Knowledge (XXG)

Pull quote

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on the page. Some designers, for example, choose not to align the quote. In that case, the quotation cuts into two or more columns. Because the pull quote invites the reader to read about the highlighted material, the pull quote should appear before the text it cites and, generally, fairly close to
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A disadvantage of pull quotes as a design element is that they can disrupt the reading process of readers invested in reading the text sequentially by drawing attention to ghost fragments out of context. At the other extreme, when pull quotes are used to break up what would otherwise be a formless
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and on the same page. Pull quotes are often used in magazine and newspaper articles, annual reports, and brochures, as well as on the web. They can add visual interest to text-heavy pages with few images or illustrations.
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it. Pull quotes need not be a verbatim copy of the text being quoted; depending on a publication's house style, pull quotes may be abbreviated for space or paraphrased for clarity, with or without indication.
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graphic element, serving to entice readers into the article or to highlight a key topic. It is typically placed in a larger or distinctive
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In this example, a pull quote is centered between two columns. The text has been "pulled" from the bottom of the first column.
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wall of text, they can serve as visual landmarks to help the reader maintain a sense of sequence and place.
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Placement of a pull quote on a page may be defined in a publication's or website's
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InDesign Type: Professional Typography with Adobe InDesign
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French, Nigel (2010). "12 Global Formatting with Styles".
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Pearson Education. pp. 11–40. 7: 14: 1186: 1185: 47:from an article and used as a 1: 1142:History of Western typography 989:traditional point-size names 242:Canons of page construction 43:, or excerpt that has been 1230: 1181: 399:Subscript and superscript 1157:Vox-ATypI classification 287:Intentionally blank page 690: 24: 22: 1027:Typographic features 1152:Technical lettering 1051:Typography in other 792:Hanging punctuation 39:) is a key phrase, 37:lift-out pull quote 1115:Handwriting script 1042:Desktop publishing 1012:Character encoding 1005:Digital typography 519:Horizontal aspects 472:Visual distinction 330:Widows and orphans 25: 1199: 1198: 946:Typographic units 864:For position only 763: 762: 615: 614: 157:978-0-321-62467-3 35:(also known as a 1219: 1189: 1188: 1166:Related template 1098:Related articles 899:Phototypesetting 753:reverse-contrast 738:Display typeface 695: 672:Blackletter type 628: 565:Vertical aspects 546:Sentence spacing 356:Typeface anatomy 352: 219: 212: 205: 196: 191: 162: 161: 141: 132: 131: 129: 128: 119:. Archived from 111:Ilene Strizver. 