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448:, were interviewed by Imran Ahmed, founder and editor of The Business of Fashion website. The two fashion designers were asked various questions from an audience of fashion bloggers, including their personal opinions on the effects of fashion blog writing, how it influences the fashion industry, and how fashion blog posts affect their designing and selling process. When asked about their thoughts on the overall effect of the fashion blogs, McCollough stated, "Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business". They also stated how in the past, they would have to wait for three or four days to hear a review on their line, but now the feedback comes almost instantly. When asked about how the blogs directly affect their own designs, they explained that while they do read numerous blogs daily, they try to take each criticism, positive or negative, with a grain of salt, "We try not to obsess over it" stated McCollough. 2432: 475:"Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended "from the nosebleed seats to the front row" in the past year and that the divide between the "high code" editors with a professional opinion and the "amateur" fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors, and designers. Publicist 194: 3286: 132: 66: 25: 561:, during which many surveys and studies took place about the usefulness and tactics used in fashion blogs. Through the study, it was found that bloggers are more comfortable reporting in real-time and incorporating social tools in their opinions of runway trends and designers. After Fashion Week, it was found that 6.37% of all articles written about or related to 612:
data (collected annually 2016-2018) and subsequent analysis. The top five blog categories were identified as: Fashion & Beauty, Lifestyle, Parenting, Food & Drink and Travel. In fact, these five "supersectors" collectively on average accounted for two-thirds of all blogs. A key finding was a
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will likely have a considerable long-term influence on the industry, as the number of fashion-based blogs continues to grow with increasing numbers of consumers able to create and modify the media that they consume, and traditional producers and advertisers adapting their practices to avoid dilution
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In 2004, Bryan Grey-Yambao founded his namesake blog Bryanboy. He helped set the standards for designer “gifting” and disclosure of the same in the fashion blogosphere; an area where it is currently considered acceptable for a blogger to take international airfare, accommodation, designer goods and
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Fashion blogs first appeared in the blogosphere prior to 2002. Both the number of fashion blogs and the number of media mentions of fashion blogs has grown considerably since then. Published accounts of the growing number of fashion blogs are mentioned above, and a Facteva search reveals that media
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of various standings, helping to give a name to small up-and-coming designers as well as bringing high-end designers back to life. Many of the top fashion bloggers are said to have received free samples of the designer pieces that they have mentioned in their blogs and some top fashion bloggers got
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that "The rise of the fashion blogger has evolved from an aristocratic business dominated by omnipotent designers into a democratic one in which everyone has access to stylistic clothes...the average people, too often estranged from fashion, is not taking ownership of it". A similar statement was
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November 2006: Glam.com raised $ 18.5 million in Series C venture capital from a consortium led by Duff Ackerman & Goodrich Ventures, with other investors including "Draper Fisher Jurvetson, which helped launch eBay, Accel Partners, an investor in Facebook, as well as WaldenVC and Information
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An increasing number of fashion bloggers were invited to designers' fashion shows in 2006 compared to previous years. Large advertisers like H&M and Gap have bought advertising on fashion blogs, and other large companies like the underwear-maker Jockey are targeting fashion blogs in their PR
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All other estimates of the popularity of fashion blogs are considerably lower. In September 2005, La Ferla stated that "as little as a year ago, the number of could be counted in the dozens. Today there are hundreds". Lara Zamiatin estimated in November 2006 that there are now "several hundred
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In a study conducted through the Biz360 Community, it was found that over 53% of the New York City Fashion Week converge had come from online articles and fashion blogs. While a vast portion of what was written in these blogs came from various mainstream fashion resource magazines and newspaper
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Other commercially successful independent fashion blogs include Budget Fashionista, which reportedly brings in $ 600,000 a year in revenue and The Bag Snob, which "generates a six-figure income, mainly from advertising". By 2008 SheFinds.com was generating $ 400,000 in revenue per year.
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There is an enormous, and growing, number of fashion and shopping-related blogs: about 2 million, according to Technorati Inc., or slightly less than 10 percent of the 27 million blogs the company tracks. (That number includes blogs in languages that use the
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The blogosphere has opened up many doors for the fashion industry, one of which is allowing the ordinary people to partake in the "elite" fashion world and discuss their likes and dislikes on the way fashion is presented in the media. In 2008, the
491:, but now she needs to monitor the millions of fashion bloggers around the world. Cutrone later states that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see. 617:“ has seen the biggest drop in number of blogs from 2016, and as this category is most likely to attract between 1,000 – 10,000 unique visitors per month (medium size), it suggests that the market for this topic is in decline.” 517:
and former fashion journalist, saying that the impact of the fashion blogosphere has allowed the whole population to take ownership of the fashion world, including people of all different races, genders, and social standings.
