382:) was launched in 2024 as a higher-end line of grocery products, though still marketed as budget-friendly. The initial launch began with over 300 items aiming to show the speed at Walmart could "bring trend and innovation to market at scale." The focus of the brand is to expand into three specific markets: new culinary experiences, plant-based alternatives to mainline products, and "Made Without" products catering to different dietary styles (i.e. gluten-free, or made without artificial flavors, colorings or added sugars).
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varied by stores. Some of the grocery items included milk (which is often brand-name milk with a Price First label, as is Great Value milk), bread, granulated sugar, canned fruit/vegetables, boxed brownie mix, toaster pastries, elbow pasta, egg noodles, spaghetti, and skillet meals. Non-grocery items included paper towels, toilet tissue, trash bags, and food storage bags. The brand was discontinued in 2016.
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was a bottom-tier, low-priced generic brand that
Walmart introduced in late 2013. It included very basic grocery items, trash bags, and paper goods. It was launched as an experimental brand targeted towards the most budget-conscious shoppers. It was the lowest priced brand at Walmart and availability
354:
As
Walmart's most extensively developed retail brand, covering hundreds of household consumable items, the Great Value line includes sliced bread, frozen vegetables, frozen dinners, canned foods, light bulbs, trash bags, buttermilk biscuits, cinnamon rolls, pies, and many other traditional grocery
296:
Compared to Great Value products and to other national brands, Sam's Choice is positioned as a premium retail brand and is offered at a price competitive with standard national brands. It typically offers either competitive items in a given product category, or items in categories where the market
358:
The Great Value brand can also be seen in Canada, Costa Rica, Honduras, Nicaragua, El
Salvador, Mexico, Argentina, Chile, and Brazil and some Trust Mart stores in Hunza Pakistan, through a partnership with Walmart but China is not included anywhere. Bharti EasyDay retail grocery stores sell Great
483:
due to suspicion that the anesthetizing drug may have found its way into pet foods through euthanized animals. Pentobarbital was found in 5 out of the 8 Ol' Roy samples in the initial survey. The highest level of pentobarbital detected among all dog foods tested was an Ol' Roy formulation (Puppy
366:
In 2009, the Great Value labels were redesigned to be predominantly white. The new redesign also includes over 80 new items, including thin-crust pizza, fat-free caramel swirl ice cream, strawberry yogurt, organic cage-free eggs, double-stuffed sandwich cookies, and teriyaki beef jerky. Walmart
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to be as good as national brand offerings, but are typically sold at a lower price because of lower marketing and advertising expense. As a house or store brand, the Great Value line does not consist of goods produced by
Walmart, but is a labeling system for items manufactured and packaged by a
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which, in addition to releasing products under its own brand and exclusively for
Walmart, also manufactures and brands foods for a variety of other chain stores. Often, this labeling system does not list location of manufacture of the product. Walmart contends that all Great Value products are
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changed the formulas for 750 items, including: breakfast cereal, cookies, yogurt, laundry detergent, and paper towels. Great Value went through another redesign in 2013 for most of its food items, replacing predominantly white designs with more colorful packaging.
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Competitive pricing of the Sam's Choice brand and store-branded and generic goods is possible because of the lower expense required to market a retail chain's house brand, compared to advertising and promotional expenses typically incurred by the national brands.
431:, Walmart, and Member's Mark (Sam's Club), per the study." The report further noted that "...we are struck by the magnitude of mind-share Walmart appears to hold in shoppers' minds when it comes to awareness of private label brands and retailers."
518:
is
Walmart's store brand; including diapers, formula, and accessories. Like other Walmart store brands, its design and packaging was relaunched in 2010. Parent's Choice is manufactured by Wyeth, a pharmaceutical company that is a subsidiary of
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Most Sam's Choice-branded products have been replaced by either the relaunched Great Value brand, or the new
Marketside brand. The brand was reintroduced in 2013 with a new logo and a focus on premium food products with organic ingredients.
