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transported, cut and spread on bread, designed precisely for the workers who went to work. He produced a small quantity, to be sold to the shopkeepers of Alba. The cream was a huge success on the part of consumers, even among the youngest, an audience that Piero had not initially considered, instead, it turned out to be a cheap dessert for children's snacks and gluttony. A kilo of this specialty cost 600 lire against 3,000 lire for a kilo of chocolate. In
February 1946, the production is three quintals and at the end of the year it reaches over a thousand; the employees rise to about fifty to reach a hundred the following year. The demand for the product increased so much that artisanal production alone was no longer possible. Together with his wife, Piera Cillario, Pietro founded the company "Ferrero". To meet the demand, production had to be increased and new workers hired. The first factory was built on land purchased a few years earlier in Alba, in via Vivaro (where the Foundation stands today).
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necessity to exploit low-cost raw materials. In Turin, Pietro often watched the workers go to work, and had begun to think of a sweet alternative that could replace bread and tomatoes, this is how he invented a chocolate and hazelnut paste, which had to be substantial but at the same time affordable. This desire becomes a mission for Pietro, which leads him to work non-stop and even at night to try different doughs and find the ideal recipe; his wife Piera is also involved in the project; he had to taste everything and give an objective opinion. Subsequently, however, applying a well-thought-out formula will prove to be a brilliant idea. Meanwhile, in Alba, word spreads that the laboratory is looking for manpower: five or six workers no more, but in a city where in the immediate post-war period the only hiring is that of a municipal street sweeper, this is a great opportunity.
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In
September 1948, a flood from the Tanaro floods the Alba factory, which remains isolated. The company's employees, also to protect their jobs, are working to restore normality and resume production. They work for four days but they make it and at the end of the month the factory is back to business
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In 1942, Pietro
Ferrero opened a laboratory in Alba in via Rattazzi to make sweets and he spent a lot of time there in the conception of innovative but cheap sweet products. In the midst of World War II, the idea of using hazelnuts, widely used in Ferrero recipes, and widely available on site, was a
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On 14 May 1946, complete with the deed of incorporation at the
Chamber of Commerce, the Ferrero industry was officially born. Pietro also involves his brother Giovanni to whom he entrusts the organization of sales and the creation of a direct distribution network between the factory and the buyers.
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In 1946, after four years of attempts, Pietro launched a hazelnut-based cream on the market and initially called it Pasta
Gianduja and then Giandujot, associating it phonetically with the famous Piedmontese carnival mask. It was a mixture of cream packaged in aluminium foil that could be easily
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On March 2, 1949, Pietro
Ferrero died, perhaps suffering from a heart attack, exhausted, it is said, by the frenetic distribution activity that he personally carried out, driving his Topolino through the streets of Piedmont. His wife and brother, later Michele, take over the management of the
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191:, a municipality in the Piedmontese Langhe, and was the eldest son of Michele Ferrero and Clara Devalle. He had a younger brother, Giovanni. The Ferreros were known for their hard work ethic. After marrying Piera Cillario, they moved to
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company. The management of the company remains family-run and
Giovanni Ferrero, Pietro's younger brother, expands the sale and distribution of his products, directly from the factory to the retailer, with specific vans.
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In 1940, Pietro opened a large pastry shop in Turin in via Sant'Anselmo, but this adventure ended badly and he returned to Alba where he opened a new shop.
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It is in this context that twenty-year-old
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In 1924, Pietro married Piera
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https://redazione.finanza.com/2014/06/14/storia-ferrero-e-nutella/
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300:"La storia della famiglia Ferrero | Starting Finance"
278:"Nutella: How the world went nuts for a hazelnut spread"
167:-cream spread, which is now sold in over 160 countries.
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Italian businessman, founder of
Ferrero SpA (1898–1949)
147:; 2 September 1898 – 2 March 1949) was the founder of
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325:"Michele Ferrero: Una golosa storia di successo"
171:are also made by his company, Ferrero, as are
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252:"The story of Ferrero Group and its Mission"
19:For other people named Pietro Ferrero, see
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91:Chocolatier, confectionery company founder
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187:Ferrero was born on 2 September 1898 in
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786:20th-century Italian businesspeople
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781:People from the Province of Cuneo
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21:Pietro Ferrero (disambiguation)
159:company. His company invented
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276:Mitzman, Dany (18 May 2014).
144:[ˈpjɛːtroferˈrɛːro]
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195:, eventually settling in
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380:Burton's Biscuit Company
796:People from Farigliano
234:was born in Dogliani.
140:Italian pronunciation:
493:Ferrara Candy Company
395:Ferrara Candy Company
682:Blue Bunny Ice Cream
327:. 17 December 2018.
722:Pietro Ferrero Jr.
652:Kinder Happy Hippo
514:Boston Baked Beans
410:Michel et Augustin
302:. 12 October 2020.
120:Pietro Ferrero Jr.
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256:Ferrero Corporate
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642:Kinder Bueno
619:Super Bubble
558:Fruit Stripe
523:Butterfinger
510:Bobs Candies
373:Subsidiaries
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282:. Retrieved
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259:. Retrieved
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77:(1949-03-02)
75:2 March 1949
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776:1949 deaths
771:1898 births
589:Laffy Taffy
569:Jelly Belly
548:Famous Amos
415:Royal Dansk
385:Eat Natural
366:Ferrero SpA
218:as before.
157:chocolatier
149:Ferrero SpA
100:Ferrero SpA
765:Categories
657:Kinder Joy
624:Trolli USA
574:Jujyfruits
565:Jawbusters
390:Fannie May
238:References
189:Farigliano
129:(grandson)
123:(grandson)
61:Farigliano
53:1898-09-02
713:(founder)
594:Lemonhead
518:Baby Ruth
500:100 Grand
479:Raffaello
464:Mon Chéri
420:Thorntons
183:Biography
116:Relatives
740:Category
686:Bomb Pop
614:Red Hots
609:Rain-Blo
562:Funables
538:Chuckles
284:18 March
261:16 April
175:and the
173:Tic Tacs
165:hazelnut
106:Children
750:Commons
584:Keebler
579:Jujubes
528:Brach's
484:Tic Tac
469:Nutella
179:brand.
161:Nutella
704:People
634:Kinder
543:Chunky
533:Crunch
443:Brands
599:Nerds
280:. BBC
197:Turin
286:2017
263:2017
163:, a
155:and
72:Died
47:Born
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