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Laurie Greenan

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Greenan used a small clothing manufacturer whose partner was a master leather worker. She would source materials, supervise the fittings and arrange bill payments. The costs of redesigning a band's look from sketch to concert stage would range between $ 15,000 to $ 20,000 in the early 1980s. Greenan
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Born in New York City, Greenan's early childhood was spent traveling across the United States with her father, a journeyman printer, and her mother, a secretary who was a highly skilled seamstress. Throughout these years Greenan developed her sewing skills, making her own clothes from the age of 12.
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Greenan's work was better known behind the scenes than by the fans of the bands she worked with. As is the case with most production staff in the music industry at the time her name appears in thank you lists on album sleeves. The moniker of "Queen of Heavy Metal" is attributed to Judas Priest in
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from 1976 to the late 1980s creating stage clothing for a series of rock musicians. She was described as "a Gloria Vanderbilt of heavy metal haute couture" or more simply "Queen of Heavy Metal" as a sought-after professional with a track record in dressing male performers. Greenan established her
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was to make him appear more aggressive within the established Heavy Metal look of the group, and her research included being flown to Paris to watch the band perform. She introduced widened shoulders and a sharper line to Halford's costume, retaining the use of real leather loaded with extensive
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to travel with the group. From wardrobe maintenance her role developed to coordinating make-up and contributing design work, in addition to tailoring the band members' wardrobe such as brocade jackets and velvet patchwork jeans. Her design work for the stage extended the band's leather-clad look
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various internationally known musicians sought her out to explore new looks and create costumes that promoted their developing stage personas. This work varied between designing for groups as a whole or focusing on the individual. Examples of working with groups include designs influenced by
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that were marketed at this time featured the costumes worn on tour between 1977 and 1978. As a member of the crew, Greenan's original work went uncredited, and the obstacle this presented to claiming royalties on the merchandise sales led to Greenan's departure from Kiss in 1983.
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was estimated by Greenan in an interview of 1985 at between $ 3,000 and $ 5,000. Customized boots reached $ 1,000 a pair. The demands of a tour schedule which included laundering, photo sessions and theft meant that two of everything needed to be produced and maintained.
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You can't approach this stuff like stage costumes, where you can substitute, say, corduroy for velvet. Those guys stand up close, or they're being photographed, or they're running through a crowd to get to the stage. It can't look fake. No short
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Greenan's work demanded that she create garments that could withstand the physical demands of live performance, create a strong visual impact from a distance, as well as retain a detailed finish equal to the scrutiny of photographic close-ups.
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working as their sole wardrobe mistress. At 18 she was, according to the artistic director, the youngest wardrobe mistress working in a government funded repertory company in the U.S. Her formal education continued at
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I spent a lot of time studying S&M clothing, because it uses so much metal, silver and studs. I just tried to tone it down by removing some of the sexual aspects. S&M was heavy metal long before heavy metal
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Greenan's freelance work in the rock music industry moved from stage production and tours to costume design, with a break from design in the summer of 1980 when she acted as personal assistant and dresser to
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album cover in 1977, and subsequently featured throughout the Alive II tour of Japan in 1978. Her first costume designs for the band appeared on the cover of the
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insisted on the use of real leather and hand stitched studs. A single outfit could weigh up to 30 lbs. The cost of dressing members of rock groups in this
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Her first work in film was as a researcher and associate art director for "American Years" (1976, 48min) directed by Francis Thompson and
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Greenan's career in the rock music business began in 1976 when she was hired by the rock band Kiss following an interview with manager
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The family returned to New York City, where Greenan completed high school. She began her career the summer of her graduation in
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Grant, Janet "The quiet life suits Mount Dora's 'Queen of Heavy Metal'", South Florida Sun, Orlando Sentinel, 8 December 1985
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whose hybrid costumes in the film influenced rock performances and street fashion throughout the early 1980s. Her brief from
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Photograph of design work by Laurie Greenan for stage costume for Ace Frehley of the rock band KISS worn 1981-1982
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industry with its more casual employment practices that Greenan secured membership to the trade union IATSE -
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recognition of her experience in the production of performance costumes that epitomized Heavy Metal fashion.
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Scott, Kelly "Raggedy Ann meets Kiss - one shop's split personality", St. Petersburg Times, 17 October 1984
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celebrating the US Bicentennial. At 48 minutes long, this was one of the earliest features produced in the
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album in 1977. Greenan also produced the costumes worn by the band and their stuntmen for the NBC film "
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Bolles, Marie "Hand-crafted homeworks are Kiloran's trademark" Leesburg Commercial, January 7–8, 1984
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reputation as a designer over a seven-year period working as wardrobe manager for the rock band
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to introduce a "Road Warrior" look to his stage persona inspired by the 1981 film
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Jones, Mablen, Getting it on : the clothing of rock'n'roll, Abbeville, 1987
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and prop buyer for commercial photographers and filmmakers. It was through the
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credited to Larry LeGaspi as the first designer to work with Kiss until 1978.
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as an art major followed by courses at the Traphagen School of Fashion for
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where she worked for the next few years. This included a season with the
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Young, Jon "Mean Duds: A Heavy Metal Must" Musician, no71 September 1984
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during their 'Egyptian' phase following the recording of the album
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Photograph of stage costume design by Laurie Greenan for Billy Idol
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to devise costumes that recharged their stage image.
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International Alliance of Theatrical Stage Employees
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Index


New York City
costume maker and designer
Kiss
rock acts
heavy metal
Judas Priest
Manowar
Todd Rundgren
Tom Waits
Billy Squier
Billy Idol
Rob Halford
summer stock theater
Trinity Square Repertory Company
Providence, Rhode Island
Hunter College
pattern making
grading
wardrobe stylist
pornographic film
International Alliance of Theatrical Stage Employees
Eastman Kodak
Seagram
General Mills
Tide
Purina
Clorets
Lipton
United States Bicentennial

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