Knowledge (XXG)

Spamdexing

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206:. Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. Also, search-engine operators can quickly block the results listing from entire websites that use spamdexing, perhaps in response to user complaints of false matches. The rise of spamdexing in the mid-1990s made the leading search engines of the time less useful. Using unethical methods to make websites rank higher in search engine results than they otherwise would is commonly referred to in the SEO (search engine optimization) industry as "black-hat SEO". These methods are more focused on breaking the search-engine-promotion rules and guidelines. In addition to this, the perpetrators run the risk of their websites being severely penalized by the 1889: 895: 36: 953:
Possible solutions to overcome search-redirection poisoning redirecting to illegal internet pharmacies include notification of operators of vulnerable legitimate domains. Further, manual evaluation of SERPs, previously published link-based and content-based algorithms as well as tailor-made automatic
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Spam blogs are blogs created solely for commercial promotion and the passage of link authority to target sites. Often these "splogs" are designed in a misleading manner that will give the effect of a legitimate website but upon close inspection will often be written using spinning software or be very
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that is different from that seen by human users. It can be an attempt to mislead search engines regarding the content on a particular web site. Cloaking, however, can also be used to ethically increase accessibility of a site to users with disabilities or provide human users with content that search
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are low-quality web pages created with very little content, which are instead stuffed with very similar keywords and phrases. They are designed to rank highly within the search results, but serve no purpose to visitors looking for information. A doorway page will generally have "click here to enter"
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is dependent on whether the practice is used to pollute the results with pages of little relevance, or to direct traffic to a page of relevance that would have otherwise been de-emphasized due to the search engine's inability to interpret and understand related ideas. This is no longer the case.
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Spam in blogs is the placing or solicitation of links randomly on other sites, placing a desired keyword into the hyperlinked text of the inbound link. Guest books, forums, blogs, and any site that accepts visitors' comments are particular targets and are often victims of drive-by spamming where
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Some link spammers utilize expired domain crawler software or monitor DNS records for domains that will expire soon, then buy them when they expire and replace the pages with links to their pages. However, it is possible but not confirmed that Google resets the link data on expired domains. To
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base the importance of sites on the number of different sites linking to them, referrer-log spam may increase the search engine rankings of the spammer's sites. Also, site administrators who notice the referrer log entries in their logs may follow the link back to the spammer's referrer page.
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Many major search engines have implemented algorithms that recognize keyword stuffing, and reduce or eliminate any unfair search advantage that the tactic may have been intended to gain, and oftentimes they will also penalize, demote or remove websites from their indexes that implement keyword
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are created using various programs designed to "scrape" search-engine results pages or other sources of content and create "content" for a website. The specific presentation of content on these sites is unique, but is merely an amalgamation of content taken from other sources, often without
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Users can employ search operators for filtering. For Google, a keyword preceded by "-" (minus) will omit sites that contains the keyword in their pages or in the URL of the pages from search result. As an example, the search "-<unwanted site>" will eliminate sites that contains word
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Guest blog spam is the process of placing guest blogs on websites for the sole purpose of gaining a link to another website or websites. Unfortunately, these are often confused with legitimate forms of guest blogging with other motives than placing links. This technique was made famous by
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system, will not use the link to increase the score of the linked website if the link carries a nofollow tag. This ensures that spamming links to user-editable websites will not raise the sites ranking with search engines. Nofollow is used by several major websites, including
285:"Noscript" tags are another way to place hidden content within a page. While they are a valid optimization method for displaying an alternative representation of scripted content, they may be abused, since search engines may index content that is invisible to most visitors. 1121:
Proceedings of the First International Workshop on Adversarial Information Retrieval on the Web (AIRWeb), 2005 in The 14th International World Wide Web Conference (WWW 2005) May 10, (Tue)-14 (Sat), 2005, Nippon Convention Center (Makuhari Messe), Chiba,
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no longer use these tags. Nowadays, search engines focus more on the content that is unique, comprehensive, relevant, and helpful that overall makes the quality better which makes keyword stuffing useless, but it is still practiced by many webmasters.
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Headlines in online news sites are increasingly packed with just the search-friendly keywords that identify the story. Traditional reporters and editors frown on the practice, but it is effective in optimizing news stories for search.
