282:
40:
1370:
197:
189:
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In the short term, the
Singapore government has allocated S$ 905 million to STB for tourism developments until 2017. A third of this amount will be used to assist the industry to build manpower competencies through education and skills-upgrading initiatives, particularly in key areas such as
301:
Singapore tourism industry has grown rapidly since STPB was set up. In 2004, there were 8 million visitors. On 11 January 2005, Minister for Trade and
Industry unveiled the Singapore Tourism Board’s (STB) targets to doubling visitor arrivals to 17 million by 2015.
372:
241:
Throughout the 1960s to 70s, the tourism board ran multiple advertising campaigns aimed at drawing visitors from different countries and published monthly newsletters to promote multiple attractions in
Singapore. The
246:
was also created as the
Singapore Tourism Board's logo in 1964 and was used in promotional materials. The Merlion eventually became a well-known Singaporean icon and in 1972, a Merlion statue was erected in the
273:
On 7 October 1997, the parliament passed the
Tourist Promotion Board (Amendment) Bill to rename the STPB to Singapore Tourism Board. On 19 November 1997, STPB was renamed as Singapore Tourism Board.
289:
The board now oversees all aspects of tourism, including resource allocation and long-term strategic planning. It establishes offices around the globe to actively market the
Singapore destination.
220:). In that year, there were 91,000 visitors. The primary task of STPB was to coordinate the efforts of hotels, airlines and travel agents to develop the fledgling tourism industry of the country.
667:
227:, a symbol based on a Singapore mythical legend, that became an icon of the Singapore destination. The board has also been providing travel agent licensing and tourist guide training.
1358:
1716:
238:
which is now a popular resort island for both tourists and local visitors. The board also markets the city as a convention venue and organises events to attract visitors.
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477:
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1513:
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were earmarked for preservation. These places express
Singapore's cultural diversity and became popular tourist destinations. The
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1642:
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1553:
1508:
1295:
1113:
573:
612:
1548:
1413:
230:
STPB actively promoted the development of infrastructure, including the building of hotels and tourist attractions such as the
509:
270:
underwent a major cleanup program and the areas along the river were developed for restaurants and other tourist amenities.
411:
281:
1721:
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921:
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455:
1448:
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541:
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1629:
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1305:
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710:
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1260:
1133:
1108:
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994:
386:
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1118:
1037:
956:
906:
599:
1568:
1538:
1498:
1275:
1255:
1067:
223:
Later, STPB began to initiate new marketing ideas to promote
Singapore's image abroad. The board created the
1533:
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1201:
1138:
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259:
173:
87:
1528:
1453:
1403:
1032:
936:
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In March 2010, the STB projected a 20–30% increase in visitor arrivals for the year due to the opening of
1563:
1237:
1188:
1042:
966:
916:
795:
772:
705:
639:
609:
Singapore
Tourism Board Forecasts Record Numbers for 2010 and Unveils "YourSingapore" Destination Brand
339:
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39:
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1017:
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989:
831:
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514:
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1178:
1057:
961:
790:
715:
306:
231:
492:
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616:
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1300:
1227:
1092:
841:
767:
700:
684:
577:
1710:
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1211:
1206:
1196:
1009:
836:
816:
729:
610:
546:
1614:
911:
878:
858:
846:
826:
645:
263:
248:
213:
201:
192:
Tourism Court at
Orchard Spring Lane, the headquarters of Singapore Tourism Board
1280:
1022:
757:
559:
527:
1170:
1143:
999:
325:
and Changi Motor Sports Hub are expected to be unveiled in the coming years.
17:
1647:
1369:
1148:
873:
196:
598:
Channel News Asia- STB forecasts 20–30% jump in visitor arrivals this year
188:
1128:
893:
254:
In the 1980s, several historic and culturally significant areas such as
1675:
851:
811:
695:
243:
235:
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177:
981:
208:
The board was first established on 1 January 1964 and was called the
280:
195:
187:
1340:
649:
321:. New developments such as the International Cruise Terminal,
359:"Leadership And Board Changes At The Singapore Tourism Board"
458:. The Straits Times, Archived by NewspaperSG. 25 April 1964
414:. The Straits Times, Archived by NewspaperSG. 23 April 1964
373:"New Chief Executive Appointed for Singapore Tourism Board"
632:
204:, providing tourism information for tourists in Singapore.
436:. The Straits Times, Archived by NewspaperSG. 9 July 1964
133:
510:"Bigger role for new board in developing industry here"
97:
Tourism Court, 1 Orchard Spring Lane, Singapore 247729
361:. Ministry of Trade & Industry. 29 December 2023.