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is
Walmart's brand of motor oil. Oil for both gasoline and diesel engines is sold under the SuperTech brand. The brand is also used on other consumable automotive products, such as oil filters, windshield wiper fluid, and transmission
1505:
420:. Before its takeover by Walmart, the formerly independent Equate brand sold consumer products at both Target and Walmart at lower prices than those of name brands. Equate is an example of the strength of Walmart's
427:. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate,
293:, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
814:– diabetes care products, including blood glucose and blood pressure monitors, as well as medical thermometers, portable humidifiers and replacement filters for both ReliOn and name brand humidifiers
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is a brand for upscale chips, cookies, frozen dinners, etc. which are sold exclusively in Canada. This brand is comparable to World Table and is manufactured in Canada exclusively for
Walmart Canada.
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of the same name. It forms the premium tier to the
Mainstays home brand, producing goods such as furniture, kitchen products, bedding, curtains and window blinds, decor, and other home products.
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is Walmart's store brand for school and office supplies. From notebooks, pens, markers, paper, binders, pencils and even paper shredders. Pen+Gear replaced the brand name Casemate in late 2016.
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Brand Killers Store brands aren't for losers anymore. In fact, they're downright sizzling. And that scares the soap out of the folks who bring us Tide and Minute Maid and Alpo and...
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was a brand for men's basic clothing, including shirts, pants, undergarments, socks, ties, and some accessories. In late 2010, the brand was phased out completely and replaced by
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was launched in 1993 (but products were made as early as 1992) and forms the second tier, or national brand equivalent (NBE), of Walmart's grocery branding strategy.
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308:. Other products in the line, including cookies, snack items, frozen meals, and similar grocery items, are made by a variety of agricultural and food manufacturers.
523:. On October 15, 2009, representatives of Pfizer signed the final acquisition papers, making Wyeth a wholly owned subsidiary of that company, thus completing the
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1155:
1454:"Pfizer Completes Acquisition Of Wyeth | Pfizer Pharmaceutical News and Media | Pfizer: the world's largest research-based pharmaceutical company"
538:
is a wide-ranging brand of budget-priced children's toys. Play Day launched in between mid-2014 and early-2015, as a replacement brand for Kid Connection.
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Formula, Chicken and Rice) at 32ppb. The CVM concluded this level of pentobarbital would be unlikely to cause adverse effects even to the smallest dogs.
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888:– A brand of party and holiday supplies including balloons, party favors, plates, holiday decorations, etc. manufactured exclusively for Walmart
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882:– upscale salsa, pizza, chips, cookies, etc., which are manufactured exclusively for Walmart and fancier than their Great Value equivalents
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products include small furniture, tableware and various home decor accessories, such as rugs and faux plants. (Discontinued in USA market)
1714:"Walmart Introduces Walmart Family Mobile Powered by T-Mobile, Featuring the Lowest Priced Unlimited Talk and Text Wireless Family Plans"
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was another brand of home electronics, consisting of more upscale items such as televisions, small electronics and digital music players.
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was a brand used for home electronics, such as televisions and DVD players. The brand was also used on various small kitchen appliances.
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grocery stores (owned by Walmart) in Tokyo, Japan as of October 2014, despite at least one report of a transition away from the brand.
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1312:"Walmart Corporate — Walmart's Revamped Great Value Brand Delivers Affordable, Quality Choices When Consumers Need Them Most"
686:, (who also manufactures batteries for other store brands) primarily at plants in Saint Joseph, Missouri, and Fort Wayne, Indiana.
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Survey #1, qualitative analyses for pentobarbital residue:Dry dog food samples purchased in Laurel, MD, area, March - June 1998
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754:– fresh foods usually found in Walmart's deli, produce, and bakery departments, such as salads, soups, breads, and sandwiches
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store products. The wide range of items marketed under the Great Value banner makes it Walmart's top-selling retail brand.
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was an upscale brand of women's apparel that was originally released in the fall of 2006 and eventually was discontinued.
