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Reactions to the brand slogan were mixed, with some online internet users and academics describing the slogan as vague and not entirely representative of
Singapore, while some suggest it is "generic enough to use in different contexts". Others contend that the slogan was identical to the title of a
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was derived in 2017 in the hope of showcasing the country's entrepreneurial and innovative strengths to the world, under a joint branding campaign between its tourism and business government agencies to market the country to tourists, consumers, investors and businesses.
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The new logo was developed by TSLA Design, the branding and design practice of The Secret Little Agency (TSLA). TSLA was tasked with developing the new unified business and tourism brand identity, as well as the global branding guidelines for
Singapore.
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The
Passion Made Possible rebranding campaign continues to employ a drive-to-web strategy, driving visitors to VisitSingapore.com where they can explore Singapore online, plan their itineraries and share their travel experiences.
87:'s ability to promise travelers a personal travel experience, given the degree of efficiency, control and comfort in the country. Such a promise further offers an emotional reward of empowerment and liberation to its visitors.
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The unified brand features a logo coined as the 'Singapore Mark'. It an emblem that is meant to represent
Singapore's attributes as a place that is trusted to deliver, resembling a trust stamp that connotes quality.
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The VisitSingapore website is managed by STB's creative agency, TBWA Singapore. It has two different sites to cater to different audiences; the leisure travel site and the business travel site.
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Since the launch of the
Uniquely Singapore destination brand in 2004, Singapore witnessed a 16.8% growth in visitor arrivals and a 55.1% growth in its tourism receipts. In order to keep
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The shared branding between the EDB and the STB was deemed "ambitious" but could have a "synergistic effect" if the campaign is well-executed.
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hopes to establish its digital presence given the high internet penetration in its key markets, hence embarking on the 2010
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188:"Singapore Tourism Board and Singapore Economic Development Board launch Passion Made Possible Brand for Singapore"
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self-help book by
Celeste Tomasulo, and was not worth the millions spent on branding and market research.
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In line with the brand strategy, STB continues to engage users on social media.
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273:"Passion made possible: STB and EDB launch new brand identity for Singapore"
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campaign to drive users to its online website and social media accounts.
206:"STB Forecasts for 2010 and Unveils "YourSingapore" Destination Brand"
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marks the rebranding of the
Singaporean brand, replacing the previous
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The unified brand features a logo coined as the 'Singapore Mark'.
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249:"Move over, 'YourSingapore', it's now 'Passion Made Possible'"
225:"Why Singapore Is Rebranding, This Time With Luxury In Mind"
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With a different approach from previous STB brand slogan
316:"Passion Made Possible tagline faces online scrutiny"
291:"Passions run high over S'pore's new tourism slogan"
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64:Evolution of previous tourism campaigns
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882:2017 establishments in Singapore
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83:YourSingapore was positioned as
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27:is the destination brand of
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37:Economic Development Board
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451:East Timor (Timor-Leste)
816:Cocos (Keeling) Islands
712:Cocos (Keeling) Islands
153:Singapore Tourism Board
56:and agencies under the
33:Singapore Tourism Board
96:Future Ready Singapore
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100:Passion Made Possible
41:Passion Made Possible
25:Passion Made Possible
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887:Tourism in Singapore
626:United Arab Emirates
158:Tourism in Singapore
70:tourism in Singapore
653:limited recognition
323:The Business Times
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351:YourSingapore.com
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691:Dependencies
621:Turkmenistan
586:Saudi Arabia
331:. Retrieved
327:the original
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298:. Retrieved
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846:Philippines
750:Asia portal
651:States with
571:Philippines
511:South Korea
506:North Korea
401:Afghanistan
253:TODAYonline
876:Categories
821:East Timor
631:Uzbekistan
606:Tajikistan
521:Kyrgyzstan
501:Kazakhstan
421:Bangladesh
411:Azerbaijan
333:2017-12-29
300:2017-12-29
258:2017-12-29
234:2017-12-29
174:References
94:and EDB's
49:campaign.
35:(STB) and
851:Singapore
826:Indonesia
717:Hong Kong
671:Palestine
596:Sri Lanka
591:Singapore
471:Indonesia
168:Singapore
135:Reactions
85:Singapore
29:Singapore
856:Thailand
836:Malaysia
806:Cambodia
740:Category
661:Abkhazia
611:Thailand
566:Pakistan
546:Mongolia
541:Maldives
536:Malaysia
436:Cambodia
147:See also
122:The logo
861:Vietnam
841:Myanmar
636:Vietnam
551:Myanmar
531:Lebanon
461:Georgia
416:Bahrain
406:Armenia
39:(EDB).
801:Brunei
681:Taiwan
616:Turkey
581:Russia
516:Kuwait
496:Jordan
486:Israel
446:Cyprus
431:Brunei
426:Bhutan
229:Forbes
722:Macau
641:Yemen
601:Syria
576:Qatar
556:Nepal
491:Japan
466:India
456:Egypt
441:China
319:(PDF)
295:Today
831:Laos
561:Oman
526:Laos
481:Iraq
476:Iran
693:and
74:STB
878::
321:.
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281:^
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