387:"Formation of the Singapore Tourism Promotion Board"
1597:
1381:
1220:
1187:
1169:
1101:
980:
892:
804:
781:
740:
683:
456:"Lion with fish tail is Tourist Board's new emblem"
313:. This coincided with other key events such as the
146:
128:
118:
101:
93:
83:
51:
46:
285:Aerial Panorama of Merlion Park and its surrounds
1419:Competition and Consumer Commission of Singapore
1605:Agri-Food and Veterinary Authority of Singapore
1375:Statutory boards of the Government of Singapore
375:. Ministry of Trade & Industry. 3 May 2023.
1615:Commercial and Industrial Security Corporation
1389:Accounting and Corporate Regulatory Authority
1352:
661:
8:
1717:Statutory boards of the Singapore Government
32:
1620:Infocomm Development Authority of Singapore
1559:Singapore Examinations and Assessment Board
1394:Agency for Science, Technology and Research
434:"Newsletter to tell of tourist attractions"
1359:
1345:
1337:
668:
654:
646:
1484:Intellectual Property Office of Singapore
1685:Telecommunication Authority of Singapore
1504:Maritime and Port Authority of Singapore
1732:Government agencies established in 1997
1469:Home Team Science and Technology Agency
350:
66:(as Singapore Tourist Promotion Board)
31:
1479:Inland Revenue Authority of Singapore
1429:Defence Science and Technology Agency
1409:Civil Aviation Authority of Singapore
7:
1474:Infocomm Media Development Authority
1005:Buddha Tooth Relic Temple and Museum
927:Former Indian National Army Monument
1399:Building and Construction Authority
29:Government tourism promotion agency
1661:Singapore Broadcasting Corporation
1625:International Enterprise Singapore
1514:National Council of Social Service
176:, tasked to promote the country's
25:
1697:template: Government of Singapore
1088:Sun Yat Sen Nanyang Memorial Hall
210:Singapore Tourist Promotion Board
1727:1997 establishments in Singapore
1657:Singapore Broadcasting Authority
1643:National University of Singapore
1638:Nanyang Technological University
1554:Singapore Accountancy Commission
1368:
1296:The Maritime Experiential Museum
1114:Central Catchment Nature Reserve
677:Tourist attractions in Singapore
200:Singapore Visitors Centre along
38:
1549:Sentosa Development Corporation
1286:Singapore Pinacothèque de Paris
642:– Official Tourist Guide by STB
491:. pp. 6–8. Archived from
170:Ministry of Trade and Industry
123:Ministry of Trade and Industry
1:
1584:Urban Redevelopment Authority
1489:ISEAS – Yusof Ishak Institute
1464:Housing and Development Board
922:Early Founders Memorial Stone
550:. 20 November 1997. p. 4
487:(July/August 2000 ed.).
1676:Singapore Telecommunications
1449:Government Technology Agency
1161:Sungei Buloh Wetland Reserve
1053:National Museum of Singapore
518:. 8 October 1997. p. 42
478:"A new home for the Merlion"
79:(as Singapore Tourism Board)
1671:Singapore Improvement Trust
1630:Media Development Authority
1610:Casino Regulatory Authority
1519:National Environment Agency
1424:Council for Estate Agencies
1078:Singapore Philatelic Museum
1063:Reflections at Bukit Chandu
711:Universal Studios Singapore
1753:
1434:Economic Development Board
1261:Great World Amusement Park
1109:Bukit Timah Nature Reserve
1083:Singapore Discovery Centre
1048:National Gallery Singapore
995:Asian Civilisations Museum
1692:
1459:Health Sciences Authority
1325:
1318:Wonderland Amusement Park
1156:Singapore Botanic Gardens
1038:Madame Tussauds Singapore
576:. TTGmice. Archived from
37:
1648:Post Office Savings Bank
1569:Singapore Land Authority
1539:Public Transport Council
1499:Land Transport Authority
1276:New World Amusement Park
1256:Gay World Amusement Park
1068:Science Centre Singapore
1010:Changi Chapel and Museum
716:Adventure Cove Waterpark
1666:Singapore Harbour Board
1653:Public Works Department
1634:National Computer Board
1574:Singapore Tourism Board
1524:National Heritage Board
1439:Energy Market Authority
1328:Singapore Tourism Board
1139:Labrador Nature Reserve
1014:Chinese Heritage Centre
293:conference management.