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1021:. Since 2009, Walmart has sourced their store brand sodas from multiple companies, having previously exclusively used
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is the brand for automotive and lawn mower batteries. The brand is also used for battery-related accessories, such as
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359:
Value brand products in India as well. Great Value brand products as well as Walmart merchandise are also present in
1243:"Don't confuse store brands with generics: Both both may offer significant cost savings without sacrificing quality"
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In mid-2010, the brand underwent a logo redesign, as well as packaging changes similar to the Great Value brand.
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742:– hand tools, hardware and storage, some power tools (power tool lineup is gradually being replaced by Hart)
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1338:"Walmart Launches bettergoods, a New Private Brand Making Elevated Culinary Experiences Accessible for All"
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In 1998, samples of Ol' Roy (together with various other brands) were subject to qualitative analyses for
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782:) – consumer electronics, computer accessories, audio/visual accessories, and phone/tablet accessories
666:– budget priced tires. Models include Xtra-Trac and Touring. Some models are made in a Goodyear plant.
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products, interior accessories and some low price exterior accessories such as license plate frames
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was Walmart's school and office supplies brand in 2015. In late 2016, it was replaced by Pen+Gear.
247:, often abbreviated as NOBO – junior size women's and young men's clothing, shoes, and accessories
195:– men's casual and dress clothing, shoes, and accessories (previously also women's and children's)
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238:– women's casual clothing, accessories, and shoes endorsed by American television personality
1651:"BuzzFeed has a new business model, so it's selling its own line of kitchen tools at Walmart"
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were premium electronics products; discontinued after a rebranding of the Onn line in 2020.
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is used primarily for children's toys, but was also used for children's clothing and shoes.
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was a home product line for rooms and other domestic goods. The brand was replaced by the
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772:– low-cost wines produced and bottled for Walmart selling at approximately $ 3 a bottle.
611:, a luxury bedding and mattress brand owned by Walmart, but only sold direct to consumer
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is a brand used by Walmart for consumable pharmacy and health and beauty items, such as
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188:, Walmart introduced three new clothing lines and revamped an existing clothing line.
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1129:"(Press Release) Walmart and Ellen DeGeneres Partner on New, Exclusive Fashion Line"
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as its manufacturer. The soda, as with all Walmart store brands, is also carried by
2020:
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1506:"Walmart is launching online bedding, cosmetic brands in bid for upscale shoppers"
710:– athletic and exercise equipment such as weights. Named after and licensed from
605:− toys suitable for outdoor use. Products include waterarms (water blaster guns).
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produced in the United States. Otherwise, the country of origin would be listed.
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1945:
1269:"Money-Saving Secrets: These Store Brand Items Are Actually Made By Name Brands"
1156:"Walmart Introduces Joyspun: A Modern Brand of Elevated Sleepwear and Intimates"
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was a brand of soft drink produced for Walmart stores. It was originally called
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1099:"Walmart launches four new clothing brands to compete with Amazon, Target"
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is a home product line that tailors toward teenagers and college students.
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1593:"Walmart puts good wines into most folks' budgets — Tampa Bay Times"
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820:- simple children's toys made with high-quality materials; comparable to
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leader is an "icon" (for example, Coca-Cola in the soft drink category).
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in 1991, is a retail brand in food and selected hard goods. Named after
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was a brand for tools in the 1980s and early 1990s. It was replaced by
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was an apparel brand for women, men, and children. It was replaced by
692:– grills, charcoal, and grilling accessories (Replaced Backyard Grill)
642:, a cosmetics brand owned by Walmart, but only sold direct to consumer
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1561:"Walmart Edges Into Whole Foods Territory With Premium Coffee Brand"
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Products offered through the Great Value brand are often claimed by
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657:- bicycle tires, tubes, and accessories. Was previously known as
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2129:
1473:"Walmart Aims for Affluent Customers With Online Mattress Brand"
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253:, previously Secret Treasures – women's sleepwear and intimates
28:
2273:
Why Wal-Mart Works; and Why That Drives Some People C-R-A-Z-Y
627:– party decorations and accessories, such as candles and hats
901:– grills, charcoal, and grilling accessories (discontinued)
1760:
1620:"Walmart launches its own 'Overpowered' gaming PC line-up"
1017:, but the name was changed to reflect its similarities to
698:– pre-cooked burgers and steaks (was previously under the
1743:
1363:"PBM News: Study: Walmart Private Brands Are Catching On"
633:– carbonated and flavored water. Was previously known as
648:– paint and painting tools. ColorPlace paint is made by
507:
and other cat care products, such as litter and treats.
