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Lakeport was founded by
William (Bill) Sharpe in 1992 as a premium beer brewery. The brewery was located in a historical brewery building on Hamilton's port lands owned by the Hamilton Port Authority. Sharpe created and launched many new brands of premium beer, as well as negotiating contracts to
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One television advertisement featured Teresa
Cascioli and a shop steward of the Teamsters Local 938, representing the workers who brewed Lakeport, discussing how they hoped to make a good product at a reasonable price for their consumers. This "grassroots marketing approach" that focussed on the
101:, Canada. Although it started as a producer of premium beers, it later switched to cheap discount brands, using a strategy of selling its beer for "a buck a bottle". By 2006, it had become the largest discount brewer in Canada. In 2007, Lakeport was taken over by
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Just over three years later, on March 30, 2010, Labatt announced that in four weeks, the
Lakeport Hamilton Brewery would close on April 30, 2010. All 143 brewery employees would be laid off and production of Lakeport beers would shift to the Labatt brewery in
189:, made an offer of CAD$ 201.4 million to purchase Lakeport. Cascioli, as the largest shareholder, stood to gain more than CAD$ 40 million, and she and the board of directors recommended the sale to Lakeport shareholders. The deal was subsequently approved.
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protection. AlphaCorp
Holdings Ltd subsequently bought the brewery and hired Teresa Cascioli to manage it. To make the brewery profitable, Cascioli took on contract manufacturing work for other beverage brands and reworked the brewery operations.
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in
Ontario when it pioneered a retail strategy of selling 24 beers for $ 24, at the time the lowest legal price in Ontario. Lakeport used its low prices as the basis for its marketing and immediately began to improve its market share.
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Teresa
Cascioli ascribed the success to Lakeport's willingness to take ownership of their discount beers, stating that "We are the only one at $ 24 plus deposit that actually puts our company name on it."
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The result was that
Lakeport's share of the Ontario beer market rose from less than 2% in 2003 to 11% in 2006. During this time, Lakeport beers were among the ten top selling beers in Ontario.
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Cascioli had bought out the other investors to gain full ownership of the brewery. When
Lakeport was incorporated on April 27, 2005, Cascioli became
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After
Collective Arts grew in popularity, they bought out Nickelbrook's share of the facility and are now the sole brand produced there.
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overall brewery rather than any individual brand was quite different from most beer marketing strategies of the time.
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In May 2014, the
Hamilton Port Authority leased the gutted brewery building to a partnership of two craft breweries,
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208:. InBev declined all offers, and completely gutted the building of all brewing equipment and infrastructure.
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197:. In reaction, the Teamsters Union Local 938 called on Hamilton to boycott Labatt products.
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Several offers to purchase the facilities and equipment surfaced, including one from
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361:"Edited Standing Committee on Health - Evidence - Number 025 Re: Bill C-206"
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Brewed in Canada: the untold story of Canada's 350-year-old brewing industry
493:"Call to Union Members and all working people – DON'T BUY LABATT PRODUCTS!"
23:
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However, the premium beers did not sell well; by 1999, Lakeport was in
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251:"Industrial Hamilton - A Trail to the Future - Breweries in Hamilton"
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417:"Lakeport Brewing Company Snapshot at globeinvestor.com"
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173:. However, her ownership was reduced to about 20%.
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436:"Not every trust's a winner in its rookie year"
479:"Labatt to close Lakeport Brewery in Hamilton"
347:"Creativity was spawned from pure desperation"
150:In 2002 Lakeport held only one percent of the
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852:Food and drink companies established in 1992
495:. Teamsters Local Union 938 Top News Stories
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832:Beer brewing companies based in Ontario
535:"Brewing back at former Lakeport plant"
380:. ACNielsen. March 2006. Archived from
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847:Canadian companies established in 1992
363:. Government of Canada. March 9, 2005.
268:. Toronto, ON: Dundurn. p. 284.
7:
842:Companies based in Hamilton, Ontario
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558:Union Local representing the workers
328:"Lakeport taps into discount thirst"
122:brew beers for other brands such as
291:"Forget the froth, this is serious"
216:The Lakeport brand is now owned by
514:"Minhas Creek boss coming to city"
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754:Arnoud de Pret Roose de Calesberg
326:Scott Roberts (August 18, 2006).
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434:Gavin Adamson (March 29, 2006).
309:"Lakeport opens a 2-4 of profit"
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398:Chris Daniels (December 2005).
289:Deirdre Healey (May 20, 2006).
677:St. Louis Refrigerated Car Co.
349:. Toronto: The Globe and Mail.
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460:. Toronto: The Globe and Mail
400:"Small-town Beer, Big Impact"
345:Sasha Nagy (September 2005).
307:Peter Koven (June 23, 2006).
458:"Labatt to swallow Lakeport"
206:Minhas Creek Brewing Company
827:Defunct breweries of Canada
643:International Breweries plc
264:Sneath, Allen Winn (2001).
138:Twenty-four for twenty-four
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296:. The Hamilton Spectator.
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665:Sechaba Brewery Holdings
516:. The Hamilton Spectator
87:Lakeport Brewing Company
658:South African Breweries
225:Collective Arts Brewing
812:Labatt Brewing Company
759:Philippe de Spoelberch
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105:Canadian subsidiary,
837:Canadian beer brands
229:Nickel Brook Brewing
181:On February 1, 2007
146:The Lakeport Brewery
78:Anheuser–Busch InBev
822:Breweries in Canada
698:Craft Brew Alliance
670:Kgalagadi Breweries
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749:Jorge Paulo Lemann
691:Equity investments
682:Tanzania Breweries
628:Intafact Beverages
618:Four Peaks Brewery
537:. The Bay Observer
443:The Globe and Mail
421:The Globe and Mail
332:The Globe and Mail
185:Brewery, owned by
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124:President's Choice
35:Alcoholic beverage
17:Lakeport Breweries
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481:. Globe and Mail.
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623:Grupo Modelo
601:Subsidiaries
539:. Retrieved
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518:. Retrieved
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497:. Retrieved
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462:. Retrieved
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405:. Marketing.
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382:the original
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152:market share
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49:Headquarters
330:. Toronto:
212:Present Day
93:located in
806:Categories
541:2014-09-23
520:2010-09-04
499:2010-09-04
464:2007-02-01
423:. Toronto.
238:References
131:bankruptcy
638:Interbrew
778:Category
594:AB InBev
218:AB InBev
177:Takeover
95:Hamilton
64:Products
59:, Canada
53:Hamilton
31:Industry
790:Commons
700:(32.2%)
204:-based
202:Calgary
117:History
103:InBev's
99:Ontario
91:brewery
57:Ontario
41:Founded
724:People
708:Brands
311:. The
272:
183:Labatt
107:Labatt
89:was a
734:(CEO)
633:InBev
608:AmBev
439:(PDF)
403:(PDF)
385:(PDF)
378:(PDF)
294:(PDF)
187:InBev
74:Owner
270:ISBN
227:and
85:The
68:Beer
44:1992
653:SAB
171:CEO
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
