198:", a long line of blindfolded office workers slowly makes its way through a dusty, windswept landscape to a cliff, where one by one they fall to their doom. A voiceover notes that the "Macintosh Office" will soon be announced. The last person in the line stops at the brink, uncovers his eyes and takes in the situation, as the announcer states "you can look into it". A second line of people is then shown, as the announcer continues, "or you can go on with business as usual".
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But a year later, Chiat/Day produced a widely derided Super Bowl commercial that portrayed executives who preferred I.B.M. as lemmings, which contributed to the agency's dismissal in 1986.
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The dark, 30-second spot depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple's biggest stinkers.
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periodically commit mass suicide. To the soundtrack of a whistled, discordant and down-tempo version of "
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