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In March 2023, the company changed its name to BODi. The company was subject to a class-action lawsuit in
California regarding its classification of independent contractors. The case seeks to require Beachbody to pay its independent distributors ("coaches") up to four years’ worth of unpaid wages and
529:
Team
Beachbody encourages members of the general public to enroll as "coaches". These customers-turned-salespeople register online as a "coach" and sell fitness packages using Beachbody products and programs including workout DVDs, food supplements and meal plans and in turn earning up to 25%
559:
The
Beachbody Company acquired MYXfitness, an exercise bike manufacturer, upon going public in June 2021. MYX remained in Greenwich, Connecticut and released an updated indoor cycle that July. It integrated Beachbody On Demand and Openfit within an existing library of workout content.
509:
streaming subscription service known as
Beachbody On Demand in 2015 with a library of at-home workouts from programs such as Insanity and P90X. According to the CEO, the company's board was hesitant to offer all of its workout DVDs for a single subscription rate.
516:
Due to lockdowns associated with the COVID-19 pandemic, Beachbody On Demand experienced growth of more than 300 percent in new subscribers, passing 2 million overall by April 2020. The company announced that it would stream free classes for children on
530:
commission for each sale. Carl
Daikeler, a co-founder described coaches as serving as "walking billboards and salespeople who want to help their family and friends..." and that the "average lifespan" of a coach is three months. In 2013,
402:
A three-way merger between Forest Road
Acquisition Corp, Myx Fitness Holdings and Beachbody was entered into in February 2021, which valued the new business combination at $ 2.9 billion. It was known as The Beachbody Company.
327:
Beachbody was founded in 1998 by Carl
Daikeler and Jon Congdon in Santa Monica, California. Daikeler was previously in informercials for Lifeline Gym and :08 Min Abs in the 1990s. The founders received $ 500,000 in
380:
over automatic credit card renewals. It was alleged that
Beachbody was charging its customers’ credit cards on an automatic, recurring basis without the required written consent of those customers.
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as a commercial home exercise regimen and developed as a successor to the program called "Power 90". It consists of a training program that uses
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It was later reported that Team
Beachbody coaches earned an average of $ 2,600 per year and more than half of its coaches earned nothing.
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found that
Beachbody distributors were making false and unsubstantiated income claims to promote the company's business opportunity.
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business expenses if they are deemed employees. Later that year, BODi announced a partnership with high-performance coach,
741:
Townsend, Matt (September 7, 2012). "Ripple Effect: Beachbody LLC flexing its muscles following success of P90X program".
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via independent Team Beachbody "coaches" who serve as sales consultants. In 2023, the company changed its name to BODi.
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reported that within two years of Team Beachbody's launch, sales of the parent company's products rose more than 60%.
395:'s Ladder, which develops nutritional products to help athletes with severe cramping after James had issues in the
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containing all of its exercise workouts previously available on DVD. The platform gained popularity early in the
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271:. It operates the brands Beachbody On Demand, Team Beachbody, MYXfitness and Openfit. The company also sells
792:
103:
891:"Forest Road SPAC With Former Disney Execs Kevin Mayer, Tom Staggs Buying Digital Fitness Group Beachbody"
268:
579:"At 237 Lbs., I Was Embarrassed To Go To The Gym. So I Did An At-Home BeachBody Program—And Lost 117 Lbs"
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399:. The terms of the deal were not disclosed, James and Schwarzenegger remained minority stakeholders.
344:
932:"Multibillion-dollar Santa Monica fitness company faces allegations of exploiting exercise coaches"
720:"What is the P90X workout? Rep. Paul Ryan credits Tony Horton fitness routine for keeping in shape"
272:
865:"LeBron James, Arnold Schwarzenegger's Sports Nutrition Company Sells to Fitness Platform Openfit"
136:
354:
In 2007, customers began selling workout DVDs. The company announced that it was developing an
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Its programs include Morning Meltdown 100, 80 Day Obsession, LIIFT4, 21 Day Fix and Insanity.
