287:), were dropped from the cover and started to receive less attention from the magazine. In September 1985, for the 800th edition, the traditional "TabelĂŁo" section, with the listing of local boxscores and results from abroad, was removed because it was deemed too expensive. One year later, in September 1986, the section made its comeback after protests of over 600 readers, by mail and phone. At first, the section covered just the
365:, special editions were launched after every game the Brazil national team played. They were produced directly in Brazil with inferior paper, but the sales, weak for the first edition, grew steadily after each game. Starting with the fourth special edition, the sales were satisfactory, and the commemorative edition after the title sold over 500,000 copies. The series produced a profit of 500,000
192:
paper, it contained the "TabelĂŁo", a listing of results and boxscores the magazine called "the
Official Diary of Brazilian football". It also featured "fresher" news, such as the weekend games, while the magazine itself brought more timeless articles, such as profiles and columns about games from the previous week. The pullout was canceled by late 1974.
342:, Abril's monthly football magazine', but it was a fact that it was monthly. And its results began to live in the black ink." The only months when there was no numbered editions were December 1993, July 1994, August 1994 and February 1995. The magazine maintained its critic position of the Brazilian football brass, which made the president of
191:
In the very beginning, the sales were a success: it sold over 100,000 weekly copies during the 1970 World Cup. But, after the end of the tournament, sales dropped to an average of 40,000 copies. In order to reduce costs, in 1972 a pullout was created, starting with the number 131. Made with cheaper
458:
was being published sporadically, albeit in a larger quantity than the previous "sporadic period", in 1990. Each special, even the simultaneous ones, was numbered. But in May 2003 the magazine was back to a monthly periodicity, and the specials no longer followed the numbering. In March 2008, an
337:
The success of that edition made Kfouri propose that Abril kept a line of thematic magazines with a small newsroom. Abril approved the idea, as long as there was no periodicity, but the timetable for 1991 called for 12 issues. "We made the 12," recalled Kfouri. "No one mentioned the magazine as
222:
In the same year, Milton left Abril, and Kfouri was promoted to his post. Still suspecting about the lottery, every end of month he incited the newsroom, to no avail: "Who is man enough to uncover the unfairness of the soccer lottery?" During another trip to BrasĂlia, he asked again to see the
266:
The day after commenting about his suspicions in the newsroom, he found a volunteer for the task: SĂ©rgio
Martins. Kfouri gave him a one-year deadline, rigorously met: on issue 648, dated October 22, 1982, an extensive story was published on the case, denouncing corruption and match-fixing.
317:
After years of bad results (between 1979, and 1995, the magazine's results were in the black for just three years), cuts were made in the newsroom, and the magazine was no longer published weekly. Just one year earlier, the letter from the editor of the 1,000th issue stated that
386:
The success generated by the 1994 World Cup editions and the
Brazilian victory itself triggered big changes starting April 1995, just after the magazine celebrated its 25th anniversary. Those changes included the exits of every journalist of the newsroom, except
484:
best players from each position. Each player is given a rating after every match they play. The players with highest average rating from each position are awarded the Bola de Prata. The player with highest average rating overall is awarded the Bola de Ouro.
282:
Other efforts were made to try and reach new audiences, such as in 1984, when the magazine opened a larger room for sports other than football. The experience lasted from April to
November, when the other sports, along with the slogan "All sports"
174:
was featured on the cover of the first edition, which sold almost 200,000 copies. The magazine defended the modernization of the administration of
Brazilian football, and on issues number 23 and 24, in 1970, a series of articles by
418:
and Abril because of interferences by the brass with the magazine. To Abril, it was not interesting to denounce
Brazilian soccer brass in a pullout that circulated with the monthly editions, because it feared for the TV contracts
935:
291:, but later, gradually, it was extended to other tournaments. With stagnated sales numbers since 1985, another effort was made in 1988, with a bigger format, less pages and a cheaper paper, in a phase known as
434:
During the next few years, a few visual (such as yet another new format, to 22,6 cm Ă— 29,9 cm, in 1996) and content (football once again was the main theme) adjustments were made. During the
932:
270:
None of the 125 people named, among them players, directors, referees, managers and celebrities, was arrested. The lottery lost credibility, which was never recovered again. Ironically,
215:, then-director of special projects who handled the section about the football lottery, that he had been noticing some coincidences when few people won. Milton asked, and Kfouri went to
314:
always turned a profit with commemorative editions of titles, but that year this option wasn't available, and Abril decided to stop investing in a weekly football magazine.
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Sales were sustained mostly by the same football lottery that later would be the target of an investigation by the magazine. With tips and collective bets, in 1972
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didn't turn a profit and the publisher would also get rid of the possibility of being sued again, but the negotiations didn't go any further.