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marked decrease in Fashion & Beauty category blogs over this three-year period. As a percentage of all blogs, Fashion & Beauty was reported at the following levels per year: 22% in 2016, 13% in 2017, and 8% in 2018.
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introduced SheFinds.com, "an online shopping publication". By 2005, the site earned $ 300,000 per year, although most of that revenue went towards running expenses and Madhok paid herself just $ 40,000 per year.
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had mentioned the Evolving Influence main sponsor, American Express. These blogs were not directly paid to mention American Express, so they served as a free source of advertisement for American Express.
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October 2006: Sugar Publishing Inc. raised Series A funding from legendary venture capital firm Sequoia to a rumored value of $ 5 million. Sugar's small blog network includes FabSugar, a fashion blog.
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Fashion blogging is also now regarded as worthy of mainstream media coverage. The reference list below shows the media publications that have written about fashion blogs. These publications include
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Fashion blogging is rapidly becoming a highly profitable new media business, with a mixture of independent blogs and well-funded fashion blog networks competing to dominate the space.
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and countertrends outside the producer, retailer, or advertiser's control. As fashion is driven by trends both inside and outside the fashion industry, fashion blogs and other "
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Unlike fashion-focused magazines and television shows, fashion blogs are able to be updated more frequently, keeping up to date with the new and up-and-coming fashion trends.
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Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. It relies heavily on media and
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Aimee Song from SongofStyle.com has told WWD that she gets paid anywhere from a couple thousand to $ 50,000 for hosting an event or Instagramming a brand.
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are people who want to work in the fashion industry or media and believe their blog may provide a "back door" entry into a mainstream fashion writing job.
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of colours, and other information on clothes wearing and care. They can also include prescriptive advice on adhering to basic standards and recent trends.
1515: 1304: 455:. Imran Amed stated that there will always be designers and editors who will never fully wrap their heads around the huge impact fashion blogging and 451:
Founder of Independent Fashion Blogger (IFB) Jennine Jacob stated how thrilled she was to get validation from high-end fashion designers such as
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Many big media organizations have started fashion blogs and the best fashion bloggers are now also being offered mainstream media positions.
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are people who know a lot (or at least have strong opinions) about fashion, usually by virtue of being very dedicated consumers of fashion.
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There have also been a series of business deals that have brought serious investor money into the fashion blogging space. These include:
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In 2006, the commercial success and growing profile of the fashion bloggers were the two main themes in the coverage of fashion blogs.
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In 2009, CNN wrote about a blogger, Rumi Neely of Fashion Toast, who went from a small website to the runway for a popular label.
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Weil, Jennifer with contributions from Corcoran, Cate T. and Moir, Jane. In their sites, "Women's Wear Daily", June 29, 2006.
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is a mainstream media organization with fashion blogs. Fashion retailers with blogs include Bluefly, Queen of Suburbia, and
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Some blogs focus more on fashion advice, featuring how-to articles. The articles can discuss clothing fit, the matching and
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This figure is likely inflated by many personal blogs that mention fashion, as opposed to those using the criteria above.
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trends. They cover fashion at all levels, from the largest fashion design houses to the smallest independent designers.
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The types of companies now running fashion blogs include large mainstream media organizations and fashion retailers.
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stated that over the past two years, there has been a complete change in who writes about fashion. Not only does
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October 2007: Sugar Publishing purchased early fashion blog network Coutorture Media for an undisclosed sum.
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as early as September 2003. A short time later, Fashiontribes.com was being seated fourth row at shows like
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There is considerable disagreement regarding the number of fashion blogs in existence. In a February 2006
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In March 2019, UK-based communications technology company Vuelio released a blogging industry report
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for both designers and fashion retail stores. These advertisements have had a heavy influence on
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Many fashion blogs can also be categorized as shopping blogs, similar to the content of fashion
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Corcoran, Cate T. The blogs that took over the tents, "Women's Wear Daily", February 6, 2006.