842:- kitchen tools (Walmart exclusive under license from
457:'s dog. It has become the number-one selling brand of
342:
number of agricultural and food corporations, such as
207:– misses size women's clothing, shoes, and accessories
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990:(with undergarments, socks and casual clothing) and
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766:- laptops, miscellaneous tech, and tech accessories
59:. Unsourced material may be challenged and removed.
1684:"Introducing Uniquely J, A New Brand from Jet.com"
1001:that targeted teens. It was consolidated into the
1434:Report on the risk from pentobarbital in dog food
566:is a product line with designs inspired from the
394:The brand name "equate" on a container of lotion.
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994:(with ties, shirts, pants and formal clothing).
300:Most Sam's Choice beverage products (excluding
1405:August 11, 2003. Retrieved on August 23, 2006.
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213:– children's clothing, shoes, and accessories
8:
226:– men's, women's, and children's activewear
2010:
1804:
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1294:"Walmart's Seiyu Creates New Store Brands"
682:. EverStart batteries are manufactured by
461:in the United States. It is comparable to
858:, a brand under Walmart's Jet.com website
760:(Walmart-exclusive) – luxury coffee beans
720:- power tools and outdoor power equipment
119:Learn how and when to remove this message
1720:from the original on September 16, 2010
1089:
1056:
794:– pre-built gaming desktops and laptops
1485:from the original on February 27, 2018
1471:Corkery, Michael (February 23, 2018).
1172:
1154:Incandela, Denise (October 24, 2022).
180:In March 2018, to better compete with
1504:Bhattarai, Abha (February 23, 2018).
1318:from the original on January 10, 2010
1314:. Walmartstores.com. March 16, 2009.
1222:from the original on October 12, 2017
1135:from the original on October 25, 2018
1109:from the original on October 17, 2018
1097:Jones, Charisse (February 27, 2018).
7:
2249:Wal-Mart: The High Cost of Low Price
57:adding citations to reliable sources
1630:from the original on 3 January 2019
1694:from the original on June 12, 2018
1663:from the original on March 1, 2018
1618:Cohen, Coberly (29 October 2018).
1573:from the original on 5 August 2018
1518:from the original on March 1, 2018
1443:FDA/Center for Veterinary Medicine
1424:FDA/Center for Veterinary Medicine
453:, created in 1983 and named after
304:) are manufactured for Walmart by
25:
2087:Walmart de México y Centroamérica
1559:Giammona, Craig (3 August 2018).
1365:. Pbmproducts.com. Archived from
1296:. October 1, 2014. Archived from
1241:Huffman, Mark (August 30, 2013).
868:(cell phone) service provided by
730:, decorations, and wrapping paper
478:U.S. Food and Drug Administration
1919:
1071:
1059:
852:– office supplies and stationery
33:
2267:List of assets owned by Walmart
1208:Lilly Rockwell (July 1, 2012).
44:needs additional citations for
1649:Kafka, Peter (March 2, 2018).
1595:. Tampabay.com. Archived from
481:Center for Veterinary Medicine
232:– men's and women's work boots
1:
997:725 Originals was a brand at
804:mountain region in northwest
712:the chain of fitness centers
201:– plus size women's clothing
1210:"Cott Corp. is King of Pop"
786:Our Finest/Notre Excellence
635:Sam's Choice Clear American
285:, originally introduced as
2326:
2305:Lists of brands by company
1179:: CS1 maint: url-status (
829:- vitamins and supplements
726:– Christmas items such as
275:
268:
1917:
1756:Is onn. TV Walmart brand
931:Better Homes and Gardens
564:Better Homes and Gardens
527:68-billion dollar deal.
