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Lion (chocolate bar)

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278:, researchers named it the worst and most unhealthy cereal in the survey. It was found that the cereal contained 35.9 grams of sugar per 100 grams which was 18 times the recommended level of sugar with researchers saying that Nestle Lion Cereal contained as much sugar as the chocolate bar of the same name. It was also found that the cereal contained four times as much fat than recommended at 13.7 grams as well as 0.75g salt. In 2016, researchers from the World Action on Salt and Health reported that Nestle's Lion cereal contained over two teaspoons of sugar per serving at 29 grams of sugar per 100 grams which in the survey placed the cereal only behind 1041: 2808: 2526: 36: 2818: 2538: 199:
for smaller portions and healthier eating but sales fell by 18% between 2004 and 2005. In addition, total volumes declined from 30,000 tonnes to 18,000 tonnes between 2002 and 2007 and by around 50% over the span of 10 years. In 2007, Nestlé sold its factory in Dijon to
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team gave away more than 650,000 Lion bars at ten shopping centres and 20 town centre locations. Nestle brand manager David Hardwick said that following Nestle research the chocolate bar was made lighter and milkier and the caramel was made softer. The size of the
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In January 2020, Nestlé developed a perfume based on the breakfast cereal called Eau de Lion which was produced in a limited edition run of 300 bottles in France. In March 2021, Lion Cereal and
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launched a co-branded in-store promotion in 2000 stores in the United Kingdom. The promotion included sampling designed to reach more than one million customers, as well as a TV campaign. The
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In 2004, Nestlé invested £6.7 million in the relaunching of the chocolate bar across Europe in countries such as the United Kingdom, France and Germany. The campaign was suited to the
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with Nestlé saying it will outsource the production to the chocolate producer who can use the existing capacity and equipment to manufacture some of its own products.
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was also reduced and more cream and crispy bits were added. Hardwick stated that the only thing that had not changed was the recipe for the wafer.
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of teenage boys which differed from Lion bar's traditional target market of 18 to 34-year-old males. As part of the campaign Nestlé and TV channel
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rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. Brand owned by
2425: 543: 2489:. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by 406: 972: 653: 620: 2793: 2380: 2304: 1152: 511: 2767: 1909: 885: 2862: 2722: 1621: 707: 481: 2842: 2629: 2400: 1646: 305:
for the brand. Participants had from 23 August 2021 until 2 October 2021 to enter and the eleven winners were selected by
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version of Lion, branded as the "Wild Peanut Lion Bar", was introduced in October 2021. It was available exclusively in
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with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by
2477:; U.S. and Canadian production rights controlled by Nestlé under license. U.S. production rights owned by 2811: 2742: 2562: 2482: 2385: 2349: 2217: 1954: 1844: 1681: 1581: 1556: 1514: 1504: 1449: 2502: 2410: 1499: 1324: 1249: 232:
said the cause of the blaze was not known and Nestlé said that the driver of the lorry was not injured.
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On 20 July 2017, a lorry containing twenty-five tons of Lion bars burst into flames on the
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in 1976. It consists of a filled wafer with caramel and cereals covered in milk chocolate.