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are people who work or have previously worked in the fashion industry or for the traditional
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claimed that fashion blogs had democratized the fashion industry. Givhan had also written in
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http://racked.com/archives/2014/06/12/bryanboy-on-blogging-salaries-100000-is-not-enough.php
1016: 979: 550: 484: 452: 445: 437: 420: 316: 1049: 546:, these fashion blogs provided a larger viewing and reading audience for the fashion week. 3164: 3154: 3132: 3127: 3122: 3097: 2950: 2908: 2843: 2802: 2539: 2529: 2416: 2301: 2255: 2191: 2186: 2074: 1916: 1743: 1717: 1524: 1472: 1127: 1081: 747: 488: 441: 408: 251: 1103: 735:
By 2008, Tina Craig and Kelly Cook of Bag Snob.com were seated second row at shows like
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sometimes even celebrity-style appearance fees from the major brands they cover.
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paid for wearing and publishing a brand name product on their Instagram account.
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Fashion blogs are increasingly becoming a part of the mainstream fashion press.
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articles mentioning "fashion blogs" grew from one in 2002 to over 100 in 2006.
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has on the industry, but on the other side of the spectrum, there are numerous
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say she needs to keep a watch on the editors of mainstream writings, such as
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Corcoran, Cate T. Blogging for bags, "Women's Wear Daily", October 23, 2006.
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Fashion blogs may be written by insiders, outsiders, or aspiring insiders.
1416:"White Cat Media Tells You Where to Get a Bargain, Reality Checks Article" 1380:, The Wall Street Journal, September 12, 2006. Accessed November 18, 2006. 1329:"Diane Pernetis One of the 500 People Shaping the Global Fashion Industry" 3217: 3015: 2943: 2933: 2772: 2238: 2155: 2089: 2021: 1842: 1809: 1799: 1748: 1733: 1645: 1575: 361: 336: 320: 2357: 2228: 2026: 1758: 1685: 1640: 1600: 1465: 464: 436:
During the 2011 New York City Fashion Week, top-tier fashion designers
2913: 2858: 2233: 1942: 1870: 1860: 1200:, "Sydney Morning Herald", July 27, 2006. Accessed November 24, 2006. 872:, The New York Times, September 8, 2005. Accessed November 24, 2006. 160:. Statements consisting only of original research should be removed. 2326: 1283: 702:
Fashion blogs first appeared in the blogosphere prior to 2002, and
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and that contain anything fashion-related, including sites such as
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Fashion blogs may be owned either by individuals or by companies.
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The types of individuals running fashion blogs are listed above.
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A fashion blog can cover many topics, such as specific items of
312: 2330: 1497: 2990: 1852: 1262: 387:, and to influence public perception through various types of 187: 125: 59: 18: 1435:"LA Blogger Aimee Song Makes Up to $ 50,000 On Brand Collabs" 1043:"Gatekeepers and knowledge diffusion in the fashion industry" 1488:, CNET news.com, October 9, 2007. Accessed October 13, 2007. 1393:, The New York Times, March 22, 2007. Accessed May 29, 2008. 1475:, Red Herring, 14 December 2006. Accessed October 13, 2007. 1455:, TechCrunch, October 16, 2006. Accessed October 13, 2007. 1248:, "The Age", October 17, 2002. Accessed November 18, 2006. 553:
has become increasingly involved in New York City Fashion
1353:"How Fashion Blogger BryanBoy Became a Front-Row Fixture" 942:
Digital Experience Design: Ideas, Industries, Interaction
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Blog covering fashion industry, clothing, and lifestyle.