269:Not to be confused with
68:"List of Walmart brands"
1267:Mary (April 11, 2017).
1218:. Trend Magazines Inc.
957:(for children) in 2018.
864:is Walmart's exclusive
1907:Elizabeth Paige Laurie
1078:Business and economics
684:Johnson Controls, Inc.
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395:
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302:Grapette and Orangette
262:
1751:Canopy Living website
862:Walmart Family Mobile
617:– car care products,
393:
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287:Sam's American Choice
18:List of Walmart logos
2243:Criticism of Walmart
2235:Chesapeake, Virginia
1902:Carrie Walton Penner
1015:"Southern Lightning"
866:prepaid mobile phone
53:improve this article
1892:Whitney Ann Kroenke
1871:Nancy Walton Laurie
1599:on October 15, 2012
1460:. October 18, 2018.
1369:on January 17, 2013
2262:History of Walmart
2223:Thornton, Colorado
2026:Amigo Supermarkets
1866:Ann Walton Kroenke
1825:James "Bud" Walton
1688:www.prnewswire.com
1478:The New York Times
1439:2008-04-30 at the
1420:2009-02-04 at the
1394:2007-02-23 at the
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136:, like many large
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2256:People of Walmart
2217:Beavercreek, Ohio
2211:Las Vegas, Nevada
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1387:Boyle, Matthew. "
1342:Walmart Corporate
1300:on June 17, 2013.
1160:Walmart Corporate
1029:stores in the UK.
978:Popular Mechanics
886:Way to Celebrate!
876:cellular network.
696:Fire Side Gourmet
553:Additional brands
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1941:S. Robson Walton
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728:Christmas trees
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149:brand strategy
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488:Special Kitty
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70: –
69:
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64:Find sources:
58:
54:
48:
47:
42:This article
40:
36:
31:
30:
27:
19:
2271:
2254:
2247:
2109:Sam's Choice
2100:
2021:Walmart Labs
1991:Former execs
1897:Josh Kroenke
1887:Lukas Walton
1861:Alice Walton
1820:Helen Walton
1722:. Retrieved
1708:
1696:. Retrieved
1687:
1677:
1665:. Retrieved
1654:
1644:
1632:. Retrieved
1623:
1613:
1601:. Retrieved
1597:the original
1587:
1575:. Retrieved
1564:
1554:
1542:. Retrieved
1532:
1520:. Retrieved
1509:
1499:
1487:. Retrieved
1476:
1466:
1457:
1448:
1429:
1410:
1399:
1383:
1371:. Retrieved
1367:the original
1357:
1345:. Retrieved
1341:
1332:
1320:. Retrieved
1306:
1298:the original
1288:
1278:February 12,
1276:. Retrieved
1272:
1262:
1252:February 12,
1250:. Retrieved
1246:
1236:
1224:. Retrieved
1213:
1203:
1163:. Retrieved
1159:
1149:
1137:. Retrieved
1123:
1111:. Retrieved
1102:
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872:through the
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724:Holiday Time
723:
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705:
700:Sam's Choice
699:
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690:Expert Grill
689:
675:
670:Earth Spirit
669:
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278:Sam's Choice
264:Sam's Choice
263:
258:Major brands
250:
244:
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229:
223:
218:Other brands
210:
205:Time and Tru
204:
198:
179:
176:Major brands
151:that offers
145:chain stores
132:
130:
115:
106:
96:
89:
82:
75:
63:
51:Please help
46:verification
43:
26:
2135:Asda Mobile
1967:David Glass
1946:Greg Penner
1603:October 21,
1373:October 21,
1322:October 21,
1139:October 24,
1131:. Walmart.