363:
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695:"BeachBody CEO discusses journey from '8-Minute Abs' to creating the 'Netflix for fitness'"
816:"Beachbody Agrees to Pay $ 3.6 Million to Settle Case Over Automatic Credit Card Renewals"
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347:, combined with a nutrition and dietary supplement plan. It was heavily marketed through
1224:
1079:"Behind those before-and-after Instagram photos: Money, marketing and meal replacements"
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Shakeology is a dietary supplement that is sold by Team Beachbody. It was formulated by
383:
In 2018, Congdon co-founded a personalized nutrition programming and tracking app with "
310:
Please help update this article to reflect recent events or newly available information.
51:
Please help update this article to reflect recent events or newly available information.
551:, who also co-created the company's plant-based Ultimate Reset 21-day detox programme.
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In 2017, Beachbody agreed to pay $ 3.6 million to settle a lawsuit from the city of
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917:"Beachbody Changes Name to BODi on its Mission to Build the Health Esteem Category"
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1130:"Statement of Independent Coach Earnings December 29, 2016 – December 27, 2017 1"
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548:
1097:"This Cultish Workout Is All Over Your Social Media Feeds — But Is It Legit?"
950:"Introducing BODi's Growth Game Plan: BODi's Network Business Transformation"
332:, developed a series of workout videos and bought the website Beachbody.com.
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1234:
1200:"MYXfitness joins Beachbody Company, releases updated indoor cycle MYX II"
384:
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664:"The Beachbody Co. rebrands with a name that promotes 'health esteem'"
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for fitness" live group classes called Openfit. The company acquired
1050:"Coronavirus quarantines causing home fitness programs to skyrocket"
839:"Openfit launches 'FaceTime for fitness' with live workout coaching"
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17:
998:"Almost Overnight, the $ 100 Billion Fitness Industry Goes Virtual"
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Between June and November 2017, advertising watchdog organization
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1185:"Beachbody acquires Myx Fitness, goes public in SPAC merger"
972:"Beachbody CEO: file sharing and piracy 'costs us millions'"
778:"Beachbody CEO: file sharing and piracy 'costs us millions'"
366:
with more than half a million new subscribers at that time.
634:"Beachbody Grows Exponentially Thanks To Network Marketing"
577:
Day, Hannah; Jones, as told to Alexis (November 5, 2019).
1159:"Who is Darin Olien? Meet the author and Zac Efron's pal"
275:
such as Shakeology and Beachbar through direct response
757:"Fitness streaming businesses surge amid the pandemic"
612:"Inside Beachbody's Billion-Dollar Fat Burning Empire"
411: and a change to its compensation plan for 2024.
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Medical and health organizations based in California
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335:In 2005, P90X, or Power 90 Extreme, was created by
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537:In 2015, news outlets claimed the division was a "
1112:"The money behind Herbalife, Mary Kay and others"
198:United States, Canada, United Kingdom, and France
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267:American fitness and health company based in
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1278:Companies based in Santa Monica, California
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1283:Health care companies established in 1998
1230:Business data for The Beachbody Company:
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481:2 million (as of April 29, 2020)
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1088:
793:"TEAM BEACHBODY INCOME CLAIMS DATABASE"
683:." May 27, 2016. Retrieved Sep 5, 2018.
675:
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541:" as anyone could register as a coach.
358:in 2015 that would function similar to
837:Ellingson, Annlee (November 7, 2019).
681:Get really fit by hitting the basement
627:
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27:American multi-level marketing company
1308:Special-purpose acquisition companies
7:
1288:Retail companies established in 1998
1110:Hicken, Melanie (January 9, 2013).
996:Malik, Naureen S (March 24, 2020).
632:Rovell, Darren (January 31, 2011).
863:Young, Jabari (December 2, 2020).
25:
1293:1998 establishments in California
1273:Health clubs in the United States
1157:Rainbow, Sophie (July 14, 2020).
