248: 236:. Retrieved 232: 222: 209: 194: 188:and then to 139: 127:Illustration 120: 112: 106: 96: 95: 90: 89: 88: 17: 380:3 September 170:Leo Burnett 123:photography 35:Advertising 412:Categories 295:25 October 214:References 154:MullenLowe 114:Sapte Seri 43:Bi-monthly 32:Categories 354:28 August 341:SapteSeri 264:28 August 174:Frankfurt 131:packaging 40:Frequency 182:Salzburg 150:Publicis 80:Based in 320:16 June 285:THISDAY 238:16 July 205:Romania 197:Nigeria 186:Austria 178:Germany 75:Austria 72:Country 64:Founded 56:Founder 201:Africa 190:Vienna 162:McCann 135:design 102:Vienna 83:Vienna 51:38,000 24:Editor 158:Havas 382:2012 356:2013 322:2015 297:2012 266:2013 240:2013 233:Bild 164:and 146:TBWA 67:1984 414:: 372:. 339:. 313:. 283:. 256:. 231:. 207:. 184:, 176:, 160:, 156:, 152:, 144:, 129:, 125:, 104:. 384:. 358:. 324:. 299:. 268:. 242:.

Index

Vienna
editor-in-chief
Sapte Seri
photography
Illustration
packaging
design
Ogilvy & Mather
TBWA
Publicis
MullenLowe
Havas
McCann
Saatchi & Saatchi
Leo Burnett
Frankfurt
Germany
Salzburg
Austria
Vienna
Nigeria
Africa
Romania
"This ad belongs in an art exhibition"
"That Perfect Click: Lurzer's Archive is Searching for the Best Advertising Photographers Worldwide"
"As 'DDB Lagos' Makes History"
the original
"Contact us"
"Michael Weinzettl: "Advertising is a trick""
the original

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