108: 1229: 1228: 1222: 1221: 1220: 1218: 1217: 1216: 1202: 1201: 1200: 1195: 1177: 1161: 1093: 1053:writing systems 1052: 1046: 1000: 940: 884:Microtypography 823: 759: 721: 698: 666: 623:classifications 622: 611: 560: 514: 480:Blackboard bold 466: 418: 341: 291: 282:Recto and verso 228: 223: 174: 171: 166: 165: 158: 143: 142: 135: 126: 124: 123:on 17 July 2010 110: 109: 105: 100: 78: 17: 12: 11: 5: 1227: 1226: 1223: 1215: 1214: 1204: 1203: 1197: 1196: 1194: 1193: 1182: 1179: 1178: 1176: 1175: 1169: 1167: 1163: 1162: 1160: 1159: 1154: 1149: 1144: 1139: 1134: 1129: 1124: 1123: 1122: 1117: 1112: 1101: 1099: 1095: 1094: 1092: 1091: 1090: 1089: 1087:National Fonts 1079: 1074: 1073: 1072: 1062: 1056: 1054: 1048: 1047: 1045: 1044: 1039: 1034: 1032:Web typography 1029: 1024: 1019: 1014: 1008: 1006: 1002: 1001: 999: 998: 993: 992: 991: 981: 976: 971: 966: 961: 956: 950: 948: 942: 941: 939: 938: 937: 936: 926: 921: 916: 911: 909:Reversing type 906: 901: 896: 891: 886: 881: 876: 871: 866: 861: 856: 855: 854: 849: 839: 833: 831: 825: 824: 822: 821: 816: 811: 806: 805: 804: 794: 789: 784: 778: 776: 765: 764: 761: 760: 758: 757: 756: 755: 750: 745: 735: 729: 727: 723: 722: 720: 719: 714: 708: 706: 700: 699: 697: 696: 687: 682: 676: 674: 668: 667: 665: 664: 659: 658: 657: 652: 647: 636: 634: 625: 617: 616: 613: 612: 610: 609: 604: 599: 594: 589: 584: 579: 574: 568: 566: 562: 561: 559: 558: 553: 548: 543: 538: 536:Letter-spacing 533: 528: 522: 520: 516: 515: 513: 512: 507: 502: 497: 492: 490:Color printing 487: 482: 476: 474: 468: 467: 465: 464: 459: 454: 449: 444: 439: 434: 428: 426: 424:Capitalization 420: 419: 417: 416: 411: 406: 401: 396: 391: 386: 381: 376: 371: 366: 360: 358: 349: 343: 342: 340: 339: 338: 337: 327: 322: 317: 312: 307: 301: 299: 293: 292: 290: 289: 284: 279: 274: 269: 264: 262:Page numbering 259: 254: 249: 244: 238: 236: 230: 229: 224: 222: 221: 214: 207: 199: 193: 192: 170: 169:External links 167: 164: 163: 156: 133: 102: 101: 99: 96: 95: 94: 89: 84: 77: 74: 29:graphic design 15: 13: 10: 9: 6: 4: 3: 2: 1225: 1224: 1213: 1210: 1209: 1207: 1192: 1184: 1183: 1180: 1174: 1171: 1170: 1168: 1164: 1158: 1155: 1153: 1150: 1148: 1145: 1143: 1140: 1138: 1135: 1133: 1130: 1128: 1125: 1121: 1118: 1116: 1113: 1111: 1108: 1107: 1106: 1103: 1102: 1100: 1096: 1088: 1085: 1084: 1083: 1080: 1078: 1075: 1071: 1068: 1067: 1066: 1063: 1061: 1058: 1057: 1055: 1049: 1043: 1040: 1038: 1037:Bézier curves 1035: 1033: 1030: 1028: 1025: 1023: 1022:Rasterization 1020: 1018: 1015: 1013: 1010: 1009: 1007: 1003: 997: 994: 990: 987: 986: 985: 982: 980: 977: 975: 972: 970: 967: 965: 962: 960: 957: 955: 952: 951: 949: 947: 943: 935: 932: 931: 930: 927: 925: 922: 920: 917: 915: 912: 910: 907: 905: 902: 900: 897: 895: 892: 890: 887: 885: 882: 880: 879:Microprinting 877: 875: 872: 870: 867: 865: 862: 860: 857: 853: 850: 848: 845: 844: 843: 840: 838: 837:Etaoin shrdlu 835: 834: 832: 830: 826: 820: 817: 815: 812: 810: 807: 803: 800: 799: 798: 795: 793: 790: 788: 785: 783: 780: 779: 777: 774: 770: 766: 754: 751: 749: 746: 744: 741: 740: 739: 736: 734: 731: 730: 728: 724: 718: 715: 713: 710: 709: 707: 705: 701: 694: 693: 688: 686: 683: 681: 678: 677: 675: 673: 669: 663: 660: 656: 653: 651: 648: 646: 643: 642: 641: 638: 637: 635: 633: 629: 626: 624: 618: 608: 605: 603: 600: 598: 595: 593: 590: 588: 