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called "Lion Cereal" which is described as “the King of Cereals” and contains chocolate,
2680: 2395: 2309: 1929: 1384: 1349: 1344: 1298: 1134: 717: 450: 283: 279: 676:"They're roarsome! Nestlé introduces NEW Wild Peanut Lion Bar and Orange Toffee Crisp" 578: 2836: 2585: 2506: 2474: 2466: 2354: 2284: 2162: 2036: 1939: 1727: 1666: 1636: 1439: 1419: 1374: 310: 176: 172: 144: 132: 124: 100: 46: 1128: 1040: 2675: 2299: 2289: 2202: 2016: 1778: 1737: 1576: 1494: 1364: 1359: 1329: 1293: 1228: 1914: 544:"Motorists delayed by 25 tons of melting Lion bars on A2 in Kent after lorry fire" 2707: 2650: 2344: 2314: 2222: 2149: 2129: 2114: 2066: 2051: 2026: 2011: 2006: 1924: 1919: 1878: 1755: 1750: 1671: 1626: 1561: 1546: 1424: 1354: 1334: 1273: 1182: 1140: 779: 287: 268: 196: 2490: 2134: 2021: 1883: 1783: 1768: 1686: 1601: 1429: 1244: 1122: 2510: 2252: 2207: 1834: 1804: 1651: 1379: 1192: 1187: 752: 35: 2665: 2599: 2232: 1824: 981: 813:"Revealed: The Shocking Amount Of Sugar In Your Favourite Breakfast Cereal" 712: 680: 160: 128: 56: 2732: 2294: 2242: 2237: 2167: 2157: 2124: 2109: 2001: 1969: 1839: 1819: 1799: 1704: 1656: 1611: 1591: 1571: 1484: 1444: 1409: 1319: 1314: 817: 784: 583: 548: 192: 2692: 2660: 2514: 2430: 2139: 2099: 1991: 1949: 1944: 1934: 1888: 1809: 1717: 1661: 1529: 1489: 1474: 1469: 1434: 1278: 1268: 1218: 1208: 1177: 1101: 275: 264: 251: 243:
for the remainder of 2021 before launching in other retailers in 2022.
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in 1976. The production of Lion bars was moved to a factory in
2497:. Singaporean, Malaysian and Thai production rights owned by 644:"Lion Bars Now Come In Peanut Flavour And They Look Roarsome" 611:"Truck Laden with Chocolate Goes Up in Flames on UK Highway" 512:"Nestlé vend les barres chocolatées Lion à Barry Callebaut" 143:
Lion was first launched by Yorkshire confectionery company
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International Code of Marketing of Breast-milk Substitutes
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and three of the four London-bound lanes were closed. The
950: 131:. The brand was originally introduced by British company 579:"Lion bars lorry engulfed by fire on A2 near Bluewater" 475: 473: 446:"Nestlé prepares to scrap Lion bar as sales plummet" 301:
called "King of the Jingle" which aimed to create a
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Produced by 573: 571: 748:"Cereal offenders endanger child health" 407:"Case Study: Nestle - Nestle's Lion Bar" 195:in Lion bars to meet a growing consumer 338: 2426:Maggi noodles safety concerns in India 907:Pastezeur, CĂ©line (9 September 2021). 482:"NestlĂ© teams up with Barry Callebaut" 492:from the original on 11 February 2022 7: 2817: 2537: 2469:in the U.S. and Canada. Produced by 919:from the original on 31 January 2022 888:from the original on 31 January 2022 856:from the original on 31 January 2022 825:from the original on 30 January 2022 792:from the original on 30 January 2022 656:from the original on 30 January 2022 623:from the original on 30 January 2022 591:from the original on 30 January 2022 556:from the original on 30 January 2022 480:Boal, Catherine (16 February 2007). 