155:. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency was, more often than not, to hyperlink words relevant to the landing page. Anchor text can also serve the purpose of directing the user to internal pages on the site, which can also help to rank the website higher in the search rankings.
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189:" update that it would be changing the way it handled anchor text, implying that anchor text would no longer be as important an element for their ranking metrics. Moving forward, Google would be paying more attention to a diversified link profile which has a mix of anchor text and other types of links.
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was possible through anchor text manipulation; however, in
January 2007, Google announced it had updated its algorithm to minimize the impact of Google bombs, which refers to a prank where people attempt to cause someone else's site to rank for an obscure or meaningless query.
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August 2016 study conducted by Moz, found that Exact and partial match domains can be affected by over optimization penalty since Google considers domain Brand and naked URL links as Exact match.
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Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. The anchor text may or may not be related to the actual text of the
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However a 2016 study of anchor text influence across 16,000 keywords found that presence of exact and partial match anchor links continues to have a strong correlation with Google rankings.
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that the page will receive from search engines. Other services apply the basic principles of anchor text analysis as well. For instance,
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Bader
Aljaber; Nicola Stokes; James Bailey; Jian Pei (1 April 2010). "Document clustering of scientific texts using citation contexts".
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There are different classifications of anchor text that are used within the search engine optimization community such as the following:
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Usually, web search engines analyze anchor text from hyperlinks on web pages. The words contained in the anchor text can determine the
71:. The HTML specification does not have a specific term for anchor text, but refers to it as "text that the a element wraps around". In
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224:" is a partial match, anchor text as it links to a broader concept (i.e. to the article about search engine optimization).
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63:. The term "anchor" was used in older versions of the HTML specification for what is currently referred to as the
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An anchor that is used with a keyword and a variation that mirrors the page that is being linked to. Example: "
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terms (since HTML is XML), the anchor text is the content of the element, provided that the content is text.
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Practical UI Patterns for Design
Systems: Fast-Track Interaction Design for a Seamless User Experience
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An anchor that is used with a keyword that mirrors the page that is being linked to. Example: "
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owners view the most common words in anchor text linking to their site. In the past,
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128:"Knowledge (XXG)" is the anchor text in this example. The URL it points to is
507:"Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy"
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389:. Bulletin of IEEE Technical Committee on Digital Libraries. Archived from
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533:"Case Study: The Interconnectedness of Local SEO and Exact Match Domains"
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262:. Other variations may include "go here", "visit this website", etc..
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413:"How the Web Uses Anchor Text in Internal Linking [Study]"
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440:"Get a more complete picture about how other sites link to you"
387:"Retrieving Data from Mind Maps to Enhance Search Applications"
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The phrase "academic search engines" is the anchor text in the
592:"HTML Techniques for Web Content Accessibility Guidelines 1.0"
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Whenever an image is linked, and the "alt" attribute is empty.
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254:" is a generic anchor recommended against on grounds of
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A generic word or phrase that is used as the anchor. "
151:, because the linked text is usually relevant to the
268:Whenever an image is linked, Google will use the
132:. The entire hyperlink appears on a web page as
222:different search engine optimization techniques
161:may use anchor text to procure high results in
185:In April 2012, Google announced in its March "
110:of the link. For example, a hyperlink to the
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144:Anchor text is weighted (ranked) highly in
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469:. Official Google Webmaster Central Blog.
442:. Official Google Webmaster Central Blog.
173:facilitate this optimization by letting
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27:Visible, clickable text in a hyperlink
230:A brand that is used as the anchor. "
56:is the visible, clickable text in an
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473:from the original on 24 March 2007
446:from the original on 31 March 2007
309:"HTML 3.2 Reference Specification"
240:A URL that is used as an anchor. "
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557:MacDonald, Diana (25 June 2019).
130:http://en.wikipedia.org/Main_Page
619:Information retrieval techniques
467:"A quick word about Googlebombs"
112:English-language Knowledge (XXG)
465:Cutts, Matt (25 January 2007).
385:Beel, Joeran (1 October 2010).
40:that the cursor is pointing to.
438:Fox, Vanessa (15 March 2007).
291:to determine similar keywords.
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234:" is a branded anchor text.
163:search engine results pages
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634:Search engine optimization
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364:10.1007/s10791-009-9108-x
244:" is a naked link anchor.
358:(2). Springer: 101–131.
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281:Latent semantic indexing
140:Search engine algorithms
624:Internet search engines
563:. Apress. p. 194.
493:"Google's March Update"
84:academic search engines
118:might take this form:
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352:Information Retrieval
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629:Internet terminology
393:on 29 September 2011
90:context to classify
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417:Search Engine Watch
272:as the anchor text.
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242:www.wikipedia.com
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596:. Retrieved
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513:. 6 May 2012
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207:Exact match
199:Terminology
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613:Categories
576:23 January
296:References
252:Click here
237:Naked link
159:Webmasters
149:algorithms
50:link label
18:Link title
639:Hypertext
256:usability
96:mind maps
69:<a>
65:a element
61:hyperlink
54:link text
38:hyperlink
594:. W3.org
477:27 March
471:Archived
450:27 March
444:Archived
372:18990883
116:homepage
102:Overview
88:citation
86:may use
598:11 July
247:Generic
227:Branded
187:Penguin
175:website
80:ranking
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517:6 July
423:6 July
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289:Google
265:Images
167:Google
397:5 May
368:S2CID
275:Empty
67:, or
52:, or
600:2014
578:2023
565:ISBN
544:2016
519:2012
479:2007
452:2007
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399:2011
258:and
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