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Many of these fashion blogs also serve as a source of
1403:"13 Questions for a Fashion Blogger - Kathryn Finney" 1486:"Sugar's shopping spree goes on with Coutorture buy" 972:
Camera Obscura: Feminism, Culture, and Media Studies
94:, and by adding encyclopedic content written from a 3231: 3183: 3080: 2971: 2894: 2829: 2820: 2783: 2704: 2630: 2505: 2482: 2439: 2374: 2269: 2174: 2109: 2102: 1970: 1925: 1879: 1851: 1808: 1777: 1726: 1705: 1698: 1562: 218:. Unsourced material may be challenged and removed. 1453:"Sequoia Invests in Blog Network Sugar Publishing" 722:, has been called "the original style blogger" by 343:, beauty tips, trends in various apparel markets ( 1158:"The Impact of Bloggers on New York Fashion Week" 706:, founder of Budget Fashionista, was invited to 513:said by Constance White, the style director for 755:Mainstream media acceptance of fashion blogging 383:to communicate the producer's preferences and 2342: 1509: 1183: 1181: 1179: 8: 2464:Timeline of clothing and textiles technology 1391:When the Boss Is Last in Line for a Paycheck 836: 834: 1240: 1238: 728:and has been a fashion blogger since 2005. 53:Learn how and when to remove these messages 2826: 2701: 2349: 2335: 2327: 2106: 1974: 1702: 1568: 1516: 1502: 1494: 1259:"A fashion blog leads to the Paris runway" 1151: 1149: 864: 862: 860: 858: 504:winning fashion writer and former blogger 880: 878: 296:Learn how and when to remove this message 278:Learn how and when to remove this message 176:Learn how and when to remove this message 114:Learn how and when to remove this message 1405:, New York Daily News, October 17, 2007. 1372: 1370: 1368: 353:, etc.), celebrity fashion choices, and 916:. The Fashion Bomb Blog. Archived from 830: 714:. Paris-based American fashion blogger 1123: 1112: 1077: 1066: 848: 846: 75:contains content that is written like 1466:"Glam Media Fashionistas Get $ 18.5M" 1208: 1206: 795:Commercialization of fashion blogging 7: 2607:Social media in the fashion industry 1006:"The Blogs That Took Over the Tents" 216:adding citations to reliable sources 14: 542:articles, such as Coutorture and 34:This article has multiple issues. 3284: 2449:History of clothing and textiles 2430: 1004:Corcoran, Cate (February 2006). 593:, which focuses on celebrities.) 192: 130: 64: 23: 2382:Environmental impact of fashion 1095:Khodadad, Ghazaleh (May 2010). 391:. Fashion can be influenced by 203:needs additional citations for 42:or discuss these issues on the 525:From an advertising standpoint 432:From the industry's standpoint 375:Impact on the fashion industry 1: 1433:Price, Leslie (5 June 2012). 1378:"Bloggers get under the tent" 889:. The Coveted. Archived from 645:has contributed to Glam.com. 1041:Hauge, Atle (January 2006). 1887:Inter-process communication 939:Leung, Linda (2008-01-01). 156:the claims made and adding 3338: 2454:History of Western fashion 1554:Web syndication technology 1198:Let slip the blogs of wore 580:article, Corcoran stated: 495:From a reader’s standpoint 444:, owners and designers of 431: 401:traditional establishments 3279: 2459:History of fashion design 2428: 2368:Index of fashion articles 2365: 2040: 1977: 1571: 1531: 1214:"UK Bloggers Survey 2019" 984:10.1215/02705346-2010-013 788:The Sydney Morning Herald 626: 399:" outside the control of 2839:British country clothing 2397:Fashion design copyright 870:"Online, Feisty Critics" 720:A Shaded View on Fashion 3198:Anti-sweatshop movement 1333:The Business of Fashion 1102:: 21–29. Archived from 966:Pham, M.-H. T. (2011). 