174:. Its flavor is the result of taste-testing more than 100 flavors across 9 months. It was designed to attract teenage consumers with its bright blue color and unique flavor. The flavor was described by Pepsi only as "berry" and described by customers as similar to blueberries or raspberries, or similar to cotton candy with a berry-like aftertaste and much more sugary and syrupy than regular
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154:. It was marketed as a "Berry Cola Fusion", and was sold from 2002 to 2004 in the United States and Canada. It remains available in international markets since discontinuation in the United States. It was reintroduced in the United States and Canada for a limited time beginning in May 2021.
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games during mid 2002, where the color blue was one of the symbolic colors of the team. Other promotions included handing out free bottles from a Pepsi Blue-themed VW New Beetle at popular shopping centers around the country.
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makes a similar beverage called Jolt Blue CX2; a blue raspberry soda in a battery-shaped metal can with a flavor often described as like that of cotton candy. Pepsi Blue was also endorsed by
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as "Pepsi Pinas". Pepsi Pinas proved successful and was made a permanent product, reverting the name Pepsi Blue. It is rare in bottles and cans but common at
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Pepsi Blue was announced in May 2002. It launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remains available in the
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In Manila, Philippines, Pepsi Blue was sold for a limited time in late 2002 to commemorate the championship of the
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division sales up 6%, and another source noted that "Pepsi Blue attempted to imitate the lurid hues of
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In April 2021, Pepsi announced that Pepsi Blue would be reintroduced for a limited time in May 2021.
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in numerous countries at the time. The move to make a brightly colored version of the flagship
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Although heavily promoted by PepsiCo, including advertisements by pop singer
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kicker, who helped the
Patriots win the Super Bowl in 2002.
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Aristotle Munarriz, for Fool.com. September 5, 2002
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465:"Determining demand for products that don't exist"
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427:Theresa Howard, for USA Today. May 8, 2002.
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190:brand was spurred by 2001's introduction of
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150:is a berry-flavored soft drink produced by
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471:. Vancouver, British Columbia. p. D3
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463:McCullough, Michael (August 7, 2003).
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526:"Pepsi - Superbrand 2003 - 2005"
374:Garrison, Cianna (May 7, 2021).
634:Pepsi-Cola Made with Real Sugar
490:Tyko, Kelly (April 22, 2021).
240:Pepsi Blue was promoted after
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329:CNN Money staff. May 7, 2002
194:, which had bumped PepsiCo's
514:. BBDO Guerrero Philippines.
739:Products introduced in 2002
294:India national cricket team
225:, as well as in the movies
116:(North American re-release)
94:; 20 years ago
84:(North American re-release)
63:; 22 years ago
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345:"Discontinued: Pepsi Blue"
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512:"Pepsi Pinas Goes Global"
411:February 6, 2008, at the
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729:Discontinued soft drinks
708:List of Pepsi variations
530:www.superbrandsindia.com
272:released Pepsi Blue in
103:(North American markets)
406:"Swallowing Pepsi Blue"
178:. It was tinted using
49:Country of origin
18:Soft drink from PepsiCo
331:"Pepsi Blue is Coming"
290:2003 Cricket World Cup
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192:Mountain Dew Code Red
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355:on December 29, 2011
284:fountains there. In
255:New England Patriots
734:PepsiCo cola brands
608:Caffeine-Free Pepsi
306:List of Pepsi types
234:Garfield: The Movie
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590:Varieties of Pepsi
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473:. Retrieved
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450:the original
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442:"Pepsi Blue"
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387:February 11,
385:. Retrieved
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357:. Retrieved
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274:Metro Manila
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196:Mountain Dew
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89:Discontinued
38:Manufacturer
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653:Low-calorie
639:Pepsi Twist
618:Nitro Pepsi
381:Elite Daily
278:Philippines
268:. In 2011,
253:, the then
172:Philippines
723:Categories
690:Pepsi True
675:Pepsi Next
660:Diet Pepsi
623:Pepsi Blue
475:October 1,
312:References
223:Papa Roach
148:Pepsi Blue
58:Introduced
22:Pepsi Blue
680:Pepsi One
670:Pepsi Max
628:Pepsi Raw
497:USA Today
247:Jolt Cola
209:Promotion
30:Flavored
409:Archived
300:See also
282:7-Eleven
200:Gatorade
596:Regular
264:in the
158:History
152:PepsiCo
137:at the
131:Website
112:2021-07
110: (
99:2004-05
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80:2021-05
78: (
68:2002-08
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42:PepsiCo
184:banned
180:Blue 1
603:Pepsi
286:India
270:Pepsi
188:Pepsi
477:2021
389:2022
361:2016
266:UAAP
231:and
221:and
176:cola
32:soda
27:Type
219:Sev
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
