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Local telephone numbers have always been subject to the constraint that the first digits must identify a geographic location, leaving less flexibility to select digits which spell specific phonewords. Toll-free numbering, as originally introduced by AT&T in 1967, was initially even more limited,
360:
do not have the apportioned letters on the keys used for dialing, so one is unable to do alphabetic dialing without some other cross-reference to the actual phone number. This can be overcome by phonewords also being accompanied by the actual numeric phone number, allowing users of such smartphones
557:
Until about 1966 UK phones used a different scheme than currently used for relating letter to number keys. While generally similar, the scheme did not include the letters "O" and "Q" on the "6" and "7" keys to avoid confusion between the digit "0" and the letters; the zero key was used for "O" and
339:
The main advantages of phonewords over standard phone numbers include increased memorability and increased response rates to advertising. They are easier to remember than numeric phone numbers; thus, when businesses use them as a direct response tool in their advertising (radio, television, print,
340:
outdoor, etc.), their memorability tends to have a favorable effect on response rates. Regular side-by-side testing of phonewords and phone numbers in TV and radio advertising in
Australia has shown that phonewords generate up to twice as many calls as standard phone numbers. A study conducted by
558:"Q". "Z" was not included, and no symbols were associated with the "1" key. In earlier times exchange names were used and spoken to the operator; with the introduction of dialling, exchange names were used starting with three letters not used by any other exchange. A number would be published as
516:
which allows businesses to determine where their incoming call traffic is coming from, build a database of leads, access demographic information on callers, allocate personnel based on calling patterns, analyze ad campaign results and export data to other programs. The reports help to fine-tune
548:
When the telephone appeared in Russia at the beginning of the 20th century, telephone numbers mixed letters and numbers. In 1968, the letters were replaced by numbers, but recently phonewords have returned to popularity in Russia. Many ISPs offer customers vanity numbers.
383:
Some models of smartphones allow the user to enter letters into the device’s dialing window to allow the completion of phonewords. Numerous
Blackberry models allow this feature by using the ALT key when pressing a key to select the letter, and not the number on the key.
436:
The differences between the prefixes are the length of the number (six or ten digits), the license cost to use them each year (approximately A$ 1 for 1800 and 1300, A$ 10,000 for 13 numbers) and the call cost model. 1300 numbers and 13 numbers
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One brief practice was when the successive toll-free area codes were introduced (888, 877, 866, etc.), a business word or phrase would actually use one or more of the numbers in the area code. Examples of this were
761:
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Although businesses typically choose phone numbers so as to correspond to particular phonewords, it is also possible to go in the other direction, and generate phonewords corresponding to given numbers.
433:
The types of numbers that are most commonly used include those beginning with the prefixes '1300', and '1800', which are ten digits long, and numbers beginning with '13', which are six digits.
430:
Some phonewords have sold for as much as A$ 1 million with 13TAXI raising A$ 1,005,000. Proposed ranges for reserve prices for SmartNumbersTM are listed by
Australian Communications Authority
387:
On older landline telephones, the O, Q and Z sometimes vary in placement or are omitted entirely; this is not an issue for most mobile telephones as all 26 letters must be provided to support
501:
structure in 1993. A toll-free number, instead of indicating a geographic location, was merely a pointer to a database record; any number could geographically be reassigned anywhere and
87:
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also have letters assigned. By replacing the digits of a telephone number with the corresponding letters, it is sometimes possible to form a whole or partial word, an
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between the caller and call recipient, whereas the 1800 model offers a national free call to the caller, with total costs of the call borne by the recipient.
327:, but are constrained by the fact that the first few digits are tied to a geographic location, potentially limiting the available choices based on which
324:
320:
406:) by subscribing 1-800-H0LIDAY (+1-800-405-4329, the same number with 'o' replaced by 'zero') to a rival vendor which stood to collect a profitable
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as each geographic area code was hardwired to one or two specific exchanges in the +1-800 toll-free area code. This changed after Roy P. Weber of
461:
in Japan are prefixed with 0120. Examples include 0120-363963, where the numbers 3963 can also be read as サンキューローソン (sankyuu rooson, "Thank you,
517:
advertising plans and media budgets by providing detailed information on specific media buys (such as radio, television or outdoor media).
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numbers (1-VONAGE-HELP). However, these proved to be more confusing than helpful to the callers, so the practice is not often used.
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leading to that device's phone app, and their keypads show the appropriate local mapping of letters within their virtual dialpad.
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in August 2004. The ACMA markets the rights of use to the phonewords (also referred to as smartnumbers) via an online auction.
352:
In the age of advanced mobile devices, there is some disadvantage in using phonewords. Devices with physical keyboards such as
716:
Phone Word
Awareness, Usage and Dial-ability Omnibus Telephone Survey Results (Report). 1.0. Roy Morgan Research. March 2006.
161:
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letters laid out in groups of three letters, starting with "ABC" on the "2" key and concluding with "WXY" on the "9" key.
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Phonewords have been widely used for both local and toll-free numbers, with significant growth in the 1980s and 1990s.
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patented a "Data base communication call processing method" which laid the initial blueprint for construction of the
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Phonewords were officially introduced into
Australia following the release of the appropriate number ranges by the
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49:
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A similar system was in use in Canada at the time, with the letters "Q" and "Z" being omitted and the remaining 24
150:
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183:
858:"How letters were used for digits in United Kingdom telephone exchange names and dialling codes up to the 1960s"
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457:. Most services are used by commercial establishments as an attempt to make their numbers easier to remember.