950:. Via the extension, users could block a specific page, or set of pages from appearing in their search results. As of 2021, the original extension appears to be removed, although similar-functioning extensions may be used. 759:
randomly access many sites enough times, with a message or specific address given as the referrer, that message or Internet address then appears in the referrer log of those sites that have referrer logs. Since some
552:(PBNs) are a group of authoritative websites used as a source of contextual links that point to the owner's main website to achieve higher search engine ranking. Owners of PBN websites use expired domains or 435:, and using meta keywords that are unrelated to the site's content. This tactic has been ineffective. Google declared that it doesn't use the keywords meta tag in its online search ranking in September 2009. 251:
The problem arises when site operators load their Web pages with hundreds of extraneous terms so search engines will list them among legitimate addresses. The process is called "spamdexing," a combination of
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Sometimes inserted text includes words that are frequently searched (such as "sex"), even if those terms bear little connection to the content of a page, in order to attract traffic to advert-driven pages.
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Keyword stuffing had been used in the past to obtain top search engine rankings and visibility for particular phrases. This method is outdated and adds no value to rankings today. In particular,
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to render their content in several languages, with no human editing, resulting in unintelligible texts that nonetheless continue to be indexed by search engines, thereby attracting traffic.
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absolute positioning to have the text positioned far from the page center are all common techniques. By 2005, many invisible text techniques were easily detected by major search engines.
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Because of the large amount of spam posted to user-editable webpages, Google proposed a "nofollow" tag that could be embedded with links. A link-based search engine, such as Google's
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Link farms are tightly-knit networks of websites that link to each other for the sole purpose of exploiting the search engine ranking algorithms. These are also known facetiously as
541:. Use of links farms has greatly reduced with the launch of Google's first Panda Update in February 2011, which introduced significant improvements in its spam-detection algorithm. 1811: 304:, which is of little benefit to the user, keyword stuffing in certain circumstances was not intended to skew results in a deceptive manner. Whether the term carries a 468:
ads), or they redirect the user to other sites. It is even feasible for scraper sites to outrank original websites for their own information and organization names.
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Link spam is defined as links between pages that are present for reasons other than merit. Link spam takes advantage of link-based ranking algorithms, which gives
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and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.
2306: 1054: 878:, optimizing a page for top ranking and then swapping another page in its place once a top ranking is achieved. Google refers to these type of redirects as 519:
higher rankings the more other highly ranked websites link to it. These techniques also aim at influencing other link-based ranking techniques such as the
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tactic, depending on the context of the technique, and the opinion of the person judging it. While a great deal of keyword stuffing was employed to aid in
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Web sites that can be edited by users can be used by spamdexers to insert links to spam sites if the appropriate anti-spam measures are not taken.
1835:"Prevalence of Poisoned Google Search Results of Erectile Dysfunction Medications Redirecting to Illegal Internet Pharmacies: Data Analysis Study" 178:, although there are many SEO methods that improve the quality and appearance of the content of web sites and serve content useful to many users. 560:
from high-authority websites. Google targeted and penalized PBN users on several occasions with several massive deindexing campaigns since 2014.
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involves rewriting existing articles, as opposed to merely scraping content from other sites, to avoid penalties imposed by search engines for
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Changes and algorithms specifically intended to penalize or ban sites using keyword stuffing include the Google Florida update (November 2003)
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These techniques involve altering the logical view that a search engine has over the page's contents. They all aim at variants of the
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can be written that automatically randomly select a user edited web page, such as a Knowledge (XXG) article, and add spamming links.
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maintain all previous Google ranking data for the domain, it is advisable that a buyer grab the domain before it is "dropped".
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engines aren't able to process or parse. It is also used to deliver content based on a user's location; Google itself uses
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Wiki spam is when a spammer uses the open editability of wiki systems to place links from the wiki site to the spam site.
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detection and classification engines can be used as benchmarks in the effective identification of pharma scam campaigns.
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can rapidly make the user-editable portion of a site unusable. Programmers have developed a variety of automated
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Search engines now employ themed, related keyword techniques to interpret the intent of the content on a page.