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295:. In the outset, it became Abril's best-selling magazine, even though it turned a loss if too many copies were sold, hence a limit was set.
263:, triple. That's impossible. They play the triple bet in easy games and simple bets in hard ones. There's something strange going on here."
502:
399:("Football, Sex and Rock 'n Roll"). The format was also changed, to 27,5 cm x 35,8 cm, and, for the first time in its history,
298:
The good times didn't last long, though, since the magazine never sold many ad pages. The fatal blow came with the
Brazilian flop in the
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343:
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The magazine was published on a weekly basis throughout the 1970s, and the 1980s, until August 1990. It was launched just before the
330:
A special about Pelé's 50th birthday, had sales of 99,700 of the 100,000 copies that were printed. The special edition even earned
307:
446:— even the page design was made there. The huge costs and the sagging sales (compared to the previous World Cup) made for a flop.
274:
sales were also negatively affected by the piece, since many readers bought the magazine exactly for its weekly lottery analysis.
223:
winning tickets. This time, some were shown: "One put a triple bet in games other people would try to guess," Kfouri told later. "
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350:, deny the publication's photographers entrance on the field for the 1991 Brazilian League finals, between Bragantino and
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again published special editions after each
Brazilian game, but, this time, many professionals were sent to host country
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made the finals that year) and the controversial finals of the
Carioca League (the title was decided in the courts).
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proposed many changes, among them the creation of a forsooth national championship, which would be created in 1971.
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302:, that was aggravated by the terrible campaigns of the bigger teams in the 1990 Paulista League (small clubs
252:
392:
664:
Carlos
Alencar, Juca Kfouri: O Militante da NotĂcia, Imprensa Oficial do Estado de SĂŁo Paulo, 2006, p. 53
655:
Carlos Alencar, Juca Kfouri: O Militante da NotĂcia, Imprensa Oficial do Estado de SĂŁo Paulo, 2006, p. 51
646:
Carlos Alencar, Juca Kfouri: O Militante da NotĂcia, Imprensa Oficial do Estado de SĂŁo Paulo, 2006, p. 49
637:
Carlos Alencar, Juca Kfouri: O Militante da NotĂcia, Imprensa Oficial do Estado de SĂŁo Paulo, 2006, p. 45
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395:. Approximately 1 million dollars were invested, with young adults as a target. The new slogan would be
347:
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463:'s internment raised a controversy, with journalists defending and criticizing the magazine's posture.
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This was the era when the magazine had its higher figure for a price: in August 1993, it cost 290,000
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141:. on March 20, 1970, and since then it has become the most successful sports publication in
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and asked to see the winning tickets, but was denied with an allegation of bank secrecy.
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was charged with the graphical project. The first edition of the new phase, with
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427:, Abril's president, offered Kfouri the name of the magazine for a price, since
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reached that milestone "healthy" and with average sales of 127,000 copies.
170:, in order to fill the void of a national publication about the sport, and
137:) is a monthly Brazilian sports magazine. Its first edition was issued by
134:
171:
503:"The Abril Group and Veja, leaders in the Brazilian publishing market"
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sold 250,000 copies one week because of an article about the lottery.
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Paulo Vinicius Coelho, Jornalismo Esportivo, Editora Contexto, 2003,
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910:, Imprensa Oficial do Estado de SĂŁo Paulo, 2006, ppp. 110-111
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777:, Imprensa Oficial do Estado de São Paulo, 2006, pp. 44–45
802:, Imprensa Oficial do Estado de SĂŁo Paulo, 2006, page 104
923:, Imprensa Oficial do Estado de SĂŁo Paulo, 2006, p. 112
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number 850, Editora Abril, 8 de setembro de 1986, p. 15
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714:number 858, Editora Abril, November 3, 1986, p. 15
207:In 1979, Milton Coelho da Graça, then-director of
584:number 31, Editora Abril, October 16, 1970, p. 36
580:"Placar, o iniciador da revolução", Fausto Neto,
334:an Esso Prize, the third the magazine has won.
956:"Sociedade nĂŁo precisa saber da vida de CasĂŁo"
814:number 1.101, Editora Abril, March 1995, p. 48
789:number 1.000, Editora Abril, August 1989, p. 3
676:issue 1032-A, Editora Abril, March 1990, p. 55
616:number 115, May 26, 1972, Editora Abril, p. 17
459:article about TV color man and former player
8:
29:
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549:
528:"Revista Placar Ă© vendida por Grupo Abril"
480:is an annual award given by Placar to the
28:
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411:as cover athlete, sold 350,000 copies.
