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195:), were allowed the option of hyping and commenting on the looks posted by other members. Hyping was done anonymously to encourage all users to hype, but a user was able to make their hype public by leaving the member a comment. Members were also allowed to give Love - symbolized with a ♥ - for looks that they especially like, and were also given an archive of the looks they have previously hyped and loved. Users were also allowed to become "fans" of other users.
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showed all looks uploaded, with the most recent shown first. The New tab offered a feature known as the Karma Filter, which allows for users with a higher karmic average to be featured more prominently on the feed. The Top tab featured the most popular Looks posted - and was sortable by day/week/month/year.
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Looks were displayed a variety of different ways on the website. The default view of the site was via the Hot tab, which showed those looks which are most popular on the site, judged by the amount of hype it received, and its popularity on that day in competition with other looks. A second tab, New,
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Outfits - or "looks" - uploaded to the site by its members were scored with points, known as "hype," to judge that outfit's popularity. This scoring system was used to differentiate between the looks on a basis of what is called "karma." Karma is the average of the total number of hypes a user has
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and designed for users to post their own street-fashion photography, featuring themselves and their outfits. One fashion writer called the site the "Digg.com for fashion insiders."
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received, divided by the number of different looks that user has posted. This karmic average on the site dictated how much exposure that user will receive when posting new looks.
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Lookbook.nu claimed to have a user base of over 50,000 members and over one million unique hits per month. It was discussed in major fashion and media outlets, including
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Lookbook.nu also had a forum where users can post topics and join discussions. The ability to invite new members still remained after invitation-only system ended.
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The website was free and allows everyone to join (a change from their original invitation-only system). It allows users to share their looks and activity in
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217:"Lookbook.nu: Digg for Fashion Insiders"
378:Internet properties established in 2008
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90:Inaccessible since late September 2023
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241:Moore, Booth (September 21, 2009).
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280:Collantes, Tracy (Aug 18, 2009).
219:. ReadWriteStart. Archived from
305:Gardner, Jasmine (2009-09-14).
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373:American photography websites
215:Oshiro, Dana (June 5, 2009).
243:"Fashion's rules unraveling"
16:Defunct fashion blog website
120:websites and blogs such as
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112:, created by Yuri Lee in
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168:London Evening Standard
116:. It was inspired by
282:"She's Got The Look"
223:on December 28, 2009
317:on December 4, 2009
247:The Chicago Tribune
154:The Chicago Tribune
87:Current status
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31:Fashion blog
26:Type of site
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20:LOOKBOOK.nu
363:Photoblogs
357:Categories
321:2010-03-28
291:2010-03-28
252:2010-03-28
227:2010-03-28
202:References
161:Belgium,
35:photoblog
189:Facebook
138:Facebook
132:Lookbook
100:" was a
69:Launched
54:Yuri Lee
193:Twitter
142:Twitter
102:fashion
77: (
45:English
286:Status
163:Status
146:Tumblr
108:, and
191:and
159:Elle
144:and
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79:2008
72:2008
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