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The score assigned to each lead is assigned based on their level of interest, fit with the company's target market, and likelihood of becoming a paying customer. It is not static and can change based on the demographic or behavioral criteria set by the company.
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For the use of lead generation in drug discovery, see
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127:Learn how and when to remove this message
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412:Lead generation is often paired with
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202:Customer lifetime value
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452:In February 2024, the
615:Marketing for Dummies
589:by Brian J. Carroll (
192:Customer intelligence
172:Business intelligence
601:Marketing Management
438:marketing automation
282:Process optimization
277:Predictive modelling
272:Predictive analytics
252:Marketing automation
144:Marketing operations
61:improve this article
500:Customer experience
433:quantitative method
317:Business portal
603:by Philip Kotler (
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