585: 583: 580: 578: 575: 573: 570: 569: 567: 563: 557: 554: 552: 549: 547: 544: 542: 539: 537: 534: 532: 529: 527: 524: 523: 521: 517: 511: 508: 506: 503: 501: 498: 496: 493: 491: 488: 486: 483: 481: 478: 477: 475: 473: 469: 463: 460: 458: 455: 453: 450: 448: 445: 443: 440: 438: 435: 433: 430: 429: 427: 425: 421: 415: 412: 410: 407: 405: 402: 400: 397: 395: 392: 390: 387: 385: 382: 380: 377: 375: 372: 370: 367: 365: 362: 361: 359: 357: 353: 350: 348: 344: 336: 333: 332: 331: 328: 326: 323: 321: 318: 316: 313: 311: 308: 306: 303: 302: 300: 298: 294: 288: 285: 283: 280: 278: 275: 273: 270: 268: 265: 263: 260: 258: 255: 253: 250: 248: 245: 243: 240: 239: 237: 235: 231: 227: 220: 215: 213: 208: 206: 201: 200: 197: 189: 187: 183: 178: 173: 172: 168: 159: 153: 149: 148: 140: 138: 134: 122: 118: 117:www.fonts.com 114: 113:"Pull-quotes" 107: 104: 97: 93: 90: 88: 85: 83: 80: 79: 75: 73: 69: 66: 62: 57: 54: 50: 46: 42: 38: 34: 30: 21: 1137:Type foundry 974:Metric units 904:Punchcutting 889:Movable type 859:Font catalog 819:Vertical bar 556:Word spacing 526:Figure space 409:Text figures 276: 252:Even working 180: 146: 125:. Retrieved 121:the original 116: 106: 70: 58: 44: 36: 32: 26: 1212:Page layout 1132:Type design 1127:Style guide 1120:Calligraphy 1110:Handwriting 924:Type design 874:Lorem ipsum 869:Letterpress 829:Typesetting 769:Punctuation 733:Record type 704:Gaelic type 692:Schwabacher 582:Body height 447:Letter case 315:Line length 92:Flavor text 82:Block quote 61:style guide 49:page layout 1105:Penmanship 1077:East Asian 919:Type color 852:monospaced 809:Interpunct 802:minus sign 726:Specialist 662:Sans-serif 655:slab serif 632:Roman type 587:Cap height 551:Thin space 510:Whitespace 462:Title case 457:Snake case 452:Small caps 437:Camel case 369:Diacritics 277:Pull quote 272:Pagination 267:Paper size 226:Typography 127:2012-07-09 98:References 33:pull quote 602:Overshoot 597:Mean line 592:Descender 505:Underline 347:Character 325:Runaround 305:Alignment 297:Paragraph 186:ThoughtCo 182:About.com 41:quotation 1206:Category 1191:Category 1070:PT Fonts 1065:Cyrillic 929:Typeface 847:computer 748:fat face 621:Typeface 607:x-height 577:Baseline 572:Ascender 432:All caps 394:Rotation 389:Ligature 384:Ink trap 87:Call-out 76:See also 53:typeface 1017:Hinting 894:Pangram 712:Insular 685:Rotunda 680:Fraktur 645:Antiqua 531:Kerning 500:Oblique 495:Italics 442:Initial 374:Dingbat 364:Counter 310:Leading 1060:Arabic 959:Cicero 797:Hyphen 782:Bullet 743:script 717:Uncial 650:Didone 414:Tittle 257:Margin 247:Column 154:  65:column 45:pulled 984:Point 954:Agate 814:Space 640:Serif 541:Pitch 404:Swash 379:Glyph 320:River 184:(now 1082:Thai 996:Twip 979:Pica 934:list 914:Sort 842:Font 787:Dash 773:List 485:Bold 335:runt 234:Page 152:ISBN 31:, a 27:In 1208:: 969:En 964:Em 179:. 136:^ 115:. 775:) 771:( 218:e 211:t 204:v 190:. 188:) 160:. 130:.

Index


graphic design
quotation
page layout
typeface
style guide
column
Block quote
Call-out
Flavor text
"Pull-quotes"
the original


InDesign Type: Professional Typography with Adobe InDesign
ISBN
978-0-321-62467-3
"How To Use Pull Quotes to Add Visual Flare to Articles"
About.com
ThoughtCo
v
t
e
Typography
Page
Canons of page construction
Column
Even working
Margin
Page numbering

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