419:from the original on 30 January 2022 127:currently owned and manufactured by 811:Hinde, Natasha (29 November 2016). 780:"Poor nutrition in cereals exposed" 844:Southey, Flora (28 January 2020). 14: 2853:Food and drink introduced in 1976 2794:Rowntree Mackintosh Confectionery 2381:Nestea European Championship Tour 524:from the original on 7 March 2022 454:. 1 February 2007. Archived from 372:. 31 January 2007. Archived from 2816: 2807: 2806: 2536: 2525: 2524: 1039: 746:Elliot, Valerie (1 April 2004). 684:. 4 October 2021. Archived from 34: 520:(in French). 16 February 2007. 1153:Lactalis-NestlĂ© Fresh Products 642:Lewis, Anna (4 October 2021). 1: 1028:(NestlĂ© Waters North America) 191:NestlĂ© reduced the amount of 230:Kent Fire and Rescue Service 216:, near the junction for the 1092:Beverage Partners Worldwide 76:; 48 years ago 2879: 2465:Currently manufactured by 2401:NestlĂ© Smarties Book Prize 1647:Rowntree's Fruit Pastilles 274:In a 2004 analysis by the 259:NestlĂ© produce a spin-off 2802: 2460: 1097:Cereal Partners Worldwide 1037: 995: 876:"Lion King of the Jingle" 33: 24: 2487:Associated British Foods 1997:California Pizza Kitchen 2517:in the U.S. since 2020. 2495:Alaska Milk Corporation 2452:Controversies of NestlĂ© 2483:Smarties Candy Company 2350:Peter Brabeck-Letmathe 1107:NestlĂ© Toll House CafĂ© 1010:NestlĂ© Wyeth Nutrition 486:Confectionery News.com 288:Crunchy Nut Cornflakes 276:Consumers' Association 256: 2863:Tyne and Wear cuisine 2503:Ferrara Candy Company 2447:List of NestlĂ© brands 2238:Galderma Laboratories 1830:Seattle's Best Coffee 1642:Rowntree's Fruit Gums 1597:NestlĂ© Milk Chocolate 1325:Cinnamon Toast Crunch 1000:NestlĂ© Purina PetCare 327:List of NestlĂ© brands 254: 2763:Henry Isaac Rowntree 2396:NestlĂ© Rowntree F.C. 364:"Lion's final roar?" 299:advertising campaign 112:nestle.co.uk/lionbar 2479:The Hershey Company 2391:NestlĂ© Invitational 2386:1977 NestlĂ© boycott 2305:Rowntree Mackintosh 1743:Chameleon Cold-Brew 1557:Mackintosh's Toffee 376:on 10 February 2022 290:in terms of sugar. 220:shopping centre in 21: 2411:Toll House cookies 2213:Chocolate Surpresa 2178:Former brands and 1723:Blue Bottle Coffee 720:on 30 January 2022 688:on 31 January 2022 458:on 8 February 2022 257: 226:traffic disruption 224:. 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1066:NestlĂ© Canada 1065: 1063: 1060: 1057: 1054: 1053: 1051: 1047: 1042: 1027: 1024: 1023: 1021: 1017: 1011: 1008: 1006: 1005:NestlĂ© Waters 1003: 1001: 998: 997: 994: 991: 987: 983: 976: 971: 969: 964: 962: 957: 956: 953: 945: 940: 939: 935: 918: 915:(in French). 