450:Second weekly phase and current format
403:sold subscriptions. American designer
1018:Monthly magazines published in Brazil
414:Just a few months later, Kfouri left
7:
1028:Weekly magazines published in Brazil
921:Juca Kfouri: O Militante da NotĂcia
908:Juca Kfouri: O Militante da NotĂcia
800:Juca Kfouri: O Militante da NotĂcia
775:Juca Kfouri: O Militante da NotĂcia
501:Camilla Amaral (October 12, 2009).
145:, even though it focuses fully on
25:
56:Monthly (1991-2001, 2003-present)
824:"Clubes aprovam PaulistĂŁo 2002"
149:. It is currently published by
998:Association football magazines
874:"A Placar está de cara nova",
397:"Futebol, sexo e rock 'n roll"
381:"Futebol, sexo e rock 'n roll"
1:
1023:Portuguese-language magazines
1013:Magazines published in Brazil
1008:Magazines established in 1970
993:1970 establishments in Brazil
482:Campeonato Brasileiro SĂ©rie A
344:Federação Paulista de Futebol
58:Weekly (1970-1991, 2001-2003)
1049:
897:, September 28, 2007, p. 3
893:February 19, 2009, at the
888:Entrevista com Juca Kfouri
859:, Editora Contexto, 2003,
843:, Editora Contexto, 2003,
764:, September 28, 2007, p. 2
760:February 19, 2009, at the
755:Entrevista com Juca Kfouri
739:, Editora Contexto, 2003,
702:, September 28, 2007, p. 5
698:February 19, 2009, at the
693:Entrevista com Juca Kfouri
603:, September 28, 2007, p. 4
599:February 19, 2009, at the
594:Entrevista com Juca Kfouri
470:
379:
130:
423:, also from Abril, had.
203:"Football Lottery Mafia"
1033:Mass media in SĂŁo Paulo
855:Paulo Vinicius Coelho,
839:Paulo Vinicius Coelho,
735:Paulo Vinicius Coelho,
563:August 4, 2008, at the
942:, Alberto Helena Jr.,
878:, 4 April 1995, p. C-7
612:"O garoto do Placar",
278:End of weekly editions
938:June 3, 2008, at the
393:Paulo Vinicius Coelho
289:1986 Brazilian League
857:Jornalismo Esportivo
841:Jornalismo Esportivo
737:Jornalismo Esportivo
830:, December 26, 2001
558:"38 anos da Placar"
285:"Todos os esportes"
162:First weekly period
105:placar.abril.com.br
40:SĂ©rgio Xavier Filho
33:
532:Máquina do Esporte
348:Eduardo José Farah
958:, Ubiratan Leal,
356:Bragança Paulista
326:Thematic editions
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18:Placar (magazine)
16:(Redirected from
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978:Official website
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471:Main article:
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425:Roberto Civita
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478:Bola de Prata
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187:Consolidation
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181:Narciso James
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536:. Retrieved
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473:Bola de Ouro
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454:Once again,
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1003:Grupo Abril
507:In a Global
405:Roger Black
361:During the
293:Placar Mais
249:Atlético-PR
225:Corinthians
213:Juca Kfouri
63:First issue
987:Categories
461:Casagrande
304:Bragantino
261:Livramento
239:, triple.
231:, triple.
129:(English:
95:Portuguese
45:Categories
512:August 6,
352:SĂŁo Paulo
247:, Vasco.
117:0104-1762
53:Frequency
960:BalĂpodo
936:Archived
891:Archived
758:Archived
696:Archived
597:Archived
561:Archived
538:June 11,
253:Coritiba
245:Botafogo
233:Flamengo
229:Juventus
217:BrasĂlia
147:football
135:all caps
91:Language
48:Football
409:Edmundo
367:dollars
157:History
101:Website
81:Country
71:Company
845:p. 104
812:Placar
787:Placar
724:Placar
712:Placar
674:Placar
614:Placar
582:Placar
456:Placar
444:France
440:Placar
429:Placar
416:Placar
401:Placar
340:Placar
332:Placar
320:Placar
312:Placar
272:Placar
237:Olaria
209:Placar
197:Placar
143:Brazil
126:Placar
85:Brazil
37:Editor
31:Placar
861:p. 52
741:p. 84
627:p. 98
489:Notes
354:, in
257:Inter
241:Vasco
131:Score
540:2016
514:2015
391:and
306:and
179:and
172:Pelé
112:ISSN
421:TVA
989::
867:^
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747:^
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369:.
358:.
346:,
259:x
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227:x
153:.
542:.
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338:'
283:(
20:)
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