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on the page; autoforwarding can also be used for this purpose. In 2006, Google ousted vehicle manufacturer
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extension "Personal Blocklist (by Google)", launched by Google in 2011 as part of countermeasures against
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Comment spam is a form of link spam that has arisen in web pages that allow dynamic user editing such as
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positioning to place text underneath an image â€” and therefore out of view of the visitor â€” and
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is disguised by making it the same color as the background, using a tiny font size, or hiding it within
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Hiding text from the visitor is done in many different ways. Text colored to blend with the background,
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Finin, Tim; Joshi, Anupam; Kolari, Pranam; Java, Akshay; Kale, Anubhav; Karandikar, Amit (2008-09-06).
811:. Some search engines give a higher rank to results where the keyword searched for appears in the URL. 68: 1456: 2160: 2130: 2097: 1212: 1109: 1062: 843: 388: 1833:
Fittler, András; Paczolai, Péter; Ashraf, Amir Reza; Pourhashemi, Amir; Iványi, Péter (2022-11-08).
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The 15th International World Wide Web Conference (WWW 2006) May 23–26, 2006, Edinburgh, Scotland.
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being temporarily or permanently banned or penalized on major search engines. The repetition of
1804:"New: Block Sites From Google Results Using Chrome's "Personal Blocklist" - Search Engine Land" 1747:
Proceedings of the First International Workshop on Adversarial Information Retrieval on the Web
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automated software creates nonsense posts with links that are usually irrelevant and unwanted.
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is the hosting of multiple websites with conceptually similar content but using different
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poorly written with barely readable content. They are similar in nature to link farms.
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Spamdexed pages are sometimes eliminated from search results by the search engine.
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is the forging of multiple identities for malicious intent, named after the famous
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is the taking of the user to another page without his or her intervention,
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have a referrer log which shows which pages link to that site. By having a
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The Panda That Hates Farms: A Q&A With Google’s Top Search Engineers
1052:, Danny Sullivan's video explanation of Search Engine Spam, October 2008 2155: 2073: 2007: 1657: 1600:. Hong Heather Yu, Eng Keong Lua. Amsterdam: Elsevier/Morgan Kaufmann. 1560: 752: 672: 356: 217:
Common spamdexing techniques can be classified into two broad classes:
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permission. Such websites are generally full of advertising (such as
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refers to any of several means to serve a page to the search-engine
850:, or permanent redirect, is not considered as a malicious behavior. 483:. This process is undertaken by hired writers or automated using a 2233: 1992: 1851: 707: 703: 256:—the Internet term for sending users unsolicited information—and " 268:
no longer gives good rankings to pages employing this technique.
1631:"The Information Ecology of Social Media and Online Communities" 452:
for using "doorway pages" to the company's German site, BMW.de.
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is by Eric Convey in his article "Porn sneaks way back on Web",
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takes place when a spam perpetrator or facilitator accesses a
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AAAI-2000 workshop on Artificial Intelligence for Web Search
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In the past, keyword stuffing was considered to be either a
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that all link to each other, such as fake blogs (known as
1370:"Everything You Need to Know About Hidden Text & SEO" 596:". A spammer may create multiple web sites at different 906: 650:
Some of these techniques may be applied for creating a