610:Debter, Lauren (April 10, 2018).
1022:Haithman, Diane (May 18, 2020).
722:. NY Daily News. August 15, 2012
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1095:Michelle Ruiz (July 22, 2015).
814:Howard Fine (August 29, 2017).
1198:Tyler Lacoma (July 20, 2021).
1030:. Los Angeles Business Journal
919:. Businesswire. March 9, 2023.
818:. Los Angeles Business Journal
1:
1183:I-Chun Chen (June 29, 2021).
930:Ding, Jaimie (May 22, 2023).
693:Noto, Anthony (May 5, 2017).
662:Anne Stych (March 10, 2023).
1187:. New York Business Journal.
1081:. The Philadelphia Inquirer.
351:and celebrity endorsements.
1077:Orso, Anna (May 21, 2018).
776:Rob Smith (June 21, 2017).
762:The News with Shepard Smith
151:; 26 years ago
1324:
791:TINA (December 18, 2017).
452:; 9 years ago
765:. CNBC. February 5, 2021.
505:The company introduced a
429:
304:This section needs to be
240:US$ 820.82 million (2021)
73:
45:This section needs to be
162:Santa Monica, California
1024:"Beachbody Sees Gains"
795:. Truth in Advertising
636:. CNBC. Archived from
356:OTT streaming platform
269:El Segundo, California
183:El Segundo, California
1028:labusinessjournal.com
521:during the pandemic.
393:Arnold Schwarzenegger
281:multi-level marketing
261:The Beachbody Company
124:Multi-level marketing
69:The Beachbody Company
938:. Los Angeles Times.
679:Diana Olick, CNBC. "
371:Truth in Advertising
1099:. cosmopolitan.com.
843:www.bizjournals.com
699:www.bizjournals.com
640:on October 13, 2012
426:
425:Beachbody On Demand
420:Beachbody On Demand
273:dietary supplements
250:thebeachbodycompany
209:Beachbody On Demand
137:Dietary supplements
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1163:www.standard.co.uk
959:. October 5, 2023.
495:.beachbodyondemand
1202:. Digital Trends.
976:finance.yahoo.com
936:Los Angeles Times
889:Goldsmith, Jill.
780:. Yahoo! Finance.
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364:COVID-19 pandemic
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1303:Infomercials
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1166:. Retrieved
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1054:Fox Business
1053:
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895:deadline.com
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638:the original
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260:
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179:Headquarters
83:Company type
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1250:SEC filings
1168:February 7,
1059:February 7,
1034:February 7,
874:February 7,
848:February 7,
704:February 7,
549:Darin Olien
447:Launch date
337:Tony Horton
224:LadderSport
194:Area served
174:Jon Congdon
1267:Categories
1007:January 8,
981:January 8,
901:October 8,
897:. Deadline
726:August 15,
588:January 8,
564:References
555:MYXfitness
221:MyXFitness
1235:Bloomberg
415:Divisions
95:Traded as
57:June 2021
1142:March 5,
1116:CNNMoney
644:April 1,
385:FaceTime
169:Founders
117:Industry
1245:Reuters
487:Website
473:Members
457:2015-07
455: (
442:Fitness
360:Netflix
306:updated
287:History
245:Website
232:Revenue
215:Gear UP
154: (
146:Founded
129:fitness
106::
47:updated
1255:Yahoo!
1240:Google
616:Forbes
539:scheme
468:Active
465:Status
203:Brands
164:, U.S.
87:Public
1133:(PDF)
519:Vimeo
263:is a
1170:2021
1144:2019
1061:2021
1036:2021
1009:2021
983:2021
903:2021
876:2021
850:2021
824:2020
801:2020
728:2014
706:2021
646:2012
590:2021
497:.com
439:Type
391:and
343:and
279:and
252:.com
187:U.S.
156:1998
149:1998
108:BODY
104:NYSE
18:P90X
532:CNN
493:www
1269::
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308:.
158:)
59:)
55:(
49:.
20:)
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