914: 910: 903: 900: 887: 883: 882: 877: 871: 868: 855: 851: 847: 840: 837: 824: 820: 819: 814: 807: 804: 791: 787: 786: 781: 775: 772: 759: 755: 754: 749: 742: 740: 738: 736: 732: 719: 715: 714: 709: 708:"Lion Cereal" 703: 700: 687: 683: 682: 677: 671: 668: 655: 651: 650: 645: 638: 635: 622: 618: 617: 612: 606: 603: 590: 586: 585: 580: 574: 572: 568: 555: 551: 550: 545: 539: 536: 523: 519: 518: 513: 507: 504: 491: 487: 483: 476: 474: 470: 457: 453: 452: 447: 441: 439: 437: 435: 431: 418: 414: 413: 408: 402: 400: 398: 396: 394: 392: 388: 375: 371: 370: 365: 359: 357: 353: 348: 342: 339: 332: 328: 325: 324: 320: 318: 316: 312: 311:Bilal Hassani 308: 304: 300: 296: 291: 289: 285: 281: 277: 272: 270: 266: 262: 253: 246: 244: 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Retrieved 913:Air of melty 912: 902: 890:. Retrieved 879: 870: 858:. Retrieved 849: 839: 827:. Retrieved 816: 806: 794:. Retrieved 783: 774: 762:. Retrieved 758:the original 751: 722:. Retrieved 718:the original 711: 702: 690:. Retrieved 686:the original 679: 670: 658:. Retrieved 647: 637: 625:. Retrieved 614: 605: 593:. Retrieved 582: 558:. Retrieved 547: 538: 526:. Retrieved 515: 506: 494:. Retrieved 485: 460:. Retrieved 456:the original 449: 421:. Retrieved 410: 378:. Retrieved 374:the original 367: 341: 292: 273: 258: 234: 211: 208:2017–present 190: 170: 142: 120: 119: 43:Product type 2708:Matchmakers 2656:Black Magic 2651:After Eight 2609:Brands and 2345:Paul Bulcke 2320:Zephyrhills 2315:Wonder Ball 2270:Jenny Craig 2150:Uncle Tobys 2130:Frosty Paws 2115:Fancy Feast 2067:Yinlu Foods 2052:Uncle Tobys 2012:Hot Pockets 1930:Häagen-Dazs 1925:Frosty Paws 1879:Coffee-Mate 1756:Dolce Gusto 1751:Coffee-Mate 1696:Coffee and 1672:Walnut Whip 1627:Red Ripperz 1562:Matchmakers 1547:Life Savers 1455:Black Magic 1450:Blue Riband 1425:After Eight 1365:Milo Cereal 1355:Lion Cereal 1335:Corn Flakes 1274:Acqua Panna 1183:Dolce Gusto 1141:Yinlu Foods 496:11 February 313:, Ogee and 269:whole grain 255:Lion Cereal 247:Lion Cereal 92:Lion Cereal 2837:Categories 2625:Fruit Gums 2586:Rowntree's 2491:Post Foods 2037:Stouffer's 1984:and snacks 1915:Eskimo Pie 1884:La Lechera 1869:Bear Brand 1845:Sweet Leaf 1779:Milo cocoa 1769:La Lechera 1637:Rowntree's 1602:Passatempo 1405:Animal Bar 1395:Chocolate 1251:Toll House 1214:Bear Brand 1171:Appliances 1123:Hsu Fu Chi 923:31 January 892:31 January 860:31 January 829:30 January 796:30 January 764:31 January 724:30 January 692:31 January 660:30 January 627:30 January 595:30 January 560:30 January 462:8 February 423:30 January 380:8 February 333:References 145:Rowntree's 133:Rowntree's 101:Rowntree's 71:Introduced 2671:Hoadley's 2260:Hoadley's 2253:Restylane 2218:Deer Park 2208:Baby Ruth 2198:Arrowhead 2193:Alfasigma 2047:Tombstone 1955:Mövenpick 1910:Drumstick 1905:D'Onofrio 1898:Ice cream 1874:Carnation 1835:Starbucks 1805:Nespresso 1733:Carnation 1698:beverages 1652:Sin Parar 1465:Breakaway 1380:Shreddies 1289:Pure Life 1193:Special.T 1188:Nespresso 989:Divisions 753:The Times 517:Les Echos 284:Coco Pops 218:Bluewater 167:2004–2007 163:in 1988. 