174:Government of Singapore
158:Singapore Tourism Board
88:Government of Singapore
33:Singapore Tourism Board
1544:Public Utilities Board
1529:National Library Board
1454:Health Promotion Board
1404:Central Provident Fund
1033:Indian Heritage Centre
957:Raffles's Landing Site
937:Japanese Cemetery Park
286:
205:
193:
70:; 26 years ago
57:; 60 years ago
1564:Singapore Food Agency
1509:National Arts Council
1414:Civil Service College
1043:Malay Heritage Centre
967:Tan Kim Seng Fountain
917:Civilian War Memorial
796:Resorts World Sentosa
773:Pasir Panjang Pillbox
706:Resorts World Sentosa
574:"A new breed of MICE"
340:Passion Made Possible
311:Resorts World Sentosa
284:
199:
191:
108:Olivier Lim, Chairman
68:19 November 1997
1722:Tourism in Singapore
1534:People's Association
1444:Enterprise Singapore
1242:CN-West Leisure Park
1073:Singapore Art Museum
947:Lim Bo Seng Memorial
902:Bukit Batok Memorial
884:Jewel Changi Airport
615:17 July 2011 at the
335:Tourism in Singapore
315:Singapore Grand Prix
1589:Workforce Singapore
1233:Beauty World Market
1028:Images of Singapore
1018:Former Ford Factory
942:Kranji War Memorial
763:Fort Tanjong Katong
748:Buona Vista Battery
319:Youth Olympic Games
55:1 January 1964
34:
1311:Van Kleef Aquarium
1124:Gardens by the Bay
952:Old Tao Nan School
932:Founders' Memorial
822:Esplanade Theatres
783:Integrated resorts
725:NTUC Downtown East
640:VisitSingapore.com
323:Gardens by the Bay
317:and the inaugural
287:
206:
194:
1704:
1703:
1334:
1333:
1291:Tang Dynasty City
1246:Escape Theme Park
990:ArtScience Museum
805:Mixed specialties
753:Fort Canning Hill
692:Coastal PlayGrove
515:The Straits Times
498:on 9 August 2017.
154:
153:
102:Agency executives
16:(Redirected from
1744:
1737:Tourism agencies
1681:SPRING Singapore
1373:
1372:
1361:
1354:
1347:
1338:
1306:Underwater World
1266:Jurong Bird Park
1058:Peranakan Museum
962:SGH War Memorial
791:Marina Bay Sands
670:
663:
656:
647:
636:
635:
633:Official website
619:
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363:
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307:Marina Bay Sands
232:Jurong Bird Park
142:
139:
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135:
78:
76:
71:
65:
63:
58:
42:
35:
21:
1752:
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1746:
1745:
1743:
1742:
1741:
1707:
1706:
1705:
1700:
1688:
1593:
1579:Sport Singapore
1494:JTC Corporation
1377:
1367:
1365:
1335:
1330:
1321:
1216:
1183:
1179:S.E.A. Aquarium
1165:
1134:Japanese Garden
1097:
976:
888:
869:Singapore River
864:Singapore Flyer
800:
777:
736:
685:Amusement parks
679:
674:
631:
630:
627:
622:
617:Wayback Machine
608:
604:
597:
593:
583:
581:
580:on 3 March 2016
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331:
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268:Singapore River
186:
166:statutory board
132:
114:
111:Melissa Ow, CEO
74:
72:
69:
67:
61:
59:
56:
47:Agency overview
30:
23:
22:
15:
12:
11:
5:
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1303:
1301:Ultimate Magic
1298:
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1251:Fantasy Island
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1228:Alkaff Gardens
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1119:Chinese Garden
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1093:The Battle Box
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907:Caldwell House
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842:Marina Barrage
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834:
832:Harmony Centre
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768:Johore Battery
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701:Imbiah Lookout
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625:External links
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542:"No more STPB"
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469:
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412:"Tourist Draw"
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1271:Malay Village
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1212:Singapore Zoo
1210:
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1207:River Wonders
1205:
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1198:
1197:Bird Paradise
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837:Haw Par Villa
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823:
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827:Geylang Road
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582:. Retrieved
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1171:Oceanariums
1023:Fort Siloso
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560:NewspaperSG
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462:28 December
440:28 December
418:28 December
396:8 September
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1238:Big Splash
1144:Pulau Ubin
1000:Baba House
346:References
180:industry.
168:under the
150:T08GB0059L
75:1997-11-19
62:1964-01-01
1189:MWG parks
1149:Chek Jawa
894:Monuments
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256:Chinatown
147:Agency ID
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613:Archived
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329:See also
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852:Merlion
812:CHIJMES
696:Sentosa
485:Skyline
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236:Sentosa
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184:History
178:tourism
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164:) is a
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584:1 May
496:(PDF)
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586:2012
556:2024
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138:.gov
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140:.sg
134:www
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