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patient and the book about her that shares her name, "
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where visitors will not see them is used to increase
2247: 2169: 2096: 2026: 1963: 1954: 1160:"Keyword stuffing and the big three search engines" 60:. Unsourced material may be challenged and removed. 745:), by following a link from another web page (the 351:in an attempt to gain an unfair rank advantage in 27:Deliberate manipulation of search engine indexes 1684:(Thesis). Robert E. Kennedy Library, Cal Poly. 1326:, SearchEngineLand.com.com, September 26, 2013 991:– overview of search engine indexing technology 325:for information retrieval on text collections. 174:Spamdexing could be considered to be a part of 1706:"The decay and fall of guest blogging for SEO" 1158:Zuze, Herbert; Weideman, Melius (2013-04-12). 1932: 1323:All About the New Google "Hummingbird" Update 8: 167:. It involves a number of methods, such as 1960: 1939: 1925: 1917: 1351:On Language, The Web Is At War With Itself 1860: 1850: 1689: 1656: 1646: 1461:"Recognizing Nepotistic Links on the Web" 1195: 1193: 1100: 1098: 679:to block or at least slow down spambots. 237:The earliest known reference to the term 120:Learn how and when to remove this message 1775:"Sneaky redirects - Search Console Help" 431:This involves repeating keywords in the 1041: 1470:, Boston: AAAI Press, pp. 23–28, 1077: 1075: 1073: 1738:; David Carmel; Ronny Lempel (2005). 1594:Koegel Buford, John F. (2009). 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It can be problematic because 186:Search engines use a variety of 34: 1785:from the original on 2015-05-18 1756:from the original on 2011-07-21 1597:P2P networking and applications 1559:Schreiber, Flora Rheta (1973). 1541:from the original on 2016-11-22 1477:from the original on 2007-04-18 1438:from the original on 2012-07-23 1380:from the original on 2021-11-22 1276:from the original on 2012-06-21 1141:from the original on 2020-02-15 247:, May 22, 1996, where he said: 45:needs additional citations for 926:Page omission by search engine 590:dissociative identity disorder 1: 1892:The dictionary definition of 1368:Montti, Roger (2020-10-03). 1424:Segal, David (2011-02-13). 1312:, Wired.com, March 3, 2011 1219:, New York, NY: ACM Press, 1124:, New York, NY: ACM Press, 539:mutual admiration societies 2323: 2146:Naive Bayes spam filtering 1264:Smarty, Ann (2008-12-17). 686: 677:spam prevention techniques 661: 658:Using world-writable pages 639: 611: 530: 391:'s September 2014 update. 338:search engine optimization 176:search engine optimization 149:search engine optimization 1164:Online Information Review 942:Users could also use the 489:artificial neural network 2121:Disposable email address 1983:Directory harvest attack 1680:Bevans, Brandon (2016). 1648:10.1609/aimag.v29i3.2158 1176:10.1108/OIR-11-2011-0193 399:Hidden or invisible text 1691:10.15368/theses.2016.91 1063:"Google Search Central" 190:to determine relevancy 141:search engine poisoning 1682:Categorizing Blog Spam 1067:. 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2040: 2037: 2035: 2032: 2031: 2029: 2025: 2019: 2016: 2014: 2013:Pink contract 2011: 2009: 2006: 2004: 2001: 1999: 1996: 1994: 1991: 1989: 1986: 1984: 1981: 1979: 1976: 1974: 1971: 1970: 1968: 1966: 1962: 1959: 1957: 1953: 1949: 1942: 1937: 1935: 1930: 1928: 1923: 1922: 1919: 1913: 1910: 1908: 1905: 1903: 1900: 1898:at Wiktionary 1897: 1896: 1890: 1886: 1885: 1881: 1872: 1868: 1863: 1858: 1853: 1852:10.2196/38957 1848: 1844: 1840: 1836: 1829: 1826: 1813: 1809: 1805: 1799: 1796: 1784: 1780: 1776: 1770: 1767: 1752: 1748: 1741: 1737: 1736:Mishne, Gilad 1731: 1728: 1715: 1711: 1710:mattcutts.com 1707: 1701: 1698: 1692: 1687: 1683: 1676: 1673: 1668: 1664: 1659: 1654: 1649: 1644: 1640: 1636: 1632: 1625: 1622: 1617: 1613: 1609: 1603: 1599: 1598: 1590: 1587: 1582: 1578: 1574: 1572:0-8092-0001-5 1568: 1564: 1563: 1555: 1552: 1540: 1536: 1532: 1526: 1523: 1507: 1503: 1496: 1490: 1487: 1473: 1469: 1462: 1458: 1452: 1449: 1437: 1433: 1432: 1427: 1420: 1417: 1404: 1400: 1394: 1391: 1379: 1375: 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Index

Link spamming

verification
improve this article
adding citations to reliable sources
"Spamdexing"
news
newspapers
books
scholar
JSTOR
Learn how and when to remove this message
black-hat
search engine optimization
search engine
indexes
link building
search engine optimization
algorithms
ranking
body text
URL
web page
Google Panda
Google Penguin
The Boston Herald
spamming
indexing
Google
CSS

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