772:The Wall Street Journal 673:CondĂ© Nast Publications 570:Number of fashion blogs 3249:Chinoiserie in fashion 1122:Cite journal requires 1076:Cite journal requires 1048:: 9–16. Archived from 805:Personal style blogger 622:Types of fashion blogs 619: 595: 2585:Fashion merchandising 1358:The New York Observer 1284:"Home - Fashion Week" 1160:. FFM. Archived from 737:Diane von Furstenberg 708:New York Fashion Week 627:By writer's expertise 615: 582: 405:disruptive innovation 96:neutral point of view 3160:South Korean fashion 2622:Trickle-down fashion 2560:Fashion illustration 2545:Fashion entrepreneur 2422:Semiotics of fashion 2287:Glossary of blogging 2251:Social communication 1484:McCarthy, Caroline. 1451:Arrington, Michael. 1015:: 30. Archived from 591:Pink Is the New Blog 428:of their influence. 212:improve this article 3208:Sustainable fashion 3175:Vietnamese clothing 2706:Western dress codes 2580:Fashion photography 2555:Fashion forecasting 1389:Tahmincioglu, Eve. 945:. Intellect Books. 698:Early fashion blogs 610:longitudinal survey 549:In the past years, 88:promotional content 3317:Fashion journalism 3291:Fashion portal 3239:Ballet and fashion 3223:Zero-waste fashion 2939:Sportswear fashion 2617:Trickle-up fashion 2602:Red carpet fashion 2570:Fashion journalism 2565:Fashion influencer 2312:Uses of podcasting 2050:Collaborative blog 2045:Anonymous blogging 1938:RSS Advisory Board 1606:Electronic journal 1471:2008-09-20 at the 1361:. 8 February 2012. 1164:on 1 December 2011 777:The New York Times 725:The New York Times 577:Women's Wear Daily 472:The New York Times 141:possibly contains 90:and inappropriate 3299: 3298: 3266:Music and fashion 3076: 3075: 3026:Thrift store chic 2854:Cruise collection 2816: 2815: 2741:Black lounge suit 2525:Designer clothing 2520:Clothing industry 2387:Fashion accessory 2324: 2323: 2320: 2319: 2111:Alternative media 2098: 2097: 2060:Instant messaging 1966: 1965: 1694: 1693: 1244:Sinclair, Jenny. 1156:Wright, Marcala. 885:Jacobs, Jennine. 741:Oscar de la Renta 655:Aspiring insiders 544:New York Magazine 535:fashion designers 306: 305: 298: 288: 287: 280: 262: 186: 185: 178: 143:original research 124: 123: 116: 57: 3329: 3312:Blogs by subject 3289: 3288: 3287: 3244:Capsule wardrobe 3203:Circular fashion 3185:Fashion activism 3150:Nigerian fashion 3145:Japanese fashion 3103:Filipino fashion 3093:Canadian fashion 3088:American fashion 2827: 2702: 2434: 2351: 2344: 2337: 2328: 2107: 1987:Enhanced podcast 1975: 1703: 1569: 1518: 1511: 1504: 1495: 1489: 1482: 1476: 1464:Schachter, Ken. 1462: 1456: 1449: 1443: 1442: 1430: 1424: 1423: 1412: 1406: 1400: 1394: 1387: 1381: 1374: 1363: 1362: 1349: 1343: 1342: 1340: 1339: 1325: 1319: 1318: 1316: 1315: 1300: 1294: 1293: 1291: 1290: 1280: 1274: 1273: 1271: 1269: 1255: 1249: 1242: 1233: 1232: 1230: 1228: 1218: 1210: 1201: 1196:Zamiatin, Lara. 1194: 1188: 1185: 1174: 1173: 1171: 1169: 1153: 1144: 1138: 1132: 1131: 1125: 1120: 1118: 1110: 1108: 1101: 1092: 1086: 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303: 286: 285: 268:September 2018 227:"Fashion blog" 200: 198: 191: 184: 183: 166:September 2018 138: 136: 129: 122: 121: 92:external links 72: 70: 63: 58: 32: 31: 29: 22: 15: 13: 10: 9: 6: 4: 3: 2: 3334: 3323: 3320: 3318: 3315: 3313: 3310: 3309: 3307: 3292: 3282: 3281: 3278: 3272: 3269: 3267: 3264: 3260: 3257: 3256: 3255: 3252: 3250: 3247: 3245: 3242: 3240: 3237: 3236: 3234: 3230: 3224: 3221: 3219: 3216: 3214: 3211: 3209: 3206: 3204: 3201: 3199: 3196: 3194: 3191: 3190: 3188: 3186: 3182: 3176: 3173: 3171: 3168: 3166: 3163: 3161: 3158: 3156: 3153: 3151: 3148: 3146: 3143: 3139: 3136: 3135: 3134: 3131: 3129: 3126: 3124: 3121: 3119: 3116: 3114: 3111: 3109: 3106: 3104: 3101: 3099: 3096: 3094: 3091: 3089: 3086: 3085: 3083: 3079: 3067: 3064: 3062: 3059: 3057: 3054: 3052: 3049: 3047: 3044: 3042: 3039: 3037: 3034: 3033: 3032: 3029: 3027: 3024: 3022: 3019: 3017: 3014: 3012: 3009: 3007: 3004: 3002: 2999: 2997: 2994: 2992: 2989: 2987: 2984: 2982: 2979: 2978: 2976: 2974: 2970: 2964: 2961: 2957: 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