153:Newcastle 2812:Category 2733:Smarties 2531:Category 2295:PowerBar 2243:Cetaphil 2223:Dreyer's 2158:Cheerios 2125:Friskies 2110:Dog Chow 2002:DiGiorno 1970:Smarties 1840:Supligen 1820:Ovaltine 1800:Nesfruta 1760:Huesitos 1705:Abuelita 1657:Smarties 1612:Perugina 1592:Negresco 1587:Munchies 1572:Milkybar 1485:Cheekies 1480:Carlos V 1445:Big Turk 1410:Abuelita 1320:Chocapic 1315:Cheerios 1058:(62.76%) 1019:Divested 917:Archived 886:Archived 854:Archived 823:Archived 818:HuffPost 790:Archived 785:BBC News 654:Archived 621:Archived 589:Archived 584:BBC News 554:Archived 549:Sky News 522:Archived 490:Archived 417:Archived 412:Campaign 321:See also 280:Frosties 193:transfat 181:sampling 2822:Commons 2782:Related 2693:Kit Kat 2661:Caramac 2618:Current 2543:Commons 2515:Froneri 2431:Freshly 2374:Related 2168:Weeties 2140:Winalot 2100:Beneful 2057:Winiary 2022:Libby's 1992:Buitoni 1960:Parlour 1950:Maxibon 1945:Kit Kat 1935:Hjem-IS 1889:Nesquik 1810:Nesquik 1784:NescafĂ© 1747:Chuckie 1718:BabyNes 1714:Acticor 1687:ZveÄŤevo 1662:Svitoch 1530:Kit Kat 1525:Goobers 1510:Drifter 1490:Chokito 1475:Caramac 1470:Cailler 1435:Bar One 1430:Allen's 1340:Fitness 1308:Cereals 1279:Perrier 1269:Contrex 1253:cookies 1245:Libby's 1219:Cerelac 1209:BabyNes 1178:BabyNes 1131:(30.3%) 1129:L'OrĂ©al 1102:Froneri 528:7 March 265:caramel 241:B&M 214:A2 road 139:History 107:Website 79: ( 63:Country 2756:People 2743:Yorkie 2713:Menier 2666:Gale's 2639:Former 2600:NestlĂ© 2593:Parent 2333:People 2275:Ozarka 2248:Epiduo 2233:Gale's 2228:Enviga 2062:Wagner 1965:Savory 1864:Alpine 1849:ZoĂ©gas 1825:RicorĂ© 1815:Nestea 1795:Nescau 1774:Menier 1710:Alpine 1682:Yorkie 1582:Mirage 1542:Kohler 1520:Garoto 1505:Crunch 1299:Vittel 1238:Baking 1224:Gerber 1163:Brands 1149:(100%) 1147:Malher 1137:(100%) 982:NestlĂ© 881:Mother 713:NestlĂ© 681:NestlĂ© 649:Delish 616:Snopes 347:"Lion" 303:jingle 295:Mother 237:peanut 161:NestlĂ© 149:Fawdon 129:NestlĂ© 57:NestlĂ© 2188:Alcon 2120:Felix 2105:Bonio 2042:Thomy 2032:Maggi 2007:Herta 1728:Boost 1515:Fox's 1500:Crisp 1143:(60%) 1125:(60%) 307:Hatik 197:trend 186:wafer 157:Dijon 53:Owner 2728:Rolo 2718:Polo 2703:Lion 2646:Aero 2511:Mars 2163:PLUS 2085:Alpo 1764:Klim 1738:Caro 1632:Rolo 1617:Polo 1577:Milo 1552:Lion 1460:Bono 1415:Aero 1375:Trix 1229:Nido 1135:Osem 925:2022 894:2022 862:2022 831:2022 798:2022 766:2022 726:2022 694:2022 662:2022 629:2022 597:2022 562:2022 530:2022 498:2022 464:2022 425:2022 382:2022 286:and 267:and 222:Kent 121:Lion 81:1976 74:1976 20:Lion 2505:. 2135:ONE 1920:Fab 1667:TEX 315:Lou 147:in 2839:: 2507:NA 911:. 878:. 852:. 848:. 821:. 815:. 782:. 750:. 734:^ 710:. 678:. 652:. 646:. 613:. 581:. 570:^ 546:. 514:. 488:. 484:. 472:^ 448:. 433:^ 409:. 390:^ 366:. 355:^ 317:. 309:, 282:, 235:A 151:, 2578:e 2571:t 2564:v 974:e 967:t 960:v 927:. 896:. 864:. 833:. 800:. 768:. 728:. 696:. 664:. 631:. 599:. 564:. 532:. 500:. 466:. 427:. 384:. 349:. 83:)

Index



Chocolate bar
Nestlé
Rowntree's
nestle.co.uk/lionbar
chocolate bar
Nestlé
Rowntree's
Rowntree's
Fawdon
Newcastle
Dijon
Nestlé
target market
Animal Planet
sampling
wafer
transfat
trend
Barry Callebaut
A2 road
Bluewater
Kent
traffic disruption
Kent Fire and Rescue Service
peanut
B&M

breakfast cereal

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