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27:
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An addition to the Tide family, Tide
Coldwater was formulated to remove stains while saving energy because it does not require hot or even warm water. Tide Free is marketed as being free from dyes or perfumes. Tide-To-Go is a product packaged in a pen-like format and intended to remove small stains
268:
brands. These other brands came in the more familiar soap-powder and soap-flake forms. Tide, however, came shaped like a white powdered bead. The line was expanded to include an orange-tinted clear liquid form in 1984. Today, most formulations of liquid Tide, both concentrated and regular, are dark
417:
left
Hendrick. Rudd drove for Hendrick until 1993, when he left the racing team, also to form his own team and taking the Tide sponsorship. Rudd Performance Motorsports ran from 1994 to 1999 and won the 4th Brickyard 400 in 1997. After Rudd became winless in his first time in 17 seasons, Tide left
259:
Tide was first introduced in U.S. test markets in 1946 as the world's first heavy-duty detergent, with nationwide distribution accomplished in 1949. Tide claimed it was "America's
Washday Favorite". Authority was quickly gained in the U.S. detergent market, dwarfing the sales of
172:
The household chore of doing the laundry began to change with the introduction of washing powders in the 1880s. These new laundry products were pulverized soap. New cleaning-product marketing successes, such as the 1890s introduction of the
1036:
239:
Tide Pod Dry
Cleaning is the name of a 24/7 dry cleaning and laundry service with hundreds of locations across Chicago, Philadelphia, Denver, Washington D.C., Boston, Cincinnati, Dallas, Nashville and Charlotte.
286:
For the company's national and international experience in sustainable development, and eco-friendly products, the
Environment Possibility Award conferred the "Environmental Heroes of the Year" to Tide in 2020.
613:
Eduard
Smulders, Wolfgang Rybinski, Eric Sung, Wilfried Rähse, Josef Steber, Frederike Wiebel, Anette Nordskog, "Laundry Detergents" in Ullmann's Encyclopedia of Industrial Chemistry 2002, Wiley-VCH, Weinheim.
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The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of
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In some areas, Tide has become such a hot commodity item, that criminals steal it from stores to resell. Police call the detergent "liquid gold" on the
279:
As of
January 2013, Tide has more than 30% of the liquid-detergent market, with more than twice as much in sales as the second-most-popular brand
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for laps and with a margin-of-victory of 0.002 seconds. After no Top 10s halfway through the 2004 season, Craven left PPI and was replaced by
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833:"Tide XK is introduced and is the first detergent specially formulated with enzymes to thoroughly break down protein and carbohydrate stains"
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Tide is marketed under various sub-brands, such as 2Ă— Ultra Tide. In the late 1960s and early 1970s, it was branded as Tide XK (for
1315:
164:. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.
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890:
The Clorox
Company Puerto Rico, Plaintiff, Appellant, v. The Procter & Gamble Commercial Company, Defendant, Appellee
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767:
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221:(marketed for use on infant-wear) —all indicated significant advances in the laundry cleaning product market.
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Tide left the sport before it was going to sponsor one of Well's proposed Toyota teams in 2007. Tide was on
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In a 2009 survey, consumers ranked Tide among the three brands they would least likely give up during the
362:, making an estimated 15% of sales. In late 2017, an Internet meme was popularized around the concept of
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The
Holland Evening Sentinel; Holland, MI; Newspaper James F. Boyce, Sr. Obituary Article, Jun 4, 1935
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is an easily recognized, distinctive orange-and-yellow bulls-eye. This original logo was designed by
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possible. This presented
Procter and Gamble with the opportunity to create a product such as Tide.
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was also promoting the car. Tide made its Cup series return in September 2016, when it sponsored
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1029:"Tide Pod Challenge: Teens are putting detergent pods in their mouth and posting videos online"
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1084:"Waltrip Wins One He Wanted : Fuel-Saving Tactic Results in His First Daytona 500 Title"
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434:. He went winless in 2002, but one year later, he won the closest race in NASCAR history at
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1113:"Rewatch closest finish in Cup history between Kurt Busch, Ricky Craven at Darlington"
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The Tide brand is on at least six powders and liquid detergents in the United States.
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469:'s No. 20 car for a Darlington tribute scheme. Tide extended their sponsorship to
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and, as a result, people attempted the extremely dangerous "Tide Pods Challenge".
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in recognition of its significance as the first heavy-duty synthetic detergent.
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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The detergent business was further revolutionized with the discovery of the
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687:"How Tide Detergent Became a Drug Currency -- New York Magazine - Nymag"
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Brand-name of a laundry detergent manufactured by Procter & Gamble
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705:"Tide purclean Liquid won the 2020 Environmental Heroes of the Year"
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523:"Unilever confronts the 'chairdrobe' as consumers rethink laundry"
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422:. The new team's number was 32, which the sum of 17, 5, and 10.
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632:"Tide Cleaners - 24/7 Dry Cleaning and Laundry Service | Tide"
426:
was the first driver but after DNQing 6 times and no Top 10s,
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colors—strikingly eye-catching when first introduced in 1959.
294:
and it has been known to be traded or sold for illegal drugs.