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373:
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730:
172:
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HOLIDAY INNS, INC. vs 800 RESERVATION, INC, Earthwinds Travel, Inc. and Call
Management Systems, Inc
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Some companies also match domain names to phone words (for instance, 1800-THRIFTY and the web site
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341:
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are often branded using phonewords; some firms use easily memorable vanity telephone numbers like
892:
328:
588:
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incident targeted 1-800-HOLIDAY (+1-800-465-4329, the toll-free direct reservations line for
344:
in
February 2006 indicated that 92% of Australians were familiar with alphanumeric dialling.
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Many telephone keypads have letters with the numbers, from which words can be formed.
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505:. All seven digits were available to construct vanity numbers or phonewords.
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465:"), and 0120-026-999 in which 026-999 can be read as オフロでキュッキュッキュ (お風呂で急々々
17:
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Local numbers are also occasionally used, such as +1-514-AUTOBUS or
764:. The Australian Communications and Media Authority. Archived from
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The dialing of 1 or 0 instead of I or O in phonewords can lead to
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Sign in
Argentina giving the number 0800 555 8736 as 0800 555 TREN
261:
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devices, will translate phoneword phone numbers in webpages and
733:, United States Court of Appeals, Sixth Circuit. June 24, 1996.
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as brands for flagship products or names for entire companies.
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29:
300:, although a few all-numeric vanity phone numbers are used.
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However, devices which have virtual keyboards, including
293:, abbreviation, or some other alphanumeric combination.
471:), which literally means "bath - quick, quick, quick".
95:
466:
790:. The Australian Communications and Media Authority
164:. Unsourced material may be challenged and removed.
481:Toll-free telephone number § Vanity numbering
843:"Data base communication call processing method"
449:Numbers can be used to spell out words in the
727:86 F.3d 619, 65 USLW 2026, 39 U.S.P.Q.2d 1181
425:Australian Communications and Media Authority
84:The examples and perspective in this article
27:Alphanumeric equivalents of telephone numbers
8:
64:Learn how and when to remove these messages
532:(1-87-RENT-A-WRECK or 1-US-RENT-A-WRECK),
524:) to target phone and web users together.
376:messages to their proper digits within a
242:Learn how and when to remove this message
224:Learn how and when to remove this message
122:Learn how and when to remove this message
361:to dial using the numeric phone number.
831:何だかんだ言いつつ、覚えてしまっているということは、東京新聞の戦略勝ちか･･･
671:
648:
536:(1-87-SPEEDPASS), and one of the first
285:. In many countries, the digits on the
512:, vanity 800 numbers support flexible
7:
162:adding citations to reliable sources
497:database in 1982 and the portable
25:
45:This article has multiple issues.
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325:Société de transport de Montréal
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296:Phonewords are the most common
149:needs additional citations for
53:or discuss these issues on the
1:
510:toll-free telephone numbers
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302:Toll-free telephone numbers
98:, discuss the issue on the
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679:van Raaltenpark, Dr. CWH.
632:Toll-free telephone number
478:
607:T9 (predictive algorithm)
622:Telephone numbering plan
617:Telephone exchange names
562:, and dialled 944 1212.
762:"Phonewords fact sheet"
681:"Phone number to words"
277:phrases represented as
312:, 1-866-RING-RING, or
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259:
566:Generating phonewords
503:ported to any carrier
389:short message service
265:
257:
468:ofuro de kyukkyukkyu
453:, a practice called
331:serve a local area.
158:improve this article
104:create a new article
96:improve this article
86:may not represent a
522:www.1800thrifty.com
414:Regional variations
342:Roy Morgan Research
329:telephone exchanges
856:Roger W. Haworth.
768:on 10 October 2013
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888:Telephone numbers
748:phonewords.com.au
589:Telephones portal
459:Toll free numbers
451:Japanese language
281:equivalents of a
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16:(Redirected from
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627:Telephone number
597:Custom Toll Free
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287:telephone keypad
283:telephone number
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410:'s commission.
396:misdialed calls
356:and some other
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314:1-800-GOT-JUNK?
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810:"1300 numbers"
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560:WHItehall 1212
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391:transmission.
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306:1-800 Contacts
298:vanity numbers
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90:of the subject
88:worldwide view
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683:. Mobile Fish
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348:Disadvantages
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323:to reach the
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310:1-800-Flowers
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175: –
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169:Find sources:
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147:This article
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112:December 2010
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865:. Retrieved
862:Rhaworth.net
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814:. Retrieved
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792:. Retrieved
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770:. Retrieved
766:the original
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703:"Contact us"
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685:. Retrieved
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637:Vanity plate
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530:Rent-A-Wreck
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408:travel agent
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279:alphanumeric
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156:Please help
151:verification
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47:Please help
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867:5 September
404:Holiday Inn
398:; one such
358:smartphones
173:"Phoneword"
882:Categories
667:References
612:Teledotcom
479:See also:
354:BlackBerry
335:Advantages
271:Phonewords
214:April 2008
184:newspapers
50:improve it
18:Phonewords
893:Mnemonics
534:Speedpass
491:Bell Labs
455:goroawase
419:Australia
378:hyperlink
100:talk page
56:talk page
816:25 April
794:25 April
772:25 April
575:See also
321:STM-INFO
275:mnemonic
94:You may
687:9 April
499:RespOrg
495:SMS/800
370:Android
291:acronym
198:scholar
744:"Home"
657:
544:Russia
538:Vonage
463:Lawson
200:
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643:Notes
602:E.161
445:Japan
205:JSTOR
191:books
102:, or
869:2019
818:2012
796:2012
774:2012
689:2013
368:and
273:are
177:news
508:As
374:SMS
366:iOS
160:by
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212:(
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