1113:October 17,
988:Faded Glory
967:Price First
943:Faded Glory
880:World Table
798:Ozark Trail
792:Overpowered
740:Hyper Tough
501:store brand
447:store brand
425:store brand
414:medications
380:bettergoods
376:Bettergoods
371:bettergoods
332:Great Value
320:Great Value
161:store brand
2299:Categories
2284:Walmarting
2207:Shootings
2162:Marketside
2114:White Stag
2031:Sam's Club
1962:Sam Walton
1936:Sam Walton
1856:Jim Walton
1815:Sam Walton
1165:August 19,
1085:References
1011:Dr Thunder
856:Uniquely J
850:The Office
752:Marketside
707:Gold's Gym
646:ColorPlace
640:Co Squared
574:Hometrends
455:Sam Walton
291:Sam Walton
271:Sam's Club
79:newspapers
2192:Yihaodian
2182:Shoes.com
2041:Hayneedle
1998:Marc Lore
1977:Mike Duke
1972:Lee Scott
1682:Jet.com.
1634:3 January
1103:USA Today
1066:Companies
1019:Dr Pepper
980:branding.
906:Durabrand
833:SuperTech
676:EverStart
659:Bike Shop
615:AutoDrive
590:Your Zone
580:Mainstays
558:Homelines
147:, uses a
2177:Moosejaw
2172:ModCloth
2167:Más Club
2072:Massmart
2067:Flipkart
2062:Bompreço
1929:Chairmen
1718:Archived
1698:June 10,
1692:Archived
1667:March 2,
1661:Archived
1628:Archived
1624:TechSpot
1577:4 August
1571:Archived
1522:March 2,
1516:Archived
1489:March 2,
1483:Archived
1437:Archived
1418:Archived
1392:Archived
1316:Archived
1273:Hip2Save
1220:Archived
1197:Sara Lee
1175:cite web
1133:Archived
1107:Archived
1034:See also
937:Casemate
921:Blackweb
870:Tracfone
844:BuzzFeed
806:Arkansas
770:Oak Leaf
609:Allswell
547:Pen+Gear
542:Pen+Gear
536:Play Day
531:Play Day
505:cat food
459:dog food
451:dog food
348:Sara Lee
109:May 2018
2201:Related
2157:Jet.com
2147:Bonobos
1792:Walmart
1544:July 8,
1401:Fortune
1226:May 27,
1052:Portals
984:Puritan
974:Promark
961:Metro 7
874:Verizon
736:– bread
672:- shoes
664:Douglas
655:Concord
497:Walmart
443:Ol' Roy
438:Ol' Roy
405:, skin
344:ConAgra
339:Walmart
251:Joyspun
142:grocery
93:scholar
2237:(2022)
2231:(2019)
2225:(2017)
2219:(2014)
2213:(2014)
2101:Brands
1656:Recode
1347:May 4,
1003:George
992:George
951:George
927:Canopy
836:fluid.
812:ReliOn
764:Motile
702:label)
597:Others
521:Pfizer
467:Purina
463:Nestlé
416:, and
407:lotion
399:Equate
386:Equate
346:, and
230:Brahma
193:George
186:Target
182:Amazon
163:) and
138:retail
95:
88:
81:
74:
66:
2082:Líder
2077:Seiyu
840:Tasty
802:Ozark
361:Seiyu
100:JSTOR
86:books
2187:Vudu
2130:Asda
1726:2010
1700:2018
1669:2018
1636:2019
1605:2012
1579:2018
1546:2020
1524:2018
1491:2018
1375:2012
1349:2024
1324:2012
1280:2020
1254:2020
1228:2017
1181:link
1167:2024
1141:2018
1115:2018
1027:Asda
780:onn.
718:Hart
525:US$
184:and
140:and
72:news
1398:."
776:Onn
650:PPG
503:of
499:'s
495:is
465:'s
449:of
236:EV1
55:by
2301::
1716:.
1690:.
1686:.
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155:(
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116:(
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107:(
97:·
90:·
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20:)
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