1264:
Davis, Davis; Dalzell, Frederick; Olegario, Rowena (2004).
995:"Please Don't Eat a Tide Pod, No Matter What the Memes Say"
964:"Tide's Answer To Slumping Sales? Use More Detergent Pods!"
317:
Tide was the first product to be nationally packaged using
201:& Cie's "self-activating" (or self bleaching) cleaner,
269:
blue, with the exception of "Tide Free", which is clear.
94:(Puerto Rico and Latin America, except Ecuador and Panama)
806:
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402:. The relationship lasted from 1987 to 1990 and won the
394:
stock cars, notably the Chevrolet "Tide Ride" driven by
1246:"Here's What's Inside Those Magical Stain-Erasing Pens"
272:
In 2006, the development of Tide was designated an ACS
132:
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leaning), but it was rebranded simply as Tide later.
1212:"'Tide Ride' returns for Kenseth in three-race deal"
1183:"Classic Tide car returning to NASCAR at Darlington"
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807:"Tide Laundry Detergent And Fabric Care Products"
418:Rudd after being lured by Calvin Well's new team
351:the Tide formula is marketed under the name Ace.
406:. Waltrip left the team to form his own team.
934:"Laundry detergent pods remain a health hazard"
864:Brand Relevance: Making Competitors Irrelevant
430:took over in 2001 and responded with a win at
1316:
993:Kircher, Madison Malone (December 28, 2017).
656:"The Development of Tide Synthetic Detergent"
8:
19:
1167:: CS1 maint: numeric names: authors list (
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454:ran for PPI in 2006 but with four DNQs.
25:
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344:on the spot, without further laundering.
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944:from the original on November 12, 2014
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867:. John Wiley & Sons. p. 241.
813:from the original on November 19, 2019
1058:"WALTRIP WINS FUEL DUEL, DAYTONA 500"
503:from the original on November 7, 2020
7:
1009:from the original on January 3, 2018
782:from the original on January 3, 2021
772:National Historic Chemical Landmarks
748:from the original on January 3, 2021
666:from the original on January 3, 2021
660:National Historic Chemical Landmarks
217:'s 1933 totally synthetic creation,
861:Aaker, David A. (25 January 2011).
274:National Historic Chemical Landmark
1648:Arbora & Ausonia Joint Venture
709:A.A. Environment Possibility Award
213:'s Fewa (introduced in 1932); and
205:; (introduced in 1907); the early
14:
185:process in its formulation), and
1720:Procter & Gamble Philippines
1699:Procter & Gamble Co. v. OHIM
736:Paynter, Ben (January 6, 2013).
1270:. Harvard Business Publishing.
1193:from the original on 2018-02-21
1151:from the original on 2021-12-21
1144:History of NASCAR's "Tide Ride"
1123:from the original on 2020-10-30
1094:from the original on 2020-10-31
1039:from the original on 2018-01-11
974:from the original on 2020-10-21
843:from the original on 2018-02-21
715:from the original on 2021-02-14
685:Paynter, Ben (4 January 2013).
149:Tide products in Mainland China
1:
1715:Procter & Gamble Pakistan
1244:Leu, Chelsea (May 27, 2016).
893:(Court case). October 3, 2000
768:"DayGlo Fluorescent Pigments"
662:. American Chemical Society.
620:10.1002/14356007.a08_315.pub2
160:manufactured and marketed by
529:. 2018-09-05. Archived from
189:heavily advertised product,
1766:Products introduced in 1946
1761:Procter & Gamble brands
390:Tide has sponsored several
378:The "Tide Ride", driven by
181:(which used a breakthrough
67:; 78 years ago
1787:
1710:Procter & Gamble Korea
1141:loganofan22 (2014-07-07),
461:'s truck a few times, but
440:Carolina Dodge Dealers 400
354:Since 2012, Tide has sold
776:American Chemical Society
24:
1730:Villarriba and Villabajo
1725:Consumption of Tide Pods
589:. Henkel. Archived from
473:to three races in 2017.
179:Gold Dust washing powder
156:is an American brand of
1756:Cleaning product brands
226:alkylbenzene sulfonates
1383:William Cooper Procter
387:
150:
587:"100 Years of Persil"
432:Martinsville Speedway
377:
360:laundry detergent pod
148:
1527:Head & Shoulders
1332:Procter & Gamble
901:– via FindLaw.
413:in the #5 car after
409:Tide then sponsored
400:Hendrick Motorsports
256:detergent brands).
215:Procter & Gamble
162:Procter & Gamble
48:Procter & Gamble
1358:Norman R. Augustine
450:for 2004 and 2005.
21:
1751:Laundry detergents
1653:The Art of Shaving
1373:Lynn Morley Martin
914:Unknown parameter
448:Bobby Hamilton Jr.
388:
151:
1738:
1737:
1468:Crest/Blend-A-Med
1388:John F. Smith Jr.
1277:978-1-59139-147-0
1088:Los Angeles Times
874:978-0-470-61358-0
691:New York Magazine
561:"History of soap"
158:laundry detergent
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38:Laundry detergent
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1294:Official website
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471:Joe Gibbs Racing
404:1989 Daytona 500
364:eating Tide